What IMA-HOME does

IMA is a B2B creative agency operating under the trade name "IMA – The Smollan Agency," reflecting a structural affiliation with Smollan, a global commerce and marketing solutions group. The agency delivers advertising, media, packaging design, and retail activation services to major international consumer brands. Adidas sits as the dominant anchor client across the visible project portfolio, with work spanning sub-brands and sub-verticals — including Skateboarding, SMLS lifestyle, Football (in collaboration with Olympique Lyonnais), Tennis/Cultural (Tyshawn Jones), and motorsport (Mercedes-AMG F1). Additional named collaborators (Ice Spice, Reebok) signal work in music and cross-brand lifestyle territory.

The agency's operational footprint covers New York, Los Angeles, the United Kingdom, Benelux, and France, enabling pan-regional campaign execution for multinational brand owners. Commercial mechanics follow a standard creative-agency model: project fees and likely retainers billed for creative development, media planning, packaging, and in-store/retail executions. Compliance infrastructure (Modern Slavery Act statement, Gender Pay Gap reporting, Privacy Policy, AI Transparency disclosure) is consistent with a UK/EU-regulated operating entity pitching enterprise procurement.

No proprietary technology platform, data asset, or AI/ML product capability is disclosed. Differentiation sits in creative talent, brand relationships, and multi-market delivery rather than in a software or data moat.

Name

IMA-HOME

Legal name

IMA

Website

https://imahome.global

Company type

Private

Operating status

Operating

Short description

IMA is a B2B creative agency delivering advertising, media, packaging, and retail activation services for major global consumer brands — anchored by adidas — with offices across the US, UK, Benelux, and France, affiliated with Smollan.

Ownership category

akta.pro rank

Product category

Creative & Advertising Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Activation/Experiential Creative Agencies (MPAAAAAO), Brand Activations & Experiential Campaign Design (MPAAAGAA), Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

Keywords

• Creative agency services
• Brand advertising campaigns
• Retail activations
• Packaging design
• Media production

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: IMA generates revenue through professional creative services including advertising campaigns, media production, packaging design, and retail activations for enterprise clients. Revenue is likely project-based and retainer-based with major brand partners.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

IMA is a creative agency that sells integrated brand services to enterprise clients, spanning advertising campaigns, media production, packaging design, and retail/brand activations. Engagements are delivered through direct client relationships and showcased via detailed case studies (e.g., adidas Skateboarding collaborations, Las Vegas flagship opening, NYFW activations) for global consumer brands.

Product overview

IMA is a creative agency that offers a unified suite of brand services, including advertising, media, packaging, and retail activations. The agency does not operate as a product-based company with distinct software platforms or modules; rather, it delivers creative services through client engagements and campaigns. The 'Work' section showcases case studies including adidas Skateboarding collaborations (Tyshawn Jones F1 Stunt, Bronx Newsstand, Tennis Barricade), event activations (Las Vegas Flagship Opening, YAITO Adiland NYFW), and specialty collections (adidas Skateboarding x Football Lyon Collection).

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Campaigns Creation of brand advertising campaigns for enterprise consumer clients, covering concept, creative development, and execution across paid and owned channels.
• Media Production Production of media assets supporting brand campaigns, including video, photography, and event content, for global consumer brand clients.
• Packaging Design Design of product and retail packaging for consumer brand clients, integrated with broader campaign work.
• Retail Activations Design and execution of physical retail and brand experience activations, including flagship store openings, event activations, and pop-up experiences for global consumer brands.
• Brand Experiences & Campaign Concepts Integrated brand experience campaigns combining advertising, media, packaging, and retail activations, often featuring celebrity, athlete, and influencer collaborations for major consumer brands.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Smollan AgencycoreStrategic or Co-development PartnerIMA operates as The Smollan Agency, indicating a formal ownership/affiliation with Smollan, a global commerce and marketing solutions company. This relationship provides IMA with access to Smollan's broader global network and resources while maintaining its creative agency brand identity.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Droga5: Creative agency under Accenture Song producing award-winning integrated campaigns and brand activations for global brands including athletic and lifestyle clients. Direct comparable in integrated brand creativity for premium consumer brands.
• Anomaly: Independent creative agency with offices in NY, LA, London, and Toronto that builds brand campaigns, retail experiences, and integrated marketing for global consumer brands. Comparable multi-market model with brand activation and AOR-style engagements.
• Wieden+Kennedy: Independent full-service creative agency known for integrated brand storytelling and campaign work for Nike, Adidas competitors, and global consumer brands. Highly comparable multi-office, integrated creative model serving athletic and lifestyle clients.
• Pereira O'Dell: Independent creative agency with offices in NY and San Francisco focused on integrated advertising, retail activations, and brand experiences for major consumer and tech brands. Closely matches IMA's 'integrated ad + retail activation' positioning.
• R/GA: Global creative agency with deep experience in integrated brand, retail, and digital experience design for major consumer brands including athletic apparel. Comparable integrated creative+commerce offering for global enterprise clients.
• 72andSunny: Independent creative agency with offices in LA, NY, and Amsterdam, specializing in brand storytelling and campaign activations for global consumer brands including athletic and lifestyle clients. Closely matches IMA's transatlantic model and integrated retail/brand activation focus.
• Mother: Independently-held creative agency network with offices in NY, LA, London, and other markets, focused on integrated advertising, brand activations, and culturally-driven campaigns for major consumer brands. Directly comparable in positioning and cross-market execution.

Broad incumbents

• Omnicom Group: Global advertising holding company (BBDO, DDB, TBWA, etc.) offering integrated creative, media, retail, and commerce services that overlap IMA's offering as part of a broader portfolio of specialty agencies.
• Publicis Groupe: Global advertising holding company whose network (Leo Burnett, Saatchi, Publicis, etc.) competes for the same AOR and integrated creative mandates as IMA, but at much greater scale and with broader media and commerce capabilities.

Emerging players

• Translation LLC: Independent creative agency founded by Steve Stoute with strong cultural-marketing and brand storytelling focus for major consumer brands. Comparable boutique positioning with cultural-talent access and integrated campaign work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/imaglobal
• Instagraminstagram.com/_imanyc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMA-HOME