What World Champions Centre does

World Champions Centre (WCC) is a privately held gymnastics and athletic training facility in Spring, Texas, founded in March 2014 by Ron and Nellie Biles and operating from its current 30,000-square-foot building since May 2016. The facility delivers recreational and competitive gymnastics across preschool, school-age, tumbling, trampoline, and warrior/ninja-style training, supported by Olympic-level coaches including Patrick Kiens and Daymon Jones and a roster that has included 2024 Olympic gymnasts Simone Biles, Jordan Chiles, Joscelyn Roberson, and Melanie De Jesus Dos Santos.

WCC runs four sanctioned competitive programs (Compulsory, Xcel, HOPES, and TOPS/Elite) and complements core training with day camps, birthday parties, clinics, a pro shop, and two flagship USAG-sanctioned events: the Simone Biles Invitational (launched 2018, drawing 2,000+ athletes annually) and the Clinic of Champions (launched 2017). In 2024 the centre broadened its offering with The RIG warrior obstacle course and the new Xcel Sapphire competitive level, signalling active product expansion within the existing footprint.

The business model is consumer-facing and multi-stream: recurring monthly tuition from 200+ weekly classes (recreational tuition reported in the $100–$165/month range), higher-tier monthly fees from competitive team programs, plus event-based revenue from parties ($400–$600 per event), clinics ($550–$625 per athlete), tournament registration and sponsorships at the Biles Invitational, and ancillary pro shop sales. The facility is USAG-certified, and the company's distribution is essentially single-channel and single-site, with brand reach concentrated through the Biles family name and event-based marketing rather than any digital or multi-location platform.

Name

World Champions Centre

Legal name

World Champions Centre

Website

https://worldchampionscentre.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

World Champions Centre is a privately held, 30,000-square-foot gymnastics and athletic training facility in Spring, Texas, serving recreational and competitive youth athletes with 200+ weekly classes, four USAG competitive programs, camps, parties, and elite events.

Ownership category

akta.pro rank

Product category

Gymnastics Training Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

akta.pro secondary industries

Elite Performance Training Centers (High-Performance/Pro Prep) (MPAKAJAC), Training & Practice Facilities (Team Performance Centers) (MPAKAEAI)

Keywords

• Gymnastics training programs
• Competitive team gymnastics
• Recreational youth gymnastics
• Gymnastics camps and clinics
• Obstacle course training

Headquarters

HQ city

Spring

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Recreational Class Memberships: Monthly recurring revenue from recreational gymnastics, tumbling, and warrior classes. Programs include Parent & Me ($100/month), Preschool ($115/month), and school-age gymnastics ($125/month for 55-min classes, $165/month for 115-min classes). Enrollment is ongoing with monthly billing.
2. Competitive Team Programs: Revenue from competitive gymnastics programs including Women's Developmental Program (Levels 1-Elite), T&T (Trampoline & Tumbling), and Xcel. Program fees vary by commitment level, time requirements, and team director assessment.
3. Birthday Parties: One-time revenue from birthday party packages including Red Package ($400), Blue Package ($500), NERF Party ($600), and Ultimate NERF Party ($600). Additional fees apply for groups exceeding 20 children.
4. Clinic of Champions: Training camps for competitive gymnasts Level 2-10, Elite, and Xcel. Early registration $550 per athlete, late registration $625. Visiting coaches pay $180 (waived if bringing 5+ athletes).
5. Day Camps: Summer and holiday day camps offering half-day and full-day options with crafts, games, and gymnastics activities. Lunch meal option available for purchase.
6. Special Events: Recurring events including Open Gym, Parent's Night Out, Drop 'n' Shop, Nerf Wars, Dodgeball, and themed events. Open to both members and public for children ages 4-17.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

World Champions Centre is a gymnastics and sports training facility that delivers recreational and competitive gymnastics, tumbling, trampoline, and obstacle course (Warrior) classes, plus competitive team programs (Women's DP, T&T, Xcel, Elite), from a 30,000 sq ft facility in Spring, TX. Its offerings also include birthday parties, day camps, recurring special events, the Clinic of Champions training camp, and the Simone Biles Invitational.

