Wait

What Wait does

Wait: agency (legal entity Wait S.A.) is a privately held creative communication agency founded in 2021 and headquartered at 5 rue des Frênes in the Cessange district of Luxembourg City. The company sells a three-pillar service architecture — Strategy, Identity, and Storytelling — covering communication consulting, brand identity development, multi-channel campaign design, content creation across digital, print, video, and event formats, and ongoing social media management. Underlying delivery is increasingly augmented by an in-house "AI Lab" of proprietary tools including the Serge AI agent (used on the agency's own site to greet visitors, surface services, and generate leads, and reused for clients such as Regie.lu's Redgie), Site Monitor, Doc Creator, Veille Stratégique, Analytics Dashboard, and Deck Creator; these tools orchestrate third-party foundation models including Claude, ChatGPT, Gemini, Grok, Copilot, and DeepSeek. Event production is delivered through a strategic partnership with Nomade Production Group, bundling creative direction with full technical execution (sound, lighting, LED, scenography).

The agency's revenue model is professional-services based, with project-based consulting fees for strategy, identity, and storytelling engagements; pricing is quote-based and not publicly disclosed. Go-to-market is direct enterprise field sales: direct outreach, referrals, and inbound via the wait.agency website, supported by social channels (Facebook, Instagram, LinkedIn) and an AI-Lab thought-leadership posture. Customer segments are diversified across enterprise businesses, government and institutions, retail and shopping centers, healthcare and medical, real estate and development, and food & beverage / HORECA, with the agency serving 70+ brand clients including Orange Luxembourg, KFC Luxembourg, Auchan Luxembourg, PwC Luxembourg, State Street, Kirchberg Shopping Center, Cloche d'Or Quartier, Immobel, Hôpitaux Robert Schuman, E.Leclerc, and Eurobank.

Wait operates a multilingual team of 20+ across roles spanning Director, Client Director, Designer, Social Media Manager, Digital Marketer, Photographer/Videographer, and Creative Writer, capable of working in Luxembourgish, French, English, German, and Portuguese. Service delivery extends beyond Luxembourg into France, Belgium, Germany, and Greece, and the firm has collaborated with EY on government public-health work for Luxembourg's Ministry of Health (DIRSA). No external institutional funding, parent company, M&A activity, or subsidiaries have been disclosed.

Name

Wait

Legal name

Wait S.A.

Website

https://wait.agency

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Wait: agency is a privately held Luxembourg-based creative communication firm founded in 2021, offering Strategy, Identity, and Storytelling services plus a proprietary AI Lab to enterprise, government, retail, healthcare, and real estate clients in Luxembourg and across Western Europe.

Ownership category

akta.pro rank

Product category

Creative Communication Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Convention and Trade Show Organizers (561920), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Creative communication services
• Brand identity design
• Marketing strategy consulting
• Event production services
• AI creative tools

Headquarters

HQ city

Luxembourg

HQ country

Luxembourg

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Creative Communication Services: Project-based consulting fees for strategic communications consulting, branding and brand identity, creation of communications tools, campaign design, content creation, and event creation services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Wait Agency is a B2B creative communication agency that provides strategic communications consulting, brand identity development, content creation across digital and print formats, campaign design, and event production for enterprise, institutional, and government clients. The agency delivers work across three service pillars—Strategy, Identity, and Storytelling—augmented by an in-house AI Lab offering proprietary AI tools (Serge agent, Site Monitor, Doc Creator, competitive monitoring, analytics, and deck creation). Event execution is delivered in partnership with Nomade Production Group for technical staging.

