What Secure Shred does

Secure Shred SA is a Durban-based, privately-held company founded in 1997 that operates as a multi-brand reseller of document shredders and a provider of mobile on-site shredding services across South Africa. The company curates a catalog of approximately 36 SKUs across three premium brands — Fellowes (the primary line, spanning Powershred, AutoMax, and Bypass series), HSM (Securio and Shredstar), and Kobra (continuous-duty and eco-friendly lines) — covering security levels P-3 through P-5 with cross-cut, micro-cut, and mini-cut configurations for small/home office, medium office, and large department use cases. A stated specialization is vetting and certifying products for compliance with South Africa's POPI (Protection of Personal Information) Act, with specific models (e.g., Fellowes AutoMax 550C, Powershred M-7Cm, HSM Securio AF100) explicitly flagged as POPI-compliant.

The business operates on two revenue streams: one-time hardware sales through the secureshred.co.za e-commerce storefront with nationwide delivery (average 7 days, PayFast payment gateway), and a 'shred as a service' offering where the team drives to customer premises in the KZN/Durban area to perform on-site document destruction on either an on-demand or subscription basis. Customer segments are segmented horizontally by office size, with pricing ranging from approximately R1,510 for entry-level home units to R65,770 for heavy-duty department machines; shred-as-a-service pricing is quote-based with a discount for recurring contracts. Distribution is direct-to-customer via the online store, supplemented by phone, email, and Tawk live chat support, plus a free expert advice consultation service. Headcount is between 11 and 50 employees; the management team comprises Kim Linsay (Managing Director) and Cheryl Goqo (Business Partner). No external funding, parent company, or institutional investors are identified.

Name

Secure Shred

Legal name

Secure Shred SA

Website

https://secureshred.co.za

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Secure Shred is a Durban-based South African reseller of Fellowes, HSM, and Kobra shredders and provider of on-site mobile shredding services in the KZN region, serving SMBs, corporates, and individuals needing POPI-compliant document destruction.

Ownership category

akta.pro rank

Product category

Document Shredding Equipment

NAICS

Materials Recovery Facilities (56292)

SIC

Refuse Systems (4953)

akta.pro primary industry

Confidential Document Destruction & Secure Recycling (Shredding) (IMAIAFAO)

akta.pro secondary industry

Confidential Document & Media Destruction (On-site Shredding Programs) (BPABALAI)

Keywords

• Document shredding equipment
• On-site shredding services
• POPI compliant shredders
• Office shredder retail
• Confidential document destruction

Headquarters

HQ city

Durban

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Shredder Sales: One-time hardware sales of document shredders across various brands (Fellowes, HSM, Kobra) and security levels. Products range from small home office units to large department-grade machines. Sales conducted through e-commerce platform with optional quote request for larger items.
2. Shred as a Service: On-site document shredding service where the company drives to customer premises to shred sensitive documents. Can be provided on-demand or on a regular/subscription basis. Eliminates need for customers to invest in equipment. POPI compliant service performed on-premises.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Secure Shred is a South African specialist retailer and service provider of document shredding solutions. It sells POPI-compliant cross-cut, micro-cut, and mini-cut shredders from Fellowes, HSM, and Kobra across small/home office, medium office, and large department categories. The company also operates an on-site 'shred as a service' mobile document destruction service in the Durban/KZN area and offers free expert advice to help customers select appropriate equipment.

Product overview

Secure Shred is a South African company that operates as a multi-brand shredder reseller and shredding service provider. The product portfolio includes Fellowes AutoMax (cross-cut and micro-cut models ranging from 100 to 600 sheet capacity), Fellowes Powershred (including LX series, 3C through 485Ci models), HSM Securio and Shredstar lines, and Kobra shredders across various capacity and security levels. These products serve Small/Home Office, Medium-Sized Office, and Large Office/Department segments with security ratings from P-3 to P-5. In addition to product sales, Secure Shred offers a 'shred as a service' on-site document destruction solution for the KZN/Durban area, and a free expert advice consultation service to help customers select appropriate equipment. The company specializes in POPI-compliant shredding solutions for South African regulations.

