Splendid

What Splendid does

Splendid Business Finance Solutions Pty Ltd is an Australian business finance brokerage headquartered in Cremorne, Melbourne. The company operates a sales-led go-to-market model in which Australian small and medium businesses receive a free consultation and are matched to one of 90+ lender counterparties spanning major banks (Westpac), non-bank lenders (ScotPac, Pepper Money, Plenti, Moula, OnDeck), and specialist private lenders (Wayflyer, Tractor Ventures, Bizcap). The matching engine supports nine core product categories — business loans, line of credit, overdraft, equipment and vehicle finance, invoice finance, franchise finance, trade finance, and commercial property finance — and uses a 24-48-hour funding window as the headline operational metric.

Underlying the brokerage is a cloud-based origination platform that automates the commercial finance workflow for brokers and lenders. The platform integrates with Gmail, Google Calendar, Google Drive, Google Meet, Microsoft Teams, Zoom, DocuSeal, and DocuSign to capture communications, transcribe meetings, and route documents into CRM-mapped client and lender records. The company has launched two AI-powered GPT tools in Beta (Business Loan Finder GPT and Ecommerce Finance Finder GPT) for borrower-facing loan matching, alongside a Business Loan Repayment Calculator, and offers the platform under a subscription model to other brokers and lenders.

Splendid generates revenue primarily through referral commissions paid by lenders upon successful loan settlement, with the borrower-facing service offered free of charge. A secondary revenue stream is subscription fees from brokers and lenders licensing the company's origination and AI platform. The company operates as an Authorised Credit Representative (No. 572323) of COG Aggregation Pty Ltd (ACL No. 389527), holds FBAA and AFCA memberships, and maintains an FRANdata affiliation for franchise finance. Co-founders Shaun Johnson and Bhavi Chadha lead the firm, and its named client base consists of SMBs across online retail, logistics, software, marketing, and development.

Name

Splendid

Legal name

Splendid Business Finance Solutions Pty Ltd

Website

https://splendidfi.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Splendid is a Melbourne-based Australian business finance brokerage that matches SMB borrowers across nine product categories with a network of 90+ bank, non-bank, and private lenders, earning lender-paid commissions and operating an AI-enabled cloud origination platform.

Ownership category

akta.pro rank

Product category

Commercial Finance Brokerage

NAICS

Mortgage and Nonmortgage Loan Brokers (52231), Mortgage and Nonmortgage Loan Brokers (522310), Activities Related to Credit Intermediation (5223)

SIC

Loan Brokers (6163)

akta.pro primary industry

Commercial & Multifamily Mortgage Brokers (FSALABAB)

Keywords

• Commercial finance brokerage
• Business loan matching
• Lender referral services
• Sme financing solutions
• Equipment finance broking

Headquarters

HQ city

Cremorne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Broker Commission: Splendid operates as a finance broker paid by lenders upon loan settlement. Services are generally provided free to clients as the company receives commissions or referral fees from lenders when business finance is successfully obtained.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Splendid operates as a business finance broker in Australia, connecting businesses with a network of 90+ bank, non-bank, and private lenders. The company matches Australian businesses to suitable lenders, handles all paperwork and lender communications, and earns commissions from lenders upon successful loan settlement. The core offering combines a personalized broker intermediary service with an AI-powered technology platform that supports both business borrowers and other brokers/lenders.

Product overview

Splendid is a Melbourne-based business finance brokerage operating as a cloud-based platform that connects Australian businesses with 90+ bank, non-bank, and private lenders. The offering combines a broker intermediary service with an AI-powered technology platform for brokers and lenders. The core product portfolio includes Business Loans, Business Line of Credit, Business Overdraft, Equipment Finance, Vehicle Finance, Invoice Finance, Franchise Finance, Trade Finance, and Commercial Property Finance. These financing solutions are supported by AI-powered GPT tools (Business Loan Finder GPT, Ecommerce Finance Finder GPT in Beta) for loan recommendations and a Business Loan Repayment Calculator. The platform automates commercial finance origination and integrates with productivity tools (Gmail, Google Calendar, Google Drive, Google Meet, Microsoft Teams, Zoom, DocuSign, DocuSeal) for document management and compliance tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Loans One-off lump sum business loans ranging from 1 to 5 years, offering regular repayments for larger investments like purchasing equipment, hiring staff, or expanding operations with predictable monthly repayments. Matched to Australian businesses via Splendid's 90+ lender network.
• Business Line of Credit
• Business Overdraft
• Equipment Finance
• Vehicle Finance
• Invoice Finance
• Franchise Finance
• Trade Finance
• Commercial Property Finance
• Business Loan Finder GPT AI-powered conversational tool using GPT technology to help users find the right business loan faster with smart guidance and insights through a natural language interface.
• Ecommerce Finance Finder GPT AI-powered conversational tool using GPT technology to help online stores find the right ecommerce financing faster with smart guidance tailored to ecommerce business models.
• Business Loan Repayment Calculator

