REMAX

What REMAX does

REMAX is a global real estate franchise network operating across 110+ countries and territories with nearly 9,000 offices and approximately 148,660 agents as of early 2026. Founded in 1973 and headquartered in Denver, Colorado (RE/MAX, LLC), the company operates under a three-tier franchise hierarchy: Regional Owners hold master franchise rights for countries or regions, Broker/Owners operate individual offices, and sales associates function as independent contractors. REMAX has held the #1 ranking among real estate brands on the Franchise Times Top 400 for 16 consecutive years. Revenue is generated primarily through franchise fees paid by Regional Directors and Broker/Owners, supplemented by agent licensing and technology/data services. In 2025, REMAX reported revenue of $291.6 million (down 5.2% year-over-year) with net income of $8.2 million.

The technology stack spans the consumer-facing remax.eu website, the MyREMAX agent portal, the OAuth-based Data Hub enabling secure data services for agents and franchisees, and the REMAX Marketing Studio platform that distributes third-party listing products such as Zillow Preview and Zillow Showcase. MAXRefer is positioned as an AI-powered global referral platform enabling cross-border transactions across the network. The stack integrates partnerships with Canva, Realtor.com, and—post-February 2026 divestiture—Constellation Data Labs, which acquired Seventy3 and The Gadberry Group while supplying national data services to the REMAX tech infrastructure. Annual research outputs (European Housing Trend Report, Housing Insider) and conventions such as REUCON and the REMAX R4 conference support agent recruitment and category thought leadership.

In April 2026, Real Brokerage Inc. announced a proposed ~$880 million acquisition of REMAX in an all-stock and cash transaction, expected to close in H2 2026 and create Real REMAX Group supporting over 180,000 real estate professionals across 120 countries, with a stated $30 million synergy target within three years. Strategic recent moves include the Constellation Data Labs divestiture-partnership, Zillow partnership for Marketing Studio distribution, the HomeSmart Professionals 300-agent conversion in Rhode Island (March 2026), and the May 2026 hire of Michael Altneu as VP of Luxury from Coldwell Banker. Leadership comprises CEO Erik Carlson, President and Chief Growth Officer Chris Lim, and a small corporate team (11–50 employees) overseeing the much larger franchise agent network.

Name

REMAX

Legal name

PMSCS Real Estate Franchising, Inc.

Website

https://remax.eu

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

REMAX is a global real estate franchise network operating across 110+ countries with nearly 9,000 offices and 148,660+ agents, monetizing through franchise fees, agent licensing, and technology services under a three-tier master franchise model and ranked the #1 real estate brand on the Franchise Times Top 400 for 16 consecutive years.

Ownership category

akta.pro rank

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Foreclosure/REO & Distressed Property Brokerage (BPAJAAAI)

akta.pro secondary industry

Special Purpose & Alternative Asset Brokerage (BPAJABAH)

Keywords

• Real estate franchise
• Residential brokerage services
• Commercial property listings
• Franchise network operations
• Real estate referral platform

Headquarters

HQ city

Zug

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Franchise fees: REMAX generates revenue through franchise fees charged to regional owners and local franchisees who operate REMAX offices. Regional Directors pay fees for master franchise rights, while Broker/Owners pay for office franchise rights.
2. Agent recruitment and licensing: Revenue from agents joining the REMAX network through franchise offices. Individual sales associates operate under broker/owner franchisees.
3. Technology and data services: Revenue opportunity through technology platforms including MyREMAX, Marketing Studio, and Data Hub services provided to franchise network

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

REMAX operates as a global real estate franchise network, licensing its brand and technology platform to Regional Owners, Broker/Owners, and independent sales associate agents across 110+ countries and approximately 9,000 offices. The company provides agents with proprietary technology (MAXRefer, Marketing Studio, Data Hub, MyREMAX portal), training programs, and brand marketing, while consumers access property listings and agent services through REMAX offices and the REMAX Europe website.

Product overview

REMAX is a global real estate franchise network operating as a platform-plus-services model. The core offering is the franchise network itself, connecting over 148,660 agents across more than 110 countries. The technology portfolio includes the consumer-facing REMAX Europe website (remax.eu) and agent-facing MyREMAX portal with Data Hub authentication, enabling access to the REMAX Marketing Studio platform and the AI-powered MAXRefer global referral system. Agents access third-party listing tools like Zillow Preview and Zillow Showcase through the Marketing Studio. REMAX supports its network with recurring research products including the European Housing Trend Report, European Real Estate Insights Report, and Mid-Year Market Analysis, along with annual conventions (REUCON).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 7.9% international agent growth offsetting U.S./Canada declines, resulting in 148,660 global agents
• +1 more outcomes

Named customers4 records

Segments5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered supporting, core and minor.

