Visy Industries Holdings Pty Ltd

What Visy Industries Holdings Pty Ltd does

Visy Industries Holdings Pty Ltd is an Australian family-owned packaging, recycling and logistics company founded in 1948 in Shepparton and headquartered in Melbourne. It operates a vertically integrated closed-loop circular economy spanning kerbside collection, materials recovery facilities with advanced optical sorting, and remanufacturing into paper, cardboard, glass, plastics (rPET/rHDPE), beverage cans and food cans. Production footprint spans 150 sites and approximately 7,000 employees across Australia and New Zealand, with announced manufacturing capacity of 3 billion glass bottles and jars, 2.5 billion beverage cans, 2 billion plastic containers and preforms, 980,000 tonnes of cardboard, 1.4 million tonnes of paper, and 400 million food cans annually. The company is Australia's largest processor of kerbside recycling, serving 4 million households, 7,000 commercial and industrial customers and 50 councils, and diverts 1.7 million tonnes of material from landfill per year.

The business operates five primary revenue streams: packaging manufacturing (sold via direct enterprise sales to multinationals and government customers), recycling services (kerbside and commercial collection plus material recovery), global logistics (contract logistics, freight forwarding, project forwarding, and international paper trading), retail services (consumer brands including Flexi Storage, Tusk Living, Rack It, Visy Tread, distributed via e-commerce and major retailers), and Container Deposit Scheme operations (appointed network operator for CDS Vic North Zone). Pricing is quote-based across enterprise contracts. The company is funding a $2 billion capital programme over the next decade through retained earnings and operational cash flow, with no external funding rounds or public listing. Visycell, a fibre-based thermal insulation liner launched in 2025, and an 83% recycled-content beverage can extend the product surface beyond conventional rigid and corrugated packaging. Ownership rests with the Pratt family; Anthony Pratt serves as Executive Chairman and Mark De Wit as CEO.

Name

Visy Industries Holdings Pty Ltd

Legal name

Visy Industries Holdings Pty Ltd

Website

https://visy.com

Company type

Private

Founded year

1948

Operating status

Operating

Short description

Visy Industries is an Australian family-owned sustainable packaging, recycling and logistics company operating 150 sites across Australia and New Zealand, manufacturing paper, cardboard, glass, plastics, beverage and food cans from recycled feedstock collected through Australia's largest kerbside recycling network.

Ownership category

akta.pro rank

Product category

Sustainable Packaging Manufacturing

NAICS

Corrugated and Solid Fiber Box Manufacturing (322211), Other Paperboard Container Manufacturing (322219), Plastics Packaging Materials and Unlaminated Film and Sheet Manufacturing (32611), Plastics Packaging Film and Sheet (including Laminated) Manufacturing (326112), Polystyrene Foam Product Manufacturing (326140), Urethane and Other Foam Product (except Polystyrene) Manufacturing (32615), Plastics and Rubber Products Manufacturing (326), All Other Plastics Product Manufacturing (326199)

SIC

Paperboard Containers & Boxes (2650), Glass Containers (3221), Paper Mills (2621), Papers & Allied Products (2600), Plastics Foam Products (3086), Plastic Materials, Synth Resins & Nonvulcan Elastomers (2821), Miscellaneous Plastics Products (3080)

akta.pro primary industry

Packaging Recovery & Closed-Loop Programs (Take-Back, Deposit-Return, EPR Support) (IMALAMAF)

akta.pro secondary industries

Recycled-Content Plastic Packaging (rPET, rHDPE, rPP) (IMALAMAC), Plastics Sorting & Reprocessing (PET, HDPE, Film) (BPALADAE), Packaging Waste Sorting & Recycling Technologies (Mechanical/Chemical Recycling, Sorting Systems) (IMALAMAL), Protective & Cushioning Packaging (Bubble Wrap, Air Pillows, Foam-in-Bag) Manufacturing (IMANAEAF), Flexible Plastic Packaging (Bags, Pouches, Sachets) Manufacturing (IMANAEAC)

Keywords

• Sustainable packaging solutions
• Corrugated cardboard manufacturing
• Closed-loop recycling services
• Recycled glass production
• Paper and pulp manufacturing

Headquarters

HQ city

Southbank

HQ country

Australia

HQ region

Oceania

Offices14 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Packaging Manufacturing: Manufactures and sells sustainable packaging products including cardboard boxes, glass bottles and jars, plastic containers, beverage cans, and food cans. Revenue is generated through direct sales to businesses of all sizes from small companies to large multinationals.
2. Recycling Services: Provides kerbside recycling collection and processing for households and businesses. Collects paper, cardboard, glass, plastics, and metals. Operates as Australia's largest processor of kerbside recycling.
3. Global Logistics: Provides contract logistics, freight forwarding, and project forwarding services. Integrated logistics solutions for customers.
4. Retail Services: Distribution of moving and storage boxes, hardware and retail products through various brand portfolios including Visy Tread, Flexi-Storage, Tusk Living, Rack It, Living Elements, DampFree, Handy, and Wrap & Move.
5. Container Deposit Scheme Operations: Operates as network operator for Victoria's Container Deposit Scheme (CDS Vic North Zone), processing eligible drink containers for 10-cent refunds.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Visy manufactures sustainable packaging products including cardboard boxes, glass bottles and jars, plastic containers (rPET/rHDPE), beverage cans, food cans, and recycled and kraft paper. The company operates a closed-loop circular economy model, collecting recyclables through kerbside and commercial recycling services, processing them at materials recovery facilities, and remanufacturing them into new packaging sold to enterprise customers. Supporting services include global logistics, container deposit scheme operations (CDS Vic North), retail brand distribution, and packaging automation and technology systems.

