New Story Media

What New Story Media does

New Story Media is a privately held, Houston-based video marketing and brand storytelling agency founded by Clover Carroll (CEO) and Rachel Carroll (Co-founder, Producer, and Writer). The firm operates with a small core team of approximately six members, including a CTO, Chief Story Guide, Chief Strategy Officer, and Project Manager. The company's core product is a Full Funnel Conversion System that integrates video production, marketing strategy, SEO, paid search and paid social, content marketing, web design, CRM (implemented via a registered ActiveCampaign reseller arrangement), and conversion rate optimization. Its production methodology is built around a proprietary 4 Pillars Story Framework (People, Place, Purpose, Plot), and the agency offers a structured Marketing Strategy Workshop as the entry point to its engagements.

The agency's revenue model is professional services, with custom project-based pricing following a free 20-minute discovery call and custom proposal. Services span brand stories, founder stories, explainer videos, promotional videos, customer testimonials, product/service videos, web design, CRM setup, and end-to-end online course production for platforms including Teachable, Kajabi, and Thinkific. Beyond client services, New Story Media operates two owned content platforms: The Liberty Call (a video interview series launched in 2023 hosted by the CEO) and the Do No Harm documentary campaign (launched in 2023). Customers span SMB, mid-market, enterprise, nonprofit, and government segments across real estate, financial services, manufacturing, agriculture, technology, education, and agriculture verticals, with named logos including Hall & Hall, Keller Williams Farm and Ranch, Cameron Management, ACT Pipe and Supply, LPcorp, the Friedreich's Ataxia Research Alliance, and Hill Country Christian School.

New Story Media operates without disclosed institutional funding, has no parent company, and functions as a bootstrapped founder-led agency. Geographic focus is the Houston metropolitan area (Conroe, The Woodlands, Sugarland, Cypress, Galveston), with network-level production credentials through prior work for National Geographic, Discovery Channel, The Learning Channel, and Investigation Discovery supporting broader U.S. client engagements.

Name

New Story Media

Legal name

New Story Media

Website

https://newstorymedia.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

New Story Media is a privately held, Houston-based video marketing and brand storytelling agency that provides integrated video production, marketing strategy, web design, CRM, and online course services to SMB, mid-market, enterprise, and nonprofit clients primarily in the Houston metropolitan area.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Motion Picture and Video Production (51211), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)

akta.pro primary industry

Content & Messaging Strategy (Positioning, Narrative) (MPAAAFAK)

akta.pro secondary industry

Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK)

Keywords

• Video marketing services
• Brand storytelling agency
• Video production agency
• Marketing strategy consulting
• Digital marketing services

Headquarters

HQ city

Brenham

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Video Production Services: Custom video production including brand stories, founder stories, explainer videos, promotional videos, customer testimonials, product/service videos, and onboarding content
2. Full Funnel Marketing Services: Integrated marketing services covering SEO, paid search, paid social, content marketing, web design, CRM setup, automation, and conversion rate optimization as a comprehensive system
3. Marketing Strategy Workshop: Pre-planning and strategy development workshops that define campaign direction, creative treatment, and marketing blueprint
4. Online Course Production: End-to-end online course creation services including writing, filming, editing, and launch support for platforms like Teachable, Kajabi, and Thinkific
5. CRM Management and Reselling: ActiveCampaign CRM implementation, account building, and management services as a registered reseller

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

New Story Media is a Houston-based video marketing and brand storytelling agency that helps businesses clarify their message, create professional video and marketing content, and grow revenue through an integrated Full Funnel Conversion System. Core deliverables include custom video production (brand stories, founder stories, explainers, testimonials, promotional videos), marketing strategy workshops, web design, CRM implementation on ActiveCampaign, and end-to-end online course production. Engagements begin with a free 20-minute discovery call, followed by a custom proposal tailored to the client's vision and brand.

Product overview

New Story Media is a full-service video marketing and brand storytelling agency offering a comprehensive suite of services built around their Full Funnel Conversion System. The core offering combines video production services (including Brand Stories, Explainer Videos, and Promotional content), Marketing Strategy Workshops, Web Design, CRM implementation using ActiveCampaign, and Online Course creation. The agency differentiates through their storytelling methodology built on four pillars: People, Place, Purpose, and Plot. Beyond client services, they produce proprietary content series including The Liberty Call interview program and the Do No Harm documentary campaign.

