SpotMe
SpotMe is a Swiss-founded enterprise event engagement platform serving Fortune 500 customers across life sciences, professional services, and technology, offering branded mobile apps, webinars, and hybrid events with deep native Salesforce and Veeva CRM integrations and a global delivery network.
- Company typePrivate
- Founded2000
- HeadquartersChicago, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What SpotMe does
SpotMe is a privately held Swiss-headquartered enterprise event engagement platform founded in 2000 in Lausanne. The company delivers an integrated technology stack supporting in-person, virtual, and hybrid events, including branded mobile event apps, a web-based event builder (Backstage), webinars, an on-demand content hub, lead capture, and a broad attendee engagement layer (polls, Q&A, chat, gamification, networking). Its central architectural choice is a CRM-first model with native, bi-directional integrations into Salesforce and Veeva delivered as managed packages—the Salesforce SpotMe Sync App and Veeva SpotMe Sync App—so that every poll response, Q&A interaction, and attendance record is captured as first-party engagement data inside the customer's CRM rather than stranded in an event silo.
The platform primarily serves enterprise customers in life sciences (15 of the top 20 pharma companies, including Sanofi, Pfizer, GSK, Roche, Takeda, Lundbeck, Teva), professional services (Deloitte, EY, KPMG), technology (Workday), insurance (Liberty Mutual), and healthcare (Vizient). In October 2024 the company carved out its life sciences capabilities into a dedicated sub-brand, Onomi, which packages HCP 360 engagement tracking, congress excellence, advisory boards, MRL review, and transparency reporting into a regulated-industry solution. Monetization rests on annual tiered SaaS subscriptions (Starter through Enterprise), branded mobile app publishing, and a sizeable professional services layer—onsite coordination, live production, speaker management, campaign build, and integrations support—delivered through the SpotMe Delivery Network of 250+ certified event professionals across 58+ cities in 10+ countries.
SpotMe's go-to-market is sales-led and enterprise-focused, with custom demo app creation after discovery sessions, quote-based Enterprise pricing on multi-year contracts, and integration-driven expansion. The company maintains regional headquarters in Chicago (Americas), an engineering and R&D office in Sofia (Bulgaria), and an APAC office in Singapore alongside its EMEA HQ. Compliance posture is enterprise-grade: SOC 2 Type II, ISO/IEC 27001, HIPAA, GDPR, CCPA, and CSA STAR Level 2 certifications, with data residency options in Switzerland, Germany, the US, Singapore, and Australia. The company was named a Leader in The Forrester Wave: All-In-One Event Management Platforms, Q4 2024, and in the prior B2B Event Management Technology Wave in Q1 2023. SpotMe has remained privately held and founder-influenced for over 22 years, with no disclosed external funding rounds.
SpotMe firmographics
Firmographics- Name
- SpotMe
- Legal name
- SpotMe
- Website
- https://spotme.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SpotMe is a Swiss-founded enterprise event engagement platform serving Fortune 500 customers across life sciences, professional services, and technology, offering branded mobile apps, webinars, and hybrid events with deep native Salesforce and Veeva CRM integrations and a global delivery network.
- Ownership category
- akta.pro rank
SpotMe industry classification
Industry- Product category
- Enterprise Event Management Software
- NAICS
- Convention and Trade Show Organizers (56192), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Virtual & Hybrid Event Platforms (Webinars, Virtual Venues, Event Hubs) (THAHAOAA)
- akta.pro secondary industries
- Event Monetization & Sponsorship Tech (Virtual Booth Leads, Ads, Sponsored Sessions) (THAHAOAK), Virtual & Hybrid Event Registration & Streaming Access Platforms (THAHAFAM), On-Demand Video Hosting & Content Repurposing (VOD Libraries, Highlights, Editing) (THAHAOAN)
Keywords
Where SpotMe is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
SpotMe business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Platform Subscriptions: Annual subscription model with tiered pricing (Starter, Business, Advanced, Enterprise) based on number of events and feature access. Up to 2 events for Starter, 5 for Business, 25 for Advanced, custom for Enterprise.