Product overview

Wait is a creative communication agency offering a three-pillar service architecture centered on Strategy, Identity, and Storytelling. The agency provides comprehensive communication consulting, brand identity development, content creation across all formats (web, social, video, print, events), campaign design, media buying, and event production. The AI Lab extends the offering with proprietary AI-powered tools including Site Monitor, Agent IA (Serge), Doc Creator, Strategic Monitoring, Analytics Dashboard, and Deck Creator, leveraging multiple AI models. Event services are delivered in partnership with Nomade Production Group. The agency operates internationally across sectors including real estate, retail, healthcare, finance, telecommunications, and institutions, serving clients in Luxembourg and abroad.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy (Stratégie) Communication strategy consulting focused on understanding why to communicate, to whom, and what message to convey. Includes market analysis, competitor research, and strategic roadmaps for enterprise, institutional, and government clients.
• Identity (Identité) Brand identity and branding services including logo design, visual identity systems, graphic charters, and tone-of-voice development to create recognizable, memorable brand expressions for clients across industries.
• Storytelling Content creation and storytelling services across multiple formats including digital campaigns, social media, video production, print, events, and websites to engage audiences with compelling narratives.
• Events (Événementiel) Event production services covering conferences, corporate events, brand activations, and institutional events with full technical production including sound, lighting, LED screens, and scenic design, delivered in partnership with Nomade Production Group.
• AI Lab AI-powered services combining artificial intelligence with human expertise, offering Site Monitor, IA Agent, Doc Creator, Strategic Monitoring, Analytics Dashboard, and Deck Creator tools alongside integration with multiple AI models (Claude, ChatGPT, Gemini, Groq, Copilot, DeepSeek).
• Site Monitor Automated daily AI analysis of website performance and required updates, designed for clients managing multiple websites.
• Agent IA (Serge) High-performance AI agent for websites that welcomes visitors, presents services, and generates leads, built internally by the agency and also deployed for clients such as Regie.lu (Redgie agent).
• Doc Creator Document creation and update platform that allows recurring document updates through a dedicated interface with easy export functionality for client teams.
• Veille Stratégique (Strategic Monitoring) Competitive intelligence service that monitors competitors' social media, enabling precise, targeted monitoring with synthetic analysis for strategic planning.
• Analytics Dashboard Campaign performance visualization service that displays digital campaign metrics by channel to help clients optimize marketing investments.
• Deck Creator Online presentation creation service that streamlines sales deck development for client sales teams.

Named customers32 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Nomade Production GroupcoreStrategic or Co-development PartnerStrategic partnership for event production and technical services. Wait: handles concept and creative direction while Nomade provides complete technical production including sound, lighting, LED screens, scenography, rigging, and event logistics. Combined services enable comprehensive event delivery from editorial concept through technical execution.
• EYminorStrategic or Co-development PartnerCollaboration on government health campaigns. EY associated with Wait: for COVID-19 vaccination awareness campaigns for the Luxembourg Ministry of Health, combining EY consulting with Wait:'s creative execution.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Binsfeld: Binsfeld is a long-established Luxembourg-based full-service communications and creative agency. Directly comparable to Wait: in terms of geography, full-service offering (strategy, branding, content, digital), and enterprise B2B focus on the Luxembourg market.
• Raymond Luxembourg: Raymond is a Luxembourg creative and content agency with a strong editorial and storytelling focus. Compares directly to Wait:'s Storytelling pillar and similar enterprise/government client mix in the Luxembourg market.
• Vanksen: Vanksen is a Luxembourg digital and creative agency focused on branding, social media, and digital campaigns for enterprise clients. Highly comparable to Wait: on digital-first service mix, multilingual delivery, and Luxembourg-anchored enterprise clients.
• Edelman Luxembourg: Edelman Luxembourg is a PR, communications and creative advisory firm operating locally with global backing. Comparable to Wait: on enterprise communications and storytelling services in the Luxembourg market.
• Air Luxembourg (Havas): Air Luxembourg is part of the Havas network and offers full-service creative, media and digital communications in Luxembourg. Directly comparable on services, geography, and enterprise B2B positioning.

Broad incumbents

• BBDO Luxembourg: BBDO Luxembourg is part of the global BBDO/Omnicom network, offering full-service advertising and creative communications. A broader incumbent competing with Wait: on large enterprise accounts where network capability and media buying scale are deciding factors.
• Ogilvy Luxembourg: Ogilvy is a global advertising and creative network with a presence in Luxembourg. Comparable to Wait: on brand strategy and creative services but with significantly broader geographic reach and resource depth.
• Publicis Luxembourg: Publicis Luxembourg is the local arm of Publicis Groupe, offering integrated advertising, media, digital, and creative services. Competes with Wait: on multi-market enterprise clients who value global network reach.

Emerging players

• Pencil: Pencil is an AI-driven creative ad generation platform that produces ad creative at machine speed. An emerging AI-first player that overlaps with Wait:'s AI Lab positioning and signals where creative agency tooling is heading.
• AdCreative.ai: AdCreative.ai is an AI-native creative production platform for advertising. Comparable to Wait:'s AI Lab tooling as an emerging, AI-first competitor that could compress Wait:'s AI differentiation advantage over time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/waitagency
• LinkedInlinkedin.com/company/wait-agency
• Instagraminstagram.com/waitagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wait