Sandaliaria
Sandaliaria is the largest multi-brand sandal and footwear franchise network in Brazil, operating 100+ franchise units across 90% of Brazilian states since 2006. It generates revenue through franchise fees and wholesale product supply to franchisee-operated stores selling Havaianas, Crocs, and 16+ other brands.
- Company typePrivate
- Founded2006
- HeadquartersPiracicaba, Brazil
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Sandaliaria does
Sandaliaria Ind. e Com. de Calçados Ltda. is a Brazilian privately held multi-brand franchise retail network specializing in sandals, flip-flops, sneakers, footwear, bags, accessories, and creative gifts. Founded in 2006 by Rodrigo Deotto in Piracicaba, São Paulo as a 6m² kiosk at Shopping Piracicaba, the company evolved from a single sandal reseller into the largest multi-brand sandal franchise network in Brazil. Operations began franchising in 2014 to accelerate national rollout, and the network has since expanded to over 100 units distributed across approximately 90% of Brazilian states.
Sandaliaria operates two primary business models: Franquia Padrão, a standard franchise format intended for shopping center locations with high foot traffic, and Licenciamento, a licensing format designed for street stores, galleries, mini shopping centers, hypermarkets, and malls. The company has also launched newer store formats including Sandaliaria Brands (2022), a modern mall concept with brand-specific corners, and the Sandaliaria Container format deployed at sites such as Jurerê Open Mall in Florianópolis. Product offerings include more than 18 approved brands such as Havaianas, Crocs, Reserva, Coca-Cola footwear line, Cavalera, Colcci, and Arezzo, supplemented by in-store customization services (rhinestones, pins, straps) and a secondary corporate market segment for branded merchandise and event gifting.
The company's revenue model combines franchise fees with wholesale product supply to its 100+ franchisee-operated stores. Approximately 80% of franchise units are operated by women. Sandaliaria uses an asset-light growth strategy, relying on franchisee capital for unit rollout while retaining brand, supply, and operational standards centrally. Franchisees are supported by an internal Portal do Franqueado, though no proprietary technology, mobile app, public API, or AI capability is disclosed. The company is privately held with no external institutional investors and reported approximately R$100 million in annual revenue in 2025.
Sandaliaria firmographics
Firmographics- Name
- Sandaliaria
- Legal name
- Sandaliaria Ind. e Com. de Calçados Ltda.
- Website
- https://sandaliaria.com.br
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sandaliaria is the largest multi-brand sandal and footwear franchise network in Brazil, operating 100+ franchise units across 90% of Brazilian states since 2006. It generates revenue through franchise fees and wholesale product supply to franchisee-operated stores selling Havaianas, Crocs, and 16+ other brands.
- Ownership category
- akta.pro rank
Sandaliaria industry classification
Industry- Product category
- Footwear Retail (Multi-Brand Sandal Franchise)
- NAICS
- Shoe Retailers (4582), Shoe Retailers (45821)
- SIC
- Retail-Shoe Stores (5661)
- akta.pro primary industry
- Footwear & Sneaker Resale / Consignment Retail (CRAAADAK)
Keywords
Where Sandaliaria is headquartered
LocationHeadquarters
- HQ city
- Piracicaba
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Sandaliaria business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Franchise fees and product sales: Sandaliaria generates revenue through franchise fees from franchisees and product sales. Franchisees purchase products from the network at competitive commercial conditions due to the large number of stores, and sell to end consumers.
- Retail sales through franchisees: The company sells sandals, flip-flops, sneakers, bags, accessories, and creative gifts through franchisee-operated stores. Also serves corporate market with products for weddings, graduations, and corporate events.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Sandaliaria product offering
Product offeringCore offering
Sandaliaria operates Brazil's largest multi-brand sandal and footwear franchise network, selling sandals, flip-flops, sneakers, bags, accessories, and creative gifts through 100+ franchisee-operated stores across ~90% of Brazilian states. The company offers in-store customization with rhinestones, pins, and straps, serves a corporate market for events and gifting, and provides two franchise formats — Franquia Padrão for shopping centers and Licenciamento for street stores and other retail venues.
Product overview
Sandaliaria is a Brazilian multi-brand franchise retail chain specializing in sandals and accessories. The company operates two business models: Franquia Padrão (Standard Franchise) for Shopping Centers and Licenciamento (Licensing) for street stores, galleries, and other retail formats. The core offering includes customized sandals, footwear, bags, accessories, and creative gifts, with over 18 approved brands including Havaianas, Crocs, and others. The company generates approximately R$100 million annually across 100+ franchise units nationwide. Sandaliaria Brands represents a newer store format launched in 2022 with brand-specific corners, while the Sandaliaria Container offers an innovative container-style store concept.
Differentiator
Problem solved
Functional benefit
Brands
- Sandaliaria Brands: A new store concept launched in 2022, designed for shopping mall operations with a more casual, modern layout where each brand has its own dedicated corner space.
Products and services
- Franquia Padrão (Standard Franchise) Standard franchise offering for entrepreneurs seeking to operate a Sandaliaria store inside shopping centers. Provides a flexible, modern, and low operational cost retail business in multi-brand sandals, flip-flops, sneakers, bags, accessories, and creative gifts.
