Air

What Air does

Air is a New York-based, venture-backed private company building an AI-native creative operations platform that combines digital asset management (DAM), conversational and visual search, structured feedback and approval workflows, and AI-assisted editing into a single system of record for visual work. The company's core platform organizes creative assets at scale—reportedly over 10 petabytes of data and hundreds of millions of assets across more than 2,100 businesses and 100,000+ users—and layers proprietary AI features including auto-tagging and summarization (Creative Intelligence), natural-language and facial-recognition search, Canvas for AI-powered resizing and reformatting of approved assets across channels, and a March 2026 release adding brand-context training and AI agents for task execution within creative workflows. Air exposes a Public API, TypeScript/JavaScript SDK, and an MCP server that integrates with Anthropic Claude (Code and Desktop), Cursor, Windsurf, and ChatGPT, and supports native plugins in Figma, Adobe (including Premiere Pro), Canva, Slack, Shopify, WordPress, Sanity, Zapier, n8n, and Make.

The company monetizes through a tiered subscription model (Free, Pro/Legacy, Business, Enterprise) with API access gated to Business and Enterprise tiers and a credit-based overlay for AI feature usage. Go-to-market combines a product-led growth motion—free signup without a credit card—with an enterprise field-sales motion offering dedicated demos, content migration, and SAML SSO. Customer segments span agencies, sports/media/entertainment, retail and e-commerce, technology and SaaS, and education/nonprofits, with named enterprise users including Eight Sleep, Duke Men's Basketball, Jones Road Beauty, The Infatuation, and Beautiful Destinations. The company has raised over $70 million across multiple rounds (most recently a $35 million Series B in January 2025 led by Avenir Growth with participation from Salesforce Ventures and Slack Venture Capital) and was last valued at approximately $315 million post-money. Air is SOC 2 Type 2 certified and GDPR-compliant, and is led by co-founder and CEO Shane Hegde with a combined CTO/COO (Tyler Strand) and a Chief Imagination Officer (Kareem Rahma).

Name

Air

Legal name

Air Inc.

Website

https://air.inc

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Air is an AI-native creative operations platform combining digital asset management, conversational search, approval workflows, and AI-powered editing to serve as a system of record for creative and marketing teams across agencies, sports/media, retail, tech, and nonprofit verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: Air offers subscription-based plans including Pro (Legacy), Business, and Enterprise tiers. The platform uses a credit-based system where AI features consume credits. Users can purchase additional credits beyond plan limits. Annual billing options available with potential discounts.
2. Enterprise Licensing: Enterprise tier includes dedicated support, custom migration services, and advanced security features including SAML SSO, custom permissions, and API access for workflow automation.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Air is a creative operations platform that combines digital asset management, intelligent search, review and approval workflows, and AI-powered editing in a single system of record for creative and marketing teams. It serves as a unified visual home where teams organize creative assets, marketing teams find and adapt them, and the assets are scaled across every channel via AI-driven automation and integrations with Figma, Adobe, Slack, and workflow platforms.

Product overview

Air is a creative operations platform that serves as a unified system of record for visual data and creative assets. The core Air Platform combines Digital Asset Management (DAM), intelligent search (Conversational Search), feedback workflows (Reviews & Approvals), and AI-powered editing (Canvas) in a single platform. Key products include Canvas for AI-powered design and editing that multiplies approved assets across channels, Creative Intelligence for auto-tagging and performance analytics, and Reviews & Approvals for collaborative feedback workflows. The platform offers industry-specific solutions for Sports/Media & Entertainment, Retail & E-Commerce, Education & Nonprofits, Tech & SaaS, and Agencies, plus an Enterprise tier with SSO and advanced security. Air provides a Public API and MCP Server for developer integration, with SDK support in TypeScript/JavaScript.

Differentiator

Problem solved

Functional benefit

Products and services

• Air Platform Core creative operations platform that combines digital asset management, AI-powered search, feedback and approval workflows, and AI-powered editing (Canvas) into a unified system of record for creative and marketing teams. Manages creative assets at scale with auto-keywords, Boolean search, visual search, feedback tools, and sharing capabilities.
• Air for Enterprise Enterprise tier of the Air platform with enterprise-grade security and governance built in, including SAML SSO, custom permissions, API access, dedicated migration support, and custom onboarding guidance. Backed by 99.999999999% durability for media assets.
• Air Public API

Quantifiable outcome

• Creative teams spend 20% of workday searching for files (addressed by Air's search capabilities)
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability9 records

Feature10 records

Partnerships

13 partnerships are on record, tiered core, supporting and minor.

