Shared Harmonies

What Shared Harmonies does

Shared Harmonies is a UK Community Interest Company (CIC) founded in October 2013 by Emma Baylin FRSA that operates a dual-strand wellbeing business. The corporate strand delivers bespoke singing-based team building workshops, workplace choirs, leadership training, event energisers, company theme song composition, and wellbeing workshops for organisations ranging from FTSE-grade enterprises (Nissan, Manchester Metropolitan University, Hermes, Irwin Mitchell, Pinsent Masons, Northern Monk) to SMB clients, with services quoted on a custom basis for groups of 10 to 200+ participants. The community strand runs eleven weekly singing for wellbeing groups across West and North Yorkshire supporting over 200 participants weekly with life-limiting conditions including respiratory illness (COPD, asthma via Sing & Breathe), dementia (Sing from the Heart), Parkinson's, mental health challenges (Singing for Happiness), and Long Covid (online programmes), delivered in partnership with Asthma + Lung UK, Parkinson's Halifax, Orb Knaresborough, and others.

The underlying methodology is centred on human-led facilitation of joyful singing, vocal activities, breathwork, and relaxation techniques, supported by a core team of seven practitioners with over 50 years of combined experience. The business model combines professional services revenue from corporate workshops, recurring community donations via the LocalGiving platform, and project grants from funders including the Paul and Nick Harvey Fund, Calderdale Community Foundation, and Keighley Big Local. As a CIC, corporate profits are reinvested into the community service arm, creating a cross-subsidy structure.

The organisation holds Social Enterprise UK certification, has earned two consecutive British Business Awards Silver Awards (2024, 2025), a Points of Light national award, a Small Business Sunday award, and was featured by the BBC for its 'Our Song' lockdown project that engaged over 300 contributors. Strategic emphasis is placed on maintaining a strong regional community footprint in Yorkshire while extending corporate service delivery nationwide, with no external equity or debt funding rounds disclosed.

Name

Shared Harmonies

Legal name

Shared Harmonies CIC

Website

https://sharedharmonies.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Shared Harmonies is a UK Community Interest Company that delivers singing-based corporate team building and wellbeing workshops alongside eleven weekly community singing groups in Yorkshire serving 200+ participants with life-limiting conditions, funded by corporate fees, donations, and grants.

Ownership category

akta.pro rank

Product category

Corporate Wellbeing and Community Singing Services

NAICS

Other Individual and Family Services (624190)

akta.pro primary industry

Group Music Classes & Ensembles (Band, Orchestra, Choir) (EDAMANAC)

Keywords

• Corporate singing workshops
• Workplace wellbeing services
• Community singing groups
• Singing for health
• Team building events

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Corporate workshops and services: Revenue from corporate clients for team building workshops, workplace choirs, leadership training, event energisers, wellbeing workshops, and company chorus composition. Delivered as one-off events or series of sessions.
2. Community donations and fundraising: Donations via LocalGiving platform and fundraising campaigns supporting the continuation of community services. Community donations help cover core and delivery costs for 11 weekly singing groups serving over 200 participants.
3. Project grants: Grant funding from organisations including Paul and Nick Harvey Fund, Calderdale Community Foundation, and Keighley Big Local to support specific projects such as the 'Our Song' community project and 'Diversity and Dementia' programme.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Shared Harmonies is a Community Interest Company that delivers corporate singing-based wellbeing services — including team building workshops, workplace choirs, leadership training, event energisers, company theme songs and wellbeing workshops — to UK organisations, and runs 11 weekly community singing groups across West and North Yorkshire supporting more than 200 people with life-limiting conditions including dementia, Parkinson's, COPD, mental health issues and Long Covid. Revenue from corporate contracts cross-subsidises the free/donation-based community programmes.

