Sports HUB

What Sports HUB does

Sports HUB is a Romanian sports-business intermediary founded in 2017 and headquartered in Bucharest that connects elite Romanian athletes with brands and corporations for endorsements, speaking engagements, and event activations. The company represents a curated roster of eight athletes — including Olympic and world champions Cristina Neagu (handball, 4x World Player of the Year), Ana-Maria Brânză (fencing, 3x World Best Fencer), Cătălina Ponor and Marian Drăgulescu (gymnastics), Mihai Leu (boxing/rally), Andreea Mitu (tennis), Virgil Stănescu (basketball), and Camelia Potec (swimming) — whose combined social media following exceeds 680,000.

The business is structured as a professional services firm rather than a technology platform. Core offerings include Speakers (athletes as event speakers), Brand Ambassadors & Partnerships (endorsement matchmaking and contract facilitation), Sport Branding (brand strategy, visual identity, digital content, sponsorship facilitation, PR), and CSR campaign development. These services are delivered through a portfolio of event programs — Ateliere workshops, Play Business, SportED Talks, the Business & Sport Leaders Summit, Time Out Experience VIP events, Morning Run, Forum, and Time Out community celebrations. The underlying technology is a WordPress-based web platform centrally managing multiple branded athlete websites (cristina-neagu.ro, mihai-leu.ro, anamariabranza.ro, andreeamitu.ro, virgilstanescu.ro) plus the corporate sports-hub.ro site, complemented by an ipanorama 360-degree virtual tour; no API, SDK, or proprietary AI/ML capability is disclosed.

Revenue is generated entirely through quote-based professional services engagements initiated via website inquiry forms. Streams include endorsement and brand ambassador fees paid by corporations, athlete speaking fees, summit and conference sponsorship (notably from Banca Transilvania, Mastercard, Schneider Electric), sport branding and creative services, and CSR campaign development. The company operates with 1–10 employees, is privately held under two Romanian legal entities (SPORTS HUB ONLINE SRL and SPORTS HUB INTERNATIONAL SRL), and is led by President Virgil Stănescu. The named enterprise customer base is concentrated in Romanian banking, healthcare, media, government, and sports federation segments, with the bulk of visible commercial activity concentrated in Bucharest and a single documented expansion into Iași in late 2018.

Name

Sports HUB

Legal name

SPORTS HUB ONLINE SRL

Website

https://sports-hub.ro

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Sports HUB is a Romanian sports-business intermediary that connects elite Romanian athletes with brands and corporations for endorsements, speaking engagements, brand ambassador roles, and event activations, representing eight Olympic and world champions.

Ownership category

akta.pro rank

Product category

Sports Marketing Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Athlete & Talent Representation (Agents, Managers) (MPAKAKAA)

akta.pro secondary industries

Athlete Booking & Appearance/Speaking Engagement Agencies (MPAKAMAI), Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK), Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)

Keywords

• Athlete endorsement services
• Sports marketing agency
• Brand ambassador services
• Athlete representation
• Sports event management

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Endorsement & Brand Ambassador Services: Fees charged to brands and corporations for connecting with and contracting athletes as endorsers or brand ambassadors. Services include matchmaking, contract facilitation, and campaign execution.
2. Event Participation & Speaking Fees: Revenue from corporations hiring athletes as keynote speakers or VIP guests at corporate events, workshops, and summits.
3. Summit & Conference Sponsorship: The Business & Sport Leaders Summit attracts corporate sponsors (Banca Transilvania, CEO Clubs, Schneider Electric, etc.) who pay for visibility and access to the sport-business leadership community.
4. Sport Branding & Creative Services: Fees for brand strategy, visual identity, creative design, digital content, sponsorship facilitation, PR, and B2B services for sports-related brands.
5. CSR Campaign Development: Fees for designing and implementing corporate social responsibility campaigns centered on sports ambassadors.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sports HUB is a Romanian sports marketing intermediary that connects elite athletes with brands and corporations. It brokers athlete endorsements and brand ambassador deals, books athletes as keynote speakers at corporate events, delivers sport branding and creative services (brand strategy, visual identity, digital content, PR), and develops CSR campaigns built around sports ambassadors. The company also organizes flagship events such as the Business & Sport Leaders Summit, SportED Talks, Time Out Experience VIP days, and workshops on financial education and media training.

