Setolas

What Setolas does

SETOLAS Holdings, Inc. is a privately held Japanese holding company headquartered in Takamatsu, Kagawa Prefecture, formed in October 2022 through the organizational restructuring of Kyowa Chemical Industry Co., Ltd. (founded 1947). The group operates three principal business segments: Industrial Chemical Products, Pharmaceuticals, and Agri-Bio/Food. Core operations include the manufacture of magnesium-based inorganic chemicals (hydrotalcite, magnesium hydroxide, magnesium oxide), prescription and OTC pharmaceutical products under the Magmitt brand, branded agricultural products including the Scentberry summer strawberry variety, and the TEC2500 microbial biostimulant. SETOLAS serves global industrial manufacturers, pharmaceutical distributors, medical institutions, regional farmers, and consumer food markets, with operations spanning 11 office locations across Japan, the Netherlands, the United States, China, and Singapore. Consolidated FY2025 sales reached ¥43,569 million across a workforce of 1,122 employees.

The company's competitive foundation is its magnesium-based inorganic chemistry platform, anchored by Kyowa Chemical Industry's 1970 industrial-scale synthesis of hydrotalcite (layered double hydroxides). SETOLAS has developed particle shape and size control technology ranging from nanometers to micrometers and multiple product lines including ALCAMIZER (PVC heat stabilizers), DHT-4A (halogen scavengers), KISUMA (halogen-free flame retardants), and elliptical hollow silica particles engineered for 5G and high-frequency electronics. The intellectual property portfolio spans 91 granted Japanese patents plus additional patents across the US, EU, China, Taiwan, Korea, and other jurisdictions, alongside 75 Japanese trademarks and multi-country brand coverage for KISUMA, DHT-4A, ALCAMIZER, and Magmitt. Rare-sugar pharmaceutical research is conducted jointly with Kagawa University (D-allulose and other compounds, jointly owned patents), and high-performance materials research is conducted under collaboration with Kyoto University through SETOLAS Lab Kyoto.

SETOLAS monetizes through direct B2B sales of specialty chemical additives to global polymer manufacturers via its Technical Center and overseas subsidiaries, supplemented by a Medical Representative (MR) network for prescription drug sales to hospitals and pharmacies. Agricultural products flow through a regional supply-chain model that contracts farmers with proprietary seedlings and biostimulants, then purchases harvest for distribution via local confectioneries, hometown tax donation programs, e-commerce, and a Takamatsu Mitsukoshi-based patisserie (Maison de Ciel et Mère). The company reports above-market employee-retention metrics (83.3% new-graduate 3-year retention versus a 66.2% national average; 18.5 years average group tenure) and a step-up in career hiring (96% of FY2024 new hires), supporting execution of new business lines in agri-bio, food, and next-generation flame retardants (KISUMA X, debuted October 2025).

Name

Setolas

Legal name

SETOLAS Holdings, Inc. (セトラスホールディングス株式会社)

Website

https://setolas.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

101–250 employees

Short description

SETOLAS Holdings is a Japanese holding company operating specialty chemicals (hydrotalcite, KISUMA flame retardants, ALCAMIZER PVC stabilizers, DHT-4A scavengers), pharmaceuticals (Magmitt), and agri-bio products (Scentberry summer strawberries, TEC2500 biostimulant), serving global industrial, healthcare, and consumer markets through five overseas subsidiaries.

