Royal Designs
Royal Designs is a family-owned Phoenix, Arizona countertop fabricator and installer founded in 2010. It serves Phoenix-area homeowners with custom granite, quartz, marble, and natural stone countertops delivered through a turnkey design-to-installation model.
- Company typePrivate
- Founded2010
- HeadquartersPhoenix, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Royal Designs does
Royal Designs is a family-owned and operated countertop fabrication and installation company headquartered at 2418 W Peak View Rd, Phoenix, Arizona. Founded in 2010, the company designs, fabricates, and installs custom countertops in granite, quartz, marble, natural stone, travertine, onyx, and porcelain for homeowners across the Phoenix metropolitan area and the broader Valley of the Sun, including Scottsdale, Mesa, Chandler, Gilbert, and Glendale.
The company operates a single in-house fabrication facility equipped with precision CNC cutting and digital measurement tooling, supported by a local warehouse carrying premium imported stone slabs. Its core offering is custom countertop projects delivered through a turnkey service model that bundles design consultation, demolition, fabrication, installation, and ancillary tile backsplash, plumbing, and electrical work — most kitchen countertop replacements are completed in a single day. Pricing is unit-based per square foot installed, ranging from $20-$80 for laminate up to $100-$190+ for exotic granites, luxury quartz, and marble.
Royal Designs generates revenue entirely through one-time project sales to individual homeowners, with no recurring or subscription component. Go-to-market is direct-to-consumer via a sales-led motion: homeowners reach the company through website forms, phone/text (602-885-1418), social media (Facebook, Instagram, YouTube, TikTok), and an educational blog, then receive free in-home estimates and consultations from design specialists. The company is independently owned with no disclosed institutional investors, parent entities, or external funding rounds.
Royal Designs firmographics
Firmographics- Name
- Royal Designs
- Legal name
- Royal Designs
- Website
- https://royaldesigns.us
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Royal Designs is a family-owned Phoenix, Arizona countertop fabricator and installer founded in 2010. It serves Phoenix-area homeowners with custom granite, quartz, marble, and natural stone countertops delivered through a turnkey design-to-installation model.
- Ownership category
- akta.pro rank
Royal Designs industry classification
Industry- Product category
- Countertop Fabrication and Installation Services
- NAICS
- Wood Kitchen Cabinet and Countertop Manufacturing (33711)
- SIC
- Cut Stone & Stone Products (3281)
- akta.pro primary industry
- Kitchen Countertops & Backsplash Installation (HSAPAAAC)
Keywords
Where Royal Designs is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Royal Designs business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Countertop Fabrication and Installation: One-time sale of custom fabricated granite, quartz, and natural stone countertops with professional installation. Revenue is generated per project based on square footage, material tier, complexity of cutouts, edge profiles, and additional services like backsplash installation.
- Turnkey Home Services: Additional services including tile backsplashes, plumbing, and electrical work coordinated as part of full-service countertop installation packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tier 1: Entry-Level granite and standard quartz |
| Unit Pricing | Pay-as-you-go | Tier 2: Mid-Range granite and popular quartz |
| Unit Pricing | Pay-as-you-go | Tier 3 & Beyond: Exotic and luxury materials |
| Unit Pricing | Pay-as-you-go | Laminate countertops |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Royal Designs product offering
Product offeringCore offering
Royal Designs custom fabricates and installs countertops for residential kitchens and bathrooms using premium imported materials including granite, quartz, marble, natural stone, travertine, onyx, and porcelain. The company delivers a turnkey service that covers design consultation, custom fabrication via CNC cutting, and professional installation, along with coordinated tile backsplash, plumbing, and electrical work so homeowners do not need to manage multiple contractors. Most kitchen countertop replacement projects are completed in a single day.
Product overview
Royal Designs is a family-owned countertop installation company offering custom fabrication and installation of various countertop materials. The core product portfolio includes Granite Countertops, Quartz Countertops (including Marble-Look Quartz and Calacatta Quartz variants), Natural Stone Countertops, Marble Countertops, Travertine Countertops, Onyx Countertops, and Porcelain Countertops. These are complemented by installation services including Tile Backsplashes, Plumbing Services, and Electrical Services, providing customers with a full turnkey experience from design consultation through installation completion.
Differentiator
Problem solved
Functional benefit
Products and services
- Granite Countertops Custom-fabricated natural stone countertops made from granite, valued for durability, heat resistance, and stain resistance; available in a wide range of colors and patterns including Santa Cecilia, Uba Tuba, New Venetian Gold, and exotic options like Blue Bahia. Sold per square foot installed.
- Quartz Countertops Engineered stone countertops made from quartz and resin, offering non-porous surfaces, no sealing required, and consistent colors and patterns. Available in standard, marble-look, and premium Calacatta Quartz styles. Sold per square foot installed.
- Marble Countertops Custom-fabricated natural stone marble countertops known for vibrant colors and prominent veining, popular among homeowners seeking a modern luxury aesthetic. Sold per square foot installed.
- Natural Stone Countertops Custom-fabricated countertops made from various natural stone materials sourced locally and internationally, including granite and other natural stones beyond the standard offering.
- Travertine Countertops Custom-fabricated natural stone travertine countertops offering earth tones that complement various kitchen and bathroom design styles.
- Onyx Countertops Custom-fabricated natural stone onyx countertops with distinctive color patterns and the ability to be backlit for a stunning visual effect.