Quantifiable outcome

• Access to 90+ lenders for optimal matching
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered supporting.

• GmailsupportingTechnology or IntegrationEmail integration transforming communications into CRM insights with automated contact management and compliance documentation
• Google CalendarsupportingTechnology or IntegrationCalendar integration for tracking client and lender meetings with automated CRM mapping and appointment management
• Google DrivesupportingTechnology or IntegrationDocument management integration for seamless sharing and organizing between platform and Google Drive with CRM mapping
• Google MeetsupportingTechnology or IntegrationMeeting integration with automatic recording, transcription, and summarization with CRM attachment
• Microsoft TeamssupportingTechnology or IntegrationTeams integration for automatic recording, transcription and organisation of business meetings with CRM mapping
• ZoomsupportingTechnology or IntegrationVideo meeting integration with automatic recording, AI transcription, and intelligent CRM integration
• DocuSealsupportingTechnology or IntegrationDigital signature integration for sending privacy consents, mandates and legal documents directly from platform workflows
• DocuSignsupportingTechnology or IntegrationDigital signature integration for privacy consents, mandates and legal documents with complete CRM tracking and compliance history
• Finance Brokers Association of Australia (FBAA)supportingOthersIndustry body membership ensuring professional and tailored financial solutions with ongoing professional development
• Australian Financial Complaints Authority (AFCA)supportingOthersExternal dispute resolution scheme providing independent complaint resolution mechanism for clients
• FRANdatasupportingOthersFranchise data and analytics provider recognized for franchise finance expertise

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bizcap: Australian non-bank lender providing small business loans and working capital. Partner-lender in Splendid's network but also competes for direct SMB origination, particularly in the ecommerce segment.
• Prospa: Leading Australian online lender to small businesses offering loans and lines of credit. Competes with Splendid's network by offering direct-to-borrower financing, though Splendid also distributes competitor lender products.
• Capify: Australian SMB working capital lender offering business loans and lines of credit. Operates as both a Splendid partner-lender and a direct competitor pursuing the same Australian SMB borrowers.
• Earlypay: Australian ASX-listed business finance provider specializing in invoice finance and equipment finance. Splendid partners with Earlypay but competes for the same invoice and equipment finance deal flow through direct channels.
• Moula: Australian fintech providing working capital and business loans to SMBs through its own digital platform. Splendid actually partners with Moula but competes for the same end borrower as a direct lender alternative.
• Jade Finance: Australian business finance broker offering similar loan matching services for SMBs across multiple lenders. Closest direct peer in geography, business model, and target customer.
• Valiant Finance: Australian commercial finance broker connecting businesses with lenders for loans, equipment finance, and property finance. Operates the same broker-mediated matching model as Splendid for Australian SMBs.
• OnDeck Australia: Online small business lender operating in Australia offering working capital and term loans. Splendid partners with OnDeck but OnDeck also originates direct, making it both partner and competitor for the same SMB borrower.

Broad incumbents

• LendingTree: US-based loan marketplace connecting consumers and SMBs with multiple lenders. Operates a much larger and broader version of Splendid's multi-lender matching model, though focused primarily on the US market and consumer lending alongside SMB.

Emerging players

• Fundera: US-based SMB loan marketplace owned by NerdWallet, matching small businesses with lenders across multiple products. Comparable marketplace model and SMB focus, though US-only and operating at larger scale.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/splendidfi
• Facebookfacebook.com/splendidfinance
• LinkedInlinkedin.com/company/splendidfinance

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Splendid