Winnetka - Northfield Chamber Of Commerce, Inc.

What Winnetka - Northfield Chamber Of Commerce, Inc. does

The Winnetka-Northfield-Glencoe Chamber of Commerce is a 501(c)-style nonprofit, member-based business association founded in 1923 and headquartered at 841 Spruce St, Suite 204 in Winnetka, Illinois. It serves local small and medium businesses, retailers, restaurants, professional services firms, community organizations, and solopreneurs across three affluent North Shore communities — Winnetka, Northfield, and Glencoe — through approximately 350-400 active members. The chamber's core products and services include tiered membership (Platinum/Gold/Silver), an online business directory, networking events (Let's Do Lunch, Business for Breakfast, Women in Business, Multi-Chamber Networking), educational programs, ribbon-cutting ceremonies, and an extensive portfolio of signature community events including a 22-week Winnetka Farmers' Market, Recognition Lunch, Sidewalk Sales across three villages, Red Invitation Sale, Holiday Tree Lighting, Halloween Hello, and an Annual Golf Outing. Its underlying technology footprint is light: the chamber relies on a website CMS at wngchamber.com (1M+ annual visits), the ManageMyMarket platform for Farmers' Market vendor management, and standard social media channels (Facebook, LinkedIn, Instagram, X/Twitter, YouTube). Its business model combines recurring annual membership dues (tiered by business type and employee count), event sponsorships from corporate and Village partners, one-time event registration fees (e.g., $275 per Golf Outing ticket), and value-added member benefits brokered through partnerships with insurance carriers Aetna and MetLife and administrators The Insurance People, IX Solutions, and Flexible Benefit Services Corporation (Flex). The chamber operates with a small professional staff of 6-7 FTEs led by President & CEO Terry Dason, governed by a 20+ member Board of Directors, and historically funded independently without parent company or external investment.

Name

Winnetka - Northfield Chamber Of Commerce, Inc.

Legal name

Winnetka-Northfield-Glencoe Chamber of Commerce

Website

https://www.wngchamber.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

1–10 employees

Short description

The Winnetka-Northfield-Glencoe Chamber of Commerce is a nonprofit business association founded in 1923 serving approximately 350-400 member SMBs across Winnetka, Northfield, and Glencoe, Illinois, through membership dues, networking events, a 22-week Farmers' Market, and signature community traditions.

Ownership category

akta.pro rank

Product category

Chamber of Commerce / Business Association Services

NAICS

Professional Organizations (81392), Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

akta.pro secondary industry

Partner, Channel & Vendor Conferences (MPAGAGAL)

Keywords

• Local business networking
• Chamber of commerce services
• Community event management
• Farmers market operations
• Business advocacy association

Headquarters

HQ city

Winnetka

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees based on business type and number of employees. Membership tiers include Platinum, Gold, and Silver levels with varying benefits.
2. Event Sponsorships: Sponsorship revenue from signature events including Recognition Lunch, Golf Outing, Red Invitation Sale, and Holiday Tree Lighting. Sponsors receive visibility and marketing benefits.
3. Event Registration Fees: Fees for event participation including golf outings ($275 per ticket), Recognition Lunch, and other chamber events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

The Winnetka-Northfield-Glencoe Chamber of Commerce is a nonprofit membership-based business association that provides networking events, marketing visibility, educational programs, and signature community events (including a 22-week Farmers' Market) to support and promote local businesses in the Winnetka, Northfield, and Glencoe communities of Illinois' North Shore.

Product overview

The Winnetka-Northfield-Glencoe Chamber of Commerce is a membership-based nonprofit organization serving local businesses in Winnetka, Northfield, and Glencoe since 1923. The Chamber provides a suite of programs and services including the annual Winnetka Farmers' Market (22-week seasonal event), an online business directory for member businesses, member benefits programs with insurance partnerships, community events (Recognition Lunch, Sidewalk Sales, Red Invitation Holiday Shopping, Tree Lighting, Halloween Hello, Golf Outing), job posting platform, annual Community Guide publication, and organized travel programs. The Chamber connects over 350 member businesses through networking events, educational meetings, and marketing opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Winnetka Farmers' Market A 22-week seasonal farmers' market hosted by the Chamber from June to October at the Winnetka train station parking lot, featuring local vendors, live music, and activities. The market attracts 2,500+ weekly visitors and 45,000+ visitors in a season. Vendor applications and management are handled through the ManageMyMarket platform.
• Online Business Directory Searchable online directory of Chamber member businesses organized by category, with detailed member profiles and contact information, accessible to the public via the Chamber website.
• Chamber Member Insurance Benefits Program Partnered insurance program offering Chamber members discounted health, dental, vision, and life insurance plans through carriers Aetna and MetLife, administered by The Insurance People and IX Solutions, with Consumer Driven Health Plans (HRAs, HSAs, FSAs) offered at discounted rates through Flexible Benefit Services Corporation (Flex).
• Recognition Lunch Annual signature community event (running 48 years) that recognizes member businesses, community contributors, and chamber supporters through a luncheon format, with paid registration and sponsorship opportunities.
• Annual Golf Outing and Fundraiser Annual fundraising golf outing offering individual tickets at $275 per person (includes box lunch, green fees, two-person cart, and post-golf dinner with open bar), with sponsorship packages available.
• Chamber Member Job Listings Board Online platform for Chamber members to post job openings and for community members to find local employment opportunities, accessible at chamber.wngchamber.com/jobs/.
• Annual Community Guide (60093 & 60022) Annual printed Community Guide publication covering local businesses, village information, and community resources for zip codes 60093 and 60022.
• Travel with the WNGC Program Organized group travel opportunities for Chamber members, including international trips such as Danube River Cruise and Scandinavian Capitals tours.
• Winnetka Holiday Tree Lighting Annual community holiday tradition presented in partnership with the Village of Winnetka, with sponsorship opportunities for local businesses.
• Red Invitation Holiday Shopping Event Annual holiday shopping event (running 46 years) where participating retailers offer promotions, driving traffic to Chamber member businesses.
• Sidewalk Sales (Winnetka, Northfield, Glencoe) Annual sidewalk sale events held separately in each of the three served villages (Winnetka, Northfield, Glencoe), driving retail traffic and visibility for member businesses.

