What Go Camp Pro does

Go Camp Pro is a podcast-led consulting platform serving independent, owner-operated summer camps in North America, with a stated sweet spot of mission-driven camps serving 100-600 campers per year. The company was launched in 2009 with the CampHacker podcast and has since expanded to nine distinct shows spanning leadership, research, programming, fundraising, and futurology, accumulating 375+ episodes and 228,022+ lifetime downloads. The content engine is built around co-founders Travis Allison (15+ years as a camp director and firefighter) and Beth Allison (42 years in the camp industry, former Executive Director of five summer camps), supported by a network of 25+ GCP Contributors.

The core commercial offering is the Camp Resilience Blueprint Operating System (RBOS), delivered through two 16-month consulting packages — INTENSE at $5,995 USD (coaching-led) and IMPACT at $14,995 USD (coaching plus done-for-you execution, capped at 10 concurrent clients) — alongside a $295 USD DIY Workbook, a $495 CAD single-session Clarity Sprint, a Fall 2026 Masterclass Cohort, and a free Camp Resilience Checkup assessment. Revenue is supplemented by podcast, newsletter, and website advertising sold to camp industry vendors such as AM Skier Insurance, CRS, ACA Illinois, UltraCamp, Camptivities, CampMinder, and CampBrain. A free AI tool suite, CampBot.org, and AI/GPT features embedded in the RBOS framework provide a top-of-funnel layer.

The business is private, founder-led, and bootstrapped, owned by Walking Maverick Inc. and headquartered in Woodstock, Ontario, Canada. Distribution operates through a hybrid sales-led and community-led motion: podcasts and high-engagement newsletters (USEletter open rate 56.4% vs. 15-25% industry benchmark; Tool of the Week open rate 66.3%) generate audience trust, which converts into introductory 30-minute calls and ultimately into multi-month consulting engagements with independent camp directors across North America.

Name

Go Camp Pro

Legal name

Walking Maverick Inc.

Website

https://gocamp.pro

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Go Camp Pro is a podcast-led consulting platform that helps independent, owner-operated summer camps in North America build operational resilience through coaching engagements, digital products, and a nine-show podcast network founded in 2009.

Ownership category

akta.pro rank

Product category

Camp Consulting Services

NAICS

Educational Support Services (61171), Professional and Management Development Training (61143)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

Keywords

• Camp consulting services
• Camp director coaching
• Summer camp management
• Camp leadership training
• Camp business resources

Headquarters

HQ city

Woodstock

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting Services: One-on-one coaching and consulting engagements including Intense Package ($5,995 USD/16 months) and Impact Package ($14,995 USD/16 months). Provides the majority of revenue with high-touch, premium-priced engagements for camp directors seeking operational transformation.
2. Digital Products: Self-paced workbooks, digital tools, and resources sold through their Shopify store (go-camp-pro.myshopify.com). Includes the DIY Workbook for Camp Resilience Blueprint.
3. Workshop & Recordings: Paid masterclass cohorts (e.g., Fall 2026 Masterclass Cohort) and recorded workshop sessions for camp professionals seeking guided learning.
4. Podcast Advertising: Sponsorships across podcast network with rates of $1,255.95 USD for half-season (8 episodes) and $1,974.95 USD for full season (16+ episodes). Newsletter advertising at $66.95 USD per issue with 6-issue minimum. Website banners at $374.95 USD per month.
5. Clarity Sprints: Single 90-minute working sessions at $495 CAD for camp directors needing rapid problem resolution on specific issues like staffing, communication, or burnout.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Go Camp Pro sells advisory and coaching engagements, cohort training programs, and digital products (workbooks, playbooks, recordings) to camp directors and owners across North America. Its flagship methodology is the Camp Resilience Blueprint Operating System (RBOS), which underpins tiered consulting packages (Intense and Impact) and shorter interventions such as the Clarity Sprint. Revenue is generated through long-form consulting contracts, downloadable digital products, and a masterclass cohort, supported by a network of nine industry-specific podcasts and AI tools that drive inbound demand.

Product overview

Go Camp Pro is a podcast network and consulting platform for summer camp directors, founded in 2009. The core offering includes 375+ episodes across multiple podcast shows (The CampHacker Podcast, Camp Code, The Day Camp Pod, First Class Counsellors, The Camp Owners Podcast, The Pudding, Camp Ahead, Fundraising @ Camp, Beyond Camp, Camp Programming By Design) providing professional development content for camp professionals. Consulting services are delivered through the Camp Resilience Blueprint (RBOS) framework, available as INTENSE ($5,995 USD) or IMPACT ($14,995 USD) 16-month consulting packages, a Clarity Sprint (90-minute session at $495 CAD), and a self-paced DIY Workbook ($295 USD). Additional offerings include free resources (CampBot.org AI tools, Camp Resilience Checkup assessment), newsletters (USE Letter, Tool of the Week), digital products and workshops sold through their Shopify store, and advertising opportunities. The company is owned by Walking Maverick Inc. and serves independent, mission-driven camps across North America.

