Lauretana Spa
Lauretana S.p.A. is an Italian premium mineral water producer founded in 1964, bottling still and sparkling water from a Monte Rosa glacier aquifer through PET, glass, and Pininfarina-designed HORECA lines, and distributing across 1,371 Italian stores plus 30+ European and worldwide markets.
- Company typePrivate
- Founded1964
- HeadquartersGraglia, Italy
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lauretana Spa does
Lauretana S.p.A. is an Italian mineral water company founded in 1964 and headquartered in Graglia (Biella province), operating a single-site bottling facility at over 800 meters altitude adjacent to its Monte Rosa glacier aquifer source. The company produces and bottles still and sparkling mineral water through three product lines: a PET line (1.5L, 1L, 500ml) made from 100% recyclable material with up to 30% rPET; a glass line available in both returnable and one-way formats (1L, 750ml, 500ml); and a premium HORECA line featuring exclusive bottles designed by Pininfarina in 75cl and 33cl formats. Its core technical proposition is that Lauretana water, filtered through ancient granite bedrock, contains only 14 mg/l of fixed residue — the lowest in Europe according to the company — yielding low hardness (0.40°F), low sodium (0.90 mg/l), and exceptional natural purity requiring no treatment or filtration.
The company operates a multi-channel go-to-market spanning retail, hospitality, and export. In Italy, Lauretana reaches consumers through 1,371 stores across all provinces via GDO (modern grocery distribution) and a free consumer hotline (800 233230), and serves the HORECA channel domestically and internationally through the Pininfarina-designed line positioned in fine dining establishments worldwide. Distribution extends to 30+ European countries and 30+ additional markets including the USA (with a California bottling license), UAE (with Emirates Quality Mark), Australia, China, and Korea, primarily via third-party distributors. Marketing emphasizes health, sport, and scientific authority: Lauretana sponsors the Giro d'Italia cycling race (2025 and 2026 editions), partners with Fondazione Veronesi on the 'Pink is Good' breast cancer prevention campaign, and features endorsements from University of Padua, Milan, and Pisa academics alongside Federazione Italiana Fitness and European Sport Nutrition Society guidance.
Lauretana is a privately held S.p.A. with approximately 57 employees, a registered share capital of €1,454,400, and no disclosed external investors, parent company, or M&A activity. Revenue, profitability, and financial statements are not publicly disclosed. The business carries a substantial certification portfolio (ISO 9001, 14001, 22000, 45001, EcoVadis Silver 2026, UNI PdR 125/22 gender equality, Rating di Legalità, Emirates Quality Mark, California Water Bottling Plant License), and the company holds no AI, API, or software-product offerings — operations are entirely physical-product based.
Lauretana Spa firmographics
Firmographics- Name
- Lauretana Spa
- Legal name
- Lauretana S.p.A.
- Website
- https://lauretana.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Short description
- Lauretana S.p.A. is an Italian premium mineral water producer founded in 1964, bottling still and sparkling water from a Monte Rosa glacier aquifer through PET, glass, and Pininfarina-designed HORECA lines, and distributing across 1,371 Italian stores plus 30+ European and worldwide markets.
- Ownership category
- akta.pro rank
Lauretana Spa industry classification
Industry- Product category
- Bottled Mineral Water
- NAICS
- Bottled Water Manufacturing (312112)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Mineral Water Bottling (Naturally Mineral) (AFAFACAB)
- akta.pro secondary industries
- Sparkling/Carbonated Bottled Water Production (AFAFACAE), Bottled Water & Sparkling Water Wholesale (AFAIAGAC)
Keywords
Where Lauretana Spa is headquartered
LocationHeadquarters
- HQ city
- Graglia
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Lauretana Spa business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel
Revenue model
- Bottled Water Sales: Lauretana generates revenue through the sale of bottled mineral water in three packaging lines: PET (500ml, 1L, 1.5L), Glass returnable and one-way (500ml, 750ml, 1L), and HORECA/Pininfarina exclusive line (330ml, 750ml). Products available in natural, sparkling, and lightly sparkling variants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail pricing for PET and Glass lines available through GDO (supermarkets) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Lauretana Spa product offering
Product offeringCore offering
Lauretana produces and bottles natural mineral water sourced from Monte Rosa glacier aquifers at over 1000 meters altitude, with 14 mg/l fixed residue (claimed lightest water in Europe). The company offers three product lines: Linea PET (500ml, 1L, 1.5L recyclable bottles), Linea VETRO (returnable and disposable glass bottles in 500ml, 750ml, and 1L), and Linea RISTORAZIONE (exclusive Pininfarina-designed 330ml and 750ml bottles for the HORECA channel). All products are available in natural, sparkling, and lightly sparkling variants.
Product overview
Lauretana Spa offers three distinct product lines for mineral water: Linea PET (plastic bottles in 1.5L, 1L, and 500ml), Linea VETRO (glass bottles in returnable and disposable versions), and Linea RISTORAZIONE/HORECA (premium Pininfarina-designed bottles for fine dining). All products contain the same core offering - mineral water sourced from Monte Rosa glaciers with 14 mg/l fixed residue - differentiated by packaging format and target distribution channel (retail vs. hospitality).
Differentiator
Problem solved
Functional benefit
Brands
- Pininfarina Bottle (Precious): Exclusive glass bottle design created by Pininfarina for the HORECA (hotels, restaurants, catering) line, available in 75cl and 33cl formats, targeting fine dining establishments worldwide.
Products and services
- Linea PET
- Linea VETRO
- Linea RISTORAZIONE (HORECA) - Pininfarina Design
Quantifiable outcome
- 14 mg/l fixed residue - lightest water in Europe
- +4 more outcomes
Companies that use Lauretana Spa
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Lauretana Spa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Lauretana Spa partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Fondazione Umberto Veronesicore'Pink is Good' campaign partnership supporting scientific research on female cancers (breast, uterus, ovary). Special pink packaging created with QR-code linking to 10 wellness tips curated by Fondazione Veronesi. Initiative active during breast cancer prevention month.
