comauto sport

What comauto sport does

Comauto Sport is a privately held Spanish automotive dealership and mobility-services provider registered as COMAUTO SPORT S.A. It operates from one showroom in Castellón de la Plana and serves individual consumers and corporate fleets; the latter are supported through a Business Center. It is part of Grupo Comauto Automocion.

The company sells new, KM0 (nearly new), and used vehicles, with current brand coverage including Alfa Romeo, Jeep, Fiat, Abarth, Fiat Professional, Lancia, Opel, and Leapmotor, plus certified pre-owned vehicles through Spoticar. Comauto Mobility adds renting, monthly vehicle subscriptions, and related mobility services; the after-sales operation covers workshop appointments and genuine replacement parts.

Revenue-generating activities evidenced in the material are vehicle sales, financing, renting, subscriptions, and after-sales services. Customers can browse public cash and financed prices, request sales assistance, trade in vehicles, and use home delivery through the website or showroom; no proprietary technology product, developer API, or AI capability is disclosed. The data do not provide a revenue mix, so the material does not quantify any stream's share, even though vehicle sales are described as the primary revenue stream.

Name

comauto sport

Legal name

COMAUTO SPORT S.A

Website

https://comautosport.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Comauto Sport is a dealership and mobility-services provider serving consumers and business fleets in Spain. It sells new, nearly new (KM0), and used vehicles, and offers financing, renting, subscriptions, repairs and parts through a showroom, website and Business Center.

Ownership category

akta.pro rank

Headquarters

HQ city

Castellón De La Plana

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Vehicle Sales: Primary revenue from sales of new vehicles, used vehicles (ocasión), and KM0 (nearly new) vehicles across multiple brands including Fiat, Jeep, Alfa Romeo, Opel, Abarth, and Leapmotor.
2. Vehicle Financing: Financing services offered to customers purchasing vehicles, with various payment plans and credit options.
3. Renting (Leasing): Vehicle leasing services with all-inclusive packages covering maintenance, warranty, tires, insurance, and taxes.
4. Suscripción (Subscription): Vehicle subscription service allowing customers to pay monthly for vehicle access with flexible terms.
5. After-sales Services (Posventa): Workshop services for vehicle maintenance and repair, spare parts sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Comauto Sport is a multi-brand authorized automotive dealership that sells new, used (ocasion), and KM0 (nearly new) vehicles from brands including Fiat, Alfa Romeo, Jeep, Abarth, Opel, Leapmotor, Citroen, Peugeot, Nissan, Ford, Seat, and Lancia. It complements vehicle sales with customized financing, all-inclusive renting/leasing packages, monthly vehicle subscriptions, an after-sales workshop, genuine spare parts sales, and a dedicated Business Center for corporate fleet customers.

Product overview

Comauto Sport operates as a multi-brand car dealership offering a unified portfolio of vehicle sales and mobility services. The core offering includes new vehicles (Vehículos Nuevos), used vehicles (Vehículos de Ocasión), and nearly-new KM0 vehicles, spanning brands such as Fiat, Alfa Romeo, Jeep, Abarth, Opel, Leapmotor, Citroën, Peugeot, Nissan, Lancia, and others. These are complemented by a suite of mobility services under the Comauto Mobility umbrella: Renting (leasing with bundled services), Suscripción (subscription), and the Business Center for corporate fleet customers. After-sales support includes workshop services (Posventa/Cita Taller) and genuine parts (Recambios). Financing options are available through custom installment plans. The dealership also operates the Spoticar certified pre-owned program for quality-assured used vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales (Vehiculos Nuevos)
• Used Vehicle Sales (Vehiculos de Ocasion)
• KM0 Vehicle Sales (Stock KM0)
• Customized Financing (Financiacion a Medida)
• Renting (Leasing)
• Vehicle Subscription (Suscripcion)
• Comauto Mobility
• Business Center (Corporate Fleet Sales)
• After-sales Workshop (Posventa / Cita Taller)
• Genuine Parts (Recambios)
• Spoticar Castellon (Certified Pre-Owned)

