Operation Help a Hero

Name

Operation Help a Hero

Legal name

Operation Help a Hero

Website

https://operationhelpahero.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Military Family Support Services

NAICS

Individual and Family Services (6241), Community Food and Housing, and Emergency and Other Relief Services (6242)

SIC

Services-Social Services (8300)

akta.pro primary industry

Veterans Affairs & Military Family Services (BPAIAHAL)

akta.pro secondary industries

Mental Health & Crisis Support Services (BPAGACAD), Disaster Recovery & Emergency Housing Assistance Programs (FSALAKAK)

Keywords

• Military family support
• Nonprofit volunteer programs
• Barracks welcome home
• Military crisis assistance
• Active duty family services

Headquarters

HQ city

Rancho Santa Margarita

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Monetary donations from individual supporters made through PayPal, Network for Good, or online platforms. Donors can designate funds to specific programs or general operations.
2. Corporate Sponsorships: Corporate contributions and employee match contributions from businesses. Roughly 10% of donations come from corporate sources.
3. In-Kind Goods Donations: Approximately 50% of donations are in-kind goods including toiletries, food, towels, toys, gifts, furniture, baby items, and Christmas gifts. Gift cards represent roughly 20% of donations.
4. T-shirt and Merchandise Sales: Revenue from t-shirt and hat sales helps cover operational costs.

Go-to-market motion1 record

Distribution channels9 records

Marketing channels7 records

Core offering

Operation Help a Hero is an all-volunteer 501(c)(3) nonprofit that delivers direct support programs to active duty military service members, wounded warriors, and Gold Star families. Its core offerings include barracks welcome-home projects (Operation Rack Pack), baby showers for expecting military spouses (OHH Baby Showers), children's respite camps (Camp JOY), holiday assistance (Operation Christmas Spirit), crisis aid (Operation Enduring Support), caregiver pampering (Comfort for the Caregiver), deployed-parent video book readings (Operation Bedtime Stories), and unit morale events (Morale Brigade), all funded by donations and operated by volunteers on military installations.

Product overview

Operation Help a Hero is a 501(c)(3) all-volunteer nonprofit that operates multiple military support programs rather than a traditional product platform. The core offerings include: Operation Rack Pack (barracks welcome-home projects), OHH Baby Showers (new/expecting mommy support), OHH Camp JOY (children's day camp during deployment), Operation Christmas Spirit (annual holiday assistance), Operation Enduring Support (crisis assistance), Comfort for the Caregiver (spouse pampering events), Operation Bedtime Stories (video book recordings), and Morale Brigade (unit morale events). These programs collectively serve active duty military, wounded warriors, and Gold Star families through volunteer-driven initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Operation Rack Pack A barracks welcome-home program that prepares rooms and welcome-home gift bags for single active duty service members (Marines, Sailors, Soldiers, Airmen) returning from deployment. Delivered through volunteer events on military installations across multiple bases.
• OHH Baby Showers Baby showers for new and expecting military spouses with deployed husbands, providing pampering, gifts, networking, and support. Includes baby supply baskets and Adopt-a-Mommy/Baby programs for single service member mothers.
• OHH Camp JOY A five-hour camp program for children with deployed parents, providing activities and respite for the homefront parent managing single parenting during deployment.
• Operation Christmas Spirit Annual holiday program providing family adoptions, single service member gifts, toy drives, gift card collections, unit Christmas party support, and Gold Star family holiday assistance across multiple bases.
• Operation Enduring Support Crisis assistance program for active duty families in emergency situations, providing gift cards, baby supplies, furniture, household goods, and financial help for illness, death, natural disasters, accidents, and PTSD support situations.
• Comfort for the Caregiver A ladies and gents night out event providing pampering services including massages, manicures, pedicures, hair cuts, yoga, and raffle prizes for caregivers on the homefront supporting deployed service members.
• Operation Bedtime Stories Video-recorded book readings by deployed service members for their children, shipped as surprise packages with books or chocolates to maintain parent-child connection during deployment.
• Morale Brigade Unit-specific support including events, financial support, prizes, food, drinks, and supplies for military unit functions across multiple bases. Has provided support to 66 military units across 13 bases.

