RedBar Group
RedBar Group operates five 24/7 multi-cuisine restaurants across Catalonia and Madrid (Spain), serving 12 world cuisines via dine-in, takeaway, and delivery, and is expanding through its RedBar Smart franchise format.
- Company typePrivate
- Founded2012
- HeadquartersBarcelona, Spain
- Headcount101–250
- GTM typeB2C
- OfferingServices
What RedBar Group does
RedBar Group (legally Red Group Cafe & Restaurant, SLU) is a privately held Spanish restaurant operator headquartered in Les Roquetes del Garraf, Barcelona, running five physical locations across Catalonia and Madrid (Vilanova i la Geltrú, two in Sitges, Sabadell, and Madrid near Plaza de España). The company differentiates on a 24/7, 365-day operating model combined with a 12-cuisine menu spanning tapas, salads, burgers, pizzas, sandwiches, poke, pasta, Mexican, Asian/Japanese, vegetarian/vegan, cafeteria, and breakfast/desserts, served via dine-in, takeaway, and delivery. Its core technology stack is modest: a proprietary web ordering platform (pedidosonline.redbar.es), iOS and Android mobile apps with geolocation-driven location discovery, and integration with third-party delivery aggregators for off-premise reach.
The business model rests on three revenue streams: in-restaurant transaction sales (dine-in across full menu and operating hours), takeaway and delivery orders placed through owned and partner digital channels, and franchise fees/royalties via the RedBar Smart compact format (200-400 sqm, targeting cities of 25,000+ population, with €200,000-€500,000 entry investment). Customer segments are horizontal consumer personas — general diners, remote workers, event organizers, and health-conscious eaters — with no B2B or enterprise anchor relationships. Digital transformation is being executed through a 2024 partnership with Mapal, and the company received the 2024 MDR 'Most Innovative Concept' award for its 24/7 multi-cuisine model. No external funding rounds, M&A activity, or institutional investors are disclosed; ownership remains with founding principals.
RedBar Group firmographics
Firmographics- Name
- RedBar Group
- Legal name
- Red Group Cafe & Restaurant, SLU
- Website
- https://redbar.es
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- RedBar Group operates five 24/7 multi-cuisine restaurants across Catalonia and Madrid (Spain), serving 12 world cuisines via dine-in, takeaway, and delivery, and is expanding through its RedBar Smart franchise format.
- Ownership category
- akta.pro rank
RedBar Group industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)
Keywords
Where RedBar Group is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices6 records
Markets served
RedBar Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Dine-in Restaurant Sales: Revenue generated from customers dining at RedBar restaurant locations, offering full menu items including breakfast, lunch, dinner, and late-night service across 12 cuisine types
- Takeaway and Delivery Orders: Revenue from online orders placed through website and mobile apps, processed as direct transactions for food preparation and delivery services
- Franchise Fees and Royalties: RedBar generates revenue through franchise model (RedBar Smart) where franchisees pay initial investment (200,000-500,000 EUR) and presumably ongoing royalties for the right to operate under the RedBar brand
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | RedBar Smart Franchise Investment |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
RedBar Group product offering
Product offeringCore offering
RedBar Group operates a 24-hour multi-cuisine restaurant chain across Spain with five locations (Madrid, Sabadell, Vilanova i la Geltrú, and two in Sitges). The company offers dine-in, takeaway, and delivery service across 12 world cuisines (tapas, salads, burgers, pizzas, sandwiches, poke, pasta, Mexican, Asian/Japanese, vegetarian/vegan, cafeteria, breakfasts/desserts) prepared from a single kitchen. Orders are placed through proprietary web and mobile app channels, and the brand is being expanded via a franchise model (RedBar Smart).
Product overview
RedBar Group operates a 24-hour restaurant chain across Spain with five locations (Madrid, Sabadell, Vilanova i la Geltrú, and two in Sitges). The company's primary offering is its restaurant service featuring 12 world cuisines available around the clock. Digital products include a mobile app for iOS and Android (supporting table reservations and online ordering) and a web-based ordering platform. The Smart by RedBar sub-brand represents a compact franchise format (200-400 sqm) for market expansion. All restaurants offer dine-in, takeaway, and delivery services.
Differentiator
Problem solved
Functional benefit
Brands
- RedBar Smart: A compact franchise format of 200–400 square meters, located in commercial zones in populations of over 25,000 inhabitants. Closes 4–6 hours during the early morning. Includes terrace, dining room, kitchen, and storage areas.
Products and services
- RedBar 24-Hour Restaurant Service 24-hour multi-cuisine restaurant service operating dine-in, takeaway, and delivery across five locations in Spain (Madrid, Sabadell, Vilanova i la Geltrú, and two in Sitges), offering 12 world cuisines (tapas, salads, burgers, pizzas, sandwiches, poke bowls, pasta, Mexican, Asian/Japanese, vegetarian/vegan, cafeteria, breakfasts/desserts) from a single kitchen. Targeted at consumers seeking food at any hour of the day or night.
- Smart by RedBar Compact RedBar restaurant format (200–400 square meters) with extended hours, including terrace, dining room, kitchen, and storage areas, available both as a company-operated location and as a franchise format for geographic expansion.
