Senses
Senses is a Rio Claro, Brazil-based brand marketing firm (founded 2021, 11-50 employees) that provides olfactory branding, ambient fragrance solutions, and sensory experience consulting to consumer-facing brands seeking scent-driven differentiation.
- Company typePrivate
- Founded2021
- HeadquartersRio Claro, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Senses does
Senses is a privately held Brazilian brand marketing firm specializing in olfactory branding, ambient fragrance solutions, and sensory experience consulting. The company designs and deploys scent-based brand assets — including custom fragrance identities and ambient scenting programs — to help consumer-facing brands create differentiated, multi-sensory customer experiences. Its service mix spans strategic consulting (sensory brand positioning) and execution (formulation and diffusion deployment), positioning it as a niche boutique in the broader experiential marketing value chain.
The firm is headquartered in Rio Claro, Brazil, was founded in 2021, and operates with a headcount in the 11-50 range. There is no public information on its product portfolio specifics, proprietary technology stack, hardware offerings (e.g., scenting diffusion systems), or proprietary fragrance library. The corporate website (sensesolfact.com.br) was not parseable at the time of data collection, returning only a CAPTCHA/verification page, which limits direct first-party verification of service specifics, customer roster, pricing, and team composition.
Senses' revenue mechanics are not disclosed in the available data, but the operating model is consistent with project-based and retainer consulting typical of small sensory-marketing boutiques, supplemented by product/hardware sales for ambient scenting installations. No funding rounds, M&A activity, partnership announcements, awards, certifications, patents, or customer logos were present in the input. Geographic scope is implied to be at minimum Brazil, with no documented international expansion signals.
Senses firmographics
Firmographics- Name
- Senses
- Website
- https://sensesolfact.com.br
- Company type
- Private
- Founded year
- 2021
- Headcount range
- 11–50 employees
- Short description
- Senses is a Rio Claro, Brazil-based brand marketing firm (founded 2021, 11-50 employees) that provides olfactory branding, ambient fragrance solutions, and sensory experience consulting to consumer-facing brands seeking scent-driven differentiation.
- Ownership category
- akta.pro rank
Senses industry classification
Industry- Product category
- Sensory Marketing Services
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI)
- akta.pro secondary industries
- Niche & Artisan Fragrance (CRABADAH), Flavors, Fragrances & Aroma Chemicals (IMAEABAE)
Keywords
Where Senses is headquartered
LocationHeadquarters
- HQ city
- Rio Claro
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Senses business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Senses product offering
Product offeringCore offering
Senses is a brand marketing company that delivers olfactory branding, ambient fragrance solutions, and sensory experience consulting services. The firm helps businesses craft distinctive scent identities and deploy ambient scenting in physical environments to reinforce brand recognition and customer experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Olfactory Branding
- Ambient Fragrance Solutions
- Sensory Experience Consulting
Companies that use Senses
Customer profileIdeal customer profiles1 record
Senses technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Senses partnerships and signals
Strategic signalRecent moves1 record
Senses competitors and assessment
Company assessmentBroad incumbents
- DSM-Firmenich (Scent & Care): DSM-Firmenich is a major fragrance and flavor house providing custom fragrance creation, including for branding and ambient scenting applications. It represents a much larger incumbent that competes with Senses at the high end of bespoke olfactory branding.
- Mood Media: Mood Media is a large-scale in-store media and customer experience company whose ambient scent offering competes with Senses' ambient fragrance solutions as part of a broader sensory marketing portfolio for global retail and hospitality chains.
- Symrise (Scent & Care): Symrise is a global fragrance and aroma chemicals supplier whose fine fragrance and scent-for-brands divisions overlap with Senses' olfactory branding and sensory consulting services at the formulation and creative level.
Direct peers
- The Aroma Company: The Aroma Company delivers scent marketing and ambient fragrance solutions for retail, hotels, and commercial environments. It overlaps directly with Senses' ambient scenting service line.
- Scentair: Scentair is a global leader in ambient scenting and olfactory branding for retail, hospitality, and commercial spaces, offering diffusion technology and custom fragrance creation. It is the most directly comparable competitor to Senses' ambient fragrance and olfactory branding offerings.
- Prolitec: Prolitec provides commercial ambient air scenting solutions and fragrance diffusion systems for businesses. It is a direct competitor in the ambient fragrance solutions category that Senses serves.
- 12.29 Olfactive Design: 12.29 creates custom fragrances for brands and hospitality, focusing on scent as a brand identity tool. It is a close comparable in olfactory branding and sensory experience consulting.
- CK&L Design Group: CK&L Design Group (sensorybranding.com) is a sensory branding agency specializing in custom scent creation and olfactory identity for brands. It is a direct competitor in sensory branding consulting.
- Air Aroma: Air Aroma designs custom scent identities and ambient fragrance programs for hotels, retail, and luxury brands worldwide. It competes head-to-head with Senses in olfactory branding and ambient scenting engagements.
Regional players
- Olfactiva Brasil: Olfactiva Brasil is a Brazilian provider of ambient scenting and olfactory marketing solutions for retail and corporate environments. It is a regional direct competitor operating in the same Brazilian market as Senses.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights5 records
Customer concentration
Senses social profiles
Digital presenceSenses financial estimates
Financial estimateRevenue estimate
Valuation estimate
Senses leadership team
Management profileNumber of profiles
Profiles1 record
Senses funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Senses M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Senses
What does Senses do?
Senses is a brand marketing company that delivers olfactory branding, ambient fragrance solutions, and sensory experience consulting services. The firm helps businesses craft distinctive scent identities and deploy ambient scenting in physical environments to reinforce brand recognition and customer experience.
When was Senses founded?
Senses was founded in 2021. It employs 11 to 50 people.
Where is Senses based?
Senses is headquartered in Rio Claro, Brazil, in the Latin America region.
Who are Senses's main competitors?
Broad incumbents on record are DSM-Firmenich (Scent & Care), Mood Media and Symrise (Scent & Care). Direct peers are The Aroma Company, Scentair, Prolitec, 12.29 Olfactive Design, CK&L Design Group and Air Aroma. Olfactiva Brasil is listed as a regional player.
Does Senses have an API?
No public API is recorded for Senses.
What industry is Senses in?
Senses's product category is Sensory Marketing Services. Its primary akta.pro industry code is CRADAKAI, Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers), with a secondary code of CRABADAH, Niche & Artisan Fragrance. Its NAICS code is 456120 and its SIC code is 2840.