- Porcelain Countertops Custom-fabricated countertops made from porcelain material, offering durability and design versatility for kitchen and bathroom applications.
- Turnkey Countertop Installation Services End-to-end installation service that bundles demolition, custom fabrication, professional installation, tile backsplash installation, plumbing coordination, and electrical work into a single contracted package, eliminating the need for homeowners to coordinate multiple contractors. Most kitchen countertop replacement projects are completed in a single day.
Quantifiable outcome
- Most kitchen countertop replacement projects completed in one day
Companies that use Royal Designs
Customer profileSegments1 record
Ideal customer profiles1 record
Royal Designs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Royal Designs partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Royal Designs competitors and assessment
Company assessmentBroad incumbents
- Caesarstone: Caesarstone is a global manufacturer of engineered quartz surfaces sold through a dealer/fabricator network. Royal Designs offers Caesarstone-compatible quartz installation services as part of its core product line, making it a downstream channel partner and adjacent competitor for premium quartz countertop projects in the Phoenix market.
- Cosentino (Silestone / Dekton): Cosentino is a Spanish global manufacturer of Silestone quartz and Dekton ultra-compact surfaces, distributed through a network of fabricators. It is directly comparable as a premium stone/quartz brand whose products Royal Designs may install and whose dealer programs compete for the same Phoenix homeowners.
- Cambria: Cambria is a U.S.-based manufacturer of natural quartz surfaces sold through certified fabricators and dealers. Like Caesarstone, it operates upstream of fabricators like Royal Designs and competes for the same premium quartz countertop projects Phoenix homeowners are purchasing.
- Lowe's (Installation Services): Lowe's provides countertop installation services through its installed-sales program, similar to Home Depot. It competes for the same Phoenix homeowner remodeling projects, leveraging national brand recognition and Pro/consumer financing rather than local service customization.
- Daltile (Countertop / Stone): Daltile is one of the largest U.S. tile and stone manufacturers, distributing quartz, marble, and granite slabs through dealers and showrooms. It serves the same Phoenix residential countertop market as Royal Designs both as a potential slab supplier and as a competing channel via its dealer/showroom network.
- MS International (MSI): MSI is one of the largest North American importers and distributors of natural stone, quartz, and porcelain slabs, supplying both fabricators and retail consumers. It is comparable to Royal Designs as a stone/quartz countertop supplier and fabricator but operates at national scale with showrooms and distribution centers across the U.S., vastly broader than Royal Designs' single Phoenix facility.
- The Home Depot (Installation Services): Home Depot offers countertop installation services through its installed-sales program, contracting with regional fabricators. It is comparable to Royal Designs as an alternative go-to for Phoenix homeowners purchasing countertops, competing primarily on convenience, financing, and brand trust rather than turnkey craftsmanship.
Regional players
- Bedrosians Tile & Stone: Bedrosians is a West Coast-based tile and stone distributor with showrooms in the Phoenix area. It offers stone and porcelain slabs and fabrication/installation services that overlap directly with Royal Designs' countertop installation offering for residential customers.
- Arizona Tile: Arizona Tile is a regional supplier of natural stone, quartz, and porcelain slabs with showrooms across the Southwest, including Phoenix. It serves both consumers and fabricators and competes with Royal Designs for Phoenix homeowners shopping for stone and quartz countertop projects.
- Granite Transformations: Granite Transformations is a franchise-based countertop resurfacing and replacement company with locations across the U.S., including Arizona. It is comparable as a residential countertop remodel service targeting homeowners seeking fast, turnkey kitchen upgrades, with a similar one-stop installation model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Royal Designs social profiles
Digital presenceRoyal Designs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Royal Designs leadership team
Management profileNumber of profiles
Royal Designs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Royal Designs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Royal Designs
What does Royal Designs do?
Royal Designs custom fabricates and installs countertops for residential kitchens and bathrooms using premium imported materials including granite, quartz, marble, natural stone, travertine, onyx, and porcelain. The company delivers a turnkey service that covers design consultation, custom fabrication via CNC cutting, and professional installation, along with coordinated tile backsplash, plumbing, and electrical work so homeowners do not need to manage multiple contractors. Most kitchen countertop replacement projects are completed in a single day.
Is Royal Designs a public or private company?
Royal Designs is a private company. It is classified as family owned and is currently operating.
When was Royal Designs founded?
Royal Designs was founded in 2010. It employs 1 to 10 people.
Where is Royal Designs based?
Royal Designs is headquartered in Phoenix, United States, in the North America region.
How does Royal Designs make money?
Two revenue lines are on record. Countertop Fabrication and Installation is the primary driver. The others are turnkey Home Services.
Who are Royal Designs's main competitors?
Broad incumbents on record are Caesarstone, Cosentino (Silestone / Dekton), Cambria, Lowe's (Installation Services), Daltile (Countertop / Stone), MS International (MSI) and The Home Depot (Installation Services). Regional players are Bedrosians Tile & Stone, Arizona Tile and Granite Transformations.
Does Royal Designs have an API?
No public API is recorded for Royal Designs.
What industry is Royal Designs in?
Royal Designs's product category is Countertop Fabrication and Installation Services. Its primary akta.pro industry code is HSAPAAAC, Kitchen Countertops & Backsplash Installation. Its NAICS code is 33711 and its SIC code is 3281.