Product overview

Shared Harmonies operates as a dual-service organisation comprising Corporate Wellbeing Services and Community Singing Groups. The corporate strand offers team building workshops, workplace choirs, leadership training, event energisers, company theme song composition, and wellbeing workshops - all delivered by facilitators with 50+ years combined experience. The community strand runs 11 weekly singing groups across West and North Yorkshire supporting over 200 participants weekly with specific health conditions, plus online programmes for Long Covid. Projects include the BBC-featured Our Song collaborative song creation. As a Community Interest Company (CIC), profits from corporate services are reinvested into community singing projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Workplace Wellbeing Corporate Services

Quantifiable outcome

• Supporting 200+ participants weekly across 11 community singing groups
• +3 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Asthma + Lung UKcoreOthersAsthma + Lung UK supports the Sing & Breathe groups in Huddersfield and Dewsbury, which serve people with long-term respiratory conditions including COPD and asthma. The partnership provides legitimacy and funding for respiratory wellbeing programmes.
• Parkinson's HalifaxcoreOthersParkinson's Halifax runs the Singing for Parkinson's group in Elland, West Yorkshire, providing supportive and friendly sessions for people affected by Parkinson's.
• LocalGivingminorChannel Partner/ Reseller/ DistributorLocalGiving is the donation platform used by Shared Harmonies for community fundraising, enabling direct donations to support ongoing community singing for wellbeing services.
• Rivermere and Hazelgrove Court Residential Care HomesminorOthersResidential care homes that participated in the 'Our Song' project through activity coordinators, enabling approximately 60 residents, staff and families to contribute lyrics, recordings and artwork.
• Orb (Knaresborough)minorOthersOrb in Knaresborough hosts the Singing for Happiness group for people with mental health challenges. Contact via 01423 202028 or [email protected].
• Clear (Events Company)minorGTM or Marketing PartnerEvents company that engaged Shared Harmonies to deliver a singing energiser at the 'Thrive' health and wellbeing event for 200 delegates, curated for the Manchester Publicity Association.
• Common PurposeminorGTM or Marketing PartnerLeadership development organisation that engaged Shared Harmonies for creative workshops as part of emerging leaders programmes, including the streetwise MBA.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Sing Up: UK charity focused on group singing for wellbeing, primarily in schools and community settings. Highly comparable to Shared Harmonies' community singing group model and choral methodology.
• Tenovus Cancer Care (Sing with Us): Welsh cancer charity operating the Sing with Us choir network for people affected by cancer. Highly comparable singing-for-serious-illness community programme model with regional hub structure.
• Music for Dementia: UK campaign/charity dedicated to making music accessible for people living with dementia. Directly comparable mission overlap with Shared Harmonies' Sing from the Heart dementia programme and the Diversity and Dementia resources.
• Ex Cathedra: Birmingham-based singing charity running community singing and education programmes across the UK. Comparable community-singing-champion model with similar health-and-education crossover positioning.
• The Choir with No Name: UK charity running choirs for people affected by homelessness and other vulnerabilities. Directly comparable community-singing-for-marginalised-populations model to Shared Harmonies' condition-specific community groups.

Others

• Alzheimer's Society: UK dementia charity that runs the well-known 'Singing for the Brain' programme — directly comparable to Shared Harmonies' Sing from the Heart dementia service and addresses the same target population with a similar group-singing intervention.
• Common Purpose: UK leadership development organisation that contracts Shared Harmonies to deliver creative workshops within its emerging-leaders programmes. Adjacent corporate-training peer with shared B2B customer overlap.
• Parkinson's UK: National Parkinson's charity whose local Halifax branch runs the Singing for Parkinson's group with Shared Harmonies in Elland. Comparable as a beneficiary/partner organisation for singing-for-neurological-condition services.
• Asthma + Lung UK: National respiratory health charity that directly partners with Shared Harmonies to deliver the Sing & Breathe groups in Huddersfield and Dewsbury. Relevant as both funder and adjacent beneficiary population for singing-for-respiratory-health programmes.
• Mind: UK mental health charity addressing the same beneficiary population as Shared Harmonies' Singing for Happiness and Sing from the Heart groups. Adjacent wellbeing-services provider with overlapping community-health mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SharedHarmonies
• YouTubeyoutube.com/channel/UC65-xC7B2d__IVqKKJW1eXQ
• Facebookfacebook.com/SharedHarmonies
• LinkedInlinkedin.com/company/shared-harmonies-cic
• Instagraminstagram.com/sharedharmonies

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shared Harmonies