Orlando Solar Bears, Ltd

What Orlando Solar Bears, Ltd does

Orlando Solar Bears, Ltd operates the Orlando Solar Bears, a professional minor-league ice hockey franchise competing in the ECHL and serving as the developmental affiliate of the NHL's Tampa Bay Lightning. Founded in 2012 and headquartered at 400 W. Church St. in downtown Orlando, the team plays all home games at the Kia Center (17,000+ seat multi-purpose arena) and operates under a member-franchise relationship with ECHL Properties, LLC.

The team's product surface is centered on live game attendance and surrounds it with complementary revenue lines. Core ticketing comprises Single Game Tickets, multi-game Season Ticket Plans marketed as "Solar Status Members," a portfolio of nine Premium Suites and Seating tiers (Founders, Presidents, Rink-Side, Silver, Hardwood, Jernigan's, Club Hospitality, All-Star Deck, and an All-Inclusive F&B package at $110/person), Group Tickets & Experiences (starting at $200), and segment-specific discount programs — Student Rush for verified .edu holders and Tourism pricing for out-of-state and international visitors. The team distributes tickets through Ticketmaster, the Kia Center box office, and direct phone sales (407-951-8200) for premium suites and group bookings, while operating a proprietary merchandise e-commerce storefront. Live broadcasts are delivered via FloSports (FloHockey) for video and Mixlr for audio, with calendar integrations into Apple, Google, Microsoft 365, and Yahoo.

Commercially, the franchise monetizes through four streams: ticket transactions, merchandise hardware sales, corporate sponsorships (including naming-rights-adjacent Kia Center and brand partners such as AdventHealth, Publix, Renewal by Andersen, and DeWitt Law), and premium hospitality (suite rentals, weekday/weekend rate differentiation). Marketing is multi-channel across email/SMS, social (Facebook, X, Instagram), website and video content, partner-offer co-promotions with sponsors such as Qdoba and Noodles & Company, and community programs (Kids Club, mascot appearances, local rink partnerships, awareness nights, donation requests). The unit-economics profile is consistent with a regional entertainment property: small recurring suite base, transactional individual ticket demand with weekday/weekend and segment-based elasticity, and revenue concentration in nights at Kia Center.

Name

Orlando Solar Bears, Ltd

Legal name

ECHL Properties, LLC

Website

https://orlandosolarbearshockey.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Orlando Solar Bears, Ltd operates a professional ECHL ice hockey franchise based at Orlando's Kia Center, serving as the developmental affiliate of the NHL's Tampa Bay Lightning. The team sells tickets, season memberships, premium suites, merchandise, and corporate sponsorships to fans, students, tourists, and corporate clients in Central Florida.

Ownership category

akta.pro rank

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from single game tickets, season ticket plans, group tickets, premium suites, and student rush programs sold directly to consumers at Kia Center home games.
2. Merchandise Sales: Online merchandise store selling team apparel, memorabilia, and fan merchandise through the team's e-commerce platform.
3. Corporate Sponsorships: Partnership arrangements with corporate sponsors including title sponsors, arena naming rights (Kia Center), and various brand partners displayed throughout the venue and marketing materials.
4. Premium Hospitality: Revenue from luxury suite rentals and premium seating options including Founders Suite, Presidents Suite, Rink-Side Suites, and various hospitality packages for corporate entertainment.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Orlando Solar Bears operates a professional minor league ice hockey franchise that delivers live ECHL hockey games at the Kia Center in Orlando, Florida, packaged across multiple ticket products (single game, season plans, premium suites, and group tickets). The franchise also monetizes through corporate sponsorships, premium hospitality/suite rentals, an online team merchandise store, and a mobile app and streaming access that extend fan engagement beyond in-arena attendance.

