What Ripple Research does

Ripple Research is a UK-based B2B market research and insight agency founded in 2022 and headquartered in Twickenham, Middlesex (registered as a private limited company in England, Company No. 14899467, also doing business as The Ripple Effect). The firm provides quantitative and qualitative research, brand tracking, consumer surveys, product and campaign testing, PMV (Purpose, Mission, Vision) testing, thought leadership research, and PR-focused insight generation services. Its service portfolio comprises Research Methods (rapid and representative polling in the UK and internationally, including samples up to 36,000 respondents across 17 countries), Visualisation (white paper curation, design, infographics, and distribution strategy), For Brands (consumer insight and brand health), For Agencies (PR-ready research for earned media impact), and LEGO Serious Play workshops for team facilitation and strategy development. Technology stack includes an online intelligence software partner for A/B testing and a published Panel Book documenting panel demographics; methodology leans on traditional research design rather than proprietary AI/ML.

The firm operates on a project-based professional services model with quote-based pricing tailored to scope, methodology, sample size, and geography, and engagements may span multi-year contracts. Go-to-market is consultative and direct, engaging PR teams, marketing directors, and communications professionals at brands and agencies; there is also a structured agency partnership channel. The customer base is enterprise-leaning and diversified across industries, including McDonald's, KAYAK, BAE Systems, Tesco, M&S, Fisherman's Friend, ResMed, Gousto, Popeyes, Moju, AEG, Tommee Tippee, and several others. Notable credentials include Market Research Society Company Partner status, Living Wage Employer accreditation, Level 1 Disability Confident Committed certification, GDPR compliance, and a 2.5% profit donation pledge to charity partners such as Switchback and Winston's Wheels. The firm is bootstrapped, with 1-10 employees and co-founder ownership led by Francesca Wheeler (Managing Director) and Sam Dibley (Data Protection Officer).

Name

Ripple Research

Legal name

Ripple Research

Website

https://ripple-research.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Ripple Research is a UK-based B2B market research agency founded in 2022, providing quantitative and qualitative research, brand tracking, and PR-focused insight services to enterprise brands, PR agencies, and charities.

Ownership category

akta.pro rank

Headquarters

HQ city

Twickenham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Research Services: Project-based professional services including quantitative and qualitative research, brand tracking, consumer surveys, product testing, PMV testing, campaign testing, and thought leadership research. Services are delivered to both brands and agencies on a per-project basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Ripple Research is a full-service international market research agency delivering quantitative and qualitative research for brands, PR/communications agencies, and other organisations. Core offerings include rapid representative polling, brand tracking, consumer surveys, product and concept testing, PMV (Purpose/Mission/Vision) testing, campaign testing, A/B testing, thought leadership research, employee engagement surveys, and market segmentation, supported by white paper visualisation/design and LEGO Serious Play facilitation workshops.

Product overview

Ripple Research is a full-service international market research agency offering a unified portfolio of research and insight services. The core offerings include Research Methods (quantitative polling and qualitative research), Visualisation (white paper curation and design), For Brands (consumer insight and brand health), and For Agencies (PR-focused research for earned media). Additional specialized services include LEGO® SERIOUS PLAY® workshops and downloadable Panel Book resources. B2B and B2C service bundles cover employee engagement, product testing, campaign testing, brand health, consumer behaviour surveys, and trend insight.

Differentiator

Problem solved

Functional benefit

Products and services

• Research Methods

Quantifiable outcome

• 621 million combined publication-wide reach for international travel campaign
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered charitable and supporting.

• SwitchbackcharitableOthersCharitable partnership supporting young men to find a way out of the justice system and build a stable, rewarding life. Ripple Research donates 2.5% of profits to this charity partner.
• Winston's WheelscharitableOthersCharitable partnership loaning wheelchairs to dogs that need extra support to give them their freedom back. Ripple Research supports this charity with donations from their 2.5% profit pledge.
• Online Intelligence Software PartnersupportingTechnology or IntegrationRipple Research uses an online intelligence software partner for A/B testing research, providing respondents limited time to choose between options and prompting emotional response analysis.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Kantar: Kantar is one of the world's largest market research and analytics firms, offering brand tracking, consumer panels, and advertising effectiveness across a global portfolio. Overlaps with Ripple Research in brand tracking and campaign insight, but at much larger scale and broader offering.
• NielsenIQ: NielsenIQ is a global consumer intelligence firm delivering measurement, analytics, and consumer research for brands and retailers. Adjacent to Ripple Research in consumer insight and brand research, with significantly broader portfolio and scale.
• GfK: GfK is a global market research organization providing consumer behavior, brand and communication research, and marketing effectiveness services. Comparable across consumer brand research, though operates at much larger scale and across more geographies than Ripple Research.
• Ipsos: Ipsos is a global market research firm providing brand health, advertising research, public opinion, and consumer understanding across markets. Comparable across multiple service lines including brand and advertising research that Ripple Research provides.

Direct peers

• Toluna: Toluna is a global consumer research company combining online panel access with research services across brand, product, and ad research. Comparable to Ripple Research as a research services provider leveraging panel infrastructure for custom brand and consumer studies.
• YouGov: YouGov is a global public opinion and consumer research company offering brand tracking, custom research, and syndicated panels. It is the most directly comparable peer given Ripple Research's similar mix of custom polling, brand trackers, and consumer surveys, though at significantly larger scale.
• Attest: Attest is a consumer research platform focused on brand and product research for marketers, offering self-serve and full-service studies. Comparable as a tech-enabled research provider serving brand marketers with consumer insight and brand health work.
• Savanta: Savanta is a UK-based market research agency offering brand tracking, consumer insight, and B2B research for brands and agencies. Strong overlap with Ripple Research's service portfolio and UK-headquartered positioning.
• Censuswide: Censuswide is a UK-based market research agency providing quantitative and qualitative research, brand tracking, and PR-ready insights to brands and agencies. Closely comparable to Ripple Research in services offered, target client base, and emphasis on earned-media outcomes.

Regional players

• Survation: Survation is a UK-based market research and polling agency providing custom research, opinion polling, and PR-ready insights. Comparable to Ripple Research as a UK-headquartered custom research provider serving brands, agencies, and media for earned-media impact.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/ripple-research-limited
• Instagraminstagram.com/therippleeffect.london

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ripple Research