• NextBoatsupportingStrategic or Co-development Partner · 13 August 2026Strategic partnership announced with NextBoat for pre-owned boat market modernization, leveraging NextBoat's AI-powered platform integration.
• ZillowcoreStrategic or Co-development Partner · 16 April 2026Zillow partnership providing REMAX's 145,000+ agents nationwide access to Zillow Preview and Zillow Showcase listing products through the REMAX Marketing Studio platform. The partnership enables systematic mass listing exposure without violating National Association of Realtors rules, with products available on a per-listing basis without long-term contract commitments.
• Real Brokerage Inc.coreStrategic or Co-development Partner · 1 April 2026Pending merger with Real Brokerage Inc. valued at roughly $880 million, creating Real REMAX Group. The all-stock and cash transaction expected to close in H2 2026 would add approximately 145,000 REMAX agents and 8,500 offices to create a combined entity supporting over 180,000 real estate professionals across 120 countries and territories. Target of $30 million in cost synergies within three years.
• CanvasupportingTechnology or Integration · 26 February 2026Strategic partnership with Canva providing REMAX agents access to design tools for marketing materials and property listings.
• Realtor.comsupportingTechnology or Integration · 26 February 2026Strategic partnership providing REMAX agents with access to Realtor.com platform for listing distribution and property marketing.
• Constellation Data LabscoreTechnology or Integration · 3 February 2026Constellation Data Labs acquired Seventy3 and The Gadberry Group from RE/MAX while simultaneously entering agreement to deploy data technology and support national data services across the REMAX technology stack. The transaction integrates Seventy3's listing aggregation capabilities with Gadberry Group's geospatial intelligence, with Constellation Data Labs becoming the premier data technology partner for REMAX.
• National Treat Accessibly Preparation DayminorGTM or Marketing Partner · 16 October 2025REMAX supports this grassroots movement reaching 250,000+ homes across Canada for accessible Halloween experiences. Partnership involves funding, materials, promotional support, and logistics for accessible trick-or-treating events.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Compass: Compass is a technology-driven residential brokerage that has pivoted from independent agent model to a franchise-style offering, competing with REMAX for high-performing agents through tech stack and equity incentives rather than traditional franchise fees.
• eXp Realty: eXp Realty operates a cloud-based, agent-owned brokerage model with global reach, competing directly with REMAX for agents through lower overhead, revenue share, and stock-based compensation rather than traditional franchise structure.

Direct peers

• Keller Williams Realty: Keller Williams is the largest U.S. residential real estate franchise by agent count and a direct competitor to REMAX globally, sharing a similar agent-centric franchise model, technology platform (Kelle), and training culture. Both operate under master franchise structures serving residential buyers and sellers.
• Real Brokerage Inc. Real Brokerage is the acquirer of REMAX in a pending ~$880M deal announced April 2026; it is a publicly traded technology-focused residential brokerage that already competes with REMAX for agents and is now set to combine into Real REMAX Group.
• Sotheby's International Realty: Sotheby's International Realty is a luxury-focused real estate franchise network operating globally, directly comparable to REMAX Collection for high-net-worth referrals, brand-driven prestige, and cross-border luxury transactions.
• Better Homes and Gardens Real Estate: Better Homes and Gardens Real Estate operates a residential franchise model with brand licensing from Meredith Corporation, competing with REMAX for agents in similar mid-market segments with comparable technology and training offerings.
• Coldwell Banker Real Estate: Coldwell Banker is a long-established residential real estate franchise network with comparable global footprint, brand heritage, and luxury home focus through its Coldwell Banker Global Luxury program. Operates as a direct franchise peer alongside REMAX Collection.
• Century 21 Real Estate: Century 21 is a global residential real estate franchisor with a similar master franchise model, international presence, and agent recruitment strategy, competing head-to-head with REMAX for agents and franchisees across multiple markets.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a residential real estate franchise network leveraging the Berkshire Hathaway brand, with comparable network economics, agent recruiting focus, and U.S./international growth trajectory.

Broad incumbents

• HomeServices of America: HomeServices of America is the country's largest residential real estate brokerage company by transaction volume, owning brokerage subsidiaries and operating a broader incumbent model; co-defendant with REMAX in commission antitrust litigation, signaling overlapping market participation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/REMAXEurope
• Facebookfacebook.com/remaxeuro
• LinkedInlinkedin.com/company/remax-europe
• Instagraminstagram.com/remax_europe

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REMAX