Product overview

World Champions Centre is a gymnastics and sports training facility offering a comprehensive portfolio of programs. The core offerings include Recreational Programs (REC) for ages 18 months to 18 years covering preschool gymnastics, girls and boys gymnastics, Tumbling & Trampoline, and Warriors; Competitive Programs including Women's Developmental Program (DP), T&T, Xcel, and Elite tracks; and Event offerings including Birthday Parties, Day Camps, monthly Events, and specialty programs like the Clinic of Champions and Simone Biles Invitational. The Pro Shop provides retail merchandise. Programs are managed through an integrated class management system with multiple class levels and pricing tiers.

Differentiator

Problem solved

Functional benefit

Brands

• Simone Biles Invitational: International invitation competition launched in 2018 as the premier women's-only gymnastics competition hosted annually by WCC.
• Clinic of Champions
• The RIG

Products and services

• Recreational Programs (REC) Recreational gymnastics programs for children ages 18 months to 18 years, including parent-child classes, preschool programs, girls and boys gymnastics, tumbling, trampoline, and Warriors (RIG) classes. Designed for families seeking structured physical activity and developmental skill-building.
• Women's Developmental Program (DP) Competitive women's gymnastics program following USAG guidelines with levels 1-10 and an Elite track, including Developmental (1-2), Compulsory (3-5), Optional (6-10), and invitation-only Elite. Serves dedicated competitive athletes progressing toward national and international competition.
• T&T Competitive Program Competitive Trampoline & Tumbling program covering Power Tumbling, Double Mini-Trampoline, Trampoline, and Synchronized Trampoline events with USAG Levels 1-10 and Elite. For athletes pursuing aerial disciplines and alternative competitive gymnastics pathways.
• Xcel Program Competitive gymnastics program with flexible training schedules covering vault, bars, beam, and floor, with six levels (Bronze, Silver, Gold, Platinum, Diamond, Sapphire) allowing athletes to focus on their strongest events. For athletes wanting competitive experience that is compatible with other extracurricular activities.
• Preschool Programs Gymnastics-centric program for gross motor skill development starting at 18 months, including Parent & Me (18 months–3 years), Preschool Younger (3–4 years), Preschool Older (4–5 years), Preschool Combo (3–5 years), and advanced invite-only programs.
• Girls Gymnastics (Recreational) Recreational girls gymnastics teaching floor, beam, vault, and bars skills to build coordination, confidence, and creativity, with a potential pathway to competitive programs.
• Boys Gymnastics (Recreational) Recreational boys gymnastics teaching all six Olympic men's events (floor, pommel horse, rings, vault, parallel bars, high bar) to develop self-control, discipline, strength, and flexibility.
• Tumbling & Trampoline (T&T) Rec Classes Classes introducing fundamentals of tumbling, trampoline, and double mini, preparing athletes for potential T&T competition including Power Tumbling and Trampoline.
• Warriors Program (The RIG) High-energy movement-based class inspired by obstacle course training and parkour, featuring the RIG (Warrior obstacle course) with elements including Sea of Rings, Salmon Ladder, Cargo Net, Cheese Walls, Sea of Swings, Acrylic Road, The Box (Rings, Fingerboard & Trapeze), and Lache & Cargo Net. Develops strength, endurance, confidence, agility, and body control.
• Birthday Parties Birthday party packages including Red ($400), Blue ($500), NERF Party ($600), Ultimate NERF ($600), and Warrior Parties, each including gym time, party coach, and party room access. For families seeking active, supervised party venues for children.
• Day Camps Summer and holiday day camps featuring crafts, games, and gymnastics activities with half-day and full-day options, including a lunch meal option. For families seeking supervised, active programming during school breaks.
• Special Events (Open Gym, Parent's Night Out, Themed Events) Monthly events including Open Gym, Parent's Night Out, Drop 'n' Shop, Nerf Wars, Dodgeball, and themed events for children ages 4–17. Open to both members and the public.
• Clinic of Champions Developmental training clinic for competitive gymnasts Level 2-10, Elite, and Xcel, hosted annually with sessions in floor, vault, beam, bars, dance, trampoline, artistry, and education. Early registration $550 per athlete, late registration $625; visiting coaches $180 (waived for teams bringing 5+ athletes).
• Simone Biles Invitational Premier women's-only international gymnastics competition launched in 2018, hosting over 2000 female athletes annually at various venues (George R. Brown Convention Center in Houston for 2022–2024). Hosted by WCC and Simone Biles.
• Pro Shop Retail shop offering gymnastics equipment, apparel, and accessories operated at a separate storefront (wccproshop.com).