- Professional Services: Add-on services including onsite coordination, participant desk, speaker orientation, live production, campaign build, and live interpretation. Priced per service with volume-based options.
- Managed Services: End-to-end event tech services including solution configuration, operating model setup, user onboarding, and integrations support for enterprise deployments
- Branded App Publishing: Branded mobile app publishing on App Store and Google Play for Advanced tier and above, with SSO integration
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Entry-level plan for small events with up to 2 virtual, hybrid or in-person events |
| Subscription | Annual | Mid-market plan with up to 5 events and standard integrations |
| Subscription | Annual | Premium plan with branded app and up to 25 events |
| Subscription | Multi-year contract | Custom enterprise plan for large organizations |
| Unit Pricing | Pay-as-you-go | Onsite coordinator for live sessions during events |
| Unit Pricing | Pay-as-you-go | Onsite participant support desk during events |
| Unit Pricing | Pay-as-you-go | Speaker preparation and rehearsal sessions |
| Unit Pricing | Pay-as-you-go | Live stream production with professional design |
| Unit Pricing | Pay-as-you-go | Dedicated coordinator for live sessions |
| Unit Pricing | Pay-as-you-go | Platform design and content setup support |
| Unit Pricing | Pay-as-you-go | Live interpretation in multiple languages |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
SpotMe product offering
Product offeringCore offering
SpotMe is an enterprise event engagement platform that powers in-person, virtual, hybrid, and webinar events through branded mobile apps, web-based event builders, on-demand content hubs, and live engagement tools (polls, Q&A, gamification). Its differentiator is a CRM-first architecture with native bi-directional sync applications for Salesforce and Veeva that translate every event interaction into actionable customer insights for sales and marketing teams. The Onomi sub-brand extends the platform with specialized life sciences capabilities including HCP 360 engagement tracking, congress excellence, and compliance-ready transparency reporting.
Product overview
SpotMe is a unified enterprise event platform delivered as a core platform (SpotMe) with modular add-ons and sub-brands. The core SpotMe platform handles in-person, virtual, and hybrid events through branded mobile apps (Mobile Event App), web-based event building (Event Builder), and engagement tools (Webinars, On-Demand content hub). Deep CRM-native integrations with Salesforce and Veeva power the analytics and lead management layer, while Professional Event Services and the SpotMe Delivery Network provide managed execution at global scale. For life sciences, the sub-brand Onomi extends the portfolio with specialized HCP engagement workflows, congress excellence tools, and compliance-ready transparency reporting.
Differentiator
Problem solved
Functional benefit
Brands
- Onomi: Event-centric customer engagement solution for life sciences - specialized event solution for pharma companies, HCP engagement, compliance, and transparency reporting.
Products and services
- SpotMe (Core Enterprise Event Platform) End-to-end enterprise event engagement platform powering in-person, virtual, hybrid, and webinar events through branded mobile apps, engagement tools (polls, Q&A, chat, gamification), networking, agenda management, lead capture, analytics, and deep native CRM integrations with Salesforce and Veeva. Designed for Fortune 500 enterprises running large-scale events.
- Onomi Specialized event-centric customer engagement solution for life sciences covering congress excellence, omnichannel webinars, advisory boards, and HCP engagement platforms. Includes deep native connectors with Veeva and Salesforce, HCP 360 engagement tracking, MRL review, and transparency reporting workflows for pharmaceutical companies.
- SpotMe Webinars (SpotMe Studio) Custom branded webinar platform with live interactivity (Q&A with upvoting, polls, applause, chat), captioning, translations, and multi-presenter studio experience. Supports up to 5,000 viewers with enterprise-grade security and SOC 2 compliance, including instant on-demand content replays.
- Enterprise Content Hub (On-Demand) On-demand content hub that turns live events into gated, secure video content libraries with live engagement replay, compliant gated content sharing, and individual-level consumption analytics for content strategies and personalized follow-up.