Ownership category

akta.pro rank

Headquarters

HQ city

Takamatsu-shi

HQ country

Japan

HQ region

Asia

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Chemical Products (Resin Additives): Sale of magnesium-based inorganic chemicals including hydrotalcite, magnesium hydroxide, magnesium oxide for industrial applications. Products include ALCAMIZER™ (PVC stabilizers), DHT-4A™ (halogen scavengers), KISUMA™ 5 (flame retardants), HeaCon™ and related resin additive products. Revenue comes from direct sales to industrial manufacturers globally through subsidiaries in the Netherlands, USA, China, Singapore.
2. Pharmaceutical Products: Manufacturing and sale of prescription and OTC pharmaceutical products under the Magmitt™ brand. Includes prescription drugs (Magmitt™ Tablets in various dosages) and OTC drug Magmitt™ K (laxative using magnesium oxide from Seto Inland Sea seawater). Also includes active pharmaceutical ingredients (APIs) and functional additives for pharmaceutical formulations.
3. Agricultural/Agri-Bio Products: Sale of branded agricultural products including summer strawberries ('Scentberry / 香る苺 / セントベリー'), mushrooms, and biostimulant products. Also includes seeds, seedlings, agricultural technology packages, and farming supplies sold under the regional agriculture supply chain model (地域型農業プチサプライチェーンモデル). Revenue from direct farm sales, local confectionery stores, hometown tax donation programs, and e-commerce platforms.
4. Food Products and Retail: Operation of patisserie Maison de Ciel et Mère and food product development/sales through SETOLAS Foodtech. Includes sweets and food products utilizing Seto Inland Sea regional ingredients.
5. Group Management and Consulting: Holding company revenue derived from dividends and management fees from subsidiary companies. SETOLAS Holdings Inc. serves as the parent company providing strategic management, R&D, technical center, and intellectual property services to group companies.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels10 records

Core offering

Setolas Holdings manufactures and sells magnesium-based specialty chemicals (hydrotalcite-based additives, ALCAMIZER, DHT-4A, KISUMA, magnesium oxide, magnesium hydroxide, hollow silica) for polymer, plastics, flame retardant, and industrial applications globally. It also develops and commercializes pharmaceuticals derived from rare sugar science (Magmitt Tablet for hyperphosphatemia, Magmitt K OTC for kidney health) and runs an agri-bio/food business producing biostimulants, the Scentberry summer strawberry brand, and a patisserie business.

Product overview

SETOLAS Holdings operates as a diversified chemical and pharmaceutical group organized into three business segments: Industrial/Chemical Materials, Pharmaceuticals, and Agri-Bio/Food. The Industrial segment centers on magnesium-based materials including hydrotalcite (world's first industrial synthesis), ALCAMIZER® heat stabilizers for PVC, DHT-4A® halogen scavengers, KISUMA® flame retardants, hollow silica for 5G applications, and magnesium oxide/hydroxide for rubber and flame retardancy. The Pharmaceutical segment includes prescription Magmitt® tablets and OTC Magmitt® K laxatives derived from Seto Inland Sea seawater. The Agri-Bio segment features the Scentberry® summer strawberry brand (せとペチカ variety developed with HoB), shiitake mushrooms, and microbial biostimulant TEC2500. Group companies include Kyowa Chemical Industry Co., Ltd., Magmitt Pharmaceutical Co., Ltd., and SETOLAS Foodtech Co., Ltd., with overseas operations in the Netherlands, USA, China, and Singapore.

Differentiator

Problem solved

Functional benefit

Brands

• Scentberry (セントベリー): Summer strawberry brand featuring the proprietary variety 'Seto Petika' (せとペチカ), launched in 2024, sold in Kagawa prefecture and through regional gift programs
• Magnemite K (マグミットK)
• ALCAMIZER
• DHT-4A
• KISUMA