Quantifiable outcome

• Over 2000 female athletes attend the Biles Invitational annually
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• AthletaminorOthersSponsorship relationship. Athleta, the women's athletic apparel brand owned by Gap Inc., is listed as a sponsor of World Champions Centre.
• SpiethminorOthersSpieth America is listed as a sponsor, providing gymnastics equipment and apparel to WCC.
• Houston MethodistminorOthersHealthcare system sponsorship relationship supporting the gymnastics facility and athletes.
• GKminorOthersGK Elite (gymnastics apparel brand) is listed as a sponsor, providing leotards and gymnastics wear.
• Chase BankminorOthersFinancial services sponsorship supporting the facility and its athletic programs.
• Hampton Inn & Suites North HoustonminorOthersRecommended hotel partner for out-of-town families attending Clinic of Champions or other WCC events. Located approximately 3 miles from facility, offering discounted rates for WCC visitors.
• USA Gymnastics (USAG)coreOthersNational governing body for gymnastics. WCC operates competitive programs under USAG guidelines including Developmental Program (Levels 1-Elite) and Xcel. Athletes require USAG numbers for competition.
• NYATA (National Association of Aerobic乒乓)minorOthersNational governing body for Acrobatics & Tumbling. WCC offers competitive programming in A&T through this organization.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Texas Dreams Gymnastics: Coppell, Texas-based gymnastics training center and home gym of multiple Olympic gymnasts. Operates a competitive and recreational program structure very similar to WCC's DP/T&T/Xcel ecosystem, making it a close direct peer in the elite Texas gymnastics category.
• MG Elite Gymnastics: Huntington Beach, California gymnastics training center led by Valeri Liukin. Competes with WCC for elite coaching talent, national recruiting, and signature invitational events, with a comparable program mix from recreational through elite international track.
• Brestyan's Gymnastics: Multi-location U.S. gymnastics academy in Massachusetts with both recreational and elite competitive programs. Comparable to WCC in offering structured coaching pipelines and competitive team tracks, though at larger multi-site scale.
• Capital Gymnastics: U.S. gymnastics training center with recreational classes, USAG competitive teams, and party/event programming. Comparable to WCC's bundled offering of memberships, teams, and birthday-party/event revenue lines.
• Everest Gymnastics: Atlanta-area gymnastics training facility founded by Olympic champion Nastia Liukin. Directly comparable to WCC as an elite-branded U.S. gymnastics academy offering competitive and recreational programs with strong celebrity-athlete brand association.
• WOGA Gymnastics: World Olympic Gymnastics Academy operates competitive and recreational gymnastics training in the Plano/Frisco, Texas area. Similar to WCC, it runs a multi-level competitive pipeline and is a recognized Texas gymnastics training brand, making it a directly comparable U.S. gymnastics academy.
• Cincinnati Gymnastics Academy: Long-established Ohio gymnastics training center with both recreational and competitive USAG programs. Comparable to WCC in offering a full USAG-anchored competitive pipeline plus recreational feeder classes.
• Pearland Gymnastics: Greater Houston-area gymnastics facility competing for the same local subscriber base as WCC. Operates USAG recreational and competitive programming in the same regional market, making it a same-geography direct competitor.

Broad incumbents

• The Little Gym: Franchised children's gymnastics and motor-skills development chain. Competes with WCC's preschool/parent-and-me offerings at a national scale, but as a franchised broad incumbent rather than an elite competitive academy.
• Life Time Fitness: National premium fitness operator with youth sports, gymnastics, and family programming as part of a broader wellness portfolio. Competes with WCC for parent spend on youth athletics but as a broad incumbent rather than a gymnastics specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/world-champions-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World Champions Centre