Product overview

Orlando Solar Bears is a professional ECHL hockey team operating as a single-unit entertainment product centered around live game events. The core offering consists of game attendance across multiple ticket tiers: Single Game Tickets for individual admission, Season Ticket Plans (Solar Status Members) for full-season commitment, Premium Suites & Seating for luxury group experiences, and Group Tickets for bulk discounted attendance. Additional modules include Student Rush and Tourism Tickets for price-sensitive segments, All Inclusive Food & Beverage Packages for premium dining, and a mobile app for streaming and fan engagement. The team also operates a merchandise e-commerce shop. All products converge around the core hockey game experience at Kia Center in Orlando, Florida, with the NHL affiliate Tampa Bay Lightning as the parent organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Game Tickets Individual game admission tickets for Orlando Solar Bears ECHL home games at Kia Center, available to the general public via Ticketmaster and the team website across multiple seating tiers and weekday/weekend price points.
• Season Ticket Plans (Solar Status Members) Full-season ticket membership providing reserved seating for all regular season home games, discounted per-game pricing, exclusive member benefits, and member account management access for individual fans and families.
• Premium Suites & Seating Luxury suite and premium seating rentals at Kia Center including Rink-Side Suites, Founders Suite, Presidents Suite, Silver Suite, Hardwood Suite, Jernigan's Suite, Club Hospitality Suites, and the All-Star Deck, with weekday/weekend pricing differentials sold via direct phone sales under multi-year contracts for corporate hospitality use.
• Group Tickets & Experiences Discounted bulk ticket packages for groups of family, friends, clients, or corporate outings, with customizable group experiences at Kia Center starting at $200 for organizations seeking shared entertainment outings.
• Orlando Solar Bears Mobile App Official mobile application providing fans with game schedules, live streaming access, team news, roster and statistics, ticket access, and fan engagement features for the Orlando Solar Bears.
• ECHL.TV Streaming Access Live and archived game streaming service for Orlando Solar Bears and ECHL games, distributed through the league's official streaming platform via the FloSports/FloHockey partnership for fans unable to attend in person.
• Team Merchandise Shop Official online retail store selling Orlando Solar Bears team merchandise including jerseys, apparel, accessories, and memorabilia to fans and collectors.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Tampa Bay LightningcoreStrategic or Co-development PartnerECHL affiliate relationship where Orlando Solar Bears serves as the developmental team for the NHL's Tampa Bay Lightning. Players are assigned between organizations for development purposes. The affiliation provides a player development pathway from ECHL to AHL to NHL level.
• Kia CentercoreOthersHome arena venue with naming rights partnership. The Kia Center serves as the primary venue for all Orlando Solar Bears home games, offering various premium seating and hospitality options.
• ECHL Properties, LLCcoreOthersThe team operates as a member franchise of the ECHL hockey league. ECHL Properties, LLC owns and manages the league's websites, intellectual property, and league operations including the ECHL.TV streaming platform.
• Renewal by AndersenminorGTM or Marketing PartnerCorporate sponsor featured on the team website with logo placement and promotional considerations.
• AdventHealthminorGTM or Marketing PartnerHealthcare sponsor partner with logo placement on team website and venue signage.
• PublixminorGTM or Marketing PartnerGrocery chain sponsor featured in the partner section of the team website.
• DeWitt LawminorGTM or Marketing PartnerLegal services sponsor with logo placement on team website.
• Local Hockey Rinks (AdventHealth Orlando Ice Den, Space Coast Iceplex, Daytona Ice Arena, Ice Factory of Central Florida, Lakeland Ice Arena)minorOthersPartnership with local ice rink facilities to support and promote youth and amateur hockey development in the Central Florida region.
• Local Hockey Organizations (Central Florida Warriors, Dreamplex Sled Bears, Gliding Stars of Central Florida)minorOthersSupport for local hockey organizations including youth hockey programs and sled hockey programs for athletes with disabilities.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Allen Americans: ECHL franchise based in Allen, TX. Direct league peer operating in another warm-weather Sun Belt market, offering useful comparison on non-traditional hockey market economics.
• Norfolk Admirals: ECHL franchise based in Norfolk, VA. Direct league peer sharing the ECHL member-franchise structure, league-wide marketing apparatus, and shared ECHL Properties governance.
• Adirondack Thunder: ECHL franchise based in Glens Falls, NY. Direct league peer with similar ticketing, sponsorship, and merchandise structure within the ECHL member-franchise system.
• Jacksonville Icemen: ECHL franchise based in Jacksonville, Florida. Direct league peer operating in a similar Florida Sun Belt market with comparable sponsorship, ticketing, and group-experience product mix.
• Florida Everblades: ECHL franchise based in Estero, Florida. Closest direct peer: same league, same state, similar non-traditional warm-weather market dynamics, and comparable ticket/premium-hospitality product structure.
• Greenville Swamp Rabbits: ECHL franchise based in Greenville, SC. Direct league peer with similar mid-size market positioning, ticketed-game revenue model, and premium-suite offerings.
• Syracuse Crunch: AHL affiliate of the same parent organization (Tampa Bay Lightning). Closest functional peer because of the shared NHL parent, shared player-development pipeline, and overlapping Lightning brand exposure.
• Tulsa Oilers: ECHL franchise based in Tulsa, OK. Direct league peer with comparable mid-size-market ticket, suite, and sponsorship offerings.

Regional players

• Orlando City SC: MLS franchise based in Orlando. Regional competitor for sports-entertainment wallet share, corporate sponsorship dollars, and family entertainment occasions in the Central Florida market.

Broad incumbents

• Orlando Magic: NBA franchise and primary tenant of Kia Center. Comparable only as a co-tenant sharing the same arena; relevant for benchmarking venue economics, scheduling dynamics, and competing sports-entertainment demand in Orlando.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/orlando-solar-bears-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orlando Solar Bears, Ltd