Home Credit Arena

What Home Credit Arena does

Home Credit Arena is a multi-purpose sports and entertainment venue located in Liberec, Czech Republic, opened in September 2005 and operated by SFM Liberec s.r.o. on behalf of its municipal owner, the City of Liberec. The venue has a 10,000+ spectator capacity, a professional ice rink system, and configurable event spaces, and it serves as the home arena for the Bílí Tygři Liberec Czech Extraliga ice hockey club while hosting roughly 100 sports, concert, conference, and exhibition events per year. The architecture, designed by Antonín Buchta, received the 2006 "Stavba roku" (Building of the Year) award, and the naming rights are held by Home Credit under a sponsorship arrangement.

The arena's product surface extends well beyond the main hall: it operates within the broader Sport Park Liberec complex (35+ sports venues across 13+ hectares), and is tightly integrated with on-site Hotel Arena (150+ beds), Kongres Park Liberec (conference facilities for up to 4,000 persons), Catering Arena, and Bílí Tygři Liberec, forming a one-stop destination for sports teams, event promoters, and corporate clients. Premium hospitality is sold via subscription-style multi-year contracts for skyboxes, VIP tables, and VIP tribune seating, while general ticketing flows primarily through the Ticketportal platform.

The business model combines ticketing transaction revenue, naming rights and sponsorship (Home Credit, plus regional sponsors such as ČEZnet, Česká spořitelna, Kooperativa, and Syner), facility rental to promoters, VIP hospitality, and catering, serving three core customer segments: individual event attendees (primary), corporate clients seeking premium hospitality, and event promoters renting the venue. Tickets are distributed via Ticketportal and on-site box office; VIP sales are direct via a dedicated sales contact. Management is led by a small team covering marketing (Veronika Beránková), events and commerce (Tereza Matulová), security and transport (David Firman), accounting (Michaela Dobrá), and HR (Žaneta Krištofová).

Name

Home Credit Arena

Legal name

SFM Liberec s.r.o.

Website

https://homecreditarena.cz

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Home Credit Arena is a 10,000+ capacity multi-purpose sports and entertainment venue in Liberec, Czech Republic, operated by SFM Liberec s.r.o. for the City of Liberec. It hosts ~100 events yearly — hockey (Bílí Tygři Liberec), concerts, conferences, and exhibitions — alongside on-site hotel, congress, and catering services.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue & Event Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA)

akta.pro secondary industries

Arenas & Indoor Sports Centers (MPAKAEAB), Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE), Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ)

Keywords

• Multi-purpose arena
• Event venue
• Ice hockey arena
• Convention center
• Corporate event hosting

Headquarters

HQ city

Liberec

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Event Ticketing: Revenue from ticket sales for hockey games (Bílí Tygři Liberec home games), concerts, and other events through Ticketportal platform
2. Naming Rights: Arena naming rights held by Home Credit, providing brand visibility and sponsorship revenue
3. VIP Hospitality: Premium seating experiences including skybox rentals (9-30 persons), VIP table packages (4 persons with Prosecco), and VIP tribune seating with buffet service
4. Facility Rental: Renting arena spaces to event promoters for concerts, conferences, exhibitions, and corporate events
5. Catering Services: On-site catering through Catering Arena for events held at the venue

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Home Credit Arena is a multi-purpose indoor arena in Liberec, Czech Republic, offering live event hosting including ice hockey (home of Bílí Tygři Liberec), concerts, conferences, exhibitions, and corporate events with a seating capacity of more than 10,000 spectators. The venue provides premium hospitality experiences (Skybox, VIP Tribune, VIP Table), a connected congress center (Kongres Park), and partner-operated hotel and catering services. The arena is operated by SFM Liberec s.r.o. on behalf of the City of Liberec, with naming rights held by Home Credit, and welcomes more than 600,000 visitors per year across roughly 100 events.

Product overview

Home Credit Arena is a single-venue product offering centered on a modern multi-purpose arena in Liberec, Czech Republic. The venue hosts hockey games (Bílí Tygři Liberec home games), concerts, cultural events, conferences, and exhibitions. Adjacent services include VIP hospitality packages (Skybox, VIP Tribune, VIP Table), Hotel Arena accommodation, Kongres Park conference facilities, Catering Arena catering services, and public arena tours. The operator SFM Liberec s.r.o. also manages the broader Sport Park Liberec complex with additional sports facilities including Svijanská aréna.

