Mix Creative Group
Mix Creative Group is a West Michigan boutique full-service marketing agency providing strategic branding, web design, and digital and traditional marketing services to small and mid-sized businesses across healthcare, legal, education, nonprofit, and product-brand clients.
- Company typePrivate
- Founded2020
- HeadquartersEast Grand Rapids, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Mix Creative Group does
Mix Creative Group is a privately held, full-service marketing agency headquartered in East Grand Rapids, Michigan, founded in 2020 by Stephanie Boer and Jaclyn O'Reilly. The firm offers an integrated four-pillar service model spanning Strategic Services (brand strategy, marketing strategy, SEO strategy, social media strategy, marketing plans), Digital Services (website design and build, social media marketing, content marketing, PPC, analytics), Creative Services (creative direction, graphic design, copywriting, video and photo production), and Traditional Services (print, radio, television, PR support, outdoor, and direct mail). Delivery follows a five-phase methodology of Discovery, Strategy, Development, Application, and Analysis, and the agency does not build or license proprietary technology, relying on standard industry tools for project management, design, and execution.
The agency's go-to-market is sales-led and consultative, beginning with strategic discovery conversations and pairing each client with a dedicated account manager; the company describes itself as "industry agnostic." Customer segments span small and mid-sized businesses as the primary tier, with secondary work for enterprise organizations and targeted verticals including medical and dental practices, law firms, educational institutions, non-profits, and product brands. Named clients include Mitten Kids Dentistry, SecurAlarm, Michigan Home, Visbeen Architects, Sapon Immigration, Calvin Center for Faith & Writing, DoctorsNow, Grey Street Capital, AXIS, West Michigan Midwifery, Zion Strategic Consulting, Calvin Theological Seminary, Truscott Rossman, and Steenstra's.
Mix Creative Group operates on a professional services revenue model with transparent hourly rates, custom project proposals, and flexible payment structures including monthly retainers for ongoing support or per-project billing, with monthly invoicing cadence. Distribution is primarily direct client engagement supplemented by referral and word-of-mouth channels across a regional Midwest footprint, with no disclosed venture capital, private equity, or acquisition activity. The firm is independently and founder-owned, bootstrapped, and operates with a small core team supplemented by contract specialists across project management, design, digital, writing, and content creation.
Mix Creative Group firmographics
Firmographics- Name
- Mix Creative Group
- Legal name
- Mix Creative Group
- Website
- https://mixcreativegroup.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mix Creative Group is a West Michigan boutique full-service marketing agency providing strategic branding, web design, and digital and traditional marketing services to small and mid-sized businesses across healthcare, legal, education, nonprofit, and product-brand clients.
- Ownership category
- akta.pro rank
Mix Creative Group industry classification
Industry- Product category
- Marketing and Advertising Services
- NAICS
- Advertising Agencies (541810), Graphic Design Services (541430), Direct Mail Advertising (541860)
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Creative & Brand Campaign Development (BPAFAAAB), Creative Concepting & Campaign Development (BPAFAEAD), Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Creative Boutique Agencies (MPAAAAAB)
Keywords
Where Mix Creative Group is headquartered
LocationHeadquarters
- HQ city
- East Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mix Creative Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Creative and Marketing Services: Mix Creative Group operates on transparent, standard hourly rates for specialized marketing services. Every project proposal is meticulously tailored to specific business goals, ensuring clients pay only for actual time and expertise invested. They offer flexible payment structures including monthly retainers for ongoing support or per-project basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Hourly rate-based professional services with project-specific proposals |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Mix Creative Group product offering
Product offeringCore offering
Mix Creative Group is a full-service strategic marketing agency that sells four integrated service categories: Strategic Services (brand strategy, marketing strategy, SEO strategy, social media strategy), Digital Services (website design and build, social media marketing, content marketing, PPC, analytics), Creative Services (creative direction, graphic design, copywriting, video and photo production), and Traditional Services (print, radio/TV, PR, outdoor, direct mail). Engagements are delivered through a five-phase methodology (Discovery, Strategy, Development, Application, Analysis) and billed via transparent hourly rates, monthly retainers, or per-project proposals.