Quantifiable outcome

• 14-day or 1,000 km vehicle trial period
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• StellantiscoreChannel Partner/ Reseller/ DistributorOfficial authorized dealer for multiple Stellantis brands including Alfa Romeo, Jeep, Fiat, Abarth, Fiat Professional, Lancia, and Opel. This is the primary brand partnership, representing the core of their dealership operations.
• LeapmotorcoreChannel Partner/ Reseller/ DistributorOfficial dealer for Leapmotor electric vehicles including T03 and C10 models.
• CitroëncoreChannel Partner/ Reseller/ DistributorOfficial dealer for Citroën vehicles including C3 Aircross and C5 Aircross models.
• PeugeotcoreChannel Partner/ Reseller/ DistributorOfficial dealer for Peugeot vehicles.
• NissancoreChannel Partner/ Reseller/ DistributorOfficial dealer for Nissan vehicles.
• FordcoreChannel Partner/ Reseller/ DistributorOfficial dealer for Ford vehicles.
• SeatcoreChannel Partner/ Reseller/ DistributorOfficial dealer for Seat vehicles.
• MCS MobilityminorChannel Partner/ Reseller/ DistributorPartnership for additional brands including DFSK, EVO, ICHX, and Sportequipe available through MCS Mobility platform.

Scale indicators3 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Domingo Alonso Group: Spanish multi-brand automotive and mobility group operating dealerships and distribution across multiple OEMs. Closely comparable in product breadth, fleet services, and aftersales focus.
• Grupo Angal: Andalusian multi-brand authorised dealer with Stellantis and other OEM partnerships, operating new vehicle sales, used/KM0, financing, and workshop services. Closely comparable structure and value proposition.
• Ibericar (Grupo Ibericar): Spanish multi-brand dealer group with national footprint selling new and used vehicles plus after-sales. Comparable operating model and brand portfolio (including Stellantis marques) to Comauto Sport.
• Quadis: Catalan-based multi-brand dealer group, official dealer for multiple Stellantis and other brands with parallel new/used/KM0 sales, financing, and after-sales operations. Highly comparable business mix and customer proposition to Comauto Sport.
• Grupo Astara (formerly Bergé y Cía): Largest Spanish multi-brand automotive distribution group. Directly comparable as a multi-brand authorised dealer and importer (Stellantis among others) offering sales, after-sales, financing, and fleet/Business Center services across Spain — same operating model as Comauto, just at significantly greater scale.
• Conauto (Grupo Conauto): Multi-brand Spanish dealer group with official franchise rights across several OEMs including Stellantis brands. Directly comparable in sales/after-sales/service scope and SME/SMB customer focus.

Others

• Spoticar (Stellantis Used Car brand): Stellantis's certified pre-owned vehicle program that Comauto already operates through (Spoticar Castellón). Comparable as the certified-used framework Comauto uses, and as a peer channel competing for the same used-vehicle demand.

Regional players

• Grupo Pérez del Mar (Murcia): Regional multi-brand dealer group operating in Murcia with similar OEM portfolio and after-sales scope. Comparable operating model in a different Spanish region, useful for benchmarking unit economics and customer LTV.

Broad incumbents

• Stellantis España: Manufacturer of the core brands Comauto distributes (Fiat, Jeep, Alfa Romeo, Abarth, Opel, Lancia, Leapmotor). Comparable as the broader incumbent in the same industry whose network and policy decisions directly shape Comauto's economics.

Emerging players

• Auto1 Group (Autohero / Auto1.com): European online used-car marketplace and dealer. Comparable as an emerging competitor attacking the same Spanish used/KM0 retail demand Comauto serves, but via a digital-first, multi-brand model without authorised OEM dealership constraints.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/comautosport
• YouTubeyoutube.com/channel/comautosport
• Facebookfacebook.com/comautosport
• LinkedInlinkedin.com/company/grupocomautoautomocion
• Instagraminstagram.com/comautosport

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about comauto sport