- Licenciamento (Licensing Model) Licensing model for street stores, galleries, mini shopping centers, hypermarkets, and malls, providing franchisees with more flexibility in retail format and location selection.
- Customização de Sandálias (In-Store Sandal Customization)
Quantifiable outcome
- Stores in 90% of Brazilian states
- +1 more outcomes
Companies that use Sandaliaria
Customer profileSegments2 records
Ideal customer profiles3 records
Sandaliaria technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sandaliaria partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- HavaianascoreMajor flip-flop and sandal brand carried in Sandaliaria stores as part of their multi-brand portfolio.
- CrocscoreKey comfort footwear brand included in Sandaliaria's product mix, particularly successful in southern regions even during winter.
- ReservacoreBrazilian lifestyle and footwear brand part of the multi-brand offering in Sandaliaria stores.
- Coca Cola (footwear line)minorLicensed Coca-Cola footwear brand available in Sandaliaria stores.
- Uatt? and Zona CriativaminorCreative gift brands that contribute significantly to store sales through the Creative Gifts product line.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Sandaliaria competitors and assessment
Company assessmentBroad incumbents
- World Tennis: One of Brazil's largest footwear retail chains with hundreds of stores. Comparable multi-brand footwear retail positioning though operated as corporate stores rather than franchising, representing a different go-to-market but similar end-customer.
- Arezzo&Co: Brazil's leading footwear brand holding company (Arezzo, Anacapri, Schutz, My Shoes) with omnichannel retail including franchise stores. Directly comparable in footwear category and multi-brand strategy; Sandaliaria carries My Shoes Arezzo brand.
- Centauro: Brazil's largest sporting goods and athletic footwear retail chain, owned by SBF/Grupo SBF. Comparable as a multi-brand footwear retailer in Brazil with national footprint, but at significantly larger scale and with a broader sporting-goods assortment.
- O Boticário: One of Brazil's largest cosmetics and fragrance franchise networks, with thousands of franchise stores nationwide. Highly comparable franchise operating model, multi-format retail strategy, and Brazilian consumer-brand focus.
- Vivara: Brazil's leading jewelry retail chain with a large franchise network and direct retail stores. Comparable as a Brazilian specialty-accessory retailer with multi-channel franchise distribution, though at a much larger scale and public-company profile.
Direct peers
- Cacau Show: Brazil's largest chocolate and confectionery franchise network with hundreds of stores in shopping centers and street locations. Comparable asset-light franchise model, shopping-center kiosk format, and unit-level economics.
- Chilli Beans: Brazil's largest eyewear franchise network with a similar asset-light, multi-format franchise model targeting shopping centers and street retail. Comparable in scale, founder-led structure, and reliance on franchisee-driven local marketing.
Emerging players
- Melissa (Grendene): Brazilian footwear brand owned by Grendene, sold through own-brand concept stores globally. Comparable as a branded footwear retailer in Brazil with a curated, design-forward store experience; potential competitor for share of wallet.
- Havaianas: Iconic Brazilian flip-flop brand owned by Alpargatas, with own-brand retail and wholesale. Comparable as a sandal/flip-flop market leader; serves as both a key supplier and potential competitor in the multi-brand sandal category.
- Ipanema / Rider (Grendene): Brazilian flip-flop and casual footwear brands under Grendene, sold through wholesale and own-brand retail. Comparable as a direct competitor in the multi-brand sandal/flip-flop category that Sandaliaria distributes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sandaliaria social profiles
Digital presenceSandaliaria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sandaliaria leadership team
Management profileNumber of profiles
Profiles1 record
Sandaliaria funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sandaliaria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sandaliaria
What does Sandaliaria do?
Sandaliaria operates Brazil's largest multi-brand sandal and footwear franchise network, selling sandals, flip-flops, sneakers, bags, accessories, and creative gifts through 100+ franchisee-operated stores across ~90% of Brazilian states. The company offers in-store customization with rhinestones, pins, and straps, serves a corporate market for events and gifting, and provides two franchise formats — Franquia Padrão for shopping centers and Licenciamento for street stores and other retail venues.
Is Sandaliaria a public or private company?
Sandaliaria is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sandaliaria founded?
Sandaliaria was founded in 2006. It employs 1 to 10 people.
Where is Sandaliaria based?
Sandaliaria is headquartered in Piracicaba, Brazil, in the Latin America region.
How does Sandaliaria make money?
Two revenue lines are on record. Franchise fees and product sales are the primary driver. The others are retail sales through franchisees.
Who are Sandaliaria's main competitors?
Broad incumbents on record are World Tennis, Arezzo&Co, Centauro, O Boticário and Vivara. Direct peers are Cacau Show and Chilli Beans. Emerging players are Melissa (Grendene), Havaianas and Ipanema / Rider (Grendene).
Does Sandaliaria have an API?
No public API is recorded for Sandaliaria.
What industry is Sandaliaria in?
Sandaliaria's product category is Footwear Retail (Multi-Brand Sandal Franchise). Its primary akta.pro industry code is CRAAADAK, Footwear & Sneaker Resale / Consignment Retail. Its NAICS code is 4582 and its SIC code is 5661.