What WHXEX does

WHXEX (Chinese: 巨鲸交易所) is a privately-held cryptocurrency exchange platform that serves retail crypto traders globally, with particular localization across East Asian markets. The platform operates a multi-terminal trading infrastructure accessible via web, iOS, and Android, supporting spot trading, futures contracts, leveraged/margin trading, copy trading (spot and futures), instant swap, automated grid trading, and an RWA product line that allows trading of tokenized US stocks and gold. The platform is localized into five languages (Simplified Chinese, English, Korean, Japanese, Traditional Chinese) and supports five fiat currencies (CNY, HKD, JPY, KRW, TWD, USD). Additional on-platform services include flexible-yield savings (保本赚币), collateralized crypto lending (质押借币), credit-card purchases, and a crypto news feed.

Underlying the platform is a multi-product trading stack with API access (documented via Gitbook) that supports programmatic trading, key management with IP restrictions, and sub-account functionality — signaling a developer- and strategy-tilted layer above the consumer surface. Distribution is product-led: users self-register and onboard, with supplementary growth from a broker/affiliate program that pays commissions for referred users. Marketing channels center on Telegram community groups, the in-platform invitation rewards system, and the in-app news feed.

WHXEX generates revenue through three primary streams: tiered transaction fees on spot, futures, and leveraged trading (with VIP-based fee tiers); interest income from collateralized lending; and yield spreads on flexible savings products. The company discloses no revenue, headcount, founding date, ownership structure, or regulatory licensing on its public-facing material, and no management team is publicly identified. Operating geography is described as global with no disclosed restrictions, though the language/fiat mix indicates an Asian-market anchor.

Name

WHXEX

Website

https://whxex.com

Company type

Private

Operating status

Operating

Short description

WHXEX (巨鲸交易所) is a privately-held cryptocurrency exchange serving global retail traders with spot, futures, margin, copy trading, RWA, lending, and savings products across multi-language, multi-currency web and mobile terminals.

Ownership category

akta.pro rank

Product category

Cryptocurrency Exchange

NAICS

Securities and Commodity Exchanges (52321), Securities and Commodity Exchanges (523210), Securities and Commodity Contracts Intermediation and Brokerage (5231)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Centralized Crypto Exchanges (CEX) (FSAPADAA)

akta.pro secondary industries

Spot Crypto Exchanges (Order-Book & Matching Engine) (FSADAAAA), Copy Trading, Social Trading & Automated Trading Platforms (FSADAAAK), Digital Asset/Crypto Trade Execution Platforms (FSAFANAO)

Keywords

• Cryptocurrency exchange
• Spot trading
• Futures trading
• Copy trading
• Crypto lending

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Trading Transaction Fees: Platform generates revenue through transaction fees on spot trading, futures trading, and leverage trading. Fee rates are referenced as competitive and tiered based on VIP membership level.
2. Margin/Lending Interest: Revenue generated from lending services including pledge borrowing (质押借币) where users borrow funds against crypto collateral.
3. Financial Products: Revenue from structured financial products including capital-guaranteed savings (保本赚币) where users earn yields on held cryptocurrency.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

WHXEX operates a multi-language cryptocurrency exchange platform offering spot trading, futures trading, margin/leverage trading, copy trading, instant swap, RWA (real-world asset) trading including US stocks and gold, grid trading strategies, flexible savings products, and collateral-based crypto lending. The platform is accessible via web and native iOS/Android applications with synchronized account management, and is supplemented by a broker/affiliate referral program and 24/7 online customer support.

