expolab
Expolab BV is a Belgian boutique studio (1–10 employees, founded 2023) that builds AR, interactive 3D, AI bot, and motion-design experiences for brands, exhibitors, and event professionals at trade shows and corporate activations. Its flagship Talking Heads AR business card product anchors a project-based professional services model.
- Company typePrivate
- Founded2023
- HeadquartersWijnegem, Belgium
- Headcount1–10
- GTM typeB2B
- OfferingServices
What expolab does
Expolab BV is a Belgian private company founded in 2023 and headquartered in Wijnegem, operating with 1–10 employees. The company delivers immersive digital experiences for live events, trade shows, conferences, and corporate brand activations, organized around three service lines: custom motion design and screen content for event displays, interactive 3D storytelling combined with AI-powered bots and avatars, and augmented reality solutions including its flagship Talking Heads AR business card product. The Talking Heads product lets users record a 30–60 second pitch video that plays when a recipient scans a QR code on a physical card, with the company citing a 3x increase in follow-up rates. The remaining AR, 3D, and AI offerings are delivered as bespoke projects rather than packaged software.
The business operates on a project-based professional services revenue model with quote-based pricing that is not publicly disclosed. Go-to-market is event-driven and direct, with a website-centric funnel featuring prominent "Book a meeting" CTAs, portfolio showcase pages, and named client testimonials from Keyloop (automotive technology) and Expo Floor (events and exhibitions). The company claims a global service scope despite a single Belgian office, and no institutional investors, partnerships, patents, or awards are disclosed. Operational evidence is limited: two reference customers, a small team, no funding rounds, and Sébastien Lenaerts is the only named individual (in a Data Protection Officer capacity) with no disclosed executive leadership team.
Underlying technology spans AR (QR-triggered video playback), interactive 3D visualization for product and narrative storytelling, motion design for large-format event screens, and third-party-style conversational AI bots that adapt responses to user behavior. AI capabilities appear to be an integrated feature layer wrapped around external models and tooling rather than proprietary research output. The combined effect is a boutique studio positioned at the intersection of creative production, experiential marketing, and emerging event-tech, with early productization of the Talking Heads card as a potential repeat-revenue lever.
expolab firmographics
Firmographics- Name
- expolab
- Legal name
- Expolab BV
- Website
- https://expolab.io
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Expolab BV is a Belgian boutique studio (1–10 employees, founded 2023) that builds AR, interactive 3D, AI bot, and motion-design experiences for brands, exhibitors, and event professionals at trade shows and corporate activations. Its flagship Talking Heads AR business card product anchors a project-based professional services model.
- Ownership category
- akta.pro rank
expolab industry classification
Industry- Product category
- Immersive Event Technology
- NAICS
- Convention and Trade Show Organizers (561920), Indoor and Outdoor Display Advertising (541850), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)
- akta.pro secondary industries
- Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL), Virtual Trade Shows & Expos (Digital Booths, Lead Capture) (MPAGAOAB)
Keywords
Where expolab is headquartered
LocationHeadquarters
- HQ city
- Wijnegem
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
expolab business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Custom Event Solutions: Expolab creates bespoke digital storytelling experiences for events including animation, interactive 3D, and AR solutions. Revenue is generated through project-based engagements tailored to specific client event objectives and audience requirements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
expolab product offering
Product offeringCore offering
Expolab creates bespoke digital storytelling experiences for events, trade shows, and brand activations. Its core services span motion design and screen content animations, interactive 3D storytelling, AI-powered interactive bots and avatars, and custom augmented reality experiences, including its flagship Talking Heads AR business card product.
Product overview
Expolab is a digital storytelling company for events offering three interconnected service lines: (1) Motion Design and Screen Content animations for event displays, (2) Interactive 3D and AI Experiences combining interactive 3D storytelling with AI-powered conversational bots and avatars, and (3) AR Experiences including the flagship Talking Heads AR business card product. The Talking Heads product serves as a standalone lead generation tool while AR, 3D, and AI offerings are delivered as custom solutions tailored to client events, trade fairs, and brand activations.
Differentiator
Problem solved
Functional benefit
Products and services
- Talking Heads
Quantifiable outcome
- 3x increase in follow-up rate with AR business cards
Companies that use expolab
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
expolab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
expolab partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
expolab competitors and assessment
Company assessmentDirect peers
- INITION: UK-based immersive technology studio producing bespoke AR, 3D, and mixed-reality installations for brands and events, very similar in service mix and use cases to Expolab.
- Groove Jones: US-based studio that builds custom AR, VR, and interactive experiences for brands at events, activations, and trade shows — closest direct competitor to Expolab's custom AR + 3D + AI event offering for enterprise brands.
- Next/NOW: US-based experiential agency creating custom AR/VR and interactive installations for brand events and trade shows, serving the same brand-and-exhibitor segment as Expolab.
- Funkcoo: Spanish immersive experiences studio specializing in AR, VR, and interactive installations for brands, agencies, and live events — directly comparable custom event-tech service provider.
Emerging players
- Zappar: AR content creation platform offering tools for building AR activations including interactive experiences, AR business cards and packaging — overlaps with Expolab's Talking Heads AR business card and AR experiences offering.
- DoubleMe (Holopresenter / Twinbox): UK/Korea-based company providing 3D capture and holographic/AR display tech that overlaps with Expolab's interactive 3D and AR event experiences, particularly for product demos.
Broad incumbents
- Sparks: US-headquartered global experiential agency providing live event, trade show, and immersive brand experiences — competes for the same enterprise brand event budgets as Expolab at higher scale.
- Jack Morton Worldwide: Global experiential brand agency offering immersive event activations and technology experiences for large brands; broader scope but overlapping with Expolab's premium event-tech work.
- Optimist Inc. Global independent creative agency with deep experiential marketing capabilities including AR/VR and interactive event experiences, a broader but directly comparable peer in the experiential event services space.
Others
- 8th Wall: WebAR platform/SDK that agencies and studios use to build custom AR experiences — directly enables the type of work Expolab delivers and is a key supplier/substitute for clients building in-house.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
expolab social profiles
Digital presenceexpolab financial estimates
Financial estimateRevenue estimate
Valuation estimate
expolab leadership team
Management profileNumber of profiles
Profiles1 record
expolab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
expolab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about expolab
What does expolab do?
Expolab creates bespoke digital storytelling experiences for events, trade shows, and brand activations. Its core services span motion design and screen content animations, interactive 3D storytelling, AI-powered interactive bots and avatars, and custom augmented reality experiences, including its flagship Talking Heads AR business card product.
Is expolab a public or private company?
expolab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was expolab founded?
expolab was founded in 2023. It employs 1 to 10 people.
Where is expolab based?
expolab is headquartered in Wijnegem, Belgium, in the Europe region.
How does expolab make money?
One revenue line is on record: custom Event Solutions.
Who are expolab's main competitors?
Direct peers on record are INITION, Groove Jones, Next/NOW and Funkcoo. Emerging players are Zappar and DoubleMe (Holopresenter / Twinbox). Broad incumbents are Sparks, Jack Morton Worldwide and Optimist Inc.. 8th Wall is listed as an others.
Does expolab have an API?
No public API is recorded for expolab.
What industry is expolab in?
expolab's product category is Immersive Event Technology. Its primary akta.pro industry code is MPAAAGAI, Mobile/Digital Experiential (AR/VR, Interactive Installations), with a secondary code of MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time). Its NAICS code is 561920 and its SIC code is 7310.