Visit Clarksville, Tennessee

What Visit Clarksville, Tennessee does

Visit Clarksville (legal entity: Clarksville-Montgomery County Tourism Commission) is the statutorily designated Destination Marketing Organization for Clarksville-Montgomery County, Tennessee. Established by the State of Tennessee in 1979 and rebranded to the Visit Clarksville marketing name in 2015, the organization is governed by a nine-member board of directors and is classified as a quasi-governmental entity rather than a private company. Its core platform consists of the visitclarksvilletn.com website and the VisitClarksvilleTN mobile app, with the app's centerpiece being the Challenge Trails program — 18 to 20 themed destination trails in which users check in at locations to earn collectible custom-designed pins. Supporting products include a free printed visitor guide, an e-newsletter, a media kit, and group dining coordination. The tech stack relies on Simpleview for the website platform and Recite Me for accessibility and 100+ language translation, with no in-house proprietary AI/ML components identified.

The organization operates a tax-funded B2C/B2B hybrid revenue model. The primary funding source is an allocation from the local hotel-motel tax in Clarksville-Montgomery County; secondary, episodic funding has come from federal ARPA grants for specific marketing campaigns (for example, the celebrity chef Alex Belew food promotion). On the B2C side, all visitor-facing resources — app, e-newsletter, visitor guide, website — are free; on the B2B side, the Sports & Meetings division conducts direct sales outreach to tournament directors, meeting planners, and group tour organizers for venue coordination. In 2024, Montgomery County direct visitor spending totaled $419.5 million (an 8.80% year-over-year increase), with visitors accounting for 26% of all county spending, an average hotel stay of 2.4 nights, and major event partners including Austin Peay State University, Clarksville Soccer Club, and the Clarksville-Montgomery County Parks & Recreation system.

Strategically, the DMO is in an expansion phase: incoming Executive Director Angie Brady (appointed January 2024) has overseen Challenge Trails growth from 13 to 20 trails, the integration of Recite Me (January 2024), ARPA-funded 250-mile radius paid media campaigns, and the upcoming opening of the Tennessee Wings of Liberty Museum on May 19, 2026. The organization has earned Tennessee DMO of the Year (Large) honors (2024) and other industry recognition, while partnership depth (Tourism Economics, Simpleview, Recite Me, Destinations International, Southeast Tourism Society, APSU) reinforces its infrastructure and external influence.

Name

Visit Clarksville, Tennessee

Legal name

Clarksville-Montgomery County Tourism Commission

Website

https://visitclarksvilletn.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Visit Clarksville is the quasi-governmental Destination Marketing Organization for Clarksville-Montgomery County, Tennessee, funded by hotel-motel tax. It markets the destination via a website, a mobile app with gamified challenge trails, sports tourism sales, and visitor guides to attract leisure travelers and event organizers.

Ownership category

akta.pro rank

Product category

Destination Marketing and Tourism Promotion Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industry

Neighborhood & Local Life Tours (Communities & Hidden Gems) (THAJAAAJ)

Keywords

• Destination marketing organization
• Tourism promotion services
• Sports tourism hosting
• Visitor information services
• Meeting venue coordination

Headquarters

HQ city

Clarksville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Hotel-Motel Tax Revenue: Primary funding source from a portion of the local hotel-motel tax collected in Clarksville-Montgomery County
2. ARPA Grant Funds: Federal grant funding used for specific marketing campaigns such as the celebrity chef promotional campaign

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Visit Clarksville is the official destination marketing organization for Clarksville-Montgomery County, Tennessee, promoting tourism through a destination website, mobile app with Challenge Trails gamification, free visitor guide, and event hosting coordination. It drives overnight visitor spending by marketing attractions, sports tournaments, meetings, and cultural experiences to leisure travelers, sports event organizers, and meeting planners. All visitor resources are provided free of charge, funded by a portion of the local hotel-motel tax.

Product overview

Visit Clarksville is the official Destination Marketing Organization (DMO) for Clarksville, Tennessee, operated by the Clarksville-Montgomery County Tourism Commission. The organization offers a unified platform centered around its main Visit Clarksville website and VisitClarksvilleTN mobile app. The core digital offerings include the destination marketing website featuring events, attractions, dining, and accommodations information, combined with the mobile app's Challenge Trails gamification program (18 themed trails with collectible pins). Supporting services include a free Visitor Guide publication, e-newsletter subscription, sports and meetings venue coordination, media and marketing support for press, and group dining reservations. The organization promotes tourism attractions, hosts conventions and group tours, and engages in large-scale marketing efforts funded by the local hotel-motel tax.