- Mobile Event App Branded, feature-rich mobile event app for iOS and Android with no coding required, featuring interactive agendas, networking, real-time updates, push notifications, attendee matching, and CRM integration. Published to App Store and Google Play.
- Event Builder Web-based platform builder for creating custom branded event websites and app configurations, with navigation configuration, content personalization and targeting, email and in-app notification setup, and CMS single sign-on for enterprise deployments.
- Lead Capture Real-time lead capture tool for exhibitors and sponsors that scans attendee QR codes, uses customizable lead qualification forms, provides real-time lead viewing and editing, and produces detailed reporting for organizers, exhibitors, and reps with individual and team tracking.
- Professional Event Services End-to-end professional event technology services including live production, live coordination, onsite badge printing, attendee tracking, campaign build, speaker orientation, webinar support, participant help-desk, solution configuration, operating model setup, user onboarding, and integrations support, delivered by 250+ certified professionals globally with 24/7 support.
- SpotMe Backstage Event management back-office platform for planners to design and manage event experiences, including workspace management, content upload, campaign configuration, and attendee management.
- SpotMe Academy Training and certification platform for SpotMe users offering courses, video tutorials, and certification programs for event managers, marketers, and technical administrators.
Quantifiable outcome
- 55% cost reduction achieved by Top 10 Pharma Company using unified event platform
- +3 more outcomes
Companies that use SpotMe
Customer profileNamed customers16 records
Segments6 records
Ideal customer profiles3 records
SpotMe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability2 records
Feature10 records
SpotMe partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered regional, core and flagship.
- drcomregionalStrategic partnership for APAC region to create interactive and immersive experiences for HCPs. Focus on Asia Pacific market development.
- SwoogocorePartnership and integration with Swoogo event management platform. Seamless data push between platforms - build event in Swoogo (registration, tracks, sessions) and push to SpotMe mobile app.
- Wordly AIcorePartnership to add live translations to events using Wordly AI's translation technology. Enables accessibility and language support across events.
- Ai-MediacorePartnership with global leader in technology-driven live captioning, transcription, and translation services. Powers accessibility features in SpotMe events.
- InterprefycoreInterpretation partner powering live interpretation in 10+ world languages including Spanish, French, Portuguese, German, Italian, Russian, Arabic, Japanese, Mandarin, Korean. Used for enterprise events.
- RainFocuscoreIntegration partnership with RainFocus event management platform. 1-click native connector, 2-way data flow, event-based configuration from SpotMe backstage.
- SalesforceflagshipDeep native integration with Salesforce CRM. Native SpotMe Sync App enables 360-degree customer insights, bi-directional sync, automated lead handoff, and real-time event data.
- VeevaflagshipNative integration with Veeva CRM for life sciences. Veeva SpotMe Sync App provides HCP insights, bi-directional reconciliation, and event management capabilities for pharmaceutical companies.
- HubSpotcoreNative integration with HubSpot marketing automation. Automated list updates, attendee score synchronization, and engagement tracking.
- Marketo (Adobe)coreIntegration with Marketo Engage for end-to-end event marketing personalization. Automated campaign triggers, attendance tracking, and post-event lead nurturing.
- Eloqua (Oracle)coreIntegration with Oracle Eloqua for closed-loop marketing. Instant registration sync, automated list updates, and engagement scoring.
- Pardot (Salesforce)coreIntegration with Salesforce Pardot for marketing automation. Form handlers trigger actions on registration and attendance, drive welcome emails and nurture campaigns.
- IQVIAcoreIntegration partnership with IQVIA for life sciences industry solutions. Data and analytics capabilities for healthcare and pharma.
Scale indicators16 records
Recent moves9 records
Expansion highlights6 records
SpotMe competitors and assessment
Company assessmentDirect peers
- Cvent: Cvent is the largest enterprise event management platform, offering registration, venue sourcing, on-site solutions, and virtual/hybrid event technology. It directly overlaps SpotMe across in-person, virtual, and hybrid event management for enterprise customers.