Differentiator

Problem solved

Functional benefit

Brands

• Bílí Tygři Liberec: Elite Czech Extraliga hockey club that is the home team of Home Credit Arena.
• Kongres Park Liberec
• Hotel Arena
• Catering Arena

Products and services

• Home Credit Arena Event Venue Hire Multi-purpose indoor arena venue in Liberec hosting ice hockey, concerts, conferences, exhibitions, and corporate events with a capacity of more than 10,000 spectators; serves both consumer ticketed events and contracted corporate bookings.
• VIP Hospitality Packages (Skybox, VIP Tribune, VIP Table) Premium hospitality offerings including private Skybox suites, VIP Tribune seating, and VIP Table experiences, sold to corporate clients and premium individual guests attending arena events.
• Home Credit Arena Liberec Tour Guided tour of the Home Credit Arena allowing visitors to experience behind-the-scenes areas of the venue; targeted at individuals, school groups, and organized group visits.
• Kongres Park Congress Facility Connected congress and meeting facility within the Home Credit Arena complex, supporting conferences, seminars, and exhibition events for corporate and association clients.

Quantifiable outcome

• Nearly 100 events annually
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Catering ArenaOthersOn-site professional catering services providing food and beverage for all events held at Home Credit Arena
• Hotel ArenaOthersHotel accommodation with 150+ beds in the arena complex, offering comfortable lodging for sports teams, corporate clients, and event visitors
• Kongres Park LiberecOthersCongress facility within the Sport Park Liberec complex, offering spaces for conferences and events up to 4,000 persons
• Bílí Tygři LiberecOthersHome ice hockey team (Extraliga) using the arena as their primary venue, bringing regular sports events and loyal fanbase
• TicketportalcoreChannel Partner/ Reseller/ DistributorPrimary online ticketing partner for selling event tickets to the public
• Home CreditOthersNaming rights sponsor for the arena, providing brand visibility and association with the venue
• ČEZnetminorOthersPartner/logo displayed on arena website - energy services provider
• Cinema StarminorOthersPartner/logo displayed on arena website - cinema chain
• Česká spořitelna (ČS)minorOthersPartner/logo displayed on arena website - financial institution
• KooperativaminorOthersPartner/logo displayed on arena website - insurance company
• SynerminorOthersPartner/logo displayed on arena website - construction/real estate company
• Liberecký krajminorOthersPartner/logo displayed on arena website - regional government of Liberec
• Statutární město LibereccoreOthersOwner and investor of the arena facility, the city of Liberec owns the property and infrastructure
• SFM Liberec s.r.o.coreStrategic or Co-development PartnerOperator and manager of Home Credit Arena and Sport Park Liberec, managing all facility operations, events, and maintenance

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lanxess Arena Cologne: Larger ~20,000-capacity German multipurpose arena (DEG ice hockey, Kölner Haie games, major concerts) — established Western European incumbent illustrating the upper benchmark of arena economics in the region.
• Wiener Stadthalle: Vienna's landmark multi-hall complex (~16,000 main hall) hosting concerts, conferences, and exhibitions — comparable multipurpose event-center operating model in a neighboring Central European capital.

Regional players

• Arena Riga: ~14,000-capacity Latvian multipurpose arena hosting Dinamo Riga hockey, basketball, and major concerts — comparable scale, hockey-tenant model, and event-revenue structure in a neighboring regional market.
• Žalgiris Arena Kaunas: ~15,000-capacity Lithuanian multipurpose arena home to BC Žalgiris basketball and major concerts — directly comparable in programming mix (anchor tenant + concerts + events) and Baltic/Central European regional positioning.
• Steel Arena Košice: ~8,400-capacity Slovak multipurpose arena home to HC Košice (Extraliga), offering very similar hockey-tenant, concert, and conference programming in a comparable Central European regional market.
• Tauron Arena Kraków: ~15,000-capacity Polish multipurpose arena hosting Cracovia hockey, concerts, and conferences — comparable in scale, programming mix, and Central European regional positioning.

Direct peers

• O2 Arena Prague: The Czech Republic's flagship ~18,000-capacity multipurpose arena in Prague, hosting the same categories of events (hockey, concerts, conferences, exhibitions) and competing head-to-head for top-tier Czech and international bookings.
• Winning Group Arena (formerly DRFG Arena): Brno-based ~13,000-capacity multipurpose arena serving as home to Kometa Brno (Extraliga hockey) and hosting concerts and conferences — same hockey-tenant-plus-event-revenue model in another Czech regional market.
• RT Torax Arena (formerly ČEZ Arena): Ostrava-based multipurpose arena hosting Vítkovice Ridera hockey and concerts/exhibitions in the Moravian-Silesian region — directly comparable in scale, hockey-tenant model, and Czech regional venue economics.
• Tipsport Arena (Hockey Hall): Prague-based indoor arena used for HC Sparta Praha and large concerts; a direct Czech peer with overlapping sports/entertainment programming and shared hockey-club tenant dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/homecreditarena
• LinkedInlinkedin.com/company/s-group-sport-facility-management-s-r-o-

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Credit Arena