Yoga Ginneken
Yoga Ginneken is a privately operated yoga and pilates studio in Breda, Netherlands, founded in 2017 by five independent instructors. It offers group classes, workshops, retreats, and coaching for all ages and levels within a single-location community-led model.
- Company typePrivate
- Founded2017
- HeadquartersBreda, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Yoga Ginneken does
Yoga Ginneken is a privately operated yoga and pilates studio based in the Ginneken district of Breda, Netherlands, founded in May 2017 by a collective of five independent instructors. The studio delivers group classes in flow yoga, yin yoga, pilates, and specialty formats targeting pregnant women, children aged 6–11, teens 12–18, seniors 65+, men, and mothers with babies, supported by a small catalog of ancillary services including private lessons, workshops (sound healing, systemic constellation, hypnobirthing, herb walks), coastal retreats in Domburg, and holistic coaching.
The business is structured as a shared-space collective rather than a traditional employer-employee model: instructors operate as independent entrepreneurs billing under their own names through the Yoga Ginneken facility. There is no proprietary technology platform, no mobile app, and no digital product — distribution is direct via the studio at Viandenlaan 3 and through a website-based registration flow with email confirmations and a Facebook presence.
Revenue is generated primarily through per-session pricing (€9.50 for a 75-minute class, €15.80 for a 90-minute XL class, €65 for private lessons), trimester subscriptions and 10-ride cards for recurring attendees, one-time workshop fees, and per-person retreat pricing ranging from €439 to €635. GTM is community-led, relying on word-of-mouth, organic social, a news/blog-driven website, trial classes, and email outreach rather than paid acquisition. The company operates from a single physical site and has no external funding, parent company, or disclosed financials.
Yoga Ginneken firmographics
Firmographics- Name
- Yoga Ginneken
- Legal name
- Yoga Ginneken
- Website
- https://yogaginneken.nl
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Yoga Ginneken is a privately operated yoga and pilates studio in Breda, Netherlands, founded in 2017 by five independent instructors. It offers group classes, workshops, retreats, and coaching for all ages and levels within a single-location community-led model.
- Ownership category
- akta.pro rank
Yoga Ginneken industry classification
Industry- Product category
- Yoga and Pilates Studio Services
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)
- akta.pro secondary industries
- Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Kids & Family Yoga (HSADACAK), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)
Keywords
Where Yoga Ginneken is headquartered
LocationHeadquarters
- HQ city
- Breda
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Yoga Ginneken business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Group Yoga and Pilates Classes: Revenue from scheduled group yoga and pilates classes including flow yoga, yin yoga, pilates, prenatal yoga, kids yoga, teen yoga, and senior yoga. Classes are offered on a per-session basis and through subscription packages.
- Workshops: Revenue from specialized workshops such as dance improvisation, sound healing, systemic constellation work, hormone yoga, meditation courses, and other wellness workshops. These are typically one-time events with per-person pricing.
- Retreats: Revenue from multi-day yoga retreats held at coastal locations in Domburg. Retreats include accommodation, meals, yoga sessions, and activities. Priced per person with various accommodation options.
- Coaching Services: Holistic coaching and therapy services offered by certified instructors for personal development and wellness guidance.
- Private Lessons: One-on-one yoga and pilates instruction for personalized attention and customized wellness programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Regular group yoga/pilates class (75 minutes) |
| Unit Pricing | Pay-as-you-go | XL yoga class (90 minutes) |
| Subscription | Annual | Trimester subscription and 10-ride cards |
| Unit Pricing | Pay-as-you-go | 4-day sea retreat - Farmhouse with private bathroom |
| Unit Pricing | Pay-as-you-go | 4-day sea retreat - Farmhouse with shared bathroom |
| Unit Pricing | Pay-as-you-go | 4-day sea retreat - Cabin accommodation |
| Unit Pricing | Pay-as-you-go | 3-day Domburg retreat - Farmhouse |
| Unit Pricing | Pay-as-you-go | 3-day Domburg retreat - Trekkershut |
| Unit Pricing | Pay-as-you-go | Dance improvisation - 10 Saturday mornings |
| Subscription | Pay-as-you-go | Early Bird Yoga - Tuesday morning |
| Unit Pricing | Pay-as-you-go | Private lesson |
| Unit Pricing | Pay-as-you-go | Sound healing session |
| Unit Pricing | Pay-as-you-go | Systemic constellation session |
| Unit Pricing | Pay-as-you-go | Hypnobirthing course |
| Unit Pricing | Pay-as-you-go | Herb walk and salve making workshop |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Yoga Ginneken product offering
Product offeringCore offering
Yoga Ginneken is a neighborhood yoga and pilates studio in Breda that delivers scheduled group lessons in multiple styles (Flow, Easy Flow, Yin), pilates instruction, and age- or stage-specific programs (pregnancy, teens, children, seniors 65+). Beyond weekly classes, it sells separately bookable products including themed workshops, multi-day yoga retreats, and private one-to-one holistic coaching sessions.
