What Groupe Perret does

Groupe Perret is a family-owned agricultural trading group headquartered in Bagnols-sur-Cèze, France, operating under the legal entity VINDIMA. Founded in 1895, the Group serves farmers, winegrowers, arboriculturists, market gardeners, municipalities, and green-space professionals across the Grand Quart Sud-Est of France through 75 sites and 16 wholly-owned subsidiaries that collectively employ 608 people and serve 20,000+ clients, generating €246 million in annual turnover. Its operations are organized into five activity segments: Agrofourniture & Services (distribution of crop protection, fertilizers, seeds, growing media, and feed), Irrigation (design, installation, and maintenance of drip, micro-sprinkler, and pivot systems via Aquadoc and Dispro Irrigation, including the proprietary Andromède and Héléos connected-water management platforms), Process Vinicole (winery equipment distribution and integration via Univin and Viséa Couturier), Matériel Agricole (manufacturing and distribution of sprayers and orchard equipment via Chabas and Chabas Sud-Ouest, with proprietary innovations including the Viti-Axis ZNT-certified sprayer, Click Zone, Eco-Combi, and electrostatic and micronization spraying technologies), and Collecte de Céréales et Oléagineux (grain and oilseed collection and commercialization via Provence Céréales, restructured in 2026 through a partnership with MAISAGRI/ARTERRIS).

The Group generates revenue primarily through transaction-based distribution of agricultural inputs and equipment, supplemented by professional services for irrigation engineering and winery equipment integration, plus grain trading margin on collected cereals and oilseeds. Go-to-market combines direct field sales through specialized technico-commerciaux at each subsidiary, physical libre-service agricultural stores (LISA) operated by Perret Rhône-Alpes, OMAG, and Prodia for both professionals and consumers, project-based enterprise sales for irrigation and winery equipment, and the Notre Offre B2B portal as a unified online catalog and ordering channel. Pricing is not publicly disclosed; catalogs and quotes are handled behind the login wall, with bespoke project pricing for irrigation and winery installations.

Subsidiary specialization is the operating model's defining feature: each entity focuses on a specific crop, region, or technical specialty (e.g., Celtic for golf and sports turf, OMAG for blended fertilizers including organo-mineral and bacteria/yeast hybrid formulations, CAP for Corsican citrus and Mediterranean crops). Cross-referrals between subsidiaries create a one-stop-shop value proposition for clients, particularly winegrowers who can source agro-supplies, irrigation, and winery equipment from a single group. Group-level capabilities include phytopharmaceutical distribution Agréments at four subsidiaries, CSA-GTP cereal traceability certification, on-site bulk-blending fertilizer manufacturing at Caderousse, and research partnerships including the Irri-Alt'Eau project with INRAE, Veolia, Grand Narbonne, and Cave de Gruissan for treated-wastewater reuse in vineyard irrigation.

Name

Groupe Perret

Legal name

VINDIMA

Website

https://groupeperret.fr

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Groupe Perret is a family-owned French agricultural trading group operating 16 subsidiaries across 75 sites in southeastern France. It distributes agro-supplies, irrigation systems, winery equipment, sprayers, and collects cereals, serving 20,000+ farmers, winegrowers, and green-space professionals with €246M in annual revenue.

