J & R Tile, Inc.

What J & R Tile, Inc. does

J&R Tile, Inc. is a San Antonio, Texas-based tile, stone, and porcelain slab installation contractor founded in 1984 by John Kotara and Raymond Kotara, with second-generation ownership assumed by Erin Albrecht in 2021. The firm designs, installs, and repairs ceramic, porcelain, marble, granite, natural stone, glass tile, and large-format porcelain panels (including 5'x10' slabs) for residential, commercial, institutional, and government clients across San Antonio and Central Texas. Service categories span commercial design-builds, kitchen and bath remodeling, emergency commercial tile repair, custom stone and glass mosaics (via sub-brand J&R Mosaics), and forensic tile inspections (via Texas Tile Forensics), with specialized expertise in thin gauged porcelain panels, Wedi waterproofing systems, and Dekton ultra-compact surfaces.

The company's technical differentiator is its installer certification depth: J&R is an NTCA Five-Star Accredited Contractor, an ARDEX Choice Contractor, and the only contractor in the US where every employee holds the Wedi Pro Installer Certification. It operates one of only two Department of Labor-approved non-union tile installation apprenticeship programs in the country (partnering with the Texas Workforce Commission and Austin Community College), and every installer carries the CTI credential with many holding the ACT (Advanced Certified Tile Installer) designation. These credentials enable J&R to offer 25-year manufacturer-backed warranties on Ardex, Wedi, and Dekton installations.

J&R generates revenue through project-based professional services contracts (quote-driven, not publicly priced), supplemented by material sourcing/sales at contractor pricing and, since 2022, in-house consumer financing via a partnership with PowerPay. Its go-to-market combines direct field sales to architects, designers, general contractors, and property owners with specification-influencing activities including AIA/IDCEA-accredited CEU courses, Coverings tradeshow participation, and earned media in TileLetter, Construction News, and Floor Covering Weekly. Named commercial clients include AT&T Center (San Antonio Spurs), Whataburger HQ, Trinity University, Southwest Research Institute, Prada and Gucci at Saks Fifth Avenue North Star Mall, Hotel Valencia Riverwalk, Six Flags Fiesta Texas, SeaWorld San Antonio, UTSA, and Bexar County. The firm is privately held, with no disclosed institutional investment, and holds Woman Owned Small Business, HUB, SBE, and ESBE certifications.

Name

J & R Tile, Inc.

Legal name

J&R Tile, Inc.

Website

https://jandrtile.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

J&R Tile is a San Antonio-based tile, stone, and porcelain slab installation contractor serving residential, commercial, institutional, and government clients across Central Texas. It is an NTCA Five-Star Accredited Contractor and the only US firm with every employee Wedi Pro certified, offering 25-year warranted installations.

Ownership category

akta.pro rank

Product category

Tile and Stone Installation Services

NAICS

Tile and Terrazzo Contractors (238340), Flooring Contractors (23833)

SIC

Construction - Special Trade Contractors (1700)

akta.pro primary industry

Tile & Stone Flooring Installation (HSAPAGAE)

akta.pro secondary industries

Bathroom Tilework (Floor & Wall Tile Installation) (HSAPABAE), Tile Floor Repair & Regrouting (HSAGAFAF)

Keywords

• Tile installation services
• Stone installation contracting
• Porcelain slab installation
• Kitchen bath remodeling
• Commercial tile contractor

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Others, Marketing or Sales, Technology or R&D

Revenue model

1. Tile Installation Services: Core revenue from professional tile, stone, porcelain, and mosaic installation for residential and commercial properties. Services include kitchen/bath remodeling, large format tile, waterproofing systems, and specialty custom installations.
2. Material Sourcing & Sales: J&R assists with material acquisition, leveraging pricing relationships with tile retailers to get best deals for clients. They handle material ordering, pickup, and delivery to job sites.
3. In-House Financing: Partnership with PowerPay to offer in-house financing options for residential projects, enabling customers to pay on their terms.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

J&R Tile is a tile, stone, and porcelain slab installation contractor serving residential and commercial properties in San Antonio and Central Texas. Services include new tile and stone installation, kitchen and bath remodeling, commercial design-builds, large-format porcelain panel installation (up to 5'x10' slabs), Dekton ultra-compact surface installation, custom stone and glass mosaics, waterproofing systems, and 24/7 emergency commercial tile repair. The company emphasizes certified craftsmanship (CTI/ACT installers), extended manufacturer warranties, and architect education through CEU programs.

Product overview

J&R Tile, Inc. is a tile, stone, and paver installation contractor offering a comprehensive suite of services for residential and commercial properties. The company operates as a single-service business model centered on expert tile installation, with complementary offerings including kitchen and bath remodeling, commercial design-builds, custom mosaics, and specialized waterproofing systems. Core service categories include large-format porcelain panel installation, traditional ceramic and stone tile work, emergency commercial repairs, and architect education programs. The company is particularly known for large thin porcelain tile (including 5'x10' slabs), Dekton installations, and historical/restoration work. Services are delivered through certified and Advanced Certified Tile Installers with a focus on quality standards, waterproofing excellence, and extended warranties.

Differentiator

Problem solved

Functional benefit

Brands

• J&R Mosaics: Custom Stone & Glass Mosaics - a division of J&R Tile specializing in custom mosaic work

Quantifiable outcome

• Projects up to 168,659 SF completed successfully (Concord Plaza)
• +3 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered core and minor.

