Safety Culture Strategies

What Safety Culture Strategies does

Safety Culture Strategies, LLC (SCS) is a Las Vegas, Nevada-based professional services firm that provides workplace safety culture consulting, training, and leadership coaching. Founded in or before 2018 by Mike Kinney—a Certified Safety Professional (CSP) with over 40 years of safety and mechanical engineering experience, including 30+ years serving commercial nuclear power and Department of Energy (DOE)/National Nuclear Security Administration (NNSA) facilities—the firm helps clients diagnose, develop, and sustain safety culture performance. SCS serves a horizontal mix of high-hazard industries: commercial nuclear power, DOE/NNSA facilities, mining, construction, manufacturing, aviation, chemical, and other high-hazard operations. Core use cases include OSHA Voluntary Protection Program (VPP) certification support (over 20 years of experience and a track record of achieving VPP Superior Star status), safety culture assessments, root cause and incident investigation, regulatory compliance, and employee engagement programs. The firm does not develop proprietary technology products; its delivery model is entirely human-led.

The firm's service menu is structured in three core tiers plus content assets. (1) Keynote Speaking, sold in three tiers—Express ($500/15 min), Standard ($2,500/30 min), and Plenary ($4,500/45+ min)—delivered by Mike Kinney at corporate events and industry conferences. (2) The 'Best You' employee engagement program, built on Ziglar Institute methodologies and offered in Copper (overview), Silver ($250/person/5-hour session), and Gold ($595 for three 5-hour sessions) tiers with structured workbooks. (3) The Leadership Coaching Program (LCP), with group intros at $100 per presentation, 12-week engagements at $400 per session, and 24-week engagements at $375 per session. These are supplemented by Mike Kinney's published book ('Navigating Your Safety Culture Journey'), a podcast channel, and a Safety Share video series.

SCS operates as a sales-led, event-driven consultancy: Mike Kinney serves as the primary brand ambassador, generating leads through conference keynotes, content marketing (blog, podcast), professional affiliations (ASSP, VPPPA Region IX board), and referrals. Distribution is direct-engagement only—there is no channel partner network, no self-serve product, and no digital distribution infrastructure. The firm is registered as an LLC in Nevada, maintains a single headquarters address in North Las Vegas, and reports a 1-10 employee footprint consistent with a principal-led practice.

Name

Safety Culture Strategies

Legal name

Safety Culture Strategies, LLC

Website

https://scstrat.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Safety Culture Strategies is a Las Vegas-based safety culture consultancy led by Mike Kinney that delivers keynote speaking, employee engagement training, and leadership coaching to commercial nuclear power, DOE/NNSA, and other high-hazard industry clients.

Ownership category

akta.pro rank

Product category

Safety Culture Consulting

NAICS

Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Educational Services (8200)

akta.pro primary industry

Product, Safety & Quality Compliance (incl. Regulatory Affairs) (BPAHAFAM)

akta.pro secondary industries

Workplace Violence Prevention & Personal Safety (EDABAEAO), Human Factors Engineering, Safety Culture & Organizational Effectiveness (EUAKAEAJ)

Keywords

• Safety culture consulting
• Workplace safety training
• Leadership coaching services
• VPP certification support
• OSHA compliance advisory

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Keynote Speaking Services: Mike Kinney delivers keynote presentations at corporate events, conferences, and industry gatherings. Pricing tiers range from $500 for a 15-minute Express keynote to $4,500 for a 45+ minute Plenary session.
2. Employee Engagement Training (Best You Program): The 'Best You' employee engagement program based on Ziglar Institute methodologies. Offered in three tiers: Copper (15-minute overview, up to 50 people), Silver ($250 per person for a 5-hour session), and Gold ($595 for three 5-hour sessions). Sessions include workbooks and materials.
3. Leadership Coaching Program: The Leadership Coaching Program (LCP) offers group intro sessions at $100 per presentation, 12-week programs at $400 per session, 24-week programs at $375 per session, and supplemental coaching at $225 per hour. Includes personal workbooks, business swag bags, and certificates of completion.
4. Book Sales: Mike Kinney authored 'Navigating Your Safety Culture Journey' published on Amazon. The book provides insight into safety culture development and serves as both a standalone product and lead generation for consulting services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Safety Culture Strategies is a professional services firm that delivers safety culture consulting, keynote speaking, employee engagement training, and leadership coaching to high-hazard and regulated industries. Its core deliverables include Mike Kinney-led keynote presentations, the Ziglar-based "Best You" employee engagement program, and multi-week Leadership Coaching Programs, supported by a podcast channel, a published book, and safety share video content. Services are sold as discrete engagements rather than as software or licensed products.

