Schmid Schreinerei

What Schmid Schreinerei does

Schmid Schreinerei GmbH & Co. KG is a fourth-generation, family-owned custom furniture and interior-architecture firm headquartered in Abensberg, Bavaria. Founded over a century ago as a traditional carpentry workshop, the company has evolved into an integrated operation combining an interior-architecture studio (Innenarchitektur), a technical planning office (Planungsbüro), and in-house workshops (Werkstätten), serving high-end residential clients and selected commercial/institutional customers across Bavaria. Its product offering spans custom kitchens (Schreinerküchen), bathrooms, built-in furniture, complete interior fit-outs (Innenausbau), and commercial interior projects, with every project designed and almost entirely manufactured in-house — near-100% manufacturing depth — on a roughly 900 m² workshop footprint complemented by a 250 m² showroom at Münchener Straße 10, Abensberg.

Manufacturing is anchored on a HOMAG 5-axis CNC machining center with CAD/CAM, three Vectorworks Interiorcad / VectorWOP CAD workstations, and a dedicated painting and drying room — equipment that supports complex 3D surface processing alongside traditional craftsmanship. The 20-person team includes a managing director (Günther Schmid), an accounting/marketing lead (Bettina Schmid), a master carpenter and space-and-object designer (Florian Steiger), and a workshop manager (Marco Brücklmaier), with active apprentice recruitment. Long-standing collaborations with regional architects (brandl architekten, Herzog Architektur) and interior designers (Michael Jaugstetter / edelweiss.design, Herbert Stolz) drive project pipeline.

The business model is project-based custom work with non-public, quote-driven pricing tied to scope, materials, and complexity. Revenue is generated through one-off, high-ticket bespoke commissions rather than recurring licenses or product sales. Go-to-market is direct, sales-led, with prospects visiting the studio/showroom for consultation before commissioning work. The company documents each project extensively through case studies, downloadable Detailbögen (PDF detail sheets), recurring Schmid Books print publications, and active accounts on Instagram, Facebook, Pinterest, and Houzz — a content footprint unusually broad for a workshop of this size. Customer segments are primarily high-net-worth private residential clients, with secondary exposure to enterprise (e.g., ASAP Automotive), construction (Stanglmeier), and public/cultural (Herzogkasten City Museum) work. Operating status is active and currently hiring across workshop and apprentice roles.

Name

Schmid Schreinerei

Legal name

Schmid Schreinerei GmbH & Co. KG

Website

https://schmidschreinerei.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Schmid Schreinerei is a fourth-generation, family-owned custom furniture and interior-architecture firm based in Abensberg, Bavaria, serving high-end residential and select commercial clients with bespoke kitchens, bathrooms, and complete interior fit-outs manufactured in-house.

Ownership category

akta.pro rank

Headquarters

HQ city

Abensberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Custom Interior Architecture & Furniture: Project-based custom interior design, planning, and furniture manufacturing for high-end residential and commercial clients. Services include interior architecture, technical planning, workshop manufacturing, and on-site installation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Schmid Schreinerei is a custom joinery and interior architecture workshop that designs, plans, manufactures, and installs bespoke furniture, kitchens, bathrooms, and complete interior fit-outs. Operating as a fourth-generation family business with near-100% in-house manufacturing depth, the company combines traditional craftsmanship with modern 5-axis CNC machining and CAD/CAM systems to deliver integrated interior projects for high-end residential and select commercial clients in Bavaria.

Product overview

Schmid Schreinerei is a fourth-generation family-owned custom furniture and interior design company offering comprehensive interior architecture services. The company operates as a unified platform combining three core capabilities: interior architecture studio (Innenarchitektur), technical planning office (Planungsbüro), and in-house workshop manufacturing (Werkstätten). Their service portfolio encompasses custom furniture manufacturing, kitchen design, bathroom interiors, and complete interior construction projects. The company maintains near-100% manufacturing depth in their own workshops, complemented by a 250 m² showroom, and serves both residential and commercial clients across Bavaria.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Interior Architecture (Innenarchitektur)

Quantifiable outcome

• Haus E bathroom awarded 'Bad des Jahres' (Bathroom of the Year) by Schöner Wohnen magazine

