Landwirtschaftlicher Informationsdienst Lid

What Landwirtschaftlicher Informationsdienst Lid does

Landwirtschaftlicher Informationsdienst (LID) is a Swiss agricultural information service organized as a membership-based association (Verein), founded in 1951 and headquartered in Bern. LID operates as a non-profit communications body that brokers information between the Swiss agricultural sector and the broader public, with a particular focus on urban-rural understanding and agricultural literacy.

Its product portfolio spans media services, education, and on-the-ground outreach. Media outputs include the LID Mediendienst newsletter, the LID-Mediaportal, and the Agrarpolitik-Podcast. Educational offerings comprise classroom materials (Unterrichtsmaterial) and the AgrarScouts ambassador program. Physical infrastructure includes the SchuB (Schule auf dem Bauernhof / School on the Farm) program with 444 participating farms hosting 3,901 school groups and 72,105 children in 2025, alongside the Lockpfosten theme trail network exceeding 2,100 markers. Adjacent programs include Hof-Kommunikation (farm communications consulting), AgriEvents, Agriscuola, and the "Mein Bauer, meine Bäuerin" visitor offering. Partners span the Schweizer Bauernverband, Bio Suisse, Ballenberg, SHL/HAFL, Suisse Garantie, AgriViva, and Agro-Image.

LID's business model is subscription- and membership-driven (recurring revenue) with organizational funding from agricultural associations and project/program income. The go-to-market is community-led and event-driven, anchored by partner associations and on-farm experiences. Geographic scope is Switzerland-only, with delivery in German and Italian (Agriscuola). No AI capabilities, funding rounds, or material leadership changes are disclosed; headcount sits in the 1-10 band consistent with a lean association operating model.

Name

Landwirtschaftlicher Informationsdienst Lid

Legal name

Landwirtschaftlicher Informationsdienst

Website

https://lid.ch

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

1–10 employees

Short description

Landwirtschaftlicher Informationsdienst (LID) is a Bern-based Swiss agricultural information association, founded 1951, that delivers media, education, and on-farm programs connecting the agricultural sector with schools, media, and the general public across Switzerland.

Ownership category

akta.pro rank

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership and Organizational Funding: LID operates as an agricultural information service with membership from agricultural organizations and receives support for promoting understanding between Swiss agriculture and the public. The organization has been operating for 75 years through various membership contributions and public communication initiatives.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Landwirtschaftlicher Informationsdienst (LID) operates as a Swiss agricultural information service that bridges communication between Swiss agriculture and the public. It provides a weekly agricultural newsletter (Mediendienst), educational materials and school programs (Schule auf dem Bauernhof), farmer communication training, media services for journalists, and a network of over 2,100 Lockpfosten interpretive posts across Switzerland.

Product overview

Landwirtschaftlicher Informationsdienst Lid is an information and communication service for Swiss agriculture operating as a unified platform with multiple interconnected offerings. The core offering is the LID Mediendienst newsletter combined with the comprehensive website providing news about Swiss agriculture. Supporting services include educational programs (Unterrichtsmaterial for schools, Schule auf dem Bauernhof, AgrarScouts), farmer support services (Hof-Kommunikation handbook and courses), and resource platforms (Mediaportal for images, AgriEvents calendar, Agriscuola learning platform). Physical products include Thementafeln educational boards and Lockpfostenwege nature trails. The Agrarpolitik-Podcast provides audio content on policy issues. These offerings work together to fulfill LID's mission of building bridges between urban and rural populations through agricultural education and communication.