Product overview

WHXEX is a comprehensive cryptocurrency exchange platform offering a unified ecosystem of trading and financial services. The core offering includes spot trading, futures trading, and margin trading, supplemented by copy trading features for both spot and futures markets. The platform extends into DeFi services with instant swap, grid trading strategies, flexible savings (保本赚币), and crypto lending (质押借币). Unique offerings include RWA trading for real-world assets like US stocks and gold. Additional services encompass a broker/affiliate program, crypto news aggregation, and an official verification channel. The platform supports multiple languages (Chinese, English, Korean, Japanese, Traditional Chinese) and multiple fiat currencies (CNY, HKD, JPY, KRW, TWD, USD), with mobile apps available for iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• Spot Trading (现货交易) Direct access to cryptocurrency spot market execution, allowing users to buy and sell digital assets on the exchange at prevailing market prices. Targeted at individual retail crypto traders.
• Futures Trading (合约交易) Cryptocurrency futures/derivatives trading platform with leverage options, enabling users to take long or short positions on digital assets. Targeted at retail derivatives traders.
• Margin / Leverage Trading (杠杆交易) Leveraged spot trading that allows users to amplify returns on their cryptocurrency positions using borrowed funds. Targeted at retail traders seeking amplified exposure to crypto spot markets.
• Spot Copy Trading (现货跟单) Copy trading feature for spot markets that allows users to automatically mirror the strategies of top traders. Marketed as low risk, super stable, and easy to use. Targeted at less experienced retail users who wish to follow expert spot traders.
• Futures Copy Trading (合约跟单) Copy trading feature for futures markets that allows users to follow top derivatives traders and earn profits by mirroring their positions. Targeted at retail users interested in leveraged strategies without active management.
• Instant Swap (闪兑) Instant cryptocurrency exchange service that enables users to swap between different digital assets at any time without using the order-book trading interface. Targeted at retail users needing quick asset conversions.
• RWA Trading (RWA交易) Real-World Asset trading platform that enables users to trade tokenized US stocks, gold, and other traditional real-world assets on the blockchain within the WHXEX interface. Targeted at retail users seeking exposure to traditional assets via crypto-style trading.
• Flexible Savings (保本赚币) Capital-guaranteed savings product that allows users to earn yields on their cryptocurrency holdings with flexible deposit and withdrawal. Targeted at retail users seeking yield on idle crypto balances.
• Crypto Lending (质押借币) Collateral-based lending service that allows users to borrow funds quickly by pledging their cryptocurrency as collateral. Targeted at retail users needing short-term liquidity without selling their crypto holdings.
• Grid Trading (网格交易) Automated algorithmic trading strategy that places buy and sell orders at preset price intervals to profit from market volatility without continuous manual intervention. Targeted at retail users seeking systematic trading approaches.
• Credit Card Purchase (信用卡) Fiat-to-crypto on-ramp service that allows users to purchase cryptocurrency directly using a credit card for fast and easy entry into the platform. Targeted at retail users seeking quick fiat-to-crypto purchases.
• Instant Deposit / Recharge (充值) Instant deposit functionality that allows users to fund their WHXEX accounts quickly to prepare for trading activities. Targeted at retail users.
• Broker / Affiliate Program (经纪人) Affiliate/broker program that allows users to earn commissions and passive income by referring new users to the WHXEX platform via a dedicated broker landing page. Targeted at individual promoters and community managers.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• HTX (Huobi): Major CEX with strong Asia presence and full suite of spot, futures, copy trading, and earn products. Comparable to WHXEX on multilingual Asian market focus.
• Bitget: CEX with industry-leading copy trading alongside spot, futures, and earn. Directly comparable to WHXEX on the copy trading social-product positioning.
• MEXC Global: Mid-tier CEX known for aggressive altcoin listings, futures, and earn products. Directly comparable to WHXEX given the similar high-volume token-listing cadence.
• KuCoin: Mid-tier global CEX with broad altcoin listings, futures, margin, lending, and a broker/affiliate program — closely matching WHXEX's positioning and product breadth.
• Bybit: Derivatives-heavy CEX with spot, copy trading, and earn products. Comparable to WHXEX as a multi-product exchange targeting retail and pro traders globally.
• OKX (OKEx): Top-tier global CEX offering spot, futures, margin, copy trading, savings, lending, and grid strategies across web and mobile. Directly comparable to WHXEX on full-service product suite and PLG distribution model.
• Gate.io: Established CEX with spot, futures, margin, copy trading, and lending. Comparable to WHXEX in product scope and emphasis on altcoin markets.

Broad incumbents

• Binance: Largest global CEX with the deepest liquidity across spot, futures, copy trading, savings, and RWA products. Comparable as the dominant benchmark WHXEX competes against.
• Crypto.com: Established CEX with credit card on-ramps, earn products, and institutional services. Comparable to WHXEX on fiat-to-crypto rails and earn/savings offerings.
• Coinbase: US-regulated incumbent CEX with spot trading, staking, and institutional custody. Comparable as a broad incumbent exchange though with very different geographic and regulatory positioning than WHXEX.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WHXEX_ch

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WHXEX