- Giro d'ItaliacoreOfficial sponsor of the Giro d'Italia cycling race for 2025 and 2026 editions. Lauretana positions itself alongside elite athletics with its 'lightness' messaging ('Una leggerezza da numeri uno'). The partnership reinforces the brand's association with sports performance and healthy hydration.
- PininfarinacoreExclusive bottle design partnership for HORECA channel. Pininfarina created refined glass bottles expressing perfect synthesis between product quality and exclusive design. Bottles feature sinuous shapes with transparent mountain silhouette labels and elegant light effects.
- Exclusive Brands TorinominorMember of Exclusive Brands Torino (EBT), the first network of Piedmontese companies of excellent Made in Italy. Supported by Unione Industriali di Torino, EBT promotes and enhances brands in national and foreign markets.
- Federazione Italiana Fitness (FIF)minorPartnership with Italian Fitness Federation for sports nutrition and hydration recommendations. Dr. Marco Neri from FIF Scientific Committee provides hydration guidance for athletes.
- European Sport Nutrition Society (ESNS)minorESNS conducted detailed study on Lauretana water for athletes, examining different waters at different times of day for optimal hydration protocols.
- Androni TeamminorUCI Professional Continental Cycling team sponsorship. Partnership aligns Lauretana with elite competitive cycling.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Lauretana Spa competitors and assessment
Company assessmentDirect peers
- Ferrarelle: Italian mineral water company specializing in sparkling water from Campania. Comparable to Lauretana as a domestically-rooted Italian mineral water producer with multi-line product portfolio (PET, glass) and similar retail and HORECA distribution.
- Gerolsteiner: German premium mineral water known for high mineral content. Comparable to Lauretana in the European premium mineral water category targeting health-conscious consumers, though positioned at the opposite end of the mineral spectrum.
- San Pellegrino (Nestlé Waters): Italy's iconic premium sparkling mineral water, owned by Nestlé Waters. Most direct competitor to Lauretana in the Italian premium sparkling/still mineral water category, with similar HORECA and retail positioning and overlapping distribution channels in Italy and globally.
- Acqua Panna (Nestlé Waters): Premium Tuscan still mineral water sold by Nestlé Waters. Closely comparable to Lauretana in the premium Italian still water segment, with similar fine dining and retail distribution strategies targeting health-conscious consumers.
- Perrier (Nestlé Waters): Iconic French sparkling mineral water owned by Nestlé Waters. Comparable to Lauretana in premium sparkling mineral water category targeting HORECA and retail globally with strong brand identity.
- Vittel (Nestlé Waters): French natural mineral water owned by Nestlé Waters. Comparable to Lauretana in the European still mineral water category with established retail and HORECA presence across multiple countries.
- Acqua Lurisia: Italian premium mineral water from Piedmontese Alps with established retail and HORECA presence. Closely comparable to Lauretana in size, regional Italian heritage, and premium positioning.
- Badoit (Danone): French sparkling mineral water owned by Danone, positioned in the premium HORECA segment. Comparable to Lauretana's sparkling water offering and HORECA/fine dining targeting.
Broad incumbents
- Evian (Danone): Global premium mineral water brand owned by Danone, sourced from French Alps. Comparable to Lauretana in the premium mineral water segment with extensive international distribution, though at vastly larger scale and broader product portfolio.
Emerging players
- FIJI Water: Premium still mineral water positioned on purity and source provenance. Comparable to Lauretana in the 'lightest water / exceptional source' brand narrative targeting premium retail and HORECA globally.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lauretana Spa social profiles
Digital presenceLauretana Spa compliance and trust
Trust signalCompliance8 records
Lauretana Spa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lauretana Spa leadership team
Management profileNumber of profiles
Profiles1 record
Lauretana Spa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lauretana Spa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lauretana Spa
What does Lauretana Spa do?
Lauretana produces and bottles natural mineral water sourced from Monte Rosa glacier aquifers at over 1000 meters altitude, with 14 mg/l fixed residue (claimed lightest water in Europe). The company offers three product lines: Linea PET (500ml, 1L, 1.5L recyclable bottles), Linea VETRO (returnable and disposable glass bottles in 500ml, 750ml, and 1L), and Linea RISTORAZIONE (exclusive Pininfarina-designed 330ml and 750ml bottles for the HORECA channel). All products are available in natural, sparkling, and lightly sparkling variants.
Is Lauretana Spa a public or private company?
Lauretana Spa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lauretana Spa founded?
Lauretana Spa was founded in 1964.
Where is Lauretana Spa based?
Lauretana Spa is headquartered in Graglia, Italy, in the Europe region.
How does Lauretana Spa make money?
One revenue line is on record: bottled Water Sales.
Who are Lauretana Spa's main competitors?
Direct peers on record are Ferrarelle, Gerolsteiner, San Pellegrino (Nestlé Waters), Acqua Panna (Nestlé Waters), Perrier (Nestlé Waters), Vittel (Nestlé Waters), Acqua Lurisia and Badoit (Danone). Evian (Danone) is listed as a broad incumbent. FIJI Water is listed as an emerging player.
Does Lauretana Spa have an API?
No public API is recorded for Lauretana Spa.
What industry is Lauretana Spa in?
Lauretana Spa's product category is Bottled Mineral Water. Its primary akta.pro industry code is AFAFACAB, Mineral Water Bottling (Naturally Mineral), with a secondary code of AFAFACAE, Sparkling/Carbonated Bottled Water Production. Its NAICS code is 312112 and its SIC code is 2080.