DASE
DASE is a Bratislava-headquartered digital analytics agency specializing in Google Analytics 4, Google Tag Manager (including server-side), and BigQuery data warehouse implementations, serving Slovak enterprise clients and international customers in the Netherlands and Germany.
- Company typePrivate
- Founded2016
- HeadquartersBratislava
- Headcount1–10
- GTM typeB2B
- OfferingServices
What DASE does
DASE s. r. o. is a Bratislava-headquartered digital analytics agency founded in 2016, positioned as the first and only agency in Slovakia dedicated exclusively to digital analytics. The company builds custom analytics implementations on top of Google Analytics 4, Google Tag Manager (client-side and server-side), Looker Studio, Firebase, and BigQuery, with technical capabilities spanning multi-domain GTM architectures, SPA tracking, server-side GTM infrastructure on Google Cloud Platform, and marketing data warehouse pipelines that consolidate GA4, ad platforms, CRM, ERP, and e-commerce data into a unified reporting layer. DASE has codified proprietary measurement methodologies, including Real Consumed Content (combining scroll depth and a 250 words-per-minute reading-speed baseline), Article Interaction Rate (eight tracked interaction types), and Section Visibility & Engagement Tracking, alongside a reusable modular GTM framework and multi-domain architecture pattern that consolidates hundreds of tags into a small, Regex/Lookup-table-driven footprint.
The company's revenue model is anchored in professional services — custom-quoted analytics consulting, implementation, audit, strategy, training, and data warehouse projects — supplemented by a self-serve online education channel offering four structured courses (Complete Analytics Foundations, GA4, Looker Studio, GTM) priced €49–€399. Engagement sizes for packaged services range from approximately €149 for a single measurement group to €1,400+ for the bundled "Efektívna analytika v praxi" program, with custom data warehouse projects priced individually and recurring server-side GTM hosting costs in the tens of euros per month.
Go-to-market is consultative, led by a free 30-minute consultation and supported by content marketing across a regularly published blog, webinars, free GTM template containers, white papers, and active social channels including a YouTube/Spotify DATABASED podcast. The customer base spans Slovak and Czech businesses alongside international clients in the Netherlands and Germany (notably large e-commerce accounts), with named enterprise case studies including iStores (Apple retail), ZSE (energy utility), and Fitshaker (fitness platform). DASE is privately held, a member of the international Everywhere network of agencies, and a member of ADMA (Slovak Association of Digital Marketing Agencies).
DASE firmographics
Firmographics- Name
- DASE
- Legal name
- DASE s. r. o.
- Website
- https://dase-analytics.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DASE is a Bratislava-headquartered digital analytics agency specializing in Google Analytics 4, Google Tag Manager (including server-side), and BigQuery data warehouse implementations, serving Slovak enterprise clients and international customers in the Netherlands and Germany.
- Ownership category
- akta.pro rank
DASE industry classification
Industry- Product category
- Digital Analytics Consulting
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Pricing, Revenue & Commercial Analytics (BPAHALAM)
Keywords
Where DASE is headquartered
LocationHeadquarters
- HQ city
- Bratislava
Offices2 records
Markets served
DASE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Professional Services — Analytics Implementation & Consulting: DASE's primary revenue stream comes from custom analytics consulting and implementation projects. Services include Google Analytics 4 setup, server-side GTM, marketing data warehouses, analytical audits, analytics strategy, advanced measurements, article success measurement, e-commerce analytics, mobile app analytics, A/B testing, and usability testing. Projects are custom-quoted based on scope, complexity, and client size. Training and mentoring services are also offered as part of or separately from implementation engagements.
- Online Courses & Educational Content: DASE sells pre-recorded online courses covering Google Analytics 4, Google Tag Manager, Looker Studio, and comprehensive analytics fundamentals. Pricing is per-seat with annual or lifetime access. Courses include Q&A sessions, certification upon completion, and regular updates.
- Marketing Data Warehouse Projects: Custom data warehouse implementation projects priced individually based on number of data sources, reporting scope, and required functionalities. Hosted on Google Cloud Platform with ongoing operational costs (server hosting in tens of euros per month for server-side GTM).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Single — one measurement group with DataStudio report |
| Unit Pricing | One time/ perpetual license | Trio — three measurement groups |
| Unit Pricing | One time/ perpetual license | All-In — all measurement groups |
| Other | Multi-year contract | Marketing Data Warehouse — custom project pricing |
| Other | Multi-year contract | Efektívna analytika v praxi — audit, training, workshop, and strategy program |
| Usage-based | Monthly | Server-side GTM hosting costs |
| Unit Pricing | One time/ perpetual license | Analytical Strategy — standalone |
| Unit Pricing | One time/ perpetual license | Analytical Audit — standalone |
| Unit Pricing | One time/ perpetual license | Article Success Measurement |
| Subscription | One time/ perpetual license | Complete Analytics Foundations — comprehensive online course |
| Subscription | Annual | Google Analytics 4 — online course |
| Subscription | Annual | Looker Studio — online course for beginners |
| Subscription | Annual | Google Tag Manager — online course |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
DASE product offering
Product offeringCore offering
DASE provides professional digital analytics consulting and implementation services, including Google Analytics 4 setup, client-side and server-side Google Tag Manager implementations, Marketing Data Warehouse builds on BigQuery, advanced custom measurements, analytics audits, strategy, training, and A/B testing. The company also sells online courses in GA4, GTM, and Looker Studio, and operates a content platform (blog, webinars, free GTM templates) to generate inbound leads.