Ownership category

akta.pro rank

Headquarters

HQ city

Bagnols-sur-cèze

HQ country

France

HQ region

Europe

Offices16 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Agrofourniture & Services: Distribution of agricultural inputs (crop protection, fertilization, nutrition, growing media, crop protection equipment, seeds, animal feed, garden accessories, tools, household products) to farmers, horticulturists, nursery professionals, and green space operators. This is the core business of the Group, operated across multiple subsidiaries.
2. Cereal & Oilseed Collection: Collection of wheat (durum and soft), barley, rice, rapeseed, sunflower, corn, soybeans, chickpeas, and pulses from farmer-producers, with grains then sold on national and international markets via the group's subsidiary Provence Céréales. The Group coordinates transport from farms to partner silos.
3. Agricultural & Green Space Equipment Distribution: Design, adaptation, and distribution of machinery for viticulture, arboriculture, and green space maintenance. Includes innovative spraying equipment (Chabas), harvest platforms, mowers, brushcutters, and sweepers for municipalities and sports facilities.
4. Irrigation Systems: Design, installation, and maintenance of irrigation systems (drip, micro-sprinkler, aspersion, pivot, fertigation) for agriculture, municipalities, and sports facilities. Includes pumping, filtration, automation, and connected irrigation management software (Andromède, Héléos). Services range from studies and installation to ongoing maintenance via service vehicles.
5. Wine Process Equipment & Integration: Distribution, integration, and installation of winery equipment covering the full wine process: grape reception, pressing, tanks, pumping, filtration, hygiene, handling, bottling, labeling, marking, and packaging. Includes design studies for winery facilities and 24/7 harvest-period support.
6. Training & Technical Advice: The Group provides expert technical advice through technico-commerciaux and publishes expert advice articles, videos, and tutos. Training includes Certiphyto renewal sessions, technical animations, and decision-support tools for crop protection and irrigation decisions.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Groupe Perret is a French family-owned agricultural trading group founded in 1895, headquartered in Bagnols-sur-Cèze. The company operates across five business segments: agrofourniture (agricultural inputs), irrigation, oenological and wine process equipment, agricultural machinery, and grain collection/trading. It serves farmers, wine producers, cooperatives, municipalities, and golf courses across France, with 608 employees and €246 million in revenue.

Product overview

Groupe Perret is a unified agricultural trading group operating across five core activity segments — Agrofourniture & Services, Irrigation, Process Vinicole, Matériel Agricole, and Collecte de Céréales — through a portfolio of 16 subsidiary brands. The group functions as a platform of specialized sub-brands rather than a single product, each subsidiary serving distinct regional markets and crop types. Key sub-brands include Aquadoc (irrigation engineering, Andromède and Héléos software), Dispro Irrigation (drip and aspersion systems), Viséa Couturier and Univin (winemaking equipment), Chabas/Chabas Sud-Ouest (sprayers and orchard machinery), Celtic Golf (turf care), and OMAG (blended fertilizers). Products are distributed through the group's own retail store network (LISA libre-service), and the online platform notreoffre.groupeperret.fr. The GP Vert private-label brand extends the group's own branded range into the green spaces segment.

Differentiator

Problem solved

Functional benefit

Brands

• Groupe Perret Espaces Verts: Dedicated brand for green spaces and sports turf products and services under the EVHP (Espaces Verts Haute Performance) line
• GP Vert

Products and services

• Agrofourniture (Agricultural Inputs)
• Irrigation Solutions
• Oenological and Wine Process Equipment
• Agricultural Machinery
• Grain Collection and Trading
• Libre-Service Retail Stores

Quantifiable outcome

• 246 million € turnover generated across all Group activities
• +4 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

17 partnerships are on record, tiered core and minor.