Products and services

• Hydrotalcite (synthetic layered double hydroxide) Core magnesium-based inorganic material produced via Setolas's proprietary inorganic synthesis; used as an acid scavenger, halogen scavenger, and functional additive in polymer, plastics, and industrial applications globally.
• ALCAMIZER series Hydrotalcite-based acid scavenger / stabilizer product line used in PVC, polyolefins, engineering plastics, and other polymer formulations for thermal stability and halogen scavenging.
• DHT-4A series Hydrotalcite-type synthetic material used as an acid scavenger and stabilizer in polymer applications.
• KISUMA 5 series Magnesium-based hydrotalcite-derived functional additive product line used in plastics and polymers.
• HeaCon Hydrotalcite-based functional additive product used in polymer applications.
• Hollow Silica Functional hollow silica filler produced via Setolas's particle technology; used as a specialty filler in industrial applications.
• Magnesium Oxide (MgO) and Magnesium Hydroxide (MDH) Basic magnesium compounds used across industrial applications including flame retardancy and chemical processing.
• Magmitt Tablet Prescription pharmaceutical product developed using rare sugar science, indicated for hyperphosphatemia in chronic kidney disease patients; marketed in Japan via Kyowa Kirin.
• Magmitt K Over-the-counter consumer health product in the kidney/health category, developed from Setolas's rare sugar pharmaceutical platform and sold through Japanese retail channels.
• TEC2500 Agricultural biostimulant and crop input product from Setolas's Agri-Bio segment, used by Japanese growers to support crop performance.
• Scentberry (summer strawberry brand) Premium summer strawberry variety developed and branded by Setolas's Agri-Bio/Food segment, sold to Japanese consumers via e-commerce and retail channels.
• Maison de Ciel et Mère (patisserie) Patisserie shop operated by Setolas in Takamatsu, Kagawa, Japan, offering premium confectionery leveraging Setolas's food and ingredient capabilities.

Quantifiable outcome

• FY2025 consolidated sales of ¥43,569 million (JPY millions)
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Eleven partnerships are on record, tiered major, minor and core.

• Kagawa Marathon Executive Committee (かがわマラソン実行委員会)majorGTM or Marketing Partner · 14 July 2025SETOLAS Holdings served as platinum partner for Kagawa Marathon 2026 (March 15, 2026), the first JAAF-certified full marathon in Kagawa Prefecture. Event serves as regional activation and brand awareness platform. SETOLAS participated in marathon EXPO booth with group product tastings and sales.
• Tokyo Girls Collection (東京ガールズコレクション実行委員会)majorGTM or Marketing Partner · 21 January 2025SETOLAS Holdings served as platinum partner and special sponsor of 'SETOLAS Holdings presents TGC KAGAWA 2025 by Tokyo Girls Collection' held at Anabuki Arena Kagawa (May 6, 2025). Event attracted 9,800 in-person attendees and 1.1 million online viewers. SETOLAS operated booth and stage presentations featuring Magmitt K products and brand ambassador Wang Rin. Part of Kagawa regional revitalization and brand awareness campaign.
• NTT Docomo Bike Share (ドコモ・バイクシェア)minorGTM or Marketing Partner · 13 December 2024Docomo Bike Share and Namba Holdings partnership for 'Sanuki Share Cycle' bike sharing service in Takamatsu City. SETOLAS Building designated as a bike share port with electric assist bicycles available. Partnership provides community contribution through urban mobility support.
• SVP Japan (株式会社SVPジャパン)minorOthers · 24 October 2024SVP Japan, a global business information service company with over 85 years of history and network in 40+ countries, featured SETOLAS Holdings' intellectual property department activities as a case study on their website. Represents recognition of SETOLAS's IP management practices.
• Kagawa University (香川大学)coreStrategic or Co-development Partner · 1 March 2024SETOLAS Holdings and Kagawa University signed a partial patent assignment agreement for rare sugar pharmaceutical patents developed by the university. The companies now jointly own these patents, which are being registered in Japan and other countries. Magmitt Pharmaceutical aims to develop new pharmaceutical businesses including anticancer drugs leveraging Kagawa University's rare sugar research, Magmitt's formulation technology, and the acquired patent rights. The partnership also includes a comprehensive collaboration agreement (2022) for rare sugar R&D and student internship programs.
• Fukui Seeds Co., Ltd. (福井シード株式会社)majorStrategic or Co-development Partner · 1 March 2024Seed company partner joining the Agri-Bio business in March 2024. Specializes in vegetable variety development and seedling production. Partnered to strengthen summer strawberry and other crop variety development and seedling mass production capabilities.
• Naeya Co., Ltd. (株式会社苗屋)majorStrategic or Co-development Partner · 1 March 2024Seedling company partner joining the Agri-Bio business in March 2024. Specializes in seedling production and sales, including microflora seedlings. Partnered to strengthen seedling mass production and supply for the regional agriculture supply chain.
• Fukutane Co., Ltd. (福種株式会社)majorStrategic or Co-development Partner · 1 March 2024Seed company partner joining the Agri-Bio business in March 2024. Specializes in seed import/export, production, and wholesale distribution. Partnered to strengthen seed supply and variety development for the regional agriculture supply chain model.
• Kyoto University (京都大学)coreStrategic or Co-development Partner · 18 January 2024SETOLAS Holdings and Kyoto University signed a collaborative research agreement and academic guidance contract effective January 1, 2024. Professor Teruyuki Kondo (Kyoto University Graduate School) provides research guidance. Joint research focuses on high-performance product development. SETOLAS Lab Kyoto was established within Kyoto University Katsura Venture Plaza for open innovation in environmental materials, medical materials, and new product development.
• Miki Town Tourism Association (一般いなかった三木町観光協会)minorGTM or Marketing Partner · 7 June 2022Miki Town Tourism Association featured SETOLAS's summer strawberry cultivation on their official website, introducing 'Natsumizuki' (summer strawberry variety) and promoting the upcoming product launch.
• Hob Co., Ltd. (株式会社ホーブ)coreStrategic or Co-development Partner · 1 December 2020Kyowa Chemical Industry (now SETOLAS Group) and Hob Co., Ltd. (Hokkaido Kamikawa-gun) entered a joint strawberry variety development agreement as part of new Agri-Bio business expansion. Hob's breeding and seedling research resources were leveraged to develop strawberry varieties suitable for warm/high-temperature regions. The collaboration produced the 'Seto Petica' variety (registered 2023/2024, branded as Scentberry).

