What Organize 365 does

Organize 365 is a privately held, founder-owned teaching brand and direct-to-consumer business founded in 2012 by Lisa Woodruff and operated through LKW Professional Organization Corp. in West Chester, Ohio. The company sells physical organizing products, digital courses, books, and a subscription-based planning program, primarily to individual consumers — predominantly women who manage household paper, tasks, and schedules. Its core methodology is the Sunday Basket® system: a 90-minute weekly household paper and task processing routine built around a physical basket container, color-coordinated slash pockets, and structured planning sheets, positioned as a teachable skill rather than a container product.

The product portfolio centers on four interconnected programs — the Sunday Basket System ($250 one-time), The Paper Solution (binders plus a dedicated course), The Productive Home Solution (a 52-week course with lifetime access), and the Home Planning Day subscription (monthly Zoom-based planning webinars with automatic planner shipments). These are consolidated in the Complete Home Organization Bundle priced at $2,700, alongside supporting products such as books ($12-$18), 2-Year Dated Planning Calendars ($36), Portable Sunday Baskets ($75), and weekly/monthly planning sheets. Distribution runs through the proprietary e-commerce storefront (member.organize365.com), the Organize 365 mobile app for community access, Eventbrite for events, and a network of 32 certified professional organizers across 19+ US states who deliver services using the methodology.

Revenue is generated through six streams: one-time physical product sales, recurring subscription revenue, premium bundles, digital course sales, Amazon Associates affiliate commissions (2-3%), and event ticket sales. The free Organize 365 Podcast (24M+ downloads, 700+ episodes, 148 countries) operates as the primary top-of-funnel acquisition channel. The company maintains IRB-approved research partnerships with Harrisburg University and Sarah M. Dyson, PhD, supporting peer-reviewed claims about household management, and holds six registered trademarks (Sunday Basket®, The Paper Solution®, The Productive Home Solution®, Friday Workbox®, Corporate Workbox®, and Organize 365®). The company has no external funding, no API, no AI/ML capabilities, and operates as a bootstrapped, founder-controlled entity.

Name

Organize 365

Legal name

LKW Professional Organization Corp.

Website

https://organize365.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Organize 365 is a founder-owned direct-to-consumer brand founded in 2012 by Lisa Woodruff that sells physical organizing products, digital courses, and a subscription-based planning program built around the Sunday Basket® system, primarily serving individual consumers — chiefly women managing household paper and tasks.

Ownership category

akta.pro rank

Product category

Home Organization Education

SIC

Blankbooks, Looseleaf Binders & Bookbindg & Relatd Work (2780)

akta.pro primary industry

Home Office Organizing & Paper/File Management (HSAFAKAF)

akta.pro secondary industries

Residential Whole-Home Organizing (HSAFAKAA), Virtual/Remote Organizing Services (HSAFAKAL)

Keywords

• Home organization systems
• Professional organizing courses
• Paper management solutions
• Productivity planners
• Household management education

Headquarters

HQ city

West Chester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Physical Products (Sunday Basket, Planners, Binders, Planning Sheets): One-time purchase of physical organizational products including the Complete Sunday Basket System ($250 in multiple colors), Portable Sunday Basket ($75), planners, slash pockets, productivity tabs, and binder systems. Customers can purchase individual items or bundles.
2. Home Planning Day Subscription: Monthly subscription billed automatically (The Organize 365 Home Planning Day Subscription). Includes automatic shipment of planner products at no additional cost and automatic enrollment in periodic planning days. Subscription can be canceled anytime with 30 days notice.
3. Books (The Paper Solution, Organization is a Learnable Skill): One-time purchase of books authored by Lisa Woodruff. The Paper Solution book priced at $18.00; Organization is a Learnable Skill memoir priced at $12.00.
4. Bundles (Complete Home Organization Bundle): High-value bundled offering combining multiple courses, physical products, and retreats. The Complete Home Organization Bundle is priced at $2,700 and includes The Productive Home Solution course, The Paper Solution course, Planning Day workbook, Embrace Retreat, Holiday Blitz Bundle, 2-Year Dated Planning Calendar, and both books.
5. Affiliate / Commission Revenue: Participation in the Amazon Services LLC Associates Program and affiliate marketing — earning commissions (2-3%) on referred Amazon purchases made through affiliate links on the Products page. Also uses third-party affiliate links throughout the website.
6. Digital Courses & Membership Access: Lifetime access to digital course dashboards (The Productive Home Solution 52-week course, The Paper Solution course), on-demand workshop training videos, and editable PDF downloads, included with product purchases or course subscriptions.
7. Event Revenue: Paper Organizing Retreats offered both in-person and virtually, with ticket purchases processed through Eventbrite. Additional paid events include the Organize 365 Embrace Self-Guided Retreat.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels11 records

Core offering

Organize 365 sells a curriculum-driven home and paper organization system built around the proprietary Sunday Basket® methodology. Its product portfolio includes physical organizing systems (baskets, binders, planners, slash pockets), self-paced digital courses (The Productive Home Solution, The Paper Solution), a subscription planning program (Home Planning Day), books, certification programs for professional organizers, and supporting community tools including a private mobile app and weekly live coaching sessions.

Product overview

Organize 365 is a teaching brand founded by Lisa Woodruff in 2012, built on the core philosophy that organization is a learnable skill. The product portfolio centers on the Sunday Basket System — a physical organizing system combined with a 90-minute weekly routine that serves as the foundational methodology for all other offerings. The ecosystem extends through four pillars: The Paper Solution (paper organization with binders and courses), The Productive Home Solution (52-week organizational skills course), Home Planning Day (subscription-based planning webinars), and Professional Certification Programs. The Complete Home Organization Bundle at $2,700 represents the flagship bundled offering combining these systems with physical planners, books, and retreats. Supporting products include 2 Year Dated Planning Calendars, Weekly/Monthly Planning Sheets, Portable Sunday Baskets, and professional-grade slash pockets. The company also operates a free podcast (24M+ downloads), a private community App for member support, and a Certified Organizer Directory connecting graduates of their certification programs with clients. All products interconnect through a unified philosophy of creating sustainable systems rather than purchasing organizational containers.