Quantifiable outcome

• Farmers' Market draws 2,500+ weekly visitors with 45,000+ annual attendance
• +1 more outcomes

Named customers26 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Village of WinnetkacoreStrategic or Co-development PartnerVillage government partner serving as presenting sponsor for Farmers' Market and Holiday Tree Lighting events. Collaborates on community initiatives and economic development.
• Village of NorthfieldcoreStrategic or Co-development PartnerVillage government partner collaborating on community events and business development programs in Northfield.
• Village of GlencoecoreStrategic or Co-development PartnerVillage government partner collaborating on community events including Glencoe Sidewalk Sale and local business initiatives.
• AetnaminorGTM or Marketing PartnerInsurance carrier providing discounted health insurance plans to chamber members through partnership program.
• MetLifeminorGTM or Marketing PartnerInsurance carrier providing discounted auto and home insurance to chamber members.
• The Insurance PeopleminorGTM or Marketing PartnerIndependent insurance agency partner providing complimentary insurance consultation services to chamber members, offering educational approach to health, dental, vision, and life insurance decisions.
• IX SolutionsminorGTM or Marketing PartnerInsurance partner helping chamber members discover savings on employee benefits including COBRA services and Consumer Driven Health Plans.
• Flexible Benefit Services Corporation (Flex)minorGTM or Marketing PartnerProvider of Consumer Driven Health Plans including HRAs, HSAs, and FSAs offered at discounted rates to chamber members.
• ManageMyMarketTechnology or IntegrationFarmers' market management software platform used for vendor applications, market management, and vendor list publication.
• The Record North ShorecoreStrategic or Co-development PartnerLocal news outlet partnership for community journalism coverage. Chamber website features Record North Shore content and collaborates on community stories.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Park Ridge Chamber of Commerce: Suburban Chicago chamber with overlapping member demographics and a comparable annual community guide, networking events, and holiday traditions portfolio.
• Highland Park Chamber of Commerce: North Shore suburb chamber with similar membership-based nonprofit model serving local businesses; comparable event programming and demographics.
• Lake Forest/Lake Bluff Chamber of Commerce: Affluent North Shore chamber serving two villages with a similar SMB member base, signature events, and annual community guide format.
• Glenview Chamber of Commerce: Nearby North Shore chamber of comparable scale and member profile, operating on the same membership-dues + event-sponsorship revenue model.
• Northbrook Chamber of Commerce: Suburban Chicago chamber serving a single municipality; mirrors WNGCC's three-village merger thesis with similar SMB support programs.
• Skokie Chamber of Commerce: Nearby Chicago North Shore suburb chamber of similar size and structure, offering the same networking, advocacy, and member-benefits programming.
• Wilmette Chamber of Commerce: Adjacent North Shore village chamber serving Wilmette, IL. Closest geographic peer; competes for member attention and sponsorship dollars from North Shore SMBs.
• Evanston Chamber of Commerce: Neighboring North Shore chamber serving Evanston, IL. Direct competitor for regional small-business members and sponsors; operates similar networking events, business directory, and community programming model.

Broad incumbents

• U.S. Chamber of Commerce: National chamber of commerce; sets accreditation standards for local chambers and offers aggregated insurance/Member Benefits programs that overlap with WNGCC's Aetna/MetLife partnerships.
• Illinois State Chamber of Commerce: Statewide chamber representing Illinois businesses; provides the policy/advocacy umbrella under which local chambers like WNGCC sit and competes for higher-tier corporate sponsorships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/winnetkachamber?lang=en
• YouTubeyoutube.com/channel/UC3fHezj-sIloQH4p_A2MbgQ
• Facebookfacebook.com/WinnetkaNorthfieldGlencoeChamber
• LinkedInlinkedin.com/company/winnetka-northfield-chamber-of-commerce
• Instagramz-p42.www.instagram.com/wngchamber

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winnetka - Northfield Chamber Of Commerce, Inc.