Hovi Care

What Hovi Care does

Hovi Care is a Finland-founded, family-owned senior care provider established in 1989, delivering elderly and dementia care services through five operating units across Singapore (Joo Chiat, Orchard, Ulu Pandan) and Bali (Saba, Teuku Umar), with a new active-senior concept in preparation for Jakarta. The company serves seniors with dementia and memory challenges, active seniors requiring day care, seniors in assisted living, seniors receiving home care, and family caregivers, positioning itself as the only private Dementia Day Care (DDC) operator in Singapore.

The core technology stack is anchored by the FINGER Model, an evidence-based brain-health and dementia-care framework derived from the Finnish FINGER Study, integrating cognitive training, physical activity, nutrition, social engagement, and cardiovascular health management. This is supplemented by AI-driven wellness tools and contactless wellness monitors for health tracking, Green Care and reminiscence therapy programs, a proprietary Hovi Accreditation Star-Rating System for internal quality assurance, and the HoviAcademy e-learning platform for caregiver training across Finland, Singapore, and Indonesia.

The business model combines subscription/recurring revenue from senior day care, assisted living, and home care services with licensing/royalties from an international franchise model and professional services fees from Hovi Academy training. Distribution is through owned care centers supplemented by franchise partners and strategic healthcare collaborations (notably Kasih Ibu Hospital Group in Bali) and association partnerships with ASLI, Dementia Singapore, and Alzheimer's Indonesia. The company is ISO 9001 certified as of May 2026.

Name

Hovi Care

Legal name

Hovi Care Ltd

Website

https://hovicare.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Hovi Care is a Finland-founded, family-owned senior care provider operating since 1989, delivering evidence-based dementia and elderly care across Singapore and Indonesia through five care centers, home care, and a franchise network built on the FINGER Model.

Ownership category

akta.pro rank

Product category

Senior and Dementia Care Services

NAICS

Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)

akta.pro secondary industries

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Dementia Personal Care (ADLs) Support (HSABAEAB), Dementia/Alzheimer’s Respite Care (Specialized) (HLADAKAG), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

Keywords

• Senior care services
• Dementia care services
• Assisted living services
• Elderly day care
• Home care services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Senior Day Care Services: Day care programs at Hovi Club centers offering cognitive stimulation, social activities, and physical rehabilitation for seniors. Services are provided during daytime hours with clients attending on regular schedules.
2. Assisted Living: Long-term residential care and housing for seniors requiring assistance with activities of daily living (ADLs). Provides comprehensive daily living assistance and preventative care.
3. Home Care Services: In-home care services delivered to seniors in their own residences, providing personalized support for daily activities and wellbeing.
4. Franchise Licensing: International franchise model enabling operators in new markets to replicate the Hovi Care care model, with comprehensive training, operational systems, and brand support.
5. Professional Training Services: Dementia care education and training provided through Hovi Academy to healthcare professionals, family caregivers, and care organizations. Includes complimentary sessions for family caregivers as part of CSR initiatives.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Hovi Care delivers elderly and dementia care services through three primary service brands: Hovi Club (senior day care centers), Hovi Assisted (assisted living residences), and Hovi Home (in-home care). Services are grounded in the Finnish FINGER Model and combine cognitive, social, and physical rehabilitation programs for seniors, including those with dementia, Alzheimer's, Parkinson's, and stroke recovery needs, complemented by Hovi Academy for caregiver training and a franchise licensing model for international expansion.

Product overview

Hovi Care is a senior care provider offering a comprehensive portfolio of elderly care services built on 35+ years of Finnish expertise. The core offering consists of Hovi Club (senior daycare/activity centres), Hovi Assisted (assisted living), and Hovi Home (home care), supported by Hovi Academy for caregiver training and education. These services are delivered through cognitive, social, and physical rehabilitation programs based on the FINGER model. The company operates across Bali and Singapore, providing dementia day care, senior activity centres, and specialized memory care programs for seniors with challenges including dementia, Alzheimer's, Parkinson's, and stroke recovery.

Differentiator

Problem solved

Functional benefit

Brands

• Hovi Club: Senior day care / activity center services for elderly and persons with dementia
• Hovi Assisted
• Hovi Home
• Hovi Academy
• FINGER Model

Products and services

• Hovi Club (Senior Day Care) Senior day care service delivered through physical care centers (Joo Chiat, Orchard, Ulu Pandan in Singapore; Teuku Umar in Bali) offering cognitive stimulation, social engagement, physical rehabilitation, and dementia day care programs based on the Finnish FINGER model for seniors, including those with dementia, Alzheimer's, Parkinson's, and post-stroke recovery needs.
• Hovi Assisted (Assisted Living) Long-term residential assisted living service providing housing and care for seniors requiring assistance with activities of daily living, including daily living support, preventative care, and personalized care plans. Currently operating at the Saba, Bali facility.
• Hovi Home (Home Care) In-home care service delivering personalized support to seniors in their own residences, enabling aging in place with assistance for daily activities and wellbeing monitoring.
• Hovi Academy (Training & Education) Educational and training platform for caregivers, healthcare professionals, and family members, covering person-centered dementia care, active ageing, rehabilitation, and evidence-based care practices, delivered via e-learning platform accessible in Finland, Singapore, and Indonesia.
• Hovi Care Franchising International franchise model enabling entrepreneurs and healthcare organizations in new markets to replicate the Hovi Care care model, with comprehensive training, operational systems, and brand support delivered through Hovi Academy.