- Bizzabo: Bizzabo is an Event Experience OS serving enterprise B2B event organizers across in-person, virtual, and hybrid formats. It competes head-to-head with SpotMe in unified event platforms with emphasis on registration, engagement, and analytics.
- RainFocus: RainFocus is an enterprise event management platform focused on large conferences and trade shows with deep CRM/marketing integrations. It is both a direct competitor and an integration partner to SpotMe, sharing the same CRM-first positioning.
- ON24: ON24 is a leading webinar and virtual event platform for enterprise marketing and demand generation. It directly competes with SpotMe Webinars and on-demand content capabilities, especially for digital-first webinar programs.
- RingCentral Events (formerly Hopin): Hopin's events business was acquired by RingCentral to form RingCentral Events, a virtual and hybrid event platform serving enterprise audiences. It overlaps SpotMe on virtual event venues, registration, and engagement tooling.
Emerging players
- Swoogo: Swoogo is an enterprise event management platform for registration, agenda, and attendee management. It is both a SpotMe integration partner and adjacent competitor for registration-heavy use cases.
- Goldcast: Goldcast is a B2B event and webinar platform purpose-built for marketing-led demand generation. It overlaps SpotMe in branded virtual events and content repurposing for enterprise marketing teams.
- Hubilo: Hubilo is a virtual and hybrid event platform with integrated registration, engagement, and analytics. It serves mid-market and enterprise customers and is positioned similarly to SpotMe for B2B event programs.
- vFairs: vFairs is a virtual and hybrid event platform with virtual venue experiences, lead capture, and analytics. It competes with SpotMe across large trade shows, conferences, and enterprise hybrid event deployments.
Broad incumbents
- Eventbrite: Eventbrite is a broad incumbent in event ticketing and registration, primarily serving SMBs and consumer events. It is a peripheral competitor to SpotMe's enterprise platform but overlaps on registration and self-service event creation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
SpotMe social profiles
Digital presenceSpotMe compliance and trust
Trust signalCompliance6 records
SpotMe financial estimates
Financial estimateRevenue estimate
Valuation estimate
SpotMe leadership team
Management profileNumber of profiles
Profiles6 records
SpotMe subsidiaries and ownership
Company hierarchySubsidiaries1 record
SpotMe funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SpotMe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SpotMe
What does SpotMe do?
SpotMe is an enterprise event engagement platform that powers in-person, virtual, hybrid, and webinar events through branded mobile apps, web-based event builders, on-demand content hubs, and live engagement tools (polls, Q&A, gamification). Its differentiator is a CRM-first architecture with native bi-directional sync applications for Salesforce and Veeva that translate every event interaction into actionable customer insights for sales and marketing teams. The Onomi sub-brand extends the platform with specialized life sciences capabilities including HCP 360 engagement tracking, congress excellence, and compliance-ready transparency reporting.
Is SpotMe a public or private company?
SpotMe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SpotMe founded?
SpotMe was founded in 2000. It employs 101 to 250 people.
Where is SpotMe based?
SpotMe is headquartered in Chicago, United States, in the North America region.
How does SpotMe make money?
Four revenue lines are on record. Platform Subscriptions are the primary driver. The others are professional Services, managed Services and branded App Publishing.
Who are SpotMe's main competitors?
Direct peers on record are Cvent, Bizzabo, RainFocus, ON24 and RingCentral Events (formerly Hopin). Emerging players are Swoogo, Goldcast, Hubilo and vFairs. Eventbrite is listed as a broad incumbent.
Does SpotMe have an API?
Yes. SpotMe exposes a public API. Developer documentation is at developer.spotme.com/docs.
What industry is SpotMe in?
SpotMe's product category is Enterprise Event Management Software. Its primary akta.pro industry code is THAHAOAA, Virtual & Hybrid Event Platforms (Webinars, Virtual Venues, Event Hubs), with a secondary code of THAHAOAK, Event Monetization & Sponsorship Tech (Virtual Booth Leads, Ads, Sponsored Sessions). Its NAICS code is 56192 and its SIC code is 7370.