Product overview

Sports HUB is a sports-business platform that connects athletes with brands and businesses. The core offering consists of four main services: Speakers (top athletes as speakers at events), Brand Ambassadors & Partnerships (connecting brands with athlete endorsers), Sport Branding (brand strategy and creative services), and CSR campaigns. These services are delivered through event programs including Ateliere (workshops), Play Business (business education events), Summit (leadership conferences), Morning Run (networking), Forum (annual inspirational events), and Time Out (exclusive celebrations). The platform features a roster of Romanian elite athletes including handball player Cristina Neagu, fencer Ana-Maria Brânză, gymnasts Cătălina Ponor and Marian Drăgulescu, tennis player Andreea Mitu, boxer/rally driver Mihai Leu, and basketball player Virgil Stănescu.

Differentiator

Problem solved

Functional benefit

Brands

• Play Business: Event concept encouraging dynamic communication in small groups of 30 community members through monthly events
• SportED Talks
• Time Out Experience
• Business & Sport Leaders Summit

Products and services

• Speakeri (Speakers Service) Booking of elite athletes and sports-industry experts as speakers for corporate events, conferences, and workshops. Designed for brands, event organizers, and business audiences seeking credible sports-industry voices.
• Ambasadori de brand și parteneriate (Brand Ambassadors & Partnerships) End-to-end matchmaking, partnership structuring, and promotion of brand collaborations with elite athlete endorsers. Targets brands seeking authentic, credible ambassador associations.
• Sport Branding Brand strategy, design, creative development, visual and verbal identity, original digital content, sponsorship facilitation, event organization, and PR/B2B services for sports-related brands.
• CSR (Corporate Social Responsibility Campaigns) Design and execution of corporate social responsibility campaigns that use elite athletes as ambassadors to build brand image and social impact. Targets corporations seeking credible cause-based campaigns.
• Business & Sport Leaders Summit Annual flagship summit bringing together business and sports industry leaders and decision-makers for networking, knowledge sharing, and direction-setting for Romania's sports industry.
• Play Business (incl. SportED Talks and Time Out Experience) Monthly experiential event concept combining small-group leadership development, sports-themed business talks (SportED Talks), and VIP sports experiences (Time Out Experience) for up to 30 CEO-level participants.
• Ateliere (Workshops) Periodic applied workshops where community members develop vision through themes identified from general needs, including financial education (Principii de bază în fiscalitate și administrarea finanțelor personale), media training (Press Play), and sports-business crossover development (Play Business Like the Pros).

Quantifiable outcome

• 680k+ combined social media followers across athlete roster
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

28 partnerships are on record, tiered flagship, core and minor.