Product overview

Visy Industries is a large Australian family-owned business operating in sustainable packaging, recycling, and logistics. The company's product portfolio spans multiple interconnected divisions: Cardboard Boxes (including Visycell thermal insulation), Glass Bottles and Jars (including Re+ Glass), Plastics including rPET and rHDPE (including Re+ Plastic), Beverage Cans, Food Cans, Paper products (recycled and kraft paper from the Tumut Kraft Mill), Specialties (POS displays and Paper Bubble), Packaging Supplies, Retail Services brands, and Automation and Technology Systems. The company operates a closed-loop circular economy model where recycling services collect materials that feed directly into manufacturing operations to produce new sustainable packaging. Supporting services include Global Logistics and the Container Deposit Scheme (CDS Vic North Zone) network operator.

Differentiator

Problem solved

Functional benefit

Brands

• Visycell: Fibre-based thermal insulation liner - a sustainable alternative to expanded polystyrene (EPS) packaging, designed to be recycled in kerbside bins.
• Re+ Glass
• Re+ Plastic
• Visy Tread
• Flexi Storage
• Tusk Living
• Rack It
• Living Elements
• DampFree
• Handy
• Wrap & Move

Products and services

• Cardboard Boxes Australasia's leading manufacturer of recycled corrugated cardboard boxes and packaging, manufacturing over 980,000 tonnes of cardboard annually from 100% recycled paper or kraft through a network of 18 state-of-the-art cardboard box facilities with around 153,000 products.
• Visycell Fibre-based thermal insulation liner and shock protectant that serves as a sustainable alternative to expanded polystyrene (EPS), designed for recycling through kerbside recycling bins with strong thermal and cushioning qualities specifically designed for Australia's hot climate.
• Glass Bottles and Jars Australia and New Zealand's largest manufacturer of recycled glass bottles and jars, recycling 485,000 tonnes of glass annually and remanufacturing into 3 billion bottles and jars each year through six glass remanufacturing facilities with 70% recycled content target.
• Plastics (rPET and rHDPE) Australia's first food-grade recycled plastics facility processing over 78,000 tonnes of plastics annually to make approximately 2 billion plastic containers and pre-forms, including 100% rPET bottles and Australia's first 50% recycled plastic milk bottle.
• Beverage Cans Manufactures over 2.5 billion beverage cans annually across five cutting-edge facilities covering carbonated soft drinks, beer, cider, alcoholic ready-to-drink, energy drinks and coffee in classic, slim, and sleek formats, recycling over 18,000 tonnes of aluminium annually.
• Food Cans Manufactures over 90% of all Australian-made food and nutritional powder cans, producing over 400 million food cans annually and collecting over 20,000 tonnes of recycled steel each year across pet food, processed food, soups, sauces, infant formula, powdered beverages, dairy products, and coffee brands.
• Paper (Recycled and Kraft) Australia and New Zealand's leading 100% recycled and kraft paper manufacturer producing approximately 1.4 million tonnes of paper annually including 760,000 tonnes of recycled paper and over 680,000 tonnes of kraft paper across eight paper machines serving packaging and building industries.
• Specialties (POS Displays and Paper Bubble) Australia and New Zealand's premier one-stop-shop for packaging supplies and consumables specializing in custom boxes and point of sale displays, including recyclable Paper Bubble with 34% lower carbon emissions than plastic bubble wrap, and custom POS display solutions for retail activations.
• Packaging Supplies Comprehensive range of packaging solutions including corrugated pallets (sustainable alternative to wood), honeycomb protective paper (100% biodegradable and recyclable), and self-lock enviropunnets for fruit and produce, serving commercial, industrial, moving and storage, online, retail, and fruit and produce industries.
• Retail Services Distribution of moving and storage boxes, hardware and retail products through brand portfolios including Visy Tread (temporary surface protection), Flexi-Storage, Tusk Living (outdoor furniture), Rack It (modular shelving), Living Elements, DampFree, Handy, and Wrap & Move, distributed through major retailers and hardware stores.
• Automation and Technology Systems Total automation and technology solutions across 11 sites including robotics (high-speed robotic palletisers and depalletisers), erectors, marking and labelling systems, Packsize on-demand packaging solutions, and system integration, with installation, maintenance, and ongoing customer support with over 60% field service work outside major cities.
• Recycling Services Australia's largest recycler offering closed-loop recycling and remanufacturing, processing paper, cardboard, glass, plastics, and metals from over 4 million households, 7,000 commercial and industrial customers, and 50 councils, diverting over 1.7 million tonnes of material from landfill annually.
• Container Deposit Scheme (CDS Vic North) Network operator for Victoria's Container Deposit Scheme (CDS Vic North Zone) providing 10-cent refunds for eligible drink containers including aluminium cans, plastic bottles, glass bottles, and paperboard cartons through reverse vending machines, over-the-counter points, and depots across Victoria.
• Global Logistics Contract logistics, freight forwarding, and project forwarding services providing integrated logistics solutions for customers including national scale distribution partnerships such as the Coopers Brewery partnership supporting growing beer sales with fewer truck journeys.
• Global Trading Global trading operations for paper products serving international clientele across Asia, Europe, Africa, USA, and other markets, with integrated freight forwarding through Visy Logistics for international delivery.

