Proliferate
Proliferate is a private, founder-led sales consultancy founded in 2019 that provides fractional and interim sales leadership, coaching, and growth-program execution to U.S. growth-stage companies with complex products.
- Company typePrivate
- Founded2019
- HeadquartersWayzata, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Proliferate does
Proliferate is a private professional services firm founded in 2019 and headquartered in Wayzata, Minnesota, that delivers fractional and interim sales leadership, sales coaching, and consulting services to growth-focused companies. Its offerings span five core service lines: Sales Leadership (fractional and interim placements, performance management, hiring criteria), Sales Leadership Coaching (executive presence, objection handling, board preparation), Sales Programs (outsourced sales teams, sales operations, CRM optimization, customer success and retention), Lead Generation and Pipeline Management, and Growth Acceleration Programs targeted at companies with complex products requiring a consultative sales approach. The firm employs a virtual team of six named senior professionals led by CEO and Founder Tony Morse, with personnel distributed across Minneapolis, Scottsdale, Nashville, and Kansas City/Overland Park, and operates with no disclosed outside funding.
The underlying technology footprint is minimal and client-facing rather than proprietary — Salesforce.com and CRM platforms are referenced as tools for sales operations optimization, and the firm has no disclosed API, integrations, mobile applications, or AI/ML capabilities. Its go-to-market is direct client engagement with business owners and company leaders, supported by content marketing (published case studies, team biographies) and an email newsletter subscription funnel. Revenue is generated through professional-services billing for fractional, as-needed, and project-based engagements; pricing is quote-based and not publicly disclosed.
The customer base includes named clients StorkClub (a technology startup) and Renodis (a technology services firm using Proliferate for M&A preparation and growth acceleration), with documented case-study outcomes including +400% year-over-year revenue growth, +240% pipeline increase, 95%+ customer retention, and $1.2M in strategic upsells. The firm has no disclosed funding rounds, no parent company, no subsidiaries, no patents, no regulatory actions, and no formal partnerships.
Proliferate firmographics
Firmographics- Name
- Proliferate
- Legal name
- Proliferate
- Website
- https://proliferateperformance.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Proliferate is a private, founder-led sales consultancy founded in 2019 that provides fractional and interim sales leadership, coaching, and growth-program execution to U.S. growth-stage companies with complex products.
- Ownership category
- akta.pro rank
Proliferate industry classification
Industry- Product category
- Sales Consulting Services
- akta.pro primary industry
- Sales Leadership & Revenue Executive Coaching (EDABANAL)
- akta.pro secondary industries
- Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH), Executive Leadership & C-Suite Development (EDABAAAA)
Keywords
Where Proliferate is headquartered
LocationHeadquarters
- HQ city
- Wayzata
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Proliferate business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Fractional Sales Leadership Services: Provides interim and fractional sales leadership services where senior professionals step into leadership roles or coach existing sales leaders to help companies reach their full potential.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Proliferate product offering
Product offeringCore offering
Proliferate is a sales leadership consulting firm that provides fractional, interim, and project-based sales leadership engagements to growth-focused companies. Its services span sales leadership staffing and coaching, outsourced sales team creation and optimization, sales operations and CRM optimization, Customer Success and Account Management programs, lead generation and pipeline management, and growth acceleration programs tailored around each client's needs.
Product overview
Proliferate is a sales leadership consulting firm offering a portfolio of advisory and execution services rather than a software product. The core offerings include fractional/interim sales leadership, sales leadership coaching, sales programs (outsourced sales teams, sales ops/process, CRM optimization, customer success), lead generation and pipeline management, and growth acceleration programs. These services are tailored to each client's needs and delivered by seasoned senior professionals with C-Suite and leadership experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Sales Leadership Services
Quantifiable outcome
- +400% YOY growth achieved
- +8 more outcomes
Companies that use Proliferate
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Proliferate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Proliferate partnerships and signals
Strategic signalScale indicators8 records
Recent moves4 records
Expansion highlights4 records
Proliferate competitors and assessment
Company assessmentDirect peers
- RAIN Group: Global sales training and consulting firm delivering sales leadership development, coaching, and sales force improvement—closely aligned with Proliferate's coaching and sales program offerings.
- The Sales Board: Consulting firm offering strategic sales consulting and fractional sales leadership engagements, serving the same growth-focused and complex-sale client profile as Proliferate.
- Sales Xceleration: Direct peer that provides fractional sales leadership and outsourced sales management to small and mid-sized companies, matching Proliferate's core offering of interim sales executive services to growth-focused firms.
- Force Management: Sales consulting firm that helps B2B companies improve sales force effectiveness through methodologies, coaching, and strategic advisory—directly comparable to Proliferate's sales leadership and sales operations work.
- Sales Readiness Group (SRG): B2B sales training and consulting firm providing sales coaching, messaging, and sales management development for complex sales environments; competes with Proliferate's sales coaching and leadership engagements.
Broad incumbents
- GP Strategies (sales division) / sales consulting practices: Large human capital and sales performance consulting firm offering leadership development and sales force effectiveness solutions; compete with Proliferate in the broader enterprise sales training/consulting market.
- Alexander Group: Large, established sales consulting firm providing sales strategy, operations, and go-to-market advisory to mid-market and enterprise—overlaps with Proliferate's growth acceleration engagements at higher scale.
Emerging players
- Jeb Blount / Sales Gravy: Sales training, coaching, and consulting brand focused on sales acceleration and leadership development; overlaps with Proliferate's coaching and sales leader development services.
- Sales Talent Inc: Sales recruiting and outsourced sales talent firm that overlaps with Proliferate's 'Sales Programs / Outsourced Sales Team' offering, particularly for clients building or augmenting sales teams.
Regional players
- Barrett Consulting / Sales Coaching Firms: Sales coaching and consulting practices serving SMB and mid-market; comparable to Proliferate's coaching and fractional leadership engagement model though varying regional focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Proliferate social profiles
Digital presenceProliferate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Proliferate leadership team
Management profileNumber of profiles
Profiles6 records
Proliferate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Proliferate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Proliferate
What does Proliferate do?
Proliferate is a sales leadership consulting firm that provides fractional, interim, and project-based sales leadership engagements to growth-focused companies. Its services span sales leadership staffing and coaching, outsourced sales team creation and optimization, sales operations and CRM optimization, Customer Success and Account Management programs, lead generation and pipeline management, and growth acceleration programs tailored around each client's needs.
Is Proliferate a public or private company?
Proliferate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Proliferate founded?
Proliferate was founded in 2019. It employs 1 to 10 people.
Where is Proliferate based?
Proliferate is headquartered in Wayzata, United States, in the North America region.
How does Proliferate make money?
One revenue line is on record: fractional Sales Leadership Services.
Who are Proliferate's main competitors?
Direct peers on record are RAIN Group, The Sales Board, Sales Xceleration, Force Management and Sales Readiness Group (SRG). Broad incumbents are GP Strategies (sales division) / sales consulting practices and Alexander Group. Emerging players are Jeb Blount / Sales Gravy and Sales Talent Inc. Barrett Consulting / Sales Coaching Firms is listed as a regional player.
Does Proliferate have an API?
No public API is recorded for Proliferate.
What industry is Proliferate in?
Proliferate's product category is Sales Consulting Services. Its primary akta.pro industry code is EDABANAL, Sales Leadership & Revenue Executive Coaching, with a secondary code of BPACAJAH, Talent Management & Leadership Advisory (Succession, Performance, Culture).