Differentiator

Problem solved

Functional benefit

Products and services

• Visit Clarksville Website

Quantifiable outcome

• $419.5M in direct visitor spending in Montgomery County in 2024
• +3 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Tourism EconomicscoreStrategic or Co-development Partner · 2 September 2024Research partner providing economic impact analysis of visitor spending data for Montgomery County tourism reporting
• Tennessee Department of Tourist DevelopmentcoreStrategic or Co-development Partner · 2 September 2024State tourism agency providing research data, marketing support, and statewide tourism promotion coordination
• SimpleviewcoreTechnology or IntegrationWebsite platform provider powering visitclarksvilletn.com website and digital infrastructure
• New South CreativeminorGTM or Marketing PartnerVideo production partner for promotional campaigns including the celebrity chef food promotion series
• Destinations InternationalcoreStrategic or Co-development PartnerGlobal association for destination organizations; Visit Clarksville Executive Director serves on Professional Development Committee
• Southeast Tourism SocietycoreStrategic or Co-development PartnerRegional tourism association; Visit Clarksville Executive Director serves on Board of Directors
• Austin Peay State UniversitycoreStrategic or Co-development PartnerMajor venue host for sporting events; exclusive APSU challenge trail pin for app users; department of music performances
• Clarksville-Montgomery County Parks & RecreationcoreStrategic or Co-development PartnerHost of Greenway 8K and Clarksville Half Marathon races; manages Clarksville Greenway trail system
• Clarksville Soccer ClubcoreStrategic or Co-development PartnerOrganizer of Queen City Cup tournaments bringing thousands of visitors and generating significant room nights
• Hell's Kitchen Winner Alex BelewminorGTM or Marketing PartnerCelebrity chef collaborated on food scene promotional campaign through video content showcasing local restaurants
• Colonel (Retired) Jonathan (Jon) HunterminorOthersBoard member jointly appointed by Clarksville and Montgomery County Mayors

Scale indicators16 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Visit Greenville SC: South Carolina CVB where Executive Director Angie Brady began her destination marketing career in 2000. Comparable mid-sized CVB mandate and event-hosting operating model.
• Visit Franklin TN: Tennessee DMO serving Williamson County / Franklin. Comparable heritage-and-hospitality positioning and visitor demographics, competing in the same Nashville-region drive market.
• Visit Chattanooga: Tennessee mid-size city DMO serving the Chattanooga region. Closely comparable in scale and visitor mix (outdoor recreation, cultural attractions, sports events) to Visit Clarksville's profile.
• Visit Knoxville: Tennessee regional DMO serving Knoxville and Knox County. Most directly comparable mid-sized Tennessee DMO, executing the same visitor information, sports hosting, and challenge-style destination promotion playbook.
• Visit Sevierville (Smoky Mountains): Tennessee DMO serving the Smoky Mountains gateway. Comparable mid-sized Tennessee tourism commission promoting outdoor recreation, attractions, and lodging in a defined geographic catchment.
• DistiNCtly Fayetteville (NC): North Carolina CVB where Visit Clarksville Executive Director Angie Brady previously led tourism marketing for 16 years. Closely comparable mid-size destination organization with similar military-community economic base.
• Discover Johnson City (TN): Regional Tennessee DMO serving the Johnson City / Tri-Cities area. Similar destination marketing mandate, similar reliance on regional sports and outdoor tourism, and similar budget tier.

Broad incumbents

• Visit Nashville: The official DMO for Nashville, Tennessee's largest tourism market. Operates the same destination marketing model as Visit Clarksville but at much greater scale, competing for share-of-voice and group bookings within the same state travel market.
• Memphis Tourism: Tennessee DMO serving the Memphis metro. Comparable mission and funding model but at significantly larger scale; competes with Clarksville for inbound group tours and meeting business within the state.

Others

• Simpleview: Technology vendor powering the Visit Clarksville website and digital infrastructure (per partnership record). Provides DMO platforms to hundreds of destination marketing organizations globally, making it the principal technology peer for any comparable DMO.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/VisitClarksville
• YouTubeyoutube.com/c/VisitClarksvilleTN
• Facebookfacebook.com/VisitClarksvilleTN
• LinkedInlinkedin.com/company/visitclarksvilletn
• Instagraminstagram.com/visitclarksvilletn
• Pinterestpinterest.com/visitclarksvilletn

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit Clarksville, Tennessee