Product overview
DASE is a Slovak digital analytics agency offering a comprehensive portfolio of analytics implementation, consulting, and education services. The core service offering centers on Google Analytics 4 and Google Tag Manager implementations (both client-side and server-side), complemented by advanced measurement services covering website sections, article performance, on-site search, and user interactions. The Marketing Data Warehouse service provides centralized data infrastructure combining marketing, analytics, and business data for unified reporting and predictive analytics. Supporting services include analytics audits, strategy development, training/mentoring, mobile app analytics via Firebase, e-commerce analytics with Enhanced Ecommerce, website optimization with A/B testing, and cookie banner setup. The company also offers an online education platform with four structured courses covering analytics fundamentals, GA4, Looker Studio, and Google Tag Manager, plus free resources including GTM template containers, webinars, and white papers.
Differentiator
Problem solved
Functional benefit
Products and services
- Nastavenie Google Analytics 4 (Google Analytics 4 Setup)
Quantifiable outcome
- Transaction data accuracy improved from ~80% to 92% for iStores following server-side GTM and multi-domain GTM implementation
- +5 more outcomes
Companies that use DASE
Customer profileNamed customers3 records
Ideal customer profiles2 records
DASE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability3 records
Feature7 records
DASE partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Everywhere networkcoreDASE is part of the international Everywhere network of agencies, providing access to a broader network of analytics professionals and potential cross-referrals internationally.
- ADMA (Association of Digital Marketing Agencies / Asociácia Digitálnych Marketingových Agentúr)coreDASE is a member of ADMA (Slovak Association of Digital Marketing Agencies). The company logo appears in ADMA member listings. ADMA membership provides industry recognition and access to the Slovak digital marketing community.
Scale indicators9 records
Recent moves8 records
Expansion highlights5 records
DASE competitors and assessment
Company assessmentDirect peers
- Measurelab: UK-based Google Analytics and Tag Manager specialist consultancy offering GA4 implementation, server-side tagging, audits, and training. Directly comparable to DASE in scope (GA4/GTM services) and boutique specialty positioning.
- eleventy: Slovenian digital analytics and tracking consultancy specializing in GA4, GTM, and server-side tracking for e-commerce and B2B clients. Direct regional peer to DASE with near-identical service scope and Central European market focus.
- Blast Analytics: US-based analytics consultancy focused on Google Analytics, Tag Manager, and Looker Studio implementations plus analytics strategy. Comparable as a mid-sized boutique digital analytics agency serving enterprise clients with similar service-line breadth.
- Cardinal Path: Long-established Google Analytics 360 and Adobe Analytics specialty consultancy with deep enterprise analytics implementation expertise. Directly comparable to DASE as a GA-centric boutique, though typically larger and serving more Fortune 500 clients.
- Loves Data: Australia-founded digital analytics agency specializing in Google Analytics 4, Google Tag Manager, and Looker Studio consulting and training. Closely comparable to DASE as a Google-stack-focused boutique consultancy combining implementation services with structured online courses and certification programs.
Broad incumbents
- Bounteous: Large North American digital experience agency offering analytics, Adobe/GA implementations, and digital strategy within a broader portfolio of design, development, and commerce services. Comparable to DASE on analytics capabilities but as part of a much wider service portfolio.
- Perficient: Large US-listed digital consultancy with enterprise analytics, Adobe/GA implementations, and MarTech practices. Comparable capability to DASE in analytics services, but as part of a much larger enterprise consulting portfolio rather than a focused boutique.
- Dept: Global digital agency with significant EMEA presence offering analytics, marketing technology, and customer experience services alongside creative, engineering, and commerce. Overlaps with DASE on analytics implementation but operates as a broad incumbent rather than analytics specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
DASE social profiles
Digital presenceDASE financial estimates
Financial estimateRevenue estimate
Valuation estimate
DASE leadership team
Management profileNumber of profiles
Profiles9 records
DASE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DASE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DASE
What does DASE do?
DASE provides professional digital analytics consulting and implementation services, including Google Analytics 4 setup, client-side and server-side Google Tag Manager implementations, Marketing Data Warehouse builds on BigQuery, advanced custom measurements, analytics audits, strategy, training, and A/B testing. The company also sells online courses in GA4, GTM, and Looker Studio, and operates a content platform (blog, webinars, free GTM templates) to generate inbound leads.
Is DASE a public or private company?
DASE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DASE founded?
DASE was founded in 2016. It employs 1 to 10 people.
Where is DASE based?
DASE is headquartered in Bratislava.
How does DASE make money?
Three revenue lines are on record. Professional Services — Analytics Implementation & Consulting is the primary driver. The others are online Courses & Educational Content and marketing Data Warehouse Projects.
Who are DASE's main competitors?
Direct peers on record are Measurelab, eleventy, Blast Analytics, Cardinal Path and Loves Data. Broad incumbents are Bounteous, Perficient and Dept.
Does DASE have an API?
No public API is recorded for DASE.
What industry is DASE in?
DASE's product category is Digital Analytics Consulting. Its primary akta.pro industry code is BPAHALAM, Pricing, Revenue & Commercial Analytics. Its NAICS code is 541511 and its SIC code is 7371.