• CrossvillecoreStrategic or Co-development Partner · 1 January 2017Partnership for Tiny House project at Coverings 2018. Crossville provided all tile for the project. Setting materials were provided by Ardex and Wedi. Collaboration with other top contractors.
• Ardex AmericascoreStrategic or Co-development PartnerCase studies published with Ardex Americas showcasing innovative and cost-saving techniques. Ardex provides setting materials and technical support. J&R is an ARDEX Choice Contractor with access to extended warranties.
• WedicoreStrategic or Co-development PartnerWedi Pro Installer certification - J&R is the ONLY contractor in the country to offer EVERY employee with Wedi Pro Installer Certification. Enables 25-year warranties on waterproofing systems. Training provided by Director/VP Marketing & Technical Services Bastian Lohmann from Germany.
• Cosentino (Dekton)coreTechnology or IntegrationDekton certified installer status. 25-year Dekton Cosentino installation warranties offered. Featured on Cosentino website for Dekton slim slab capabilities.
• Tile Council of North America (TCNA)coreStrategic or Co-development PartnerJ&R is a proud member of NTCA, recognized as a 5 Star Contractor. TCNA Handbook, ANSI standards, and NTCA Reference Manual are central to J&R's training programs and CEU courses for architects.
• Ceramic Tile Education Foundation (CTEF)coreStrategic or Co-development PartnerFounder Erin Albrecht - Ceramic Tile Education Foundation Texas. Board of Directors member. Regional Evaluator for CTEF helping more installers become certified in Texas. CTI certification program.
• Texas Workforce CommissionminorStrategic or Co-development PartnerPartnership with Texas Workforce Commission to create Department of Labor approved apprenticeships in tile installation.
• Austin Community CollegeminorStrategic or Co-development PartnerPartnership to create one of only two tile-based Department of Labor approved apprenticeships in the United States.
• Local #2 (Tile Setter Journeyman)minorStrategic or Co-development PartnerTraditional methods learned through Local #2 as Tile Setter Journeyman. John Kotara maintains relationships with local trade organizations.
• PowerPayminorOthersPartnership to offer in-house financing options for residential projects through their platform at getpowerpay.com.
• Reeso TileminorChannel Partner/ Reseller/ Distributor40-year working relationship with Reeso Tile for Saltillo and Talavera tile products. Family-run business from San Antonio providing handmade Mexican tiles.
• Carly Quinn DesignsminorChannel Partner/ Reseller/ DistributorStock and custom Cuerda Seca and Talavera tile available through Carly Quinn Designs in Tucson, described as 'at the top in the world' for these products.
• Villa Lagoon TileminorChannel Partner/ Reseller/ DistributorPartnership with Lindsay at Villa Lagoon Tile for cement tile design tool. Custom tile design capabilities and hundreds of colors and patterns available.
• Marmon Mok ArchitectureminorImplementation/ SI/ Consulting PartnerDesign-build partnership for Trinity University Miller Residence Hall renovation. Led to LEED Gold certification for the project.
• Malitz Construction Inc.minorImplementation/ SI/ Consulting PartnerConstruction manager for Trinity University Miller Residence Hall renovation project with J&R Tile as tile subcontractor.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Others

• ARDEX Americas: Manufacturer of specialty building products (setting materials, waterproofing, surface preparation) and a strategic partner to J&R Tile, which holds ARDEX Choice Contractor status with published case studies. Adjacent ecosystem partner rather than direct competitor; relevant as a key channel and warranty enabler for J&R's premium positioning.
• M S International (MSI): Major North American importer and distributor of natural stone, quartz, porcelain, and mosaic surfaces serving builders, contractors, and retailers. Directly relevant to J&R Tile as a material supplier-channel peer and adjacent specification ecosystem, but operates in the supply rather than installation layer.

Broad incumbents

• Dal-Tile Corporation: Mohawk Industries' flagship tile manufacturing and distribution business — largest tile manufacturer in North America. Comparable through the tile value chain J&R operates in (they specify, sell, and warranty through Dal-Tile relationships), but operates upstream as a manufacturer rather than as an installer.
• Floor & Decor Holdings: Largest US specialty retailer of tile, wood, laminate, and stone flooring products; also operates Design Services and Pro installations for residential and commercial. Comparable to J&R Tile in the tile/stone category but operates a fundamentally different (retail-led) business model and at vastly larger scale.
• Spectra Contract Flooring: Large national commercial flooring contractor offering tile alongside carpet, LVT, rubber, and other floorcoverings for office, healthcare, and retail chains. Comparable to J&R Tile in serving enterprise commercial tile installation needs, but with a broader portfolio across flooring categories and geographic regions.
• David Allen Company: Founded 1920, one of the largest specialty tile/marble/stone subcontractors in the US, with national commercial presence. Comparable to J&R Tile on installation craft and focus on premium commercial projects (hotels, institutional, arenas), but operates at significantly larger scale and across multiple regions — serving as a scaled-up analog of J&R's positioning.

Direct peers

• Architectural Tile & Marble: Long-standing specialty tile and marble installation contractor serving commercial and institutional clients (hotels, universities, healthcare) with a comparable focus on craftsmanship, large-format, and premium finishes. Most directly comparable to J&R Tile in service mix and target customer base, but operates at national scale from a Florida/regional base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/JRTileSA

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about J & R Tile, Inc.