Differentiator

Problem solved

Functional benefit

Brands

• The Liberty Call: A video interview platform hosted by CEO Clover Carroll featuring interviews about medical freedom, COVID-19, and government accountability.
• Do No Harm

Products and services

• Full Funnel Conversion System Comprehensive marketing system that guides prospects from brand awareness through lead generation to conversions, integrating SEO, paid search, paid social, video production, content marketing, web design, CRM, and automation. Built for businesses seeking end-to-end funnel execution rather than fragmented vendor relationships.
• Marketing Strategy Workshop Pre-planning workshop designed to help businesses design effective marketing campaigns and videos, including goal definition, audience targeting, keyword selection, and creative direction. Used as an entry point to full-service engagements and recommended for clients needing strategic clarity before content production.
• Video Production Award-winning video production services delivered by a team with network-level credits (National Geographic, Discovery Channel), spanning brand stories, founder stories, explainer videos, promotional videos, customer case studies, testimonials, product/service videos, and influencer content. Productions are built on the proprietary 4 Pillars Story Framework (People, Place, Purpose, Plot).
• Web Design Website design services focused on sales funnel integration, above-the-fold optimization, clear calls-to-action, and customer-centric messaging, built to support lead capture and conversion within the agency's broader marketing system.
• CRM (ActiveCampaign Implementation and Management) Customer Relationship Management services using ActiveCampaign, including strategy consultation, account building, automation workflows, lead nurturing, inbound marketing strategy, and ongoing CRM support. Delivered as a registered ActiveCampaign reseller with recurring subscription billing.
• Online Course Production End-to-end online course creation services covering research, strategy, scriptwriting, filming, editing, launch strategy, and evergreen funnel creation for platforms such as Teachable, Kajabi, and Thinkific. Built for entrepreneurs, coaches, consultants, and experts who want to package their knowledge as digital products.

Quantifiable outcome

• Solitude documentary raised $62,000 and achieved 140,000 views for Friedreich's Ataxia Research Alliance
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ActiveCampaigncoreTechnology or IntegrationNew Story Media is a registered ActiveCampaign reseller, offering CRM implementation, setup, and management services to clients. They provide strategy consultation, account building, automation workflows, and ongoing CRM support as part of their full-funnel marketing services.
• National GeographicminorOthersMajor television network for whom co-founder Clover Carroll has filmed and produced content, demonstrating industry credibility and production expertise.
• Discovery ChannelminorOthersMajor television network for whom co-founder Clover Carroll has filmed and produced content, demonstrating industry credibility and production expertise.
• The Learning Channel (TLC)minorOthersMajor television network for whom co-founder Clover Carroll has filmed and produced content, demonstrating industry credibility and production expertise.
• Investigate DiscoveryminorOthersTelevision network for whom co-founder Clover Carroll has filmed and produced content, demonstrating industry credibility and production expertise.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• ActiveCampaign: ActiveCampaign is the marketing automation and CRM platform that New Story Media resells and implements for its clients. It is a technology partner rather than competitor, and its reseller program is a meaningful enabler of New Story Media's recurring revenue stream.

Broad incumbents

• HubSpot: HubSpot is an all-in-one marketing, sales, and CRM platform widely adopted by SMB and mid-market companies — the same customers New Story Media serves. Its partner ecosystem and inbound marketing content compete with the agency's go-to-market motion.
• Wistia: Wistia is a leading video marketing platform offering hosting, analytics, and marketing tools for business video. While not a direct competitor to New Story Media's production services, its content marketing resources and tools are used by many of the same SMB and mid-market buyers.
• Vidyard: Vidyard is a video creation and analytics platform for marketing and sales teams. As a broader incumbent in the video marketing stack, it competes indirectly with New Story Media by enabling in-house teams to produce and distribute their own video content.

Direct peers

• Column Five: Column Five is a content marketing agency producing branded content, infographics, video, and reports for B2B and consumer brands. Its combination of strategy-led content production and storytelling orientation overlaps directly with New Story Media's positioning.
• Demo Duck: Demo Duck is a boutique explainer video and brand video production agency that produces animated and live-action content for B2B and B2C clients. Its service mix of brand storytelling, explainers, and product videos closely mirrors New Story Media's core offerings.
• Casual Films: Casual Films is a global branded video content agency that produces corporate storytelling, brand films, and campaign videos for enterprise clients. Its brand-storytelling positioning and end-to-end production model are directly comparable to New Story Media's approach.
• Thinkmojo: Thinkmojo is a story-driven video agency producing brand stories, explainers, and culture videos for tech and B2B clients. Its narrative-led methodology and mid-market focus align with New Story Media's 4 Pillars approach to brand storytelling.
• Lemonlight: Lemonlight is a video production and marketing agency serving brands with end-to-end content services including branded video, animation, and post-production. It is the closest direct competitor to New Story Media given similar mid-market positioning, full-service video offering, and storytelling-led approach.

Regional players

• Yellow Brick Films: Yellow Brick Films is a Houston-based video production company serving corporate, nonprofit, and brand clients in the Texas market. Its geographic and service overlap with New Story Media makes it a direct local competitor in the Houston metro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/newstorymedia
• Facebookfacebook.com/NewStoryMedia
• LinkedInlinkedin.com/company/new-story-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Story Media