Differentiator

Problem solved

Functional benefit

Products and services

• LID Mediendienst (Newsletter)
• Unterrichtsmaterial (Educational Materials)
• AgrarScouts
• Schule auf dem Bauernhof (SchuB)
• Hof-Kommunikation (Farm Communication Support)
• Kursangebote (Course Offerings)
• AgriEvents - Landwirtschaftsagenda
• LID-Mediaportal
• Agriscuola
• Agrarpolitik-Podcast

Quantifiable outcome

• 72,105 children educated on farms through SchuB program in 2025
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Schweizer Bauernverband (Swiss Farmers Association)coreStrategic or Co-development PartnerLID operates in close connection with the Swiss Farmers Association, working together on agricultural communication initiatives, educational programs, and public outreach campaigns.
• Schule auf dem Bauernhof (SchuB)coreStrategic or Co-development PartnerLID manages the SchuB program with 444 participating farms that host over 3,900 school groups annually for agricultural education experiences.
• AgrarScouts NetworkcoreStrategic or Co-development PartnerLID coordinates the AgrarScouts volunteer network, training farmers to communicate about agriculture to the public through various events and farm visits.
• AgriVivaminorStrategic or Co-development PartnerPartnership with AgriViva for youth agricultural exchange programs connecting young people with farming experiences.
• Agro-ImageminorStrategic or Co-development PartnerCollaboration with Agro-Image for school programs bringing agricultural professionals into classrooms for educational presentations.
• Bio Suisse (Knospe)minorStrategic or Co-development PartnerPartnership for organic agriculture communication, with LID covering Bio-Suisse topics and labeling information.
• Freilichtmuseum Ballenberg (Ballenberg Open-Air Museum)minorStrategic or Co-development PartnerLID collaborates with Ballenberg for exhibitions such as 'Frauen in der Landwirtschaft' and other agricultural heritage displays.
• Schweizerische Hochschule für Landwirtschaft (SHL/HAFL)minorStrategic or Co-development PartnerCollaboration with the Swiss Federal University for Agricultural Sciences for educational events and knowledge sharing.
• Suisse GarantieminorGTM or Marketing PartnerPartnership with the Suisse Garantie label program for promoting Swiss agricultural products and origin certification.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Landwirtschaftskammer Österreich: Austrian chamber of agriculture providing advisory, training, and public communication services. Operates in neighboring alpine market with similar structural role for farmers and the public, but does not compete in Switzerland.

Direct peers

• Chambres d'agriculture France: French network of agricultural chambers providing farm advisory, training, and public-facing agricultural communication. Comparable in mission as publicly-mandated agricultural information intermediaries serving farmers and citizens.
• TOP Agrar: Germany's leading agricultural media and information platform providing news, education, and farmer advisory content. Comparable as an information services company targeting both farmers and the broader agricultural community in a German-speaking market.
• Bundesinformationszentrum Landwirtschaft (BZL): Germany's federal agricultural information center providing neutral information, statistics, and educational resources about agriculture. Comparable as a publicly-mandated agricultural communications and education service.
• 4-H (USA): US youth agricultural education organization running on-farm experiences, school programs, and volunteer networks. Comparable in mission to engage youth with agriculture through educational programs and farm visits.
• Agriculture and Horticulture Development Board (AHDB): UK statutory levy body that commissions agricultural knowledge transfer, market intelligence, and education. Highly comparable in delivering information services and educational programs on behalf of an agricultural sector to broader audiences.
• Schweizer Bauernverband (Swiss Farmers Association): Switzerland's central farmer association and LID's core strategic partner. Both operate as membership-based organizations promoting Swiss agriculture's interests to the public, sharing infrastructure for the educational materials shop and campaigns.
• ProAgria Finland: Finnish agricultural advisory and rural development organization providing farm management services, training, and communications support to farmers. Directly comparable in mission of bridging farmer capabilities with public-facing services.

Others

• Bio Suisse: Swiss organic agriculture umbrella organization and existing LID partner. Comparable as a Swiss agricultural communications organization covering labeling, education, and public outreach, though focused specifically on organic certification.
• Farmers Guardian (Newsquest): UK agricultural news media brand providing farming news, market data, and editorial content to farmers and the trade. Comparable as an adjacent information service targeting the agricultural community, though focused on news rather than education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Customer concentration

• LinkedInlinkedin.com/company/lidbern

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landwirtschaftlicher Informationsdienst Lid