Differentiator

Problem solved

Functional benefit

Products and services

• Complete Sunday Basket System

Quantifiable outcome

• Saves 5 hours per week on average — '90 minutes a week for five hours back' (The Sunday Basket system)
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Harrisburg University (IRB Research Partnership)coreStrategic or Co-development Partner · 1 July 2021Organize 365 partnered with Harrisburg University for IRB-approved research studies. IRB #20211062 (approved July 2020) for Study #1 on 'The Role Women Play in the 21st Century Home.' IRB #20221040 (approved December 2021) for Study #3 on cognitive overload and time management. Research conducted under academic ethical oversight to ensure data collection is ethical, accurate, and properly interpreted.
• Sarah M. Dyson, MS, PhD (Research Collaborator)coreStrategic or Co-development PartnerCo-authored Study #1 'The Role Women Play in the 21st Century Home and Gender Equality: A State of the Art Literature Review' published in the Arkansas Psychological Association journal. Collaboration brings academic rigor to the company's research program on household organization.
• Arkansas Psychological Association (Publication Partner)coreStrategic or Co-development PartnerPublished research paper in the ArPA (Arkansas Psychological Association) Journal of Professional Psychology. The paper 'The Role Women Play in the 21st Century Home and Gender Equality: A Literature Review' co-authored by Lisa Woodruff and Sarah M. Dyson provides academic credibility to the company's research-backed methodology.
• KEAP (Payment Processing & Email Marketing)coreTechnology or IntegrationKEAP services the company's ecommerce platform and email marketing/newsletter delivery. KEAP is the primary payment provider integrated into the checkout process alongside Authorize.net and PayPal. Processes subscription billing for the Home Planning Day Subscription.
• Authorize.net (Payment Processing)coreTechnology or IntegrationAuthorize.net processes customer payments on the website. Credit card account numbers are not stored by LKW; transaction data is handled by Authorize.net for order fulfillment.
• PayPal (Payment Processing)coreTechnology or IntegrationPayPal is offered as an alternative payment method at checkout alongside Authorize.net. Collects personal information including name, address, phone number, and email for order fulfillment purposes.
• Amazon Services LLC Associates ProgramminorGTM or Marketing PartnerLKW Enterprises LLC is a participant in the Amazon Associates Program, earning advertising fees (2-3%) by linking to Amazon.com products from the 'Lisa's favorite things' page and throughout the website.
• Sunday Basket Certification Program (Certified Organizer Network)coreChannel Partner/ Reseller/ DistributorThe certification program at sundaybasketcertification.com trains professional organizers in the Sunday Basket, Paper Solution, Launch Program, Kids Program, and Productive Home Solution methodologies. 32 certified organizers across 19+ US states pay for certification and use the systems with their clients, creating a service delivery channel and brand extension.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Papier: Papier is a direct peer for customizable paper planners, notebooks, and stationery sold via a premium DTC e-commerce model. It overlaps with Organize 365's planner product line and serves a similar demographic of women managing personal and household organization.
• Erin Condren: Erin Condren is a direct peer in paper-based planning: customizable planners, planning accessories, and organizational products sold primarily direct-to-consumer with premium pricing, overlapping heavily with Organize 365's slash pockets, planners, and Sunday Basket ecosystem.
• The Home Edit: The Home Edit is a direct peer professional organizing brand (Clea Shearer and Joanna Teplin) with Netflix media, bestselling books, retail product lines, and a celebrity-driven following. It competes with Organize 365 for the same aspirational home-organization customer.
• KonMari (Marie Kondo): KonMari is the most direct peer: a founder-led organizing methodology brand built around a trademarked tidying system, books, courses, and a certified consultant network. Both compete for the same consumer mindshare around 'organizing as a teachable skill' with strong media presence.
• Happy Planner (Me & My Big Ideas): Happy Planner is a direct peer in the paper planner and organizer category with a strong retail footprint and customizable sticker-based planning systems. It competes with Organize 365's planners and slash pocket systems for the same household planning customer.
• KonMari Media: KonMari Media is the corporate entity behind Marie Kondo's methodology, courses, certified consultants, and Netflix series. It is a direct peer to Organize 365 in monetizing a trademarked organizing methodology through courses, books, and certified practitioners.
• Clever Container: Clever Container (formerly Day Designer) is a direct peer in paper planning and home organization, offering planners, notepads, and organizing products through its own site and major retailers. It overlaps with Organize 365's planner and Sunday Basket paper-based systems.
• Clever Fox: Clever Fox is a direct peer producing planners, journals, and productivity paper products sold online. It overlaps with Organize 365's planner and weekly planning sheet offerings and competes for the same productivity-oriented consumer.

Broad incumbents

• The Container Store: The Container Store is a broad incumbent in the home organization and storage category with national retail, custom closets, and a wide product range. It does not sell Organize 365's teachable methodology but competes for the same household organizational spending.
• Real Simple (brand): Real Simple is a broad incumbent lifestyle media brand covering home organization, cleaning, and productivity with a large editorial audience and licensed product lines. It competes for the same media attention and household-organization consumer as Organize 365's podcast and content.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC2w8BMBq25cswE7mVRX1bDA
• LinkedInlinkedin.com/company/organize-365
• Instagraminstagram.com/organize365

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Organize 365