Product overview

Safety Culture Strategies offers a suite of consulting and training services focused on safety culture transformation. The company provides three core service offerings: Keynote Speaking (motivational presentations on safety culture), the Best You Employee Engagement program (Ziglar-based training with three modules on goals, personal development, and relationships), and the Leadership Coaching Program (individualized executive coaching). These are supplemented by a podcast channel, Mike Kinney's book 'Navigating Your Safety Culture Journey', and a Safety Share video series. The company is led by Mike Kinney, a safety professional with over 40 years of experience in safety and mechanical engineering, including 30+ years in commercial nuclear power and DOE/NNSA programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Keynote Speaking by Mike Kinney Keynote presentations by Mike Kinney on safety culture topics, available in three tiers: Express (15 minutes, $500), Standard (30 minutes, $2,500), and Plenary (45+ minutes, $4,500). Designed to motivate employees and demonstrate how changed attitudes produce improved safety outcomes. Requires 14-60 days advance booking depending on tier.
• Best You Employee Engagement Program Ziglar Institute-based employee engagement training offered in three modules: Goal Setting and Achievement, Building the Best You, and Building Winning Relationships. Delivered in Copper (15-minute overview, up to 50 people), Silver ($250/person, single 5-hour session), and Gold ($595 for three 5-hour sessions) tiers, with 10-15 participants per group and workbooks/materials included.
• Leadership Coaching Program (LCP) One-on-one leadership coaching program led by Mike Kinney to develop organizational leaders. Offered as Group Intro ($100/presentation, up to 50 people), 12-Week Program ($400/session, 12-week minimum commitment), 24-Week Program ($375/session, 24-week minimum commitment), and Supplemental coaching ($225/hour). Includes personal workbooks, business swag bags, free questionnaire, and certificates of completion.
• Navigating Your Safety Culture Journey (Book) Book authored by Mike Kinney addressing safety culture development challenges and solutions, including assessing current safety culture health, employee engagement techniques, and value-added metrics for long-term implementation. Published on Amazon and available for purchase as a standalone product and lead generation vehicle.

Quantifiable outcome

• Companies achieving OSHA VPP Star Certification commonly realized over 50% reduction in injuries
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SafeStart: Safety training and consulting firm specializing in human factors and behavior-based safety across industrial, construction, and energy sectors. Comparable as a specialist peer addressing similar personal-safety and culture-change outcomes for high-hazard workforces.
• Trinity Consultants: EHS and regulatory compliance consulting firm with deep expertise in safety, industrial hygiene, and process safety management. Directly comparable as a professional services peer serving similar industrial/government clients with regulatory-driven safety mandates.
• ProAct Safety: Specialized safety culture and operational excellence consultancy focused on behavior-based safety, leadership, and cultural transformation. Directly comparable as a boutique peer offering similar culture-change advisory services to industrial clients.

Broad incumbents

• AECOM: Global infrastructure consulting firm with a large Environment, Health & Safety practice serving nuclear, DOE, and industrial clients. Broadly comparable because its EHS advisory practice overlaps with SCS's nuclear/DOE safety culture work, though as part of a much larger portfolio.
• VelocityEHS: Software-led EHS platform (formerly EHS Insight) with adjacent advisory services for safety, incident management, and compliance. Comparable because it competes for the same EHS/safety budget line items, but primarily via technology rather than consulting.
• Bureau Veritas: International TIC (testing, inspection, certification) firm with significant occupational health and safety advisory offerings. Comparable as a broader incumbent providing safety culture, compliance, and certification services to industrial and government clients.
• ERM (Environmental Resources Management): Global sustainability and EHS consultancy serving energy, nuclear, and industrial sectors with safety culture, risk management, and compliance services. Comparable as an incumbent peer overlapping with SCS in regulated, high-hazard environments.
• DEKRA: Global testing, inspection, and certification organization with substantial safety consulting and audit practices. Comparable as a safety/QHSE advisory peer, particularly relevant given SCS's ISO 45001 Lead Auditor credentialing.
• Jacobs Solutions: Global professional services firm with significant nuclear, DOE, and critical mission solutions practices including safety culture, VPP support, and regulatory compliance. Comparable as a large incumbent overlapping with SCS's core nuclear/DOE safety culture work.

Emerging players

• SafetyCulture: Australian-headquartered tech platform that digitizes inspections, audits, and safety observations. Comparable because it targets the same EHS/safety culture buyer personas SCS serves, but approaches the market with software rather than human-delivered advisory services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/scstrat

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safety Culture Strategies