Quantifiable outcome

• Hovi Club Orchard achieved Gold Level in Hovi Care Accreditation 2025, demonstrating high standard of care and operational excellence

Named customers1 record

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Kiwa SertifiointicoreImplementation/ SI/ Consulting Partner · 1 May 2026Independent certification body that conducted Hovi Care Ltd's ISO 9001 Quality Management Certification assessment in May 2026. Liisa Rantakokko from Kiwa Sertifiointi performed the evaluation confirming Hovi Care's management system effectiveness and compliance with ISO 9001 requirements.
• Prof. Miia KivipeltominorOthersLeading researcher behind the FINGER Study and World-Wide FINGERS network. Hovi Care Medical Director M.D Tania Setiadi connected with Prof. Kivipelto at ADI Conference 2026, representing potential ongoing research collaboration and knowledge sharing.
• Alzheimer's IndonesiacoreStrategic or Co-development PartnerIndonesian Alzheimer’s association and ADI member. Hovi Care established connection at ADI Conference 2026 to strengthen awareness, caregiver support, professional education, and dementia-friendly community development in the Asia Pacific region.
• Dementia SingaporecoreStrategic or Co-development PartnerADi member association representing Singapore. Partnership supports regional collaboration for dementia care improvement, shared learning, and community-based support across Asia Pacific markets.
• ASLI (Association of Senior Living Indonesia)coreStrategic or Co-development PartnerAssociation of Senior Living Indonesia representing senior living operators in Indonesia. ASLI representatives visited Hovi Club Ulu Pandan for an insightful and inspiring exchange, strengthening regional connections in dementia care and senior living sector.
• GrowWise Student Team (ACS International)minorOthersStudent team from ACS International partnering with Hovi Club Ulu Pandan for intergenerational project supporting seniors through digital learning, creative activities, and companionship. Project helps seniors stay digitally aware and engaged.
• Kasih Ibu Hospital GroupcoreStrategic or Co-development PartnerHealthcare facility collaboration in Bali providing senior activity centers and assisted living facilities. Offers memory training, social interaction programs, and physical rehabilitation based on the Finnish FINGER study model.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• NTUC Health Co-operative: One of Singapore's largest senior day-care, home personal care and nursing-home operators. Comparable as a multi-modality Singapore eldercare competitor targeting dementia and ADL support with both centre-based and home-based services.
• Orange Valley Healthcare: Singapore nursing-home operator offering residential elderly care with dementia programmes. Comparable to Hovi Assisted on the residential/assisted-living side of Hovi Care's portfolio.
• Pacific Healthcare Nursing Home: Singapore nursing home and senior care provider offering long-term residential and day-care services. Comparable to Hovi Care on Singapore residential eldercare with dementia and ADL support.
• ECON Healthcare Group: Singapore-headquartered integrated eldercare operator offering nursing homes, senior day care, home care and rehabilitation. Most directly comparable to Hovi Care because of overlapping Singapore footprint, similar mix of residential/day-care/home-care, and similar target dementia and assisted-living segments.
• Thye Hua Kwan Senior Care & Rehabilitation: Singapore senior day care, dementia day care and rehabilitation provider. Directly comparable to Hovi Club's dementia day-care proposition and competes for the same Singapore referral pipelines.
• St. Luke's Eldercare: Major Singapore eldercare provider running day-care centres, home care and rehabilitation programmes for seniors, including dementia clients. Closely comparable to Hovi Care on service mix (day care + community-based rehab) and Singapore private/charitable positioning.

Regional players

• Sompo Care: Japan-based senior care provider with residential, day-care and home-care services for elderly, including dementia care. Comparable as a regional player demonstrating the operational pattern Hovi Care's franchise model aspires to replicate across Asia.
• Benesse Style Care: Japan's largest private senior care operator offering day care, assisted living and home care, including dementia programmes. Comparable as a regional incumbent in aged Asia; useful benchmark for Hovi Care's APAC franchise ambitions.

Broad incumbents

• Brookdale Senior Living: US-listed senior living major with assisted living, memory care and senior day-care programmes. Comparable as a broad incumbent that competes for franchise/operator mindshare and represents the upper bound of Hovi Care's potential international scale.
• Sunrise Senior Living: Large global senior-living operator with assisted living and memory-care programmes. Comparable as a broader incumbent offering overlapping dementia/memory-care and assisted-living services, illustrating the scaled operator archetype Hovi Care could become via franchising.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hoviclubulupandan
• LinkedInlinkedin.com/company/hovi-care

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hovi Care