Differentiator

Problem solved

Functional benefit

Brands

• CampBot.org: Free Camp Management AIs

Products and services

• Camp Resilience Blueprint Operating System (RBOS) Proprietary consulting framework and operating system developed by Travis and Beth Allison that underpins the firm's camp advisory engagements, designed to help camp leaders build sustainable, resilient operations.
• INTENSE Consulting Package Coaching-focused 16-month consulting engagement for camp directors built around the Resilience Blueprint Operating System, emphasizing 1-on-1 coaching support over a longer duration.
• IMPACT Consulting Package Premium 16-month consulting engagement that combines Resilience Blueprint coaching with done-for-you implementation support for camp owners seeking deeper transformation.
• Clarity Sprint Short, single-session advisory engagement that delivers focused clarity and direction for camp leaders before committing to longer consulting packages.
• DIY Workbook Self-paced workbook product that allows camp leaders to apply the Resilience Blueprint methodology independently, without engaging in consulting.
• Masterclass Cohort Cohort-based training program for camp leaders running as a structured group learning experience based on the firm's frameworks, scheduled for fall 2026.
• Recruiting and Retention Playbook Standalone downloadable playbook offering structured guidance on recruiting and retaining seasonal camp staff, sold as a discrete digital product.
• Digital Products Collection Aggregated collection of digital products (workbooks, playbooks, and related resources) sold through the firm's Shopify storefront for camp professionals.
• Workshops and Recordings Catalog of branded workshops and recorded training sessions covering camp management topics, distributed as standalone paid resources.

Quantifiable outcome

• Most directors notice shift within first 90 days - less reactive decision-making, clearer communication, stronger sense of priority
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• AM Skier InsuranceminorGTM or Marketing PartnerSponsors the work of Go Camp Pro, providing financial support for podcast content and community building initiatives in the summer camp industry.
• CRS - Commercial Recreation SpecialistsminorGTM or Marketing PartnerSponsors the work of Go Camp Pro, supporting the camp professional development community through content sponsorship.
• The American Camp Association of IllinoiscoreStrategic or Co-development PartnerStrategic sponsor and content collaborator. ACA Illinois members are featured in Go Camp Pro content, and the organization sponsors The Pudding podcast. Both organizations work to advance camp professional development.
• UltraCampminorGTM or Marketing PartnerCamp management software provider sponsoring Go Camp Pro content and community initiatives.
• CamptivitiesminorGTM or Marketing PartnerSponsors The Pudding podcast and provides activity scheduling software for camps. Co-sponsors research content focused on camp programming and operations.
• CampMinderminorGTM or Marketing PartnerCamp management software provider sponsoring Go Camp Pro initiatives and content.
• CampBrainminorGTM or Marketing PartnerCamp management software mentioned as sponsor on Fundraising @ Camp podcast. Provides summer camp management, conference center, and fundraising database solutions.
• Walking Maverick Inc.coreOthersParent company of Go Camp Pro, owned by the Allison family. Focuses on communications & marketing consulting and staff retention through community building and leadership training for summer camps, private schools, non-profits and organizations.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• The Futur: Chris Do's education, coaching, and content business serving creative professionals. Closely mirrors Go Camp Pro's model of monetizing a large YouTube/podcast audience into premium coaching programs, templates, and courses for a niche professional vertical.
• American Camp Association: The largest U.S. trade association for the camp industry, providing accreditation, training, and professional development for camp directors. It overlaps with Go Camp Pro's audience (camp professionals) and training content, but operates at an industry-wide, association level rather than as a niche coaching firm.
• Marie Forleo: Coaching, training, and media business built around Marie Forleo's audience. Comparable go-to-market pattern: free high-engagement content ecosystem driving paid premium programs and digital products, applied to a different professional vertical.
• Active Network / Camp & Class Manager: Large-scale registration and camp management software provider serving camps and activities organizations. Adjacent to Go Camp Pro via overlapping buyer base and bundled professional resources, but at enterprise software scale.

Emerging players

• Consulting Success (Michael Zipursky): Coaching, training, and content business helping independent consultants scale. Shares the niche-B2B coaching-plus-content-plus-digital-products business model that Go Camp Pro uses for camp directors.

Others

• CampMinder: Camp management software vendor and current Go Camp Pro sponsor. Serves the same camp-director buyer base but via SaaS rather than consulting; an adjacent ecosystem partner that could expand into content/training.
• UltraCamp: Camp registration and management software platform and Go Camp Pro sponsor. Comparable customer base (camp operators), but a software vendor rather than a consulting competitor.

Direct peers

• Camplify Solutions (Chris Rehs-Dupin): Camp consulting and training business run by Chris Rehs-Dupin, a GCP Contributor and host of Camp Programming, By Design. Directly comparable as an independent camp-consulting and content property serving the same buyer persona.
• Liberty Lake Day Camp (Andy Pritikin): Andy Pritikin operates a day camp and a consulting/media presence (Day Camp Pod), and is a Go Camp Pro GCP Contributor. Directly comparable as a camp operator-consultant targeting the day-camp segment of the same independent-camp market.
• Chris Hudson Camp Consulting: Camp consulting and content business co-founded by Chris Hudson, who co-hosted the original CampHacker podcast with Travis Allison. Directly comparable as a camp-director consulting and media property serving the same niche segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/go-camp-pro
• Xx.com/gocamppro
• Facebookfacebook.com/GoCampPro

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Go Camp Pro