• FigmacoreTechnology or IntegrationNative plugin integration allowing users to insert assets from Air into Figma projects and export Figma designs back to Air workspace. Supports PNG, JPG, SVG, PDF export formats.
• ZapiercoreTechnology or IntegrationIntegration enabling automation workflows between Air and 6,000+ apps. Supports triggers for new assets/boards and actions for asset/board management.
• SlackcoreTechnology or IntegrationSlack integration pushes Air notifications to selected Slack channels for board activity including comments, uploads, and project status changes.
• n8nsupportingTechnology or IntegrationAir node available in n8n workflow automation platform for connecting Air workspace to custom workflows.
• MakesupportingTechnology or IntegrationOfficial Make connector for automating repetitive tasks and programmatically interacting with Air workspace.
• AdobecoreTechnology or IntegrationAirFlow integration pushes updates directly from Adobe applications into Air without re-uploading files or breaking links.
• CanvasupportingTechnology or IntegrationIntegration for connecting Canva designs with Air creative asset management.
• ShopifysupportingTechnology or IntegrationIntegration allowing update of new Shopify products with Air assets.
• WordPresssupportingTechnology or IntegrationIntegration for uploading new Air assets to WordPress.
• SanitysupportingTechnology or IntegrationIntegration for web content management with Sanity CMS.
• Anthropic (Claude)coreTechnology or IntegrationAir MCP server connects Claude AI directly to Air workspace via Model Context Protocol, allowing AI to access and manage creative assets.
• BanditminorGTM or Marketing PartnerBandit running apparel brand partnership offering members 40% off Air subscription as part of Bandit's 2026 membership partners program.
• Jubilee MediasupportingStrategic or Co-development PartnerAir partnered with Jubilee Media to produce 'Debatable,' a YouTube debate series featuring three generations of marketers.

Scale indicators18 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bynder: Bynder is a leading digital asset management (DAM) platform used by mid-market and enterprise marketing teams to store, organize, and distribute brand assets. It is the most direct competitor to Air's DAM and creative workflow positioning, serving similar brand and agency buyers.
• Brandfolder (Smartsheet): Brandfolder is a DAM platform that helps brands centralize, organize, and distribute creative assets, with smart tagging and analytics. Acquired by Smartsheet, it competes head-to-head with Air for marketing and creative operations buyers.
• Frame.io (Adobe): Frame.io is a cloud-based video review, collaboration, and asset management platform now part of Adobe. It directly overlaps with Air's video review, approval, and asset management features for media, sports, and entertainment customers.
• Widen (Optimizely): Widen is a DAM and brand asset management platform acquired by Optimizely, serving marketing and creative teams with centralized asset libraries, metadata, and distribution. It is a direct peer to Air in the mid-market and enterprise DAM segment.
• Canto: Canto is a digital asset management platform focused on brand asset organization, sharing, and rights management. It is a direct peer to Air for marketing teams seeking centralized creative libraries and AI-powered asset organization.
• Frontify: Frontify is a brand management and digital asset management platform that helps brand and marketing teams centralize guidelines, assets, and creative operations. It is a direct peer to Air for brand consistency, asset distribution, and creative workflow use cases.

Broad incumbents

• Adobe Experience Manager Assets: Adobe Experience Manager Assets is the DAM component of Adobe's enterprise Experience Cloud, used by large brands to manage creative assets at scale. As part of Adobe's broader creative and marketing suite, it is a broad incumbent competing with Air for enterprise creative operations budgets.
• Canva: Canva is a broad creative design platform that has expanded aggressively into enterprise teams, brand management, and AI-powered design (Magic Studio). Its growing enterprise creative operations ambitions overlap with Air's positioning as a system of record for creative work.
• Box: Box is a cloud content management and file sharing platform with enterprise-grade security and AI-powered content intelligence (Box AI). It serves similar enterprise buyers with broad content collaboration capabilities, overlapping with Air's asset management and workflow use cases.
• Dropbox: Dropbox is a broad file storage, sharing, and collaboration platform with growing AI-powered search and content organization features (Dropbox Dash). It competes for SMB and mid-market buyers who might otherwise consider Air for asset organization and search.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/airHQ
• YouTubeyoutube.com/channel/UCUgwosdkOa7oWs5wacfSTWQ
• LinkedInlinkedin.com/company/airhq
• Instagraminstagram.com/air.hq
• TikToktiktok.com/@meetair?lang=en

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Air