• MAISAGRI (subsidiary of ARTERRIS)coreStrategic or Co-development PartnerSince 2026, the Groupe Perret's cereals and oilseed collection activity operates in partnership with MAISAGRI, a subsidiary of the ARTERRIS agricultural group. Apports are directed to a network of partner silos according to a pre-defined plan by zone, species, volumes, and storage capacity. This partnership enables Groupe Perret to leverage industrial and logistics infrastructure while maintaining its role as the local contact for farmers.
• InraecoreStrategic or Co-development PartnerAquadoc participates in the Irri-Alt'Eau pilot project alongside Inrae (National Research Institute for Agriculture, Food and Environment), Grand Narbonne, Cave de Gruissan, and Veolia. The project aims to reuse treated urban wastewater for vineyard irrigation, testing innovative water reuse solutions in viticulture.
• VeoliacoreStrategic or Co-development PartnerPartner in the Irri-Alt'Eau project led by Aquadoc, contributing water treatment expertise for the reuse of treated urban wastewater in agricultural irrigation, specifically for vineyards.
• Grand NarbonneminorStrategic or Co-development PartnerPartner in the Irri-Alt'Eau project, contributing local authority coordination for the reuse of treated urban wastewater in vineyard irrigation in the Narbonne region.
• Cave de GruissanminorStrategic or Co-development PartnerPartner wine cooperative in the Irri-Alt'Eau project, testing treated wastewater reuse for vineyard irrigation at the Cave de Gruissan.
• NegoA (Fédération du négoce agricole)minorOthersGroupe Perret is affiliated with NegoA, the Federation of Agricultural Trading, an industry body representing agricultural trading companies in France.
• Cluster Provence RoséminorOthersPartner in the Cluster Provence Rosé, a regional wine industry cluster promoting Provence rosé wines and supporting viticultural innovation.
• AgrosudminorOthersListed as a partner of Groupe Perret; Agrosud is an agricultural consultancy or trading entity active in southern France.
• AgroXPminorOthersPartner in agronomic experimentation. AgroXP provides agronomic R&D and field trial services supporting Groupe Perret's technical expertise and product development.
• Université du VinminorOthersPartner institution providing wine industry training and expertise. Université du Vin (Suze-la-Rousse) is a leading wine school and research center with which Groupe Perret collaborates on wine industry knowledge and professional development.
• GAI (Constructeur de machines d'embouteillage et d'étiquetage)coreChannel Partner/ Reseller/ DistributorUnivin distributes GAI brand equipment — a leading manufacturer of bottling and labeling machines — to wine producers in Burgundy, providing after-sales service and proximity support.
• MetalinoxcoreChannel Partner/ Reseller/ DistributorUnivin distributes Metalinox tanks — a French manufacturer of stainless steel wine tanks — to Burgundian wine producers.
• Diemme (Fabricant de pressoirs)coreChannel Partner/ Reseller/ DistributorUnivin distributes Diemme wine presses to Burgundy wine producers, a leading Italian manufacturer of wine processing equipment.
• TechnoPompe (Fabricant de pompes)coreChannel Partner/ Reseller/ DistributorUnivin distributes TechnoPompe pumps for wine processing applications in Burgundy wineries.
• CMA (Équipements de réception de vendange)coreChannel Partner/ Reseller/ DistributorUnivin distributes CMA grape reception equipment to Burgundian wine producers.
• Baoli (Constructeur de chariots élévateurs)coreChannel Partner/ Reseller/ DistributorUnivin distributes Baoli forklifts for material handling in wineries, supporting logistics within Burgundian wine estates.
• OKJ (Fabricant d'étiqueteuses adhésives)coreChannel Partner/ Reseller/ DistributorUnivin distributes OKJ adhesive label printers for wine bottling and packaging lines in Burgundy.

Scale indicators9 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Cérèsia: French agricultural cooperative in the Champagne-Ardenne region with agro-supply distribution, grain collection, and viticulture support. Comparable négoce activities, especially in wine-adjacent inputs and services.
• InVivo: France's largest agricultural cooperative group, operating a nationwide négoce platform across agrofourniture, grain, retail (Teract/Gamm vert), and biosolutions. Directly comparable to Groupe Perret in core activities, but at materially greater national scale and with cooperative capital structure.
• Agrial: French agricultural cooperative with multi-segment activities in agrofourniture, agricultural equipment, grain, and food production (drinks, vegetables). Comparable breadth of offer with a different geographic focus (northwest France), competing for similar farmer customers and equipment suppliers.
• Arterris: French agricultural cooperative in southwestern France with grain, agrofourniture, and distribution. Direct partner to Groupe Perret in the 2026 MAISAGRI grain collection partnership and otherwise comparable in agrofourniture and equipment distribution.
• Axéréal: French agricultural cooperative group with grain origination, malting, and agricultural distribution activities. Overlaps with Groupe Perret's Agrofourniture & Collecte segments and competes for farmer mindshare in central France.
• Eurea: French agricultural cooperative with grain, agrofourniture, and distribution across south-central France. Comparable multi-segment négoce platform with overlapping farmer customer base.
• NatUp: French agricultural cooperative serving Normandy with agro-supplies, grain collection, and animal nutrition. Directly comparable multi-segment négoce offering, though geographically distinct from Groupe Perret's southeastern stronghold.
• Vivescia: French grain cooperative with agricultural distribution, malting, and ingredients activities. Comparable négoce model with overlapping customer base in cereals and adjacent inputs.

Broad incumbents

• BayWa: German-headquartered agricultural conglomerate with global operations in agricultural inputs, grain trading, equipment, and renewable energy. Comparable diversified platform structure, but with international scale and listed-company capital access that exceeds Groupe Perret's regional footprint.

Regional players

• Ocealia: French agricultural cooperative in the Charentes region with agricultural distribution, grain, and animal nutrition. Similar in structure and activities but geographically distinct from Groupe Perret's southeastern France footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GroupePerret
• Facebookfacebook.com/GroupePerret.France
• LinkedInlinkedin.com/company/groupe-perret

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Perret