North 40 Supply Co.
- Company typePrivate
- Founded2018
- HeadquartersLafayette, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
North 40 Supply Co. firmographics
Firmographics- Name
- North 40 Supply Co.
- Legal name
- North 40 Supply Co.
- Website
- https://north40supply.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
North 40 Supply Co. industry classification
Industry- Product category
- Custom Branded Merchandise Services
- NAICS
- Clothing and Clothing Accessories Merchant Wholesalers (42435)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)
Keywords
Where North 40 Supply Co. is headquartered
LocationHeadquarters
- HQ city
- Lafayette
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
North 40 Supply Co. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Merchandise Production: The company creates custom garments, accessories, and printed goods for brands. Revenue is generated through project-based custom merchandise production and fulfillment services, including inventory management.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
North 40 Supply Co. product offering
Product offeringCore offering
North 40 Supply Co. is a custom branded merchandise agency that designs, produces, and fulfills custom garments (T-shirts, hoodies), accessories (bags, lifestyle products), and printed goods (drinkware, promotional items) for brands. The firm replaces the traditional catalog-based merchandise agency model with bespoke, research-backed merchandise programs delivered with end-to-end inventory management, direct office delivery, and global warehousing and shipping.
Product overview
North 40 Supply Co. is a merchandise agency offering a unified suite of custom branded merchandise solutions. The portfolio spans three core product categories: Custom Garments (apparel such as T-shirts and hoodies), Accessories (bags and lifestyle products), and Printed Goods (drinkware and promotional items). These products are delivered through integrated service offerings including Custom Production Programs (combining brand research, design, and tailored production) and Fulfillment Services (inventory management and global shipping). The company does not operate a catalog-based model but instead develops bespoke merchandise programs for each client partner.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Garments Tailored custom apparel programs including T-shirts, hoodies, and other garments designed to reflect client brand voice and vision. Sold to brand clients such as Bolderboulder, BigRedF, and Chomps.
- Custom Accessories Custom branded accessories such as bags and lifestyle products that extend brand presence beyond apparel, exemplified by collaborations such as the Spritihound dog collar.
- Printed Goods Custom printed merchandise including drinkware and promotional items used for brand promotion, such as the County6 tumbler collaboration.
- Custom Production Programs End-to-end merchandise programs combining brand research, market analysis, high-level design, and tailored production to create approachable and unique product lines for brand clients.
- Fulfillment Services Inventory management and global shipping fulfillment services, including direct delivery to client offices and worldwide warehousing and shipment operations.
Companies that use North 40 Supply Co.
Customer profileNamed customers15 records
Segments1 record
Ideal customer profiles2 records
North 40 Supply Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
North 40 Supply Co. partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
North 40 Supply Co. competitors and assessment
Company assessmentBroad incumbents
- 4imprint: 4imprint is the largest publicly traded promotional products distributor in North America, offering custom branded merchandise across categories. It is comparable as the dominant scale incumbent in the same branded merchandise agency space where N40 competes for enterprise clients.
- SanMar Corporation: SanMar is the largest wholesale distributor of apparel and accessories in the U.S., supplying decorators and brands with blank apparel for customization. It is comparable as a broad incumbent in the apparel/promotional supply chain underpinning N40's production work.
- Alphabroder (now part of S&S Activewear): Alphabroder/S&S Activewear is a major wholesale distributor of blank apparel for the decorated apparel and promotional products industry. It is comparable as a broad upstream incumbent serving the same promotional merchandise supply chain N40 draws from.
Emerging players
- SwagUp: SwagUp is a venture-backed digital platform that automates custom branded merchandise sourcing, warehousing, and fulfillment for companies. It competes with N40 for the same enterprise brand customers but with a tech-enabled, lower-touch delivery model.
Direct peers
- CustomInk: CustomInk is a leading online provider of custom apparel and accessories for groups, events, and businesses. It competes with N40 in the custom garment and accessory category, though it leans more self-service and lower-touch.
- Fuse (formerly Brand Utopia): Fuse is a brand merchandise and promotional products agency that manages end-to-end merchandise programs for major brands including design, sourcing, and global fulfillment. It is comparable as a direct peer competing for the same enterprise brand-merchandise engagements N40 serves.
- Koozie Group: Koozie Group is a promotional products supplier offering custom branded items across drinkware, apparel, and accessories with fulfillment capabilities. It is comparable as a direct peer competing in the same branded merchandise agency space, with similar enterprise client focus.
- HALO (HALO Branded Solutions): HALO is one of the largest independent branded merchandise agencies in the U.S., serving enterprise clients with custom programs, fulfillment, and inventory management. It is a direct competitor to N40 in the agency model of designing and producing branded merchandise on behalf of brands.
- Outdoor Cap Company: Outdoor Cap is a headwear-focused custom merchandise supplier that designs, sources, and fulfills branded caps and apparel. It is comparable as a mid-sized direct peer in the custom branded apparel/headwear space with a similar B2B agency model.
- BDA (Banc Services Group / Brand Activation): BDA is a large full-service merchandise and brand activation agency that designs, produces, and fulfills branded merchandise for major enterprise clients. It is highly comparable as a scaled direct peer to N40 in the same agency business model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
North 40 Supply Co. social profiles
Digital presenceNorth 40 Supply Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
North 40 Supply Co. leadership team
Management profileNumber of profiles
Profiles4 records
North 40 Supply Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
North 40 Supply Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about North 40 Supply Co.
What does North 40 Supply Co. do?
North 40 Supply Co. is a custom branded merchandise agency that designs, produces, and fulfills custom garments (T-shirts, hoodies), accessories (bags, lifestyle products), and printed goods (drinkware, promotional items) for brands. The firm replaces the traditional catalog-based merchandise agency model with bespoke, research-backed merchandise programs delivered with end-to-end inventory management, direct office delivery, and global warehousing and shipping.
Is North 40 Supply Co. a public or private company?
North 40 Supply Co. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was North 40 Supply Co. founded?
North 40 Supply Co. was founded in 2018. It employs 1 to 10 people.
Where is North 40 Supply Co. based?
North 40 Supply Co. is headquartered in Lafayette, United States, in the North America region.
How does North 40 Supply Co. make money?
One revenue line is on record: custom Merchandise Production.
Who are North 40 Supply Co.'s main competitors?
Broad incumbents on record are 4imprint, SanMar Corporation and Alphabroder (now part of S&S Activewear). SwagUp is listed as an emerging player. Direct peers are CustomInk, Fuse (formerly Brand Utopia), Koozie Group, HALO (HALO Branded Solutions), Outdoor Cap Company and BDA (Banc Services Group / Brand Activation).
Does North 40 Supply Co. have an API?
No public API is recorded for North 40 Supply Co..
What industry is North 40 Supply Co. in?
North 40 Supply Co.'s product category is Custom Branded Merchandise Services. Its primary akta.pro industry code is CRAOADAI, Branded Merchandise & Promotional Apparel Wholesale. Its NAICS code is 42435 and its SIC code is 5130.