Sirena Events

What Sirena Events does

Sirena Events is a Brussels-based, privately-held event management firm providing full A-Z services for corporate events, conferences, congresses, exhibitions, holiday parties, and weddings. The company specializes in large-scale professional gatherings of 300 to 3,000 attendees, drawing on what it describes as over 20 years of combined team experience in project management, communications, and event production. Its core product lines are Event Management (covering concept, venue, catering, design, production, staffing, and digital support), Conferences and Congresses (delivered through a network of design, catering, and technical partners), Exhibition Stands (including interactive exhibit experiences such as bespoke escape rooms, electro-mechanical games, and digital games), Holiday Parties, and a recently launched Weddings offering for Belgium and international clients.

The firm operates a network-based delivery model: in-house coordination and creative direction paired with outsourced execution through an established supplier base built over 20+ years. It does not sell a software platform; rather, it sells professional services billed via custom quotes per engagement, with no public pricing. Go-to-market is direct sales via a single Belgian phone number (+32 478 55 33 76) and email, supported by a portfolio-driven website (sirenacomms.com) that showcases past work. Customer segments span corporate/business clients (primary), holiday/seasonal party clients, and private/wedding clients, with services delivered primarily in Belgium and selectively abroad.

With 1-10 employees and no disclosed funding, the firm is a micro-services operation. Its differentiation rests on supplier network depth, team tenure, and creative exhibition capabilities rather than proprietary technology, scale, or data assets. Revenue model is professional-services fees; no subscriptions, marketplace, or software revenue streams exist.

Name

Sirena Events

Website

https://sirenacomms.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Sirena Events is a Brussels-based event management firm delivering full A-Z production for corporate conferences, congresses, exhibitions, holiday parties, and weddings, primarily in Belgium and selectively abroad. It serves corporate clients and private individuals through a small in-house team and an established supplier network.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

akta.pro secondary industries

Festival & Event Producers/Organizers (MPAIAFAC), Party Invitations, Stationery & Guest Management (HSACACAK)

Keywords

• Event management services
• Exhibition stand design
• Conference production
• Corporate event planning
• Wedding planning services

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Event Management Services: Full A-Z event management and logistics services covering concept, venue and catering, design and production, staffing and digital support. Revenue generated through professional service fees for event planning and execution.
2. Exhibition Stand Services: Exhibition stand design, production, and onsite management services including dealing with fair organisers, booking services, transport, and build-up.
3. Wedding Planning Services: New service offering for wedding organisation in Belgium or abroad, leveraging their supplier network and event management expertise.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Sirena Events provides full A-Z event management and logistics services, including concept development, venue and catering sourcing, design and production, staffing, and digital support for corporate events, conferences and congresses, exhibition stands, holiday parties, and weddings. The company specialises in large-scale conferences for 300-3,000 attendees and offers bespoke interactive exhibition experiences such as electro-mechanical games and escape rooms.

Product overview

Sirena Events operates as an integrated event management company offering full A-Z services through coordinated product lines rather than a modular software platform. The core portfolio consists of Event Management and Conferences & Congresses services for large-scale professional events (300-3,000 attendees), Exhibition Stands with Interactive Exhibits for trade shows and expos, Holiday Parties for festive celebrations, and Weddings for ceremonies in Belgium and internationally. The company combines in-house expertise with a network of external partners for design, catering, and technical production, providing end-to-end coordination from concept through execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Management

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• SpotMe: Event app and engagement platform purpose-built for corporate conferences and hybrid events. Aimed at the same corporate conference buyer that Sirena serves, though as a software layer rather than production services.

Direct peers

• People Collective: European event and communications agency focused on corporate conferences, congresses, and strategic events. Direct competitor for the same mid-market corporate event mandates Sirena pursues across Belgium and the EU.
• INVNT: Global live-brand storytelling and event agency producing corporate conferences, launches, and experiential events. Comparable to Sirena on full-service event production for corporate clients, with more developed brand-experience positioning.
• Kenes Group: Global professional conference organiser (PCO) specialising in association and congress management. Closely matches Sirena's conference/congress capability profile but operates internationally with significantly more headcount.
• MCI Group: Swiss-headquartered global association, congress, and event management company. Directly comparable on conferences, congresses, and association event mandates — the same buyer segment Sirena targets — but at materially larger scale.
• Sparks: Global experiential and event marketing agency producing corporate events, exhibits, and brand experiences. Closely comparable on the experiential exhibit and conference production overlap with Sirena's portfolio.

Regional players

• The Group: Belgian-headquartered event and communications agency covering corporate events, branding, and conferences in the BeNeLux market. Competes directly with Sirena for local corporate mandates and trade-show exhibition work.
• BeProductive: Belgian communications and event agency producing corporate events, launches, and conferences. Direct Belgian-market competitor with similar boutique scale and overlapping corporate client base.

Broad incumbents

• GL Events: Major French-listed event-services group operating across event organisation, venues, and exhibition services. Overlaps directly with Sirena's exhibition stand and conference mandates while also owning venue infrastructure that Sirena lacks.
• Cvent: US-listed event management technology platform providing registration, venue sourcing, and event software to corporate planners. Overlaps with Sirena's conference and exhibition workflows as a complementary/competing toolset adopted by the same buyer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sirena_comms
• Facebookfacebook.com/sirenaevents
• LinkedInlinkedin.com/company/sirena-events

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sirena Events