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nabaltec AG: German specialty chemicals company producing magnesium hydroxide and specialty alumina for halogen-free flame retardants and other polymer applications. Most direct comparable to Kyowa Chemical's KISUMA product line and Mg(OH)₂ technology platform.
• Baerlocher GmbH: German-headquartered global specialist in PVC heat stabilizers (including lead-free calcium-based systems) and other polymer additives. Direct comparable to SETOLAS's ALCAMIZER PVC stabilizer business.
• Huber Engineered Materials: US-based specialty minerals and chemicals business producing alumina trihydrate, magnesium hydroxide and other flame-retardant fillers for polymer applications. Direct competitor in halogen-free flame retardants.
• Adeka Corporation: Japanese specialty chemicals company producing PVC stabilizers, flame retardants, polymer additives and information & electronics materials. Overlaps with SETOLAS across multiple resin additive product lines.
• Konoshima Chemical Co., Ltd. Japanese manufacturer of magnesium hydroxide for flame retardant and other industrial applications. Closest direct domestic competitor to SETOLAS in Mg(OH)₂-based flame retardants.
• Tateho Chemical Industries Co., Ltd. Japanese specialty chemical company producing magnesium oxide, magnesium hydroxide and other magnesium compounds for industrial and pharmaceutical uses. Direct competitor to SETOLAS in magnesium chemistry.
• Sakai Chemical Industry Co., Ltd. Japanese chemical manufacturer with diversified magnesium compounds, polymer additives and specialty inorganic chemicals portfolio. Comparable in scale and product breadth to Kyowa Chemical Industry.

Broad incumbents

• Lanxess AG: Large German specialty chemicals group with significant flame retardant and polymer additive businesses. Broader portfolio than SETOLAS but overlapping in halogen-free flame retardants and polymer stabilizers.
• ICL Group: Israel-based specialty minerals and chemicals company producing flame retardants (brominated and phosphorus-based), potash and phosphate specialties. Competes with SETOLAS in polymer flame retardants as part of a much broader minerals and fertilizers portfolio.
• Clariant AG: Swiss specialty chemicals major with extensive flame retardant and polymer additive offerings. Incumbent competitor to SETOLAS in industrial flame retardants but serves a much wider end-market portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/SETOLAS_HD
• Facebookfacebook.com/gofield
• LinkedInlinkedin.com/company/setolas-asia-private-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Setolas