Yeahr! Gmbh

What Yeahr! Gmbh does

Yeahr! GmbH is a Düsseldorf-based, founder-owned employer branding and recruiting agency operating in the German-speaking market. The firm offers four integrated service modules — Strategy (employer value proposition development and positioning), Kreation (creative campaign design and content production), Media (media planning and campaign execution across digital and traditional channels), and Experiences (candidate and employee experience touchpoints such as career pages and Cultural Fit Tools) — delivered as project-based professional services to large enterprises and public-sector clients.

The agency targets large enterprises (1,000+ employees) and government organizations, with a roster of more than 40 named clients including Bosch, ALDI SÜD, E.ON, OTTO, Schneider Electric, Freudenberg, Arvato, and multiple German federal and state ministries. It is structured around roughly 28-30 employees organized into Strategy, Kreation, Projektmanagement, Business Development & Media, and Office & Assistenz teams, with co-founders Kristen Herde and Andreas Herde serving as Managing Directors. No proprietary technology platform is disclosed; delivery relies on standard creative, marketing, and project management tooling.

Yeahr! monetizes through quote-based, project-priced engagements spanning individual recruiting campaigns to multi-year employer brand transformations (e.g., the BUND federal umbrella brand at ~1.3M EUR project volume). The go-to-market is direct enterprise field sales supplemented by event-driven thought leadership (HR blog, HR glossary, "AIvolution in HR" webinars, case-study portfolio). The firm has no disclosed external funding, parent company, or institutional shareholders, operating as a privately held German GmbH with DACH as its primary geography and select international project capabilities (notably Freudenberg across 60+ countries).

Name

Yeahr! Gmbh

Legal name

YeaHR! GmbH

Website

https://yeahr.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Yeahr! GmbH is a Düsseldorf-based, founder-owned employer branding and recruiting agency that delivers strategy, creative, media, and experience design as project-based professional services to large German enterprises and public-sector clients.

Ownership category

akta.pro rank

Product category

Employer Branding Services

NAICS

Advertising Agencies (541810), Management Consulting Services (54161)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro primary industry

Full-Service Event Planning & Production (HSACAAAA)

akta.pro secondary industries

Performance Management & OKRs (BPACAPAF), Hybrid/Virtual Meetings Production & AV Services (THACAFAM)

Keywords

• Employer branding services
• Recruiting marketing agency
• Talent acquisition consulting
• HR marketing strategy
• Candidate experience design

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Employer Branding Consulting & Strategy: Project-based consulting engagements for developing employer brand strategies, EVP development, and employer positioning. Revenue generated through professional service fees.
2. Creative Services (Kreation): Creative development including campaign creation, visual content production, video production, and brand identity work for employer branding.
3. Media Services: Media planning and campaign execution including social media, digital advertising, and out-of-home placements.
4. Experience Design: Design and implementation of candidate and employee experience touchpoints including career pages, cultural fit tools, and interactive elements.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Yeahr! GmbH is a Düsseldorf-based specialized agency that delivers employer branding and recruiting services to large enterprises and government organizations. Their work is organized into four integrated service pillars — Strategy (EVP and employer positioning), Kreation (creative campaign and content production), Media (media planning and execution), and Experiences (candidate and employee experience design). Engagements are project-based consulting and creative campaigns, often with measurable recruitment outcomes such as impressions, CTR, and candidate traffic.

Product overview

Yeahr! Gmbh is an employer branding and recruiting agency based in Düsseldorf, Germany. Rather than a software product company, they offer a portfolio of professional services organized into four core modules: Strategy (strategic employer positioning and EVP development), Kreation (creative campaign design and content production), Media (media planning and campaign execution), and Experiences (immersive candidate/employee experience design). Their services are delivered through consulting engagements and creative projects for clients across diverse industries. The agency also maintains an HR-Wissen content platform featuring a blog and glossary for industry education.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• OTTO campaign: ~70M impressions with 5-digit media budget
• +4 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• PeopleScout: Global RPO and talent acquisition firm with a dedicated employer brand practice offering strategy, creative, and media services to enterprise clients. Comparable as an end-to-end employer branding and talent marketing provider.
• Link Humans: UK-based specialist employer branding agency focused on strategy, creative campaigns, and employer brand research for enterprise clients. Closest direct functional peer to YeaHR!'s integrated HR + brand campaign model.
• Universum Communications: Swedish-founded employer branding research and consulting firm serving global enterprises with EVP development, talent insights, and brand strategy. Directly comparable as a specialist employer brand agency operating in the same consulting-plus-creative space as YeaHR!.
• Cielo: Global talent acquisition partner combining RPO, employer brand, and talent technology for enterprise clients. Directly comparable in scope and target market to YeaHR!'s enterprise employer brand engagements.
• Hodes (DVV Media Group): Long-standing employer brand and talent communications agency within DVV Media Group, serving global enterprise clients. Directly comparable as a legacy employer branding specialist agency.

Broad incumbents

• Kienbaum Consultants International: Leading German HR and management consultancy covering executive search, HR strategy, and organizational development. Comparable as a DACH-headquartered HR-domain incumbent that intersects with YeaHR!'s HR strategy offering.
• Jung von Matt: Major German creative agency with deep employer branding and HR marketing capabilities within a much wider brand and advertising portfolio. Comparable as a large incumbent that overlaps with YeaHR!'s creative services on enterprise pitches.
• Serviceplan Group: Largest independent German agency group offering brand, creative, media, and HR marketing services. Overlaps with YeaHR! on the creative/media side of employer brand campaigns and competes for enterprise budgets.
• Mercer: Global consulting firm with substantial HR advisory and talent practice serving multinationals. Comparable at the strategy and EVP-development end of YeaHR!'s work, though it does not typically deliver in-house creative production.

Others

• Haufe Group: German provider of HR content, software, and services with deep penetration in DACH HR departments. Comparable as a DACH ecosystem player that touches the same HR decision-makers YeaHR! targets, though it is adjacent rather than directly competitive.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xlinkedin.com/company/yeahr
• LinkedInlinkedin.com/company/yeahr-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yeahr! Gmbh