- RedBar Mobile App Mobile application for iOS and Android devices enabling customers to find the nearest RedBar location via geolocation, make table reservations, and place online takeaway or delivery orders.
- RedBar Online Ordering Platform Web-based online ordering platform (pedidosonline.redbar.es) allowing customers to place takeaway and delivery orders across all RedBar restaurant locations, with packaging designed to maintain food temperature and texture.
- RedBar Smart Franchise Program Franchise offering for the RedBar Smart compact format, requiring approximately 1,000 EUR per square meter of premises for 200–400 sqm locations in commercial zones with 25,000+ inhabitants. Includes brand rights, operating model, and training school support for franchisees.
Companies that use RedBar Group
Customer profileSegments4 records
Ideal customer profiles5 records
RedBar Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
RedBar Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- MapalcoreRedBar 24h Group partnered with Mapal to drive the company's digital transformation, modernizing operations and enhancing the customer experience through technology solutions.
- Delivery App PlatformsminorRedBar partners with leading third-party delivery aggregators/platforms to offer delivery services to customers who prefer ordering through external apps rather than the company's own platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
RedBar Group competitors and assessment
Company assessmentEmerging players
- Vapiano: European casual dining chain built around fresh, made-to-order pasta, pizza, and salads in a multi-cuisine format. Comparable in concept (multi-cuisine, custom-built meals) though currently navigating financial restructuring across European markets.
- Wetherspoons (JD Wetherspoon): UK-based pub and casual dining operator with extended hours and broad all-day menus across hundreds of locations. Comparable in the extended-hours, broad-menu positioning though operating under a different regulatory and cultural model in the UK.
Direct peers
- VIPS: Multi-cuisine casual dining chain in Spain operating restaurant-café hybrid locations serving a broad international menu across multiple day-parts. Closest direct analogue to RedBar's multi-cuisine, all-day format, though VIPS is owned by Restaurant Brands Iberia and operates at significantly larger scale.
- La Sureña: Spanish casual dining chain (also Restalia group) offering a multi-cuisine menu in a high-energy bar-restaurant format. Comparable in targeting broad demographic appeal with extended-hours and varied menu offerings.
- 100 Montaditos: Spanish multi-location casual dining chain under Restalia with broad menu, value pricing, and franchise-driven growth. Comparable in being a multi-location Spanish casual concept exploring franchising and value-oriented multi-category menus.
- Foster's Hollywood: Spanish casual dining chain with a broad menu of burgers, Tex-Mex, salads, and breakfast. Comparable in offering an extensive multi-category menu in physical restaurant settings, though typically operating conventional hours.
Regional players
- TGI Fridays Spain: American casual dining brand operating franchise locations in Spain with a broad international menu, bar focus, and late-evening traffic. Comparable in delivering a multi-cuisine casual experience in Spanish urban centers.
- Goiko Grill: Spain's leading gourmet burger chain with strong brand identity and rapid multi-location expansion. Representative of the specialist competitor pressure RedBar faces within its burger category.
- UDON Asian Noodles: Spanish Asian noodle restaurant chain operating multiple locations across major Spanish cities. Representative of the category-specialist competitors that operate within RedBar's broader multi-cuisine umbrella.
Broad incumbents
- McDonald's Spain: Global QSR leader with several 24-hour locations in major Spanish cities. Comparable as a competitor for late-night and early-morning QSR occasions, though operating a much narrower menu focused on speed and standardization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
RedBar Group social profiles
Digital presenceRedBar Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
RedBar Group leadership team
Management profileNumber of profiles
RedBar Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RedBar Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RedBar Group
What does RedBar Group do?
RedBar Group operates a 24-hour multi-cuisine restaurant chain across Spain with five locations (Madrid, Sabadell, Vilanova i la Geltrú, and two in Sitges). The company offers dine-in, takeaway, and delivery service across 12 world cuisines (tapas, salads, burgers, pizzas, sandwiches, poke, pasta, Mexican, Asian/Japanese, vegetarian/vegan, cafeteria, breakfasts/desserts) prepared from a single kitchen. Orders are placed through proprietary web and mobile app channels, and the brand is being expanded via a franchise model (RedBar Smart).
Is RedBar Group a public or private company?
RedBar Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RedBar Group founded?
RedBar Group was founded in 2012. It employs 101 to 250 people.
Where is RedBar Group based?
RedBar Group is headquartered in Barcelona, Spain, in the Europe region.
How does RedBar Group make money?
Three revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are takeaway and Delivery Orders and franchise Fees and Royalties.
Who are RedBar Group's main competitors?
Emerging players on record are Vapiano and Wetherspoons (JD Wetherspoon). Direct peers are VIPS, La Sureña, 100 Montaditos and Foster's Hollywood. Regional players are TGI Fridays Spain, Goiko Grill and UDON Asian Noodles. McDonald's Spain is listed as a broad incumbent.
Does RedBar Group have an API?
No public API is recorded for RedBar Group.
What industry is RedBar Group in?
RedBar Group's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFAAAO, Multi-Concept / Global QSR Chains (Mixed Menus). Its NAICS code is 722513 and its SIC code is 5810.