• CEO Clubs InternationalflagshipStrategic or Co-development Partner · 24 October 2017Sports HUB organized the first Business & Sport Leaders Summit in Romania in partnership with CEO Clubs International. The partnership brought together business leaders and sports executives for networking, knowledge sharing, and direction-setting for Romania's sports industry.
• Banca TransilvaniaflagshipGTM or Marketing PartnerBanca Transilvania is a principal partner of Sports HUB, sponsoring major events including the Business & Sport Leaders Summit and Time Out Experience. CEO Ömer Tetik participated as a keynote speaker at SportED Talks Iași 2018.
• Schneider ElectriccoreGTM or Marketing PartnerSchneider Electric is listed as a partner of Sports HUB, supporting the company's events and community initiatives.
• Rusu+BorțuncoreStrategic or Co-development PartnerRusu+Borțun (Chief Creative Partner & CEO) served as a speaker at the Business & Sport Leaders Summit and provides strategic creative partnership for Sports HUB events.
• ZiteccoreTechnology or IntegrationZitec is listed as a partner providing technology and digital services support for Sports HUB's platform and event operations.
• BPV GrigorescuminorOthersListed as a partner supporting Sports HUB events.
• Fan CourierminorOthersFan Courier is the logistics partner used by Sports HUB for e-commerce deliveries from its online store.
• MastercardcoreGTM or Marketing PartnerMastercard is listed as a partner of the Business & Sport Leaders Summit, providing payment and transaction branding visibility.
• EurosportminorGTM or Marketing PartnerEurosport participated as a media partner at the Business & Sport Leaders Summit.
• Discovery Networks CEEminorGTM or Marketing PartnerSenior Vice President Victoria Davies spoke at the Business & Sport Leaders Summit as a representative of Discovery Networks CEE.
• KPMG RomâniaminorOthersDaniela Oprescu, Director in the Tax Department of KPMG, served as a speaker at the Financial Education event for athletes, providing tax and personal finance expertise.
• Banca Transilvania — Private BankingminorOthersAlexandra Neamțu, Manager in Private Banking at Banca Transilvania, spoke at the financial education event for athletes on topics of savings and investment.
• AegonminorOthersEmilia Leonte, Bancassurance Sales Manager at Aegon, spoke at the financial education workshop on life insurance products for athletes.
• Regina MariaminorGTM or Marketing PartnerCEO Fady Chreih spoke at the Business & Sport Leaders Summit 2017, representing healthcare provider Regina Maria.
• Adecco RomâniaminorGTM or Marketing PartnerCountry Manager Florin Godean spoke at the Business & Sport Leaders Summit 2017, representing Adecco Romania.
• Leo Burnett RomaniaminorGTM or Marketing PartnerAssociate Director Victor Stroe spoke at the Business & Sport Leaders Summit 2017, representing Leo Burnett Romania.
• Digital StarminorGTM or Marketing PartnerManaging Partner Laurențiu Dumitrescu spoke at the Business & Sport Leaders Summit 2017, representing Digital Star.
• Eurolines / Camera de Comerț Româno-GermanăminorGTM or Marketing PartnerCEO Dragoș Anastasiu, also President of the Romanian-German Chamber of Commerce, spoke at the Business & Sport Leaders Summit 2017.
• COSR (Comitetul Olimpic și Sportiv Român)coreStrategic or Co-development PartnerPresident Mihai Covaliu spoke at the Business & Sport Leaders Summit 2017, representing Romania's National Olympic Committee.
• WorldClassminorGTM or Marketing PartnerCEO Kent Orrgren spoke at the Business & Sport Leaders Summit 2017, representing WorldClass.
• Ministerul Tineretului și Sportului din RomâniacoreStrategic or Co-development PartnerMinister Marius Dunca spoke at the Business & Sport Leaders Summit 2017, representing the Romanian Ministry of Youth and Sports.
• Universitatea Alexandru Ioan Cuza, IașicoreStrategic or Co-development PartnerSportED Talks Iași 2018 was hosted at Alexandru Ioan Cuza University. Dean Beatrice Abălașei participated as a speaker.
• FratelliminorGTM or Marketing PartnerListed as a partner of the Business & Sport Leaders Summit.
• Common-BrandingminorGTM or Marketing PartnerListed as a partner of the Business & Sport Leaders Summit.
• NespressominorGTM or Marketing PartnerListed as a partner of the Business & Sport Leaders Summit.
• RO-Business LeadersminorGTM or Marketing PartnerListed as a partner of the Business & Sport Leaders Summit.
• BMW GroupminorGTM or Marketing PartnerListed as a partner of the Business & Sport Leaders Summit.
• DAASminorGTM or Marketing PartnerListed as a partner of the Business & Sport Leaders Summit.

Scale indicators4 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Infront Sports & Media: International sports marketing and media rights company with strong European footprint; comparable as a sponsorship broker and event operator but at significantly larger scale than Sports HUB.
• IMG (Endeavor): Largest global athlete representation and sports marketing group with deep corporate relationships and brand ambassador programs; offers overlapping services as part of a much wider portfolio.
• SPORTFIVE: Global sports rights, sponsorship, and athlete marketing agency active across European football and international sports, providing sponsorship brokerage comparable to Sports HUB.
• CAA Sports (Creative Artists Agency): Sports division of Hollywood talent giant representing elite athletes in endorsements and sponsorships; broader portfolio but directly comparable athlete-representation model.

Direct peers

• Octagon: Global sports marketing and athlete management agency that brokers endorsements, sponsorships, and events between brands and athletes — directly analogous to Sports HUB's core model.
• Wasserman: Sports marketing, athlete representation, and event management agency representing elite athletes and brokering brand partnerships, matching Sports HUB's athlete-to-brand intermediary model.

Others

• Hookit (sports sponsorship analytics): Sports sponsorship valuation and analytics vendor supplying tools to agencies and brands; adjacent to Sports HUB's Sport Branding services, particularly sponsorship measurement.
• Repucom (Nielsen Sports): Global sports market research and sponsorship valuation firm, comparable to the analytical/consulting component of Sports HUB's service portfolio.
• Greenfly: Content distribution platform serving sports organizations and athletes for brand amplification, intersecting with Sports HUB's athlete digital presence and content marketing function as an enabling technology.

Emerging players

• Playbook (creator-economy sports platform): Sports-focused influencer and content marketing platform connecting athletes with brands, overlapping with Sports HUB's matchmaking function but operating via a tech platform rather than a curated agency model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SportsHUBRomania
• LinkedInlinkedin.com/company/sports-hub-international

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports HUB