Žalgiris Arena

What Žalgiris Arena does

Žalgiris Arena (legally UAB "Kauno arena") is the largest multifunctional arena in the Baltic States, located on Nemuno Island (Nemuno sala) at Karaliaus Mindaugo pr. 50, Kaunas, Lithuania. Opened in 2011 on a 40,000 sq m footprint, the venue accommodates up to 20,000 attendees for concerts and 15,000+ for sports, hosting approximately 110 events and roughly 600,000 visitors annually, with more than 6 million cumulative visitors since opening. The arena serves as the home venue for Kaunas Žalgiris Basketball Club (EuroLeague, LKL/KMT, and Lithuanian national team games) and is a primary Baltic stop for international concert tours via Live Nation Lithuania, alongside combat sports (UTMA), music awards (M.A.M.A., M1), exhibitions, and conferences.

The core technology stack is operational and infrastructure-oriented rather than software-defined. The arena runs a 500 kW on-roof solar power plant (installed October 2022) generating ~475,000 kWh annually and covering about one-third of 1.5 million kWh of total energy consumption, a fully cashless card-only payment system in place since 24 October 2022, and ticket distribution integrations with bilietai.lt and kakava.lt plus ADC Parking for reservations. It was the first sports arena globally to receive BREEAM In Use certification (2015).

The business model is a diversified venue revenue stack: (i) venue rental fees from event organizers, (ii) a per-ticket arena fee of EUR 4 plus distributor fees of EUR 1.50 and EUR 2 bag storage, (iii) recurring VIP and premium-club memberships (MAN VIP skyboxes, Audi Club with 5–7 day priority access, Ramirent Premium Club) under multi-year contracts, (iv) on-site F&B through Sala Restoranas, bars, and cafes, (v) advertising and sponsorship packages with automotive (Audi, MAN, Volkswagen, Cupra, Auto Juta), FMCG (Pringles), and beverage (Švyturys) brands, and (vi) space rental (SDG Amphitheatre, Nemunas Conference Rooms), arena tours, and parking. Customer segments span general public attendees, basketball fans, event organizers, and corporate hospitality clients; ticket distribution relies on third-party platforms bilietai.lt and kakava.lt with on-site box office sales.

Name

Žalgiris Arena

Legal name

UAB "Kauno arena"

Website

https://zalgirioarena.lt

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Žalgiris Arena is the largest multifunctional arena in the Baltic States, located in Kaunas, Lithuania, hosting ~110 concerts, sports events, exhibitions, and conferences annually for ~600,000 visitors and serving as the home venue for Kaunas Žalgiris Basketball Club.

Ownership category

akta.pro rank

Product category

Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA)

akta.pro secondary industries

Professional & Major League Stadiums (MPAKAEAA), Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Concession & Stadium / Arena Catering (THAFAIAG)

Keywords

• Multifunctional arena
• Event venue rental
• Concert hosting
• Sports venue services
• VIP hospitality

Headquarters

HQ city

Kaunas

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Event Hosting and Venue Rental: The arena generates revenue by hosting various events including concerts, sports competitions, exhibitions, conferences, and private events. Revenue comes from rental fees charged to event organizers.
2. Ticket Sales and Service Fees: The arena charges an arena fee (4 EUR per ticket) on top of ticket prices, generating revenue from every event held at the venue. Additional fees include bag storage services (2 EUR).
3. VIP Services and Space Rental: Revenue from VIP experiences including MAN VIP skyboxes, Audi Club, and Ramirent Premium Club memberships, as well as short-term and long-term VIP box rentals.
4. Food, Beverage, and Hospitality: On-site dining through restaurants, bars, and cafes within the arena, including the Sala Restoranas restaurant.
5. Advertising and Sponsorship: Advertising opportunities throughout the arena including digital displays, branded content, and partnership packages with sponsors such as Volkswagen, Cupra, Audi, MAN, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Žalgiris Arena operates as the largest multifunctional arena in the Baltic States, hosting concerts, sports events, conferences, exhibitions, and cultural performances. Core offerings include event venue rental, space rental for corporate and private events, VIP hospitality packages (MAN VIP, Audi Club, Ramirent Premium Club), advertising and sponsorship opportunities, parking services, and on-site restaurants and bars. The arena accommodates up to 20,000 visitors for concerts and over 15,000 for sports events.

Product overview

Žalgirio Arena operates as a multifunctional venue offering event hosting services centered around its main arena facility. The core product is the event venue itself, accommodating concerts, sports events, conferences, exhibitions, and cultural performances. Supporting services include VIP hospitality packages (VIP boxes, Audi Club, Ramirent Premium Club), space rental for private events, arena tours, advertising services, and parking. The arena functions as a platform connecting event organizers with audiences, with tickets distributed through third-party platforms like Bilietai.lt and Kakava.lt.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Venue Rental
• Space Rental

Quantifiable outcome

• 600,000 annual visitors and 110 events per year demonstrate consistent operational scale
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

16 partnerships are on record, tiered flagship, core and supporting.