Product overview
Yoga Ginneken is a yoga and pilates studio offering a diverse range of wellness services. The core offering consists of various yoga lessons (Flow yoga, Easy Flow, Yin yoga) and pilates classes, complemented by specialty classes for specific demographics including pregnancy yoga, teen yoga, children's yoga, and senior yoga (65+). Additional services include private lessons, workshops (such as sound bowl sessions, systemic constellation work, hypnobirthing, and herb walks), multi-day retreats at coastal locations, and holistic coaching and therapy. The studio operates from a community center in the heart of Ginneken, Breda, with five independent instructors delivering the services.
Differentiator
Problem solved
Functional benefit
Products and services
- Group Yoga Lessons (Flow, Easy Flow, Yin) Scheduled group yoga classes in Flow, Easy Flow, and Yin styles delivered at the Breda studio for adult practitioners of varying experience.
- Pilates Lessons Group pilates instruction delivered at the studio for adult clients seeking core-strength and flexibility training.
- Pregnancy Yoga Dedicated yoga program adapted for pregnant women, delivered as scheduled classes at the studio.
- Children's Yoga Yoga classes designed for children, delivered at the studio for the under-12 segment.
- Teen Yoga Yoga classes tailored to teenagers, delivered at the studio.
- Senior Yoga (65+) Adapted yoga classes for adults aged 65 and above, focused on safe, age-appropriate practice.
- Private Yoga Lessons One-to-one private yoga sessions tailored to individual goals and offered in addition to the group schedule.
- Workshops Themed workshop sessions held periodically at the studio, covering focused yoga or wellness topics beyond the regular weekly schedule.
- Yoga Retreats Multi-day immersive yoga retreats combining intensive practice with relaxation, offered as separately priced experiences.
- Holistic Coaching One-to-one holistic coaching sessions provided by studio instructors, addressing personal mind-body goals beyond regular yoga practice.
Companies that use Yoga Ginneken
Customer profileSegments7 records
Ideal customer profiles3 records
Yoga Ginneken technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Yoga Ginneken partnerships and signals
Strategic signalScale indicators2 records
Recent moves7 records
Expansion highlights4 records
Yoga Ginneken competitors and assessment
Company assessmentDirect peers
- Het Yoga Huis: Independent Dutch yoga studio operating multiple locations with diverse class schedules, workshops, and teacher training — directly comparable independent studio model targeting similar demographics.
- Delight Yoga: Multi-location yoga and pilates studio brand in the Netherlands offering group classes, retreats, and teacher training — directly comparable in product mix (group yoga, workshops, retreats) and Dutch customer base.
Broad incumbents
- Basic-Fit: Largest low-cost fitness chain in the Netherlands and EU, offering group yoga and pilates classes as part of subscription memberships — competes for the same wellness-seeking consumer with a much lower price point and broader facility footprint.
- TrainMore: Premium Dutch fitness chain offering unlimited group classes including yoga — overlaps with Yoga Ginneken's premium positioning and competes on class variety and unlimited-access economics.
- Fit For Free: Budget Dutch fitness chain offering group classes including yoga — competes on price-sensitive consumers within the same Breda-area market.
- Sportcity: Dutch mid-market fitness chain with a national footprint offering group classes including yoga and pilates — competes on convenience and pricing with Yoga Ginneken's local catchment.
Emerging players
- EkhartYoga: Netherlands-rooted online yoga and meditation platform offering subscription-based video classes — represents the digital substitution risk for in-studio attendance and competes for the same Dutch wellness consumer.
Others
- BookYogaRetreats: Global aggregator and booking platform for yoga retreats worldwide — directly comparable retreat offering to Yoga Ginneken's Domburg retreats, but operating as a marketplace/distributor rather than a studio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Yoga Ginneken social profiles
Digital presenceYoga Ginneken financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yoga Ginneken leadership team
Management profileNumber of profiles
Profiles1 record
Yoga Ginneken funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yoga Ginneken M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yoga Ginneken
What does Yoga Ginneken do?
Yoga Ginneken is a neighborhood yoga and pilates studio in Breda that delivers scheduled group lessons in multiple styles (Flow, Easy Flow, Yin), pilates instruction, and age- or stage-specific programs (pregnancy, teens, children, seniors 65+). Beyond weekly classes, it sells separately bookable products including themed workshops, multi-day yoga retreats, and private one-to-one holistic coaching sessions.
Is Yoga Ginneken a public or private company?
Yoga Ginneken is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yoga Ginneken founded?
Yoga Ginneken was founded in 2017. It employs 1 to 10 people.
Where is Yoga Ginneken based?
Yoga Ginneken is headquartered in Breda, Netherlands, in the Europe region.
How does Yoga Ginneken make money?
Five revenue lines are on record. Group Yoga and Pilates Classes are the primary driver. The others are workshops, retreats, coaching Services and private Lessons.
Who are Yoga Ginneken's main competitors?
Direct peers on record are Het Yoga Huis and Delight Yoga. Broad incumbents are Basic-Fit, TrainMore, Fit For Free and Sportcity. EkhartYoga is listed as an emerging player. BookYogaRetreats is listed as an others.
Does Yoga Ginneken have an API?
No public API is recorded for Yoga Ginneken.
What industry is Yoga Ginneken in?
Yoga Ginneken's product category is Yoga and Pilates Studio Services. Its primary akta.pro industry code is HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow), with a secondary code of HSADACAF, Restorative Yoga, Yin Yoga & Yoga Nidra. Its SIC code is 7997.