Differentiator

Problem solved

Functional benefit

Products and services

• Fellowes AutoMax 550C, 550-Sheet Cross-Cut Shredder Large office/department cross-cut shredder with 550-sheet auto feed capacity, 83L bin, P-4 security rating, continuous duty run time, SilentShred, and auto-reverse jam prevention. POPI compliant.
• Fellowes AutoMax 225Ci, 20-Sheet Cross-Cut Shredder Large office cross-cut shredder with 20-sheet capacity, 60L bin, P-4 security rating, SafeSense safety technology, and jam-proof system.
• Fellowes AutoMax 350C, 350-Sheet Cross-Cut Shredder Large office cross-cut shredder with 350-sheet auto feed capacity, 68L bin, P-4 security rating, and SilentShred technology.
• Fellowes AutoMax 600M, 600-Sheet Micro-Cut Shredder Large office micro-cut shredder with 600-sheet auto feed capacity, 83L bin, P-5 security rating, SmartLock, and SilentShred technology.
• Fellowes AutoMax 100M, 100-Sheet Mini-Cut Shredder Small/home office mini-cut shredder with 100-sheet auto feed capacity, 23L bin, P-4 security rating, and up to 15 minutes run time.
• Fellowes AutoMax 150C, 150-Sheet Cross-Cut Shredder Small/home office cross-cut shredder with 150-sheet auto feed capacity, 32L bin, and up to 12 minutes continuous run time.
• Fellowes AutoMax 200C, 200-Sheet Cross-Cut Shredder Medium office cross-cut shredder with 200-sheet auto feed capacity, and up to 5 minutes run time.
• Fellowes AutoMax 200M, 200-Sheet Micro-Cut Shredder Medium office micro-cut shredder with 200-sheet auto feed capacity, 32L bin, P-5 security rating, and up to 45 minutes run time.
• Fellowes Powershred LX211, 15-Sheet Micro-Cut Shredder Medium office micro-cut shredder with 15-sheet capacity, 23L bin, P-5 security rating, SafeSense technology, and up to 20 minutes run time.
• Fellowes Powershred LX221, 20-Sheet Micro-Cut Shredder Medium office micro-cut shredder with 20-sheet capacity, 30L bin, P-5 security rating, and up to 25 minutes run time.
• Fellowes Powershred 10M, 10-Sheet Micro-Cut Shredder Small/home office micro-cut shredder with 10-sheet capacity, 19L bin, P-5 security rating, safety lock, and up to 10 minutes run time.
• Fellowes Powershred LX201, 12-Sheet Micro-Cut Shredder Small/home office micro-cut shredder with 12-sheet capacity, 22L bin, P-5 security rating, and up to 10 minutes run time.
• Fellowes Powershred 125Ci, 20-Sheet Cross-Cut Shredder Large office cross-cut shredder with 20-sheet capacity, 53L bin, P-4 security rating, and up to 60 minutes continuous run time.
• Fellowes Powershred 225Mi, 16-Sheet Micro-Cut Shredder Large office micro-cut shredder with 16-sheet capacity, 60L bin, P-5 security rating, and continuous duty operation.
• Fellowes Powershred 325Ci, 24-Sheet Cross-Cut Shredder Large office cross-cut shredder with 24-sheet capacity, and continuous duty operation.
• Fellowes Powershred 425Ci, 32-Sheet Cross-Cut Shredder Large office cross-cut shredder with 32-sheet capacity, 114L bin, P-4 security rating, auto-oil feature, and continuous duty operation.
• Fellowes Powershred 485Ci, 32-Sheet Cross-Cut Shredder Large office cross-cut shredder with 32-sheet capacity, 132L bin, P-4 security rating, and continuous duty operation.
• Fellowes Powershred 21Cs, 12-Sheet Cross-Cut Shredder Medium office cross-cut shredder with 12-sheet capacity, 15L bin, P-3 security rating, and up to 5 minutes run time.
• Fellowes Powershred 53C, 10-Sheet Cross-Cut Shredder Small/home office cross-cut shredder with 10-sheet capacity, 23L bin, P-4 security rating, and SafeSense technology.
• Fellowes Powershred 60Cs, 10-Sheet Cross-Cut Shredder Medium office cross-cut shredder with 10-sheet capacity, 22L bin, P-4 security rating, and up to 6 minutes run time.
• Fellowes Powershred 63Cb, 10-Sheet Cross-Cut Shredder Small/home office cross-cut shredder with 10-sheet capacity, 19L bin, P-3 security rating, and up to 8 minutes run time.
• Fellowes Powershred 73Ci, 12-Sheet Cross-Cut Shredder Medium office cross-cut shredder with 12-sheet capacity, and up to 10 minutes run time.
• Fellowes Powershred 75Cs, 12-Sheet Cross-Cut Shredder Medium office cross-cut shredder with 12-sheet capacity, 27L bin, P-4 security rating, and up to 12 minutes run time.
• Fellowes Powershred 79Ci, 16-Sheet Cross-Cut Shredder Medium office cross-cut shredder with 16-sheet capacity, P-4 security rating, and up to 20 minutes run time.
• Fellowes Powershred 99Ci, 17-Sheet Cross-Cut Shredder Medium office cross-cut shredder with 17-sheet capacity, 34L bin, P-4 security rating, and up to 30 minutes run time.
• Fellowes Powershred 3C, 6-Sheet Cross-Cut Shredder Small/home office cross-cut shredder with 6-sheet capacity, 11L bin, P-4 security rating, safety lock, and up to 3 minutes run time.
• Fellowes Powershred 6M, 6-Sheet Mini-Cut Shredder Small/home office mini-cut shredder with 6-sheet capacity, 13L bin, safety lock, and up to 5 minutes run time.
• Fellowes Powershred 8Mc, 8-Sheet Micro-Cut Shredder Small/home office micro-cut shredder with 8-sheet capacity, 14L bin, P-4 security rating, safety lock, and up to 5 minutes run time.
• Fellowes Powershred M-7Cm, 7-Sheet Cross-Cut Shredder Small/home office cross-cut shredder with 7-sheet capacity, 13L bin, P-4 security rating, and POPI compliant.
• Fellowes Powershred M-8C, 8-Sheet Cross-Cut Shredder Small/home office cross-cut shredder with 8-sheet capacity, 15L bin, P-4 security rating, and safety lock feature.
• HSM Securio AF100, 100-Sheet Cross-Cut Shredder Small/home office cross-cut shredder with 100-sheet auto feed capacity, 25L bin, P-4 security rating, anti-jam technology, and up to 60 minutes run time. Uses German engineering with solid steel cutting rollers.
• HSM Shredstar X5, 5-Sheet Cross-Cut Shredder Small/home office cross-cut shredder with 5-sheet capacity, 18L bin, P-4 security rating, and up to 30 minutes run time.
• Kobra +1 CC4, 14-Sheet Cross-Cut Shredder Small/home office cross-cut shredder with 14-sheet capacity, 38.5L bin, P-4 security rating, 24-hour continuous duty, and eco-friendly bag-free design.
• Kobra 260.1 C4, 17-Sheet Cross-Cut Shredder Medium office cross-cut shredder with 17-sheet capacity, 110L bin, P-4 security rating, and continuous duty operation.
• Kobra 400 C2, 31-Sheet Cross-Cut Shredder Large office cross-cut shredder with 31-sheet capacity, 200L bin, P-5 security rating, continuous duty, and USB pen drive destruction capability.
• Kobra 400 C4, 48-Sheet Cross-Cut Shredder Large office cross-cut shredder with 48-sheet capacity, 200L bin, P-4 security rating, and continuous duty operation.
• Shred as a Service (On-site Document Shredding Service) On-site document shredding service where Secure Shred's team drives to client premises (office or home) in and around the Durban/KZN area to shred confidential documents on-site. Available on-demand or on a regular/subscription basis. POPI compliant with work performed on customer premises to eliminate capital investment. Discount available for recurring service customers.