Quantifiable outcome

• 1.7 million tonnes of materials diverted from landfill annually
• +5 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Coopers BrewerycoreStrategic or Co-development Partner · 1 July 2026Visy Logistics partners with Coopers Brewery for national scale distribution. The partnership supports Coopers' growing beer sales with fewer truck journeys through comprehensive logistics solutions.
• TassalcoreStrategic or Co-development PartnerPartnership to make seafood season more sustainable with new locally-made cardboard boxes for prawns. Supports circular economy by keeping recycling in Australia.
• Stone & WoodcoreStrategic or Co-development PartnerBeverage can production partnership with Stone & Wood for their craft beer products.
• Cool AustraliacoreStrategic or Co-development PartnerLong-term partnership since 2017 providing free curriculum resources about recycling and sustainability for teachers across early learning, primary and secondary schools. Partnership won APCO's 'Our Packaging Future Award in Consumer Education' in 2022.
• Nine NewspapersminorStrategic or Co-development PartnerCo-hosts annual National Recycling Roundtable featuring senior executives of major supermarkets and packaged food producers in Australia, as well as government leaders to discuss policies and strategic directions for increasing waste diverted from landfill.
• Second BiteminorStrategic or Co-development PartnerFood rescue charity partnership during 2020 COVID-19 pandemic. Funded pilot program delivering 100,000 Cyrovac pre-cooked frozen meals to Victorians needing food relief.
• FareShareminorStrategic or Co-development PartnerFood rescue charity partnership during 2020 COVID-19 pandemic to respond to growing number of Victorians needing food relief.
• Hawke's Bay Foundation's Cyclone Relief FundminorStrategic or Co-development PartnerDonation to support cyclone recovery in Hawke's Bay New Zealand in March 2023. Funding targeted areas hit hardest by the cyclone for infrastructure rebuild and recovery.
• Australian Council of Recycling (Recycle Mate)minorStrategic or Co-development PartnerPartnership supporting Recycle Mate initiative that helps Australians recycle correctly anywhere in the country.

Scale indicators20 records

Recent moves13 records

Expansion highlights7 records

Broad incumbents

• Mondi Group: European integrated pulp and paper group with sustainable packaging focus. Comparable to Visy in kraft paper production, corrugated packaging and emphasis on recycled/renewable inputs.
• Stora Enso: Renewable materials group in packaging, biomaterials and paper with strong circular-economy emphasis. Comparable to Visy on kraft paper, corrugated packaging and recycled-fibre integration.
• Sonoco Products Company: Global diversified packaging manufacturer with metal cans, paperboard and recycled-content products. Comparable to Visy's food cans, paperboard and sustainability-led packaging offerings.
• Ball Corporation: Global beverage can and aerospace packaging supplier with strong sustainability focus and aluminium recycling operations. Direct overlap with Visy's beverage can business and recycled-content positioning.
• Smurfit Kappa: Global leader in paper-based packaging with extensive recycling and circular-economy operations. Compares to Visy on corrugated boxes, recycled paper and integrated mill-to-customer supply chains.
• Crown Holdings: World's largest metal packaging company with beverage and food can lines. Comparable to Visy's beverage and food can business, particularly for global brand-owner customers.

Direct peers

• Sealed Air Corporation: Protective and food packaging specialist including bubble wrap and cushioning products. Visycell and Paper Bubble directly compete with Sealed Air's protective packaging portfolio in food and shipping applications.
• Amcor: Global packaging giant with Australian heritage and a large flexibles and rigid plastics portfolio. Competes directly with Visy in plastic, paper-based and specialty packaging for food and beverage brand owners.
• Pact Group Holdings: Australia and New Zealand's largest plastic packaging manufacturer, serving FMCG customers with rigid containers, pails and closures. Direct competitor in the ANZ packaging market, particularly in food and beverage plastics.
• Orora Limited: Australasian packaging company with paper, fibre and glass operations. Now operating under different ownership post-Amcor deal but historically the closest ANZ peer to Visy across corrugated, glass and recycling-adjacent businesses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VisyForABetterWorld
• LinkedInlinkedin.com/company/visy-industries
• Instagraminstagram.com/visyforabetterworld

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visy Industries Holdings Pty Ltd