Named customers12 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and moderate.

• First Choice BankminorGTM or Marketing PartnerFirst Choice Bank has partnered with Operation Help a Hero for their 4th Annual Charity Golf Tournament, providing financial support and visibility for military family programs.
• Cal State San Marcos - Women's Soccer TeamminorGTM or Marketing PartnerUniversity athletic team donated time to volunteer for Operation Help a Hero programs, demonstrating community engagement from educational institutions.
• St. Margaret's Episcopal SchoolminorGTM or Marketing PartnerSchool community has conducted multiple service projects with OHH including middle school service days and day of service events since 2010.
• Valencia Elementary SchoolminorGTM or Marketing PartnerSchool conducted 'Towels for Troops Challenge' for OHH, engaging students in collecting supplies for military families.
• NFL (National Football League)moderateGTM or Marketing PartnerOHH coordinated volunteer involvement at NFL Rookie Symposium focusing on military children involvement, with Chris Draft discussing military children participation.
• AmazonminorGTM or Marketing PartnerAmazonSmile program allows shoppers to designate OHH as their charity. Amazon has donated toys through Hasbro for Christmas events.
• HasbrominorGTM or Marketing PartnerToy manufacturer has donated toys for Christmas parties benefiting military children, including 2013 Christmas party for 2/5.
• City of Rancho Santa MargaritamoderateStrategic or Co-development PartnerLong-standing partnership with adoptive battalion (2/5) since 2001. City has hosted Patriot's Day events and coordinated shopping events for military families.
• Philly's BestminorGTM or Marketing PartnerRestaurant partnered for 'Have a Ball' fundraiser benefiting Operation Enduring Support.
• Sunwest BankminorGTM or Marketing PartnerPartnership for Thanksgiving support of military families in need.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Wounded Warrior Project: National nonprofit serving wounded veterans and their families through programs, benefits advocacy, and mental-health support. OHH touches this population narrowly (recently medically retired wounded warriors and Gold Star families) while WWAP operates at national scale with paid staff.
• USO (United Service Organizations): The preeminent nonprofit supporting active-duty military through programs on bases, deployment support, family programs, and entertainment. OHH overlaps with USO on military family morale/wellbeing programs but serves a narrower geographic and branch footprint.

Direct peers

• Blue Star Families: National nonprofit supporting military families through community-building, research, and spouse/child programs. Closely aligned with OHH's family-readiness and spouse-support focus on active-duty segments.
• Semper Fi & America's Fund: Provides immediate financial assistance and lifetime support to critically wounded, ill, and injured service members, veterans, and military families. Comparable in targeted active-duty family and wounded-warrior beneficiary focus and direct-assistance operating model.
• Hope for the Warriors: National nonprofit serving post-9/11 wounded warriors, service members, and military families through clinical, financial, and community programs. Directly comparable active-duty family and wounded-warrior mission with overlapping program types (crisis support, family programs).
• Operation Homefront: National 501(c)(3) that provides critical financial assistance, housing, and ongoing support to active-duty military families and wounded warriors. Directly comparable in mission (military family crisis/wellbeing support), beneficiary population, and program model, but operates at much larger scale with paid staff and a recurring donor base.
• Fisher House Foundation: Provides free housing and support to military and veteran families during hospitalization and recovery, a comparable direct-service model to OHH's Operation Enduring Support crisis-assistance line. Both operate as volunteer/donor-driven nonprofits serving active-duty families in times of acute need.
• Gary Sinise Foundation: Provides programs for wounded veterans, first responders, and military families including entertainment, outreach, and emergency support. Comparable direct-service mission with similar volunteer-driven events at bases.

Emerging players

• A Soldier's Child Foundation: Supports children of fallen and deployed service members through mentorship and birthday/holiday programs—overlapping with OHH's Operation Christmas Spirit, Camp JOY, and Bedtime Stories child-focused programs.
• TAPS (Tragedy Assistance Program for Survivors): Provides compassionate care to families grieving the loss of a military loved one; OHH's Gold Star Family program directly addresses an overlapping population. Both deliver peer-based emotional and material support, though TAPS is specialized and national.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/operation-help-a-hero

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Operation Help a Hero