What Service Professor does

Service Professor is a privately held home services company headquartered in Grand Rapids, Michigan, founded in 1978 as an electrical contractor and now operating as a multi-trade residential and commercial service provider. The company dispatches licensed, background-checked technicians to deliver HVAC (heating, cooling, heat pumps, boilers, ductless systems), plumbing (repairs, water heaters, leak detection, gas lines, water filtration), electrical (wiring, panels, generators, EV charging, surge protection), and drain/sewer services (cleaning, trenchless repair, hydro jetting). It serves customers through three offices covering West Michigan and Mid Michigan — Grand Rapids, Kalamazoo, and Grand Ledge — with 24/7 phone dispatch, online booking, and fully stocked service vehicles aimed at same-day or first-visit resolution.

The company's core technology stack is conventional field-service operations rather than a software platform, but several specialized capabilities are highlighted: exclusive-dealer status for iWave air purification systems, non-invasive leak detection tooling, Carrier Factory Authorized Dealer status for commercial HVAC, ductless mini-split system installation, and trenchless sewer repair methods (snake camera inspection, hydro jetting, pipe lining). Differentiated products are positioned around energy efficiency and modernization (smart thermostats, EV charging, tankless and hybrid water heaters). The company cites Better Business Bureau A+ accreditation, an Inc. 5000 recognition, and a 4.8 rating across 8,000+ customer reviews as primary trust signals.

Commercially, Service Professor runs a hybrid revenue model: project-based service fees, parts, and installation revenue across all three trade verticals, supplemented by the MVP Home Protection Plan — an annual subscription that bundles HVAC tune-ups, priority scheduling, waived dispatch fees, and discounts — and by consumer financing partnerships with Michigan Saves (unsecured 4.99%+ APR loans for high-efficiency upgrades) and Synchrony Bank (deferred-interest promotional credit). Pricing is quote-based with upfront transparency, plus military/veteran/senior discounts. The company operates as a direct-to-consumer field service brand, with customer acquisition driven by SEO, Google Reviews, Angi, HomeAdvisor, Nextdoor, and coupon-driven promotions. Leadership comprises Brad Krause (President) and Anthony Krause (Vice President), consistent with multi-generational family ownership.

Name

Service Professor

Legal name

Service Professor

Website

https://serviceprofessor.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Service Professor is a privately held West and Mid Michigan home services provider delivering HVAC, plumbing, electrical, and drain/sewer repair, installation, and maintenance to residential and commercial customers from offices in Grand Rapids, Kalamazoo, and Grand Ledge.

Ownership category

akta.pro rank

Product category

Home Services (HVAC, Plumbing, Electrical)

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822), Plumbing, Heating, and Air-Conditioning Contractors (238220)

SIC

Electrical Work (1731), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

HVAC & Refrigeration Contracting (IMAFALAB)

Keywords

• HVAC services
• Plumbing services
• Electrical services
• Home repair services
• Drain and sewer services

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. HVAC Services: Provides heating, cooling, and ventilation services including installation, repair, maintenance, and replacement of air conditioners, furnaces, heat pumps, boilers, and ductless systems. Revenue generated through service fees, part replacements, and new equipment installations for residential and commercial customers.
2. Plumbing Services: Full-service plumbing including repairs, installations, water heater services, leak detection, drain cleaning, sewer services, gas line repairs, and water filtration systems. Revenue generated from service calls, parts, and installation work.
3. Electrical Services: Electrical installation, repair, and upgrading services including panel inspections, whole-home rewiring, EV charging stations, generator installation, and lighting. Revenue from service fees, parts, and electrical installation projects.
4. MVP Home Protection Plan: Annual maintenance plan offering priority scheduling, discounted services, waived dispatch fees, and two annual HVAC tune-ups. Provides recurring revenue through membership subscriptions.
5. Financing Services: Partners with Michigan Saves and Synchrony Bank to provide financing options for customers, generating referral or processing revenue from financing arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Service Professor is a multi-trade home services contractor providing HVAC (cooling, heating, indoor air quality), plumbing, electrical, and drain/sewer installation, repair, and maintenance services to residential and commercial customers across West and Mid Michigan. The company operates a one-stop-shop model, complemented by an annual MVP Home Protection Plan subscription and financing options through partner institutions.

Product overview

Service Professor is a home services company offering a comprehensive portfolio of integrated services organized around three core verticals: HVAC (heating, ventilation, and air conditioning), Plumbing, and Electrical. The company was founded in 1978 and serves West Michigan and Mid Michigan. The service offering operates as a unified platform of interconnected home services rather than discrete standalone products—residential and commercial customers can access cooling, heating, plumbing, electrical, drain/sewer, and indoor air quality services through a single provider. Add-on programs include the MVP Home Protection Plan (a maintenance subscription), smart thermostat installation, and financing options through Michigan Saves and Synchrony Bank. The company positions itself as a one-stop shop for all home service needs, with services designed to be complementary (e.g., HVAC and plumbing systems are often serviced together during home projects).

