The Streetfood Club

What The Streetfood Club does

The Streetfood Club is a Dutch experiential hospitality operator founded by Wes Schreutelkamp and Joost Bergsteijn, running two restaurant locations in the Netherlands: the original Utrecht flagship at Janskerkhof 9 and a second site opened in 2022 at the Grand Theatre building on Van Coothplein 17B in Breda. The business combines all-day brunch and a Latin American and Asian-influenced streetfood menu with a portfolio of proprietary branded entertainment formats — Bottomless Boozy Drag Disco Brunch, Liquid Lunch Sing-A-Long Brunch, Crowd Karaoke Bingo Brunch, Bottomless Sip-Tease Brunch, Power Ballads, Gimme Gimme, and the High Cocktail tasting experience — that function as repeatable, ticketed event products alongside the underlying food and beverage operation.

The underlying "platform" is physical rather than software: the Breda venue accommodates 20 to 800 guests across themed spaces including the Pink Room and a Balloon Bar built around an actual hot air balloon, while Utrecht hosts the High Cocktail daily experience (€32.50 per person, minimum 2 persons) and brunch events. Group dining follows structured menus — Feed Me at €37.50 and Feed Me Deluxe at €43.50 per person — with optional 2.5-hour drink packages at €59.90 to €75.90 per person for groups of 9 or more. Ancillary revenue products include a €150/hour photoshoot and video-shoot rental at the Breda location (available 08:30–11:45 on weekdays) and gift cards sold through the company's own e-commerce storefront. There is no mobile app, no third-party delivery or marketplace presence, and no API or SDK surface.

Revenue is generated entirely from on-premise transactions: dine-in food and beverage, structured group packages with consumption-based drink extensions, event venue rental, photoshoot rental, and gift cards. The go-to-market motion is event-driven and organic: Instagram, TikTok, and earned coverage in Dutch lifestyle outlets (Bart's Boekje, Culy, Hotspotjes) drive discovery, while reservations and group bookings are taken directly through the company website. The company is privately held and founder-owned with no disclosed external funding, no reported revenue, and no public ticker; HR routing through the feastfamily.nl domain points to a shared-services or multi-brand hospitality management layer that could underpin further expansion.

Name

The Streetfood Club

Legal name

The Streetfood Club

Website

https://thestreetfoodclub.nl

Company type

Private

Founded year

2018

Operating status

Operating

Short description

The Streetfood Club is a Dutch experiential hospitality operator with two restaurants in Utrecht and Breda combining Latin American and Asian streetfood with proprietary branded entertainment events — drag brunches, karaoke bingo, cocktail tastings — and event venue rental for groups up to 800 guests.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industry

Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Streetfood dining
• Themed brunch events
• Group entertainment dining
• Cocktail experience venue
• Event venue rental

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dine-in: Food and beverage sales from all-day brunch and streetfood dining at both Breda and Utrecht locations. Includes sharing-style Latin American and Asian fusion menu items.
2. Group Event Packages: Pre-fixed group menus (Feed Me, Feed Me Deluxe) with optional drink arrangements for groups of 9+ persons. Premium pricing with duration-based drink package extensions.
3. High Cocktail Experience: Cocktail tasting experience with 3 mini cocktails, streetfood tasting, and espresso martini dessert at €32.50 per person.
4. Photoshoot Location Rental: Venue rental for photography and video shoots at €150 per hour (excl. VAT) in Breda location, available before opening hours.
5. Private Event Venue Rental: Event venue rental for corporate events, parties, weddings, baby showers, bachelor parties, and workshops with capacity from 20 to 800 guests.
6. Gift Cards: Gift cards sold in customizable amounts, delivered by email or post, for experience-based gifting.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Streetfood Club operates streetfood-style restaurants in Utrecht and Breda that serve shared-plates menus alongside themed entertainment events such as drag brunches, karaoke bingo brunches, and high cocktail experiences. It also offers group dining packages, customizable gift cards, and rents its venue for photo shoots.

Product overview

The Streetfood Club is a hospitality business operating restaurant locations in Breda and Utrecht, Netherlands. The offering consists of: (1) All-day dining with Latin American and Asian-influenced street food, (2) Brunch event experiences combining food, entertainment, and bottomless drinks (Bottomless Boozy Drag Disco Brunch, Liquid Lunch Sing-A-Long Brunch, Crowd Karaoke Bingo Brunch), (3) High Cocktail tasting experiences, (4) Group dining arrangements with customizable food and drink packages for 9+ persons, (5) Gift cards, and (6) Event venue rental services for corporate events, celebrations, photoshoots, and meetings. The business combines culinary offerings with entertainment and event hospitality services.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Feed Me Menu Group streetfood dining package for guests sharing multiple small plates at a fixed price.
• Feed Me Deluxe Menu Premium tier shared-plates streetfood menu for group dining experiences.
• Bottomless Boozy Drag Disco Brunch Themed brunch event pairing streetfood menu with bottomless drinks and live drag disco performance.
• Liquid Lunch Sing-A-Long Brunch Themed brunch event featuring sing-along entertainment alongside food and drinks.
• Crowd Karaoke Bingo Brunch Themed brunch event that combines crowd karaoke and bingo as entertainment during the meal.
• High Cocktail Experience Cocktail-focused themed experience offering elevated drink service in the restaurant setting.
• Gift Cards Customizable gift cards redeemable for food, drinks, and experiences at The Streetfood Club restaurants.
• Photo Shoot Venue Rental Rental of the restaurant space for photo shoots by external parties.

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Pllek: Amsterdam waterfront restaurant/venue built in reclaimed shipping containers with bar, food hall and event programming. Comparable on destination dining, unusual venue format and event hire capability.
• The Avocado Show: Amsterdam-based, Instagram-famous all-day brunch concept built around a single, novel food idea. Direct Dutch counterpart to The Streetfood Club on experiential brunch, shareable interiors, and social-media-driven marketing.
• Bakers & Roasters: Amsterdam brunch institution serving all-day brunch with a quirky interior and strong neighbourhood following. Direct comparable on category (brunch), styling, and customer overlap.
• Box Sociaal: Dutch all-day brunch/lunch café operating multiple locations in the Netherlands (Amsterdam, Utrecht). Directly comparable on all-day brunch format, group bookings, and experiential positioning within the same domestic market.
• TonTon Club: Dutch streetfood restaurant specialising in Asian/Japanese-inspired small plates, with an immersive interior (claw-machine, retro arcade). Direct comparable on the Asian street food element and concept-driven interior design.

Broad incumbents

• Wahaca: UK restaurant group themed around Mexican street food with colourful interiors and a casual sharing menu. Comparable on streetfood positioning and group/sharing dining, larger scale and broader cuisine focus.
• Drake & Morgan: UK lifestyle restaurant and bar group operating large-format, design-led venues that combine all-day dining, bars and event/private hire. Overlaps with The Streetfood Club on event venue capacity and Instagram-friendly design.

Regional players

• STRAAT Museum Café: Amsterdam street art museum with a destination restaurant/cafe set inside an industrial-style venue, often used for events and group dining. Comparable on group dining and immersive venue experience in the same Dutch market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-streetfood-club
• Instagraminstagram.com/thestreetfoodclub
• TikToktiktok.com/@thestreetfoodclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Streetfood Club