Zooma Marketing & Communication

What Zooma Marketing & Communication does

Zooma Marketing & Communication, legally Zooma Agency AB, is a privately held B2B digital transformation and inbound marketing agency founded in 2001 by Anders Björklund and headquartered at Erik Dahlbergsgatan 14 in Gothenburg, Sweden. The firm operates with a team of 25 specialists and is built around three service pillars: Foundation (strategy, branding, analytics, AI consulting), Platform and Experience (digital design, implementation, migration, integration), and Activation and Reach (performance marketing, ABM, training and enablement), delivered through a three-phase Explore/Refine/Deliver methodology. Its core technology anchor is the HubSpot platform, where Zooma is a partner delivering implementation, migration and optimization of the CRM, marketing automation, sales tools and service hub for mid-to-large B2B clients, supported by software partnerships with Marketo, Shopify and Optimizely.

The go-to-market is sales-led and consultative: prospects book free expert sessions that lead into project-based engagements and multi-year contracts with enterprise and mid-market B2B customers across energy, manufacturing, IoT/M2M, scientific instruments, solar, EV charging, telematics and healthcare. Revenue is generated through professional services on a project and retained basis, with no self-serve or productized distribution and no publicly disclosed pricing. Marketing operates as an inbound content engine across Onlineguiden (Swedish), The B2B Enablement Hub (English), The B2B Enablement Pod podcast, Secret Tech Club video series, The Bulletin news section and LinkedIn, and the firm reports a customer satisfaction NPS of +89 for 2026 H1. The company is GDPR and EU ePrivacy Directive compliant, operates across European and international geographies, and is founder-controlled with no disclosed institutional investors, parent company, subsidiaries, M&A activity or funding rounds.

Name

Zooma Marketing & Communication

Legal name

Zooma Agency AB

Website

https://zooma.agency

Company type

Private

Founded year

2001

Operating status

Operating

Short description

Zooma is a privately held B2B digital transformation and inbound marketing agency in Gothenburg, Sweden, founded in 2001. A 25-specialist team delivers HubSpot implementation, marketing/sales/service optimization and AI advisory to mid-to-large enterprise B2B clients across Europe and internationally.

Ownership category

akta.pro rank

Product category

B2B Digital Transformation and Inbound Marketing Services

NAICS

Advertising Agencies (541810), Computer Systems Design and Related Services (5415)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industry

Technology & B2B PR (MPAAADAC)

Keywords

• B2B marketing services
• HubSpot implementation
• Inbound marketing
• Digital transformation consulting
• Sales enablement services

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Professional Services: Zooma generates revenue through consulting and implementation services, helping B2B companies implement HubSpot, optimize marketing, sales, and service processes. Revenue is derived from project-based engagements and ongoing strategic partnerships with clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Zooma is a B2B digital transformation and inbound marketing agency that helps mid-to-large B2B companies implement HubSpot, optimize their marketing, sales and service processes, and become self-reliant in their digital journey. Its offering is structured around three pillars: Foundation Services (strategy, roadmapping, analytics, branding, innovation and AI consulting), Platform and Experience Services (digital experience design, HubSpot/CRM implementations, migrations and integrations), and Activation and Reach Services (performance marketing, email and ABM campaigns, and sales/LinkedIn/service enablement training).

Product overview

Zooma Marketing & Communication is a B2B marketing and digital transformation agency offering a comprehensive suite of services structured around three core pillars: Foundation (strategic advisory), Platform and Experience (digital design and implementation), and Activation and Reach (performance marketing). Their HubSpot partnership forms a key component of their service delivery. The company also operates several content and knowledge brands including The B2B Enablement Hub, The B2B Enablement Pod podcast, Secret Tech Club video series, and the Swedish Onlineguiden knowledge blog. They serve B2B companies seeking transformation in brand, marketing, sales, and service through strategic advice, hands-on implementation, and performance-focused activation.

Differentiator

Problem solved

Functional benefit

Products and services

• Foundation Services Strategic advisory offering covering strategy development, roadmap planning, analytics for informed decisions, branding enhancement, and innovation and AI consulting. Designed for B2B companies seeking to lay the strategic groundwork for marketing, sales and service transformation.
• Platform and Experience Services Design and creation of digital experiences, solutions and content. Includes platform implementations, migrations and integrations to ensure seamless transitions between systems. Targeted at B2B companies modernizing their digital platforms and customer experiences.
• Activation and Reach Services Performance marketing services turning campaigns into tangible results. Specializes in email and ABM campaigns, alongside comprehensive training for sales, LinkedIn, service and marketing enablement. Built for B2B companies needing demand generation and sales enablement activation.
• HubSpot Services HubSpot implementation, optimization and training services. Helps B2B companies implement HubSpot and optimize marketing, sales and service processes within the platform. Typical implementation timeline is 3-6 months for mid-to-large B2B companies.

Quantifiable outcome

• NPS score of +89 (2026 H1)
• +1 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Partnerships

One partnership is on record.

• HubSpotcoreTechnology or IntegrationZooma is a HubSpot partner providing implementation, migration, and optimization services. They specialize in HubSpot CRM, marketing automation, sales tools, and service hub implementations for B2B clients. HubSpot implementation timelines typically span 3-6 months from kickoff to full go-live for mid-to-large B2B companies.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• TwentyThree: TwentyThree is a Nordic video and webinar marketing platform used by B2B marketing teams. Adjacent ecosystem player: it serves the same B2B marketing audience and is often part of the same digital stack that Zooma helps implement.
• Netlight: Netlight is a Nordic management and technology consultancy with strong presence in the same Gothenburg/Stockholm enterprise ecosystem. Adjacent rather than direct: overlaps in B2B digital and transformation work but focused on strategy and tech consulting rather than marketing services.

Direct peers

• Curamando: Curamando is a Nordic digital marketing consultancy providing strategy, performance marketing, and marketing transformation services to B2B clients. Comparable because it competes for the same B2B marketing-transformation budget and serves a similar enterprise client base in the Nordics.
• Great Works: Great Works is a Swedish communications and B2B marketing agency providing strategic communications, brand, and digital marketing services. Comparable as a Stockholm-based B2B marketing/communications agency with overlapping services in strategy, brand, and digital activation.
• Marketing Clinic: Marketing Clinic is a Nordic marketing agency offering strategic marketing, content, and digital transformation services to B2B and B2C clients. Comparable for the B2B strategic marketing and digital transformation service line.
• Saltwater: Saltwater is a HubSpot Solutions Partner focused on HubSpot onboarding, integration, and sales enablement for B2B clients in the Nordics. Direct peer on HubSpot implementation, onboarding, and CRM enablement work.
• Avidly: Avidly is a Nordic HubSpot Elite Partner offering inbound marketing, HubSpot implementation, and CRM enablement for B2B companies. Most directly comparable peer given the shared HubSpot-partner model, B2B focus, and Nordic footprint.

Broad incumbents

• Knowit: Knowit is a Nordic IT and digital consultancy with a broad portfolio including digital marketing, CRM, and transformation services. Comparable as a larger incumbent that competes for the same B2B digital transformation mandates, albeit with a much wider service breadth.
• HubSpot: HubSpot is the platform Zooma implements, partners with, and resells. As the platform incumbent, it competes indirectly by expanding direct services, AI features, and self-serve capabilities that reduce the scope of partner-led implementation work.

Regional players

• Reaktor: Reaktor is a Finnish digital transformation, design, and engineering consultancy. Comparable for the digital transformation and B2B enterprise client focus, though it leans more heavily on software engineering than marketing-services delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/zooma

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zooma Marketing & Communication