Quantifiable outcome

• Response within 24 hours for customer inquiries
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• FellowescoreChannel Partner/ Reseller/ DistributorFellowes is the primary brand stocked by Secure Shred, with over 30 Fellowes products available including Powershred, AutoMax, and Bypass series. Products include safety features like SafeSense, SilentShred, and Jam Proof technology. Fellowes provides warranty support including 2-year machine warranties and up to 20-year cutter warranties on select models.
• HSMminorChannel Partner/ Reseller/ DistributorHSM (Hannes Starke Maschinen) products are stocked including the Securio and Shredstar series. HSM products feature German engineering with solid steel cutting rollers, anti-jam technology, and quiet operation. Products range from R3,320 to R6,200.
• KobraminorChannel Partner/ Reseller/ DistributorKobra products include the +1 CC4 and 260.1 C4 series for small to medium offices, and 400 series for large departments. Kobra features include continuous duty operation, eco-friendly designs without plastic bag requirements, and 24-hour duty cycle capability. Products range from R5,030 to R56,050.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Shred-it (Stericycle): One of the largest global on-site shredding service brands, now part of Stericycle. Operates the same mobile shredding and recurring-service model Secure Shred offers in KZN, but at multinational scale with compliance-driven positioning.
• Iron Mountain (Document Destruction): Global incumbent in records management and secure document destruction, offering scheduled on-site shredding services to enterprises. Comparable in service model and regulatory focus, but operates at much larger scale and with broader portfolio beyond shredding.

Direct peers

• ProShred: Franchised mobile document destruction service operating in multiple geographies with on-site shredding trucks and recurring service contracts. Directly comparable to Secure Shred's on-site service, though not present in South Africa.
• Shred-X (now Bidvest Waste): Major South African on-site and off-site document destruction service provider. Directly comparable to Secure Shred's 'shred as a service' offering, serving similar enterprise and SMB customers across South Africa with mobile shredding fleets.

Others

• Fellowes Brands: Primary shredder brand that Secure Shred resells (>30 SKUs). A key supplier and indirect competitor whose direct channels could bypass Secure Shred; comparable in product category but operates as manufacturer rather than retailer/service provider.
• HSM GmbH + Co. KG: German manufacturer of Securio and Shredstar shredder lines stocked by Secure Shred. Comparable product category; relevant peer because Secure Shred is essentially a channel partner, and HSM could disintermediate via direct online sales.
• Kobra (ELCOMAN Srl): Italian manufacturer of the Kobra shredder range (260, 400, +1 series) carried by Secure Shred. Comparable in product category and security level coverage; functions as supplier rather than direct competitor.

Regional players

• Take2 Recycling / Confidential Shredding SA: South African confidential waste and recycling operator with mobile shredding capability. Comparable regional peer providing on-site document destruction services, competing for the same KZN/South African enterprise customers.
• Office National / Waltons (South Africa): South African office equipment and stationery retailers that also stock shredders among broader product lines. Comparable as alternative distribution channels for shredders in the same geography, though not specialists in shredding or POPI compliance.
• Reclam (South Africa): South African recycling and paper recovery company that also handles confidential document destruction. Comparable regional peer in secure waste and paper recovery, though broader in scope than shredding-only operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/secureshredza
• LinkedInlinkedin.com/company/secureshred

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Secure Shred