Umbrella

Name

Umbrella

Legal name

Umbrella Ltd.

Website

https://umbrellacost.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Cloud Cost Management

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Cloud FinOps & Cost Optimization (BPAEACAH)

akta.pro secondary industries

Hybrid Cloud Management, Monitoring & FinOps (HDABAMAD), Cloud FinOps & SaaS Spend Management (BPAEAOAH)

Keywords

• Cloud cost management
• FinOps platform
• Multi-cloud optimization
• Kubernetes cost monitoring
• AI cost analysis

Headquarters

HQ city

Ashburn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Umbrella operates as a SaaS platform providing cloud cost management through subscription-based pricing. The platform offers tiered access for different customer segments including MSPs, Enterprises, and Distributors.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Umbrella is an AI-based cloud cost management platform that detects waste, tracks savings, and provides transparency on current and future costs across multi-cloud, Kubernetes, and SaaS environments. The platform combines CostGPT generative AI, real-time anomaly detection, forecasting, and automated savings recommendations, delivered as packaged FinOps solutions for Enterprises, Managed Service Providers, and Distributors.

Product overview

Umbrella is an AI-based Intelligent Cost Optimization Platform that rebranded from Anodot. The platform provides an all-in-one FinOps solution for cloud cost management across multi-cloud, Kubernetes, and SaaS environments. The core product integrates features including CostGPT (generative AI chatbot for natural language cost queries), FinOps Anomaly Detection (real-time AI/ML detection of unusual spending patterns), Realtime Waste Detector, Savings Recommendations, Forecasting & Budgeting (98.5% accuracy), Cost Visibility and Control, GreenOps Cloud Sustainability, and Cloud Pricing Tool. The platform offers specialized solutions for MSPs, Enterprises, and Distributors with multi-tenant capabilities. Additional features include BYOD (Bring Your Own Data) for importing non-native cost sources using FOCUS format, and enhanced Budget Monitoring with Slack integration and rolling budgets.

Differentiator

Problem solved

Functional benefit

Products and services

• Intelligent Cost Optimization Platform (Umbrella) AI-based cloud cost management SaaS platform that detects waste, tracks savings, and provides transparency on current and future costs across multi-cloud, Kubernetes pods, and SaaS tools. Built for FinOps teams in enterprises, MSPs, and distributors.
• FinOps for Enterprise Enterprise-scale FinOps solution providing comprehensive cloud cost management, forecasting, anomaly detection, and savings recommendations for large organizations with complex multi-cloud and Kubernetes deployments.
• FinOps for MSPs Multi-tenant, multi-billing FinOps solution for Managed Service Providers that simplifies client billing, manages multiple end-client accounts, and routes automated cost-saving recommendations from a single platform with private pricing transfer.
• FinOps for Distributors Cloud cost management solution designed for cloud services distributors, providing cost visibility and management features tailored for distributed partner networks.
• Cloud Pricing Tool Standalone web tool that lets users analyze and compare cloud pricing across providers to support cost optimization and provider-selection decisions.

Quantifiable outcome

• $100M+ saved in one year across all clients
• +6 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Automat-itcoreChannel Partner/ Reseller/ DistributorAWS Premier consulting partner and MSP specializing in DevOps and FinOps. Automat-it leverages Umbrella's CostGPT platform to deliver FinOps optimization to startup clients, achieving 30% efficiency improvements. They co-developed Amazon Bedrock-based classification agents and recommend optimal configurations for client workloads.
• TechConnectcoreChannel Partner/ Reseller/ DistributorManaged Service Provider and AWS Advanced Consulting Partner. TechConnect uses Umbrella to provide clients with detailed Amazon Connect cost breakdowns and cloud cost clarity. Umbrella's dashboard reveals critical cost components previously unclear to TechConnect and their clients.
• monday.comcoreTechnology or IntegrationEnterprise customer integrating Umbrella's APIs directly into monday.com's platform. Cost recommendations are automatically created as tickets in monday.com's workspace and routed to relevant teams using business mapping rules. Partnership enables automated FinOps workflows.
• Amazon Web Services (AWS)coreTechnology or IntegrationPrimary cloud provider integration. Umbrella supports AWS cost management, anomaly detection, and optimization across services including EC2, S3, RDS, Bedrock, and more. Monday.com and other customers heavily leverage AWS infrastructure.
• Amazon BedrockcoreTechnology or IntegrationUmbrella utilizes Amazon Bedrock as the foundation model platform for CostGPT, enabling AI-driven cost analysis. Co-developed with Automat-it, the Bedrock-based classification agent achieved 30% performance improvement over OpenAI GPT-4.
• AnodotminorOthersAnodot transformed into Umbrella. Blog post discusses 'how Anodot transformed into Umbrella' indicating a rebranding transition.

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Cloudability: Cloudability (an Apptio/IBM brand) is a pioneer in multi-cloud FinOps, offering cost visibility, budgeting, and optimization. It addresses the same enterprise buyer as Umbrella with a comparable feature set.
• Kubecost: Kubecost specializes in real-time Kubernetes cost monitoring and optimization. It is a strong comparable on the Kubernetes side of Umbrella's multi-cloud + K8s positioning.
• CloudHealth by VMware (Broadcom): CloudHealth is one of the longest-standing cloud cost management platforms, now under Broadcom. It targets enterprises and MSPs with multi-cloud cost visibility, governance, and optimization — the same core problem space Umbrella addresses.
• Spot by NetApp: Spot (formerly Spotinst) provides Kubernetes and cloud infrastructure cost optimization, including commitment management and autoscaling. It overlaps directly with Umbrella's Kubernetes and savings-plan recommendation capabilities.
• Vantage: Vantage is a cloud cost observability platform focused on multi-cloud FinOps for engineers and finance teams. It directly competes with Umbrella in providing unified AWS, Azure, GCP, and Kubernetes cost visibility with analytics and forecasting.

Broad incumbents

• Microsoft Cost Management: Azure's native cost management and billing suite. It serves as the free incumbent in the Azure side of the multi-cloud market where Umbrella competes.
• AWS Cost Explorer: AWS's native cost analytics and forecasting tool. It is the default incumbent that every third-party FinOps tool — including Umbrella — must beat on AWS-specific cost visibility and budgeting.
• Apptio (IBM): Apptio, now part of IBM, is a broad IT financial management and cloud cost governance platform. It competes at the enterprise level with a much wider portfolio than Umbrella's focused FinOps offering.

Emerging players

• ProsperOps: ProsperOps focuses specifically on automated AWS commitment optimization (Savings Plans and Reserved Instances). It competes with Umbrella's savings-plan and commitment recommendation features as a point solution.
• Anaconda (Slope): Slope is an emerging B2B payments and SaaS spend management platform. It overlaps with Umbrella's SaaS spend management capabilities as a more focused competitor in the SaaS cost visibility segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/TeamUmbrella
• Facebookfacebook.com/umbrellacost
• LinkedInlinkedin.com/company/umbrellacost

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Umbrella