Product overview
Mix Creative Group is a full-service marketing agency offering an integrated suite of services rather than a single software product. The core offerings include Strategic Services (brand strategy, marketing strategy, SEO strategy, social media strategy), Digital Services (website design, social media marketing, content marketing, PPC, analytics), Creative Services (creative direction, graphic design, copywriting, video/photo production), and Traditional Services (print advertising, radio/TV advertising, PR support, outdoor advertising, direct mail). The agency operates through a five-phase methodology: Discovery, Strategy, Development, Application, and Analysis. Their work is demonstrated through a portfolio of client case studies.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 121% increase in total users and 100% increase in total sessions for DoctorsNow within first year
- +3 more outcomes
Companies that use Mix Creative Group
Customer profileNamed customers14 records
Segments7 records
Ideal customer profiles2 records
Mix Creative Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mix Creative Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights5 records
Mix Creative Group competitors and assessment
Company assessmentDirect peers
- Olive & Company: Full-service branding and web design studio serving SMB and mid-market clients with integrated strategy, design, and digital marketing. Comparable in scope, size, and client profile to Mix Creative Group.
- AML Agency: Mid-size creative and marketing agency providing branding, digital, and content services to mid-market clients. Comparable in service mix and target customer segment.
Regional players
- Perich Advertising + Design: Michigan-based full-service agency offering advertising, design, and digital services. Closely comparable on regional Midwest positioning and full-service creative/digital delivery model.
Broad incumbents
- Barkley: Independent full-service agency with capabilities spanning brand strategy, creative, media, and digital. Comparable on integrated full-service positioning though at substantially larger scale.
- Lewis Communications: Integrated marketing agency providing branding, advertising, digital, and PR services across B2B and consumer verticals. Overlaps with Mix Creative Group on integrated full-service offerings and SMB-to-enterprise client mix.
- The Tombras Group: Independently owned, full-service advertising agency offering strategy, creative, media, and digital services. Compares to Mix Creative Group on service breadth but operates at significantly larger scale.
- Struck: Integrated creative agency offering brand strategy, advertising, digital, and content services. Comparable on full-service positioning and brand-led campaign approach.
Emerging players
- Focus Lab: Boutique digital agency specializing in branding, web design, and digital strategy for purpose-driven brands. Comparable on boutique senior-led delivery model and creative-first positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Mix Creative Group social profiles
Digital presenceMix Creative Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mix Creative Group leadership team
Management profileNumber of profiles
Profiles4 records
Mix Creative Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mix Creative Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mix Creative Group
What does Mix Creative Group do?
Mix Creative Group is a full-service strategic marketing agency that sells four integrated service categories: Strategic Services (brand strategy, marketing strategy, SEO strategy, social media strategy), Digital Services (website design and build, social media marketing, content marketing, PPC, analytics), Creative Services (creative direction, graphic design, copywriting, video and photo production), and Traditional Services (print, radio/TV, PR, outdoor, direct mail). Engagements are delivered through a five-phase methodology (Discovery, Strategy, Development, Application, Analysis) and billed via transparent hourly rates, monthly retainers, or per-project proposals.
Is Mix Creative Group a public or private company?
Mix Creative Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mix Creative Group founded?
Mix Creative Group was founded in 2020. It employs 1 to 10 people.
Where is Mix Creative Group based?
Mix Creative Group is headquartered in East Grand Rapids, United States, in the North America region.
How does Mix Creative Group make money?
One revenue line is on record: creative and Marketing Services.
Who are Mix Creative Group's main competitors?
Direct peers on record are Olive & Company and AML Agency. Perich Advertising + Design is listed as a regional player. Broad incumbents are Barkley, Lewis Communications, The Tombras Group and Struck. Focus Lab is listed as an emerging player.
Does Mix Creative Group have an API?
No public API is recorded for Mix Creative Group.
What industry is Mix Creative Group in?
Mix Creative Group's product category is Marketing and Advertising Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAAAB, Creative & Brand Campaign Development. Its NAICS code is 541810 and its SIC code is 7311.