• MAN (Trucks)flagshipGTM or Marketing PartnerMAN sponsors the VIP skyboxes at Žalgiris Arena, with MAN branding featured prominently in the VIP section. The partnership provides premium hospitality experiences for arena visitors.
• AudiflagshipGTM or Marketing PartnerAudi Club at Žalgiris Arena offers members priority ticket access for events (typically 5-7 day early access window) and exclusive experiences. Audi has naming rights to the club space.
• RamirentcoreGTM or Marketing PartnerRamirent Premium Club provides premium membership benefits at the arena with priority ticket access for Ramirent customers and partners.
• VolkswagencoreGTM or Marketing PartnerVolkswagen is an arena sponsor with vehicle display presence at the venue.
• CupracoreGTM or Marketing PartnerCupra is an arena sponsor with vehicle display presence at the venue.
• payabl.supportingTechnology or IntegrationPayment services provider for arena transactions and ticketing systems.
• PringlessupportingGTM or Marketing PartnerBrand partner with promotional presence at arena events.
• Auto JutasupportingGTM or Marketing PartnerAutomotive partner with presence at arena events.
• Kaunas AugasupportingGTM or Marketing PartnerLocal partner supporting arena operations and community initiatives.
• SDGsupportingGTM or Marketing PartnerPartner associated with the SDG Amphitheater space within the arena complex.
• ŠvyturyssupportingGTM or Marketing PartnerBeer brand partner with presence at arena events.
• VytautassupportingGTM or Marketing PartnerBrand partner at arena events.
• Live Nation Lithuania, UABcoreStrategic or Co-development PartnerMajor international concert promoter bringing world-class performers to Žalgiris Arena including A$AP Rocky and Pitbull.
• Kaunas ŽalgirisflagshipStrategic or Co-development PartnerLegendary basketball club whose home arena is Žalgiris Arena. The partnership creates consistent sports event programming including EuroLeague and LKL games.
• Bilietai.ltflagshipChannel Partner/ Reseller/ DistributorPrimary ticket distribution platform for arena events, offering online and physical box office sales across Lithuania.
• ADC ParkingsupportingChannel Partner/ Reseller/ DistributorParking services provider for arena visitors, enabling online parking reservations for events.

Scale indicators9 records

Recent moves2 records

Expansion highlights6 records

Broad incumbents

• Madison Square Garden Entertainment: Operator of MSG and other major venues with comparable arena revenue model (ticketing, premium hospitality, sponsorships, F&B). Represents the listed-equity benchmark for arena operating economics.
• Live Nation Entertainment: Global concert promoter and venue operator already partnering with Žalgiris Arena via Live Nation Lithuania. Comparable in driving touring economics, ticket platform integration, and sponsorship packaging at arena venues.
• ASM Global: World's largest venue management and event services company, managing hundreds of arenas, stadiums, and convention centers. Comparable in venue operations, F&B, and sponsorship monetization, though at vastly greater scale.
• AEG (Anschutz Entertainment Group): Global venue operator and live entertainment company managing dozens of major arenas and stadiums worldwide (e.g., The O2, Mercedes-Benz Arena Berlin). Overlaps with Žalgiris Arena in arena operations, concert promotion partnerships, and premium hospitality.

Regional players

• Tauron Arena Kraków: One of the largest arenas in Poland and Central Europe, hosting EuroLeague basketball, international concerts, and exhibitions. Comparable multipurpose venue serving a similar role in an adjacent CEE market.
• Arena Riga: Largest indoor arena in Latvia, hosting international concerts, basketball (including EuroLeague games for local clubs), and exhibitions. Comparable multipurpose venue operating in an adjacent Baltic market with overlapping event programming.
• Saku Suurhall: Estonia's largest indoor arena, hosting basketball, concerts, and large-scale events. A regional Baltic peer comparable in scale, event mix, and reliance on international touring acts.
• Papp László Budapest Sportaréna: Hungary's leading indoor arena hosting major concerts, ice hockey, and exhibitions. A CEE peer comparable in size, programming, and dependence on international touring economics.

Emerging players

• Oak View Group (OVG): Emerging global venue development and operations platform with major arena projects in Seattle, Manchester, and Austin. Comparable in modern arena operating model, premium hospitality design, and sustainability-focused venue development.

Direct peers

• Siemens Arena (Vilnius): Other large indoor arena in Lithuania (Vilnius) hosting concerts, sports, and exhibitions. It is the most direct Baltic competitor to Žalgiris Arena for major touring acts and large sports events in the same national market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/zalgirioarena
• YouTubeyoutube.com/ZalgirioArena
• Facebookfacebook.com/Zalgirioarena
• Instagraminstagram.com/zalgirioarena
• LinkedInlinkedin.com/company/zalgiris-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Žalgiris Arena