Differentiator

Problem solved

Functional benefit

Products and services

• Air Conditioning Services Comprehensive cooling services including AC repair, replacement, installation, maintenance, and ductless mini-split systems for residential and commercial properties in West and Mid Michigan.
• Heating Services Heating services covering furnace installation, repair, and maintenance, heat pumps, boiler repair and installation, and commercial heating for residential and commercial customers.
• Plumbing Services Complete plumbing services covering inspections, pipe repair and replacement, leak detection, tank and tankless water heaters, water filtration and softeners, gas line repairs, bathroom plumbing, garbage disposals, sump pumps, and commercial plumbing.
• Drain & Sewer Services Drain and sewer services including drain cleaning, clogged drain repair, sewer repair, trenchless sewer repair using pipe-lining technology, and hydro jetting for clearing clogs.
• Electrical Services Electrical services for residential and commercial customers, covering installation, repair, generators, circuit breakers, lighting installation, outlet services, EV charging stations, whole-home rewiring, surge protection, and ceiling fan installation.
• Indoor Air Quality Services Indoor air quality services including duct cleaning, dryer vent cleaning, air filtration, humidifiers, dehumidifiers, and exclusive iWave air purification installations that remove viruses, bacteria, mold, smoke, and pathogens.
• Commercial HVAC Services Commercial HVAC services including installation, repair, maintenance, rooftop units, split systems, and packaged systems delivered by a Carrier Factory Authorized Dealer for businesses across West Michigan.
• MVP Home Protection Plan Annual subscription maintenance plan offering priority scheduling, 15% discount on HVAC services up to $250 per invoice, waived dispatch fees, and two annual HVAC tune-ups for enrolled homeowners.
• Michigan Saves Home Energy Loan Financing Financing program offered through Michigan Saves for customers investing in high-efficiency HVAC and plumbing upgrades, providing unsecured personal loans with fixed rates starting at 4.99% APR, terms from 1-15 years, and amounts from $1,000 to $50,000.
• Synchrony Bank Financing Promotional financing options through Synchrony Bank credit cards for HVAC, plumbing, and electrical services, including reduced APR plans from 5.99%-10.99%, deferred interest plans of 6-18 months, and revolving credit line options.

Quantifiable outcome

• Furnace maintenance can reduce repairs by up to 70% and extend system life by up to 10 years
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• CarriercoreTechnology or IntegrationService Professor is a Factory Authorized Dealer for Carrier commercial HVAC systems. Provides high-quality commercial HVAC systems from Carrier, one of the industry's leading manufacturers, with expert installation by trained technicians.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Godwin Heating & Cooling: A Grand Rapids-based HVAC and plumbing service company serving West Michigan. Directly comparable to Service Professor in geographic market, residential customer base, and core service mix, competing head-to-head for the same homeowners.
• Mr. Holland's Home Services: West Michigan home services company providing HVAC, plumbing, and electrical services. Closely matches Service Professor's one-stop-shop model, target customer (West Michigan homeowners), and service-line breadth.
• Len The Plumber: Regional residential plumbing, drain, and sewer service company serving the Mid-Atlantic. Comparable in plumbing, drain cleaning, and trenchless sewer repair services to Service Professor's plumbing and drain/sewer offerings, with similar mid-size regional operator profile.

Broad incumbents

• Service Experts: National HVAC, heating, cooling, and plumbing service franchise with multiple Michigan locations. Comparable in core trade offerings and residential/commercial service model, but operates at much greater scale and brand breadth than Service Professor's regional footprint.
• ARS / Rescue Rooter: Large multi-brand residential services platform (American Residential Services / Rescue Rooter) offering HVAC, plumbing, and electrical across many U.S. markets. Same trade services and customer type as Service Professor, with substantially larger national scale and PE-backed resources.
• Roto-Rooter: National plumbing, drain, and sewer service franchise with strong brand recognition. Overlaps directly with Service Professor's plumbing and drain/sewer service lines, though Roto-Rooter is a much larger incumbent with national marketing reach.
• One Hour Heating & Air Conditioning: National residential HVAC service franchise operating across many states. Directly comparable on HVAC installation, repair, and maintenance offerings and customer segment, but scaled nationally rather than regionally like Service Professor.
• Benjamin Franklin Plumbing: National residential plumbing franchise. Comparable to Service Professor's plumbing service line in customer base (homeowners) and service model, though Benjamin Franklin operates a franchise system at broader national scale.

Emerging players

• Cool Today: Regional residential HVAC, plumbing, and electrical service company in the Southeast that has scaled rapidly through acquisitions. Comparable trade mix and customer base to Service Professor, with a more advanced multi-location growth playbook that could foreshadow Service Professor's roll-up potential.

Others

• HomeServe USA: National home repair plan provider offering external warranty and service plan products through utility and municipal partners. Adjacent rather than directly competitive — HomeServe sells protection plans to homeowners, while Service Professor sells the MVP plan and the underlying services, creating both partnership and indirect competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TheSrvceProf

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Service Professor