Tonya Harbin Team Brokered By Real

What Tonya Harbin Team Brokered By Real does

Tonya Harbin Team Brokered By Real is a residential real estate brokerage team operating under Real Broker, LLC and powered by the PLACE technology platform, headquartered at 4357 S. Treadaway Blvd. in Abilene, Texas. The firm provides traditional buyer and seller representation across three Texas markets — Abilene, Dallas, and Wichita Falls — with dedicated sub-pages for Dyess Air Force Base, three universities (Abilene Christian University, Hardin-Simmons University, McMurry University), and the Wylie and Abilene school districts. Cumulative track record is positioned at over $400 million in real estate sold and over 2,500 homes closed, with claimed average sale price of 97% of asking price.

The team's core product surface is built on the Brivity IDX platform, which powers the website's property search portal, CRM, lead capture, and client portal ("MyPortal"). Core services include residential buying representation, full-service selling with free marketing plans, and financing assistance via partner mortgage providers. Two technology-enabled add-ons are surfaced prominently: an Instant Offer tool that delivers immediate purchase offers to homeowners, and a Home Value Estimator that provides online property valuations and routes sellers into a marketing-plan request flow. The team is led by Tonya Harbin and includes agents Kaitlyn Harbin Guerrero and Brandon Thacker; a "We're Hiring!" landing page signals active agent recruitment.

The business model is straightforward transaction-fee brokerage: the team earns a commission, typically a percentage of the home sale price, paid at closing on each transaction. Revenue is therefore directly tied to Texas residential transaction volume and pricing. Go-to-market is sales-led and community-led — direct agent-to-client field sales combined with hyper-localized content marketing (community pages, YouTube, blog, email/SMS, client events, and a Raving Fans Club referral program). Pricing is not publicly disclosed; the marketing-plan offer is the primary top-of-funnel hook to convert seller leads. There are no external investors, no funding events, and no public listings; the team's primary strategic dependencies are the Real Broker brokerage license, the PLACE operational stack, and the Brivity technology platform.

Name

Tonya Harbin Team Brokered By Real

Legal name

Harbin Team | Real Broker, LLC

Website

https://tonyaharbin.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Tonya Harbin Team Brokered By Real is a residential real estate brokerage team operating under Real Broker, LLC and powered by PLACE, serving home buyers and sellers across Abilene, Dallas, and Wichita Falls, Texas, with a Brivity IDX website and Instant Offer/Home Value tools.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)

akta.pro secondary industries

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Home buyer representation
• Home seller services
• Property marketing plans
• Mortgage financing assistance

Headquarters

HQ city

Abilene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: The team earns commissions on real estate transactions when they represent home buyers or sellers. Commission is typically a percentage of the home sale price, paid at closing.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Tonya Harbin Team Brokered By Real is a residential real estate brokerage team operating under Real Broker, LLC and powered by the PLACE technology platform. The team provides full-service home buying, home selling, and financing assistance across Texas markets including Abilene, Dallas, and Wichita Falls, supported by an IDX-powered property search platform, free marketing plans for sellers, and instant cash offer tools.

Product overview

Tonya Harbin Team offers a comprehensive real estate service portfolio built on the Brivity IDX platform and powered by PLACE brokerage network. The core offerings include residential buying and selling services across Texas markets (Abilene, Dallas, Wichita Falls), with additional value-add services including financing assistance, home value estimation tools, and an instant offer program. The team operates under Real Broker, LLC and leverages the Brivity platform for property search functionality, client portals (MyPortal), and website management. The service model combines traditional real estate brokerage with technology-enabled tools like online home valuation and quick-sale offers.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Buying Services Agent-based representation assisting buyers in purchasing residential properties including Condo/Townhome, Multi-Family, Residential, Vacant Land, and Manufactured Home listings across Texas markets (Abilene, Dallas, Wichita Falls). Targeted at first-time buyers, move-up buyers, and downsizers.
• Real Estate Selling Services End-to-end home selling service including free marketing plans, property valuation, listing on MLS, and negotiation support. The team reports homes typically sell for 97% of asking price. Targeted at residential home sellers in Texas markets.
• Financing Services Coordination with mortgage partners to provide pre-approval, home loan options, and financing guidance for homebuyers, including purchase and refinance solutions. Targeted at home buyers and refinance customers.
• Instant Offer Service providing homeowners with immediate cash offers for their properties, enabling a quick-sale alternative to traditional listing. Targeted at home sellers seeking a fast, hassle-free transaction.

Quantifiable outcome

• Homes typically sell for 97% of asking price
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Real Broker, LLCcoreChannel Partner/ Reseller/ DistributorThe Tonya Harbin Team operates as a licensed real estate team under Real Broker, LLC, a national real estate brokerage. This partnership provides the licensing, compliance, and brokerage infrastructure for the team's real estate transactions.
• PLACEcoreTechnology or IntegrationThe team is powered by PLACE, a real estate technology platform that provides the technology stack, branding, and operational infrastructure for the team's website and business operations.
• BrivitycoreTechnology or IntegrationBrivity provides the IDX-powered website platform, property search functionality, CRM, and digital marketing tools that power the team's online presence and lead generation.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Offerpad: iBuyer operating instant-offer home purchases. Comparable for the same reason as Opendoor — directly competing with the team's Instant Offer service for sellers seeking speed and convenience.
• Opendoor: iBuyer offering instant cash offers for homes. Comparable because its Instant Offer product directly overlaps with the Tonya Harbin Team's Instant Offer service, and both compete for seller-side demand in Texas markets.

Broad incumbents

• RE/MAX: Global residential real estate franchise with strong Texas presence. Comparable as it serves the same home buyer/seller segments through independent agents and teams in Abilene-area markets.
• Compass: Tech-enabled residential brokerage serving buyers and sellers with an agent-driven model. Comparable as it competes for the same residential seller/buyer relationships, with similar value-add tools (home valuation, marketing plans) offered at scale.
• Redfin: Tech-enabled residential brokerage with its own agent network. Comparable because it combines traditional agent representation with digital tools like home value estimators and instant-offer-style options, overlapping with the Tonya Harbin Team's buyer/sell tools.
• Real Broker, LLC: National residential brokerage that the Tonya Harbin Team operates under. Comparable because it provides the same residential buy/sell brokerage model — just at a national scale with multiple teams and agents on its platform.
• Keller Williams Realty: Largest residential real estate franchise by agent count. Comparable because it operates a similar team-based residential brokerage model in markets across Texas, competing for the same buyer/seller relationships.
• eXp Realty: Cloud-based residential brokerage operating a national agent network. Comparable because it recruits independent agents and teams under a single brokerage umbrella with technology-enabled tools — a similar model to how Tonya Harbin Team operates within Real Broker.

Others

• PLACE: Real estate technology and operations platform that powers the Tonya Harbin Team. Comparable as it serves similar residential agent teams with technology, branding, and operational infrastructure for buyer/sell/finance services.
• Brivity: IDX website, CRM, and marketing platform provider for real estate teams. Comparable because it powers similar tech infrastructure for competing residential teams and brokers, defining the digital surface area of the business.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/TonyaHarbinTeam
• LinkedInlinkedin.com/company/harbinteam

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tonya Harbin Team Brokered By Real