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Kochbüro (Nuremberg)minorStrategic or Co-development PartnerArchitectural partnership for Herzogkasten museum project. Collaboration on five-floor museum fit-out in former salt warehouse with flexible exhibition furniture in black MDF and matte grey laminate.
• Herzog ArchitekturcoreStrategic or Co-development PartnerLong-standing architectural partnership. Schmid handles interior architecture while Herzog provides building architecture. Multiple collaborative projects including Haus B, Haus K2, Haus P1, Haus O, Haus A.
• brandl architektencoreStrategic or Co-development PartnerKey architectural partnership for numerous residential projects. Brandl designs buildings, Schmid handles interior architecture. Long collaboration history including Haus E, Haus H, Haus D, Haus G, Haus L2, Haus V, Haus P3.
• Michael Jaugstetter (edelweiss.design)coreStrategic or Co-development PartnerInterior designer and regular collaborator on interior architecture projects. Contributed to Haus B, Haus S, Haus H, Haus D, Penthouse B, Haus N, Haus E, Haus G, Haus P1, Haus P2, Haus G1.
• Herbert StolzcoreStrategic or Co-development PartnerInterior designer and project collaborator. Kitchen design and interior execution for Haus L, Haus O, Haus V, Haus T, Küche R, Penthouse M, Haus L2, Haus E1, Küche L, Küche D, Stanglmeier, Haus B1.
• Bettina BellmannminorStrategic or Co-development PartnerInterior designer collaboration for ASAP Automotive reception area and Red Bed furniture project. Frescata milling technique project for custom headboard.
• Büro MontanaminorStrategic or Co-development PartnerArchitectural collaboration for Wellness K project and Innenausbau K. Detail execution and implementation support.
• Planwerk GmbH & Co KGminorStrategic or Co-development PartnerArchitecture firm collaboration for Haus E1 project. Innenarchitektur, planning and execution.
• Kay Blaschke PhotographyminorOthersProfessional photography for Stanglmeier commercial project documentation.
• Vadim Kretschmer PhotographyminorOthersProfessional photography for Haus M and Haus M Kitchens projects.
• Peter Glöckner ArchitekturminorStrategic or Co-development PartnerArchitectural collaboration for Wellness K project. Design for renovation of private swimming pool wellness area.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bulthaup: Bulthaup is a German premium kitchen manufacturer known for architecturally driven, modular kitchens. Comparable to Schmid Schreinerei in serving high-end residential clients with custom Schreiner-level kitchen craftsmanship and integrated appliance partnerships (Gaggenau, Miele, Bora), though at significantly larger scale and with broader geographic reach.
• Poggenpohl: Poggenpohl is a German luxury kitchen brand designing and manufacturing premium custom kitchens for upscale residential projects. Directly comparable to Schmid's kitchen manufacturing and interior architecture offerings at the high-end price point, with similar integration of designer-grade appliances and bespoke cabinetry.
• Wittmann: Wittmann is an Austrian manufacturer of bespoke upholstered and casegood furniture for luxury residential interiors. Comparable to Schmid in serving the same high-end residential segment with custom-crafted interior pieces and architectural integration, with a similar premium positioning and architectural referral network.
• SieMatic: SieMatic is a German premium kitchen manufacturer focused on design-led, customizable luxury kitchens for high-end residential projects. Comparable to Schmid's kitchen manufacturing capability and integration with appliance partners, though operating at significantly larger scale across multiple markets.
• Team 7: Team 7 is an Austrian family-run manufacturer of solid-wood custom furniture and kitchens with its own sawmill and in-house production. Highly comparable to Schmid's vertically integrated, family-owned workshop model serving design-conscious residential customers, with comparable use of modern CNC and finishing in dedicated facilities.
• Holzrausch: Holzrausch is a German high-end custom carpentry and joinery firm building bespoke furniture, kitchens, and interiors for luxury homes. Direct peer to Schmid in business model, scale, German market focus, custom millwork depth, and architect-partner-driven project acquisition, with similar one-source responsibility positioning.
• Bauformat: Bauformat is a German kitchen manufacturer producing premium and upper-mid-range kitchens with extensive customization. Comparable to Schmid in the German custom kitchen category and designer-appliance integration, with a larger dealer network and broader price-tier coverage.

Broad incumbents

• Rimadesio: Rimadesio is an Italian manufacturer of premium interior systems including sliding doors, walk-in closets, and partition walls. Listed as an integrated brand in Schmid's residential projects; comparable as a luxury interior systems provider that operates in the same high-end residential projects but with broader geographic distribution and a product-led rather than workshop-led model.
• Knoll International: Knoll is a global designer-furniture brand offering modern residential and contract furniture through a deep dealer network. Comparable as a luxury interior furnishing provider whose products (e.g., Flexform-adjacent designer pieces) are integrated into high-end residential interiors alongside bespoke joinery like Schmid's, though Knoll operates at substantially greater scale and product breadth.
• Poliform: Poliform is an Italian luxury furniture and interior systems brand offering wardrobes, kitchens, and living systems for premium residences. Listed as a brand partner integrated into Schmid projects (alongside Flexform, Rimadesio); comparable as a broader incumbent operating in the same luxury residential interior category with greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/schmidschreinerei.official
• Instagraminstagram.com/schmidschreinerei_official
• Pinterestpinterest.com/schmidschreinerei

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schmid Schreinerei