Par 5 Group

What Par 5 Group does

Par 5 Group is a private, full-service event management firm founded in 2022 and headquartered in West Palm Beach, Florida, that specializes in delivering major professional golf championships and other elite sporting events. The company delivers events through six integrated service modules: accounting and administration, catering and concessions, client and event experience, event operations, marketing and sponsorship, and volunteer management. Its underlying technology consists of operational planning tools including site plans and 3D renderings rather than a proprietary software platform, and the firm operates as a professional services company rather than a technology product business.

Par 5 Group serves enterprise clients in the professional sports space, with anchor relationships including LIV Golf (tournament management across more than a dozen U.S. venues from 2022 through 2026), the USGA (U.S. Open, U.S. Senior Open, U.S. Adaptive Open, U.S. Amateur, and Walker Cup Match), the 2026 Special Olympics USA Games, and the 2026 GameAbove Invitational collegiate golf event. Revenue is generated through quote-based professional services fees for end-to-end event delivery, with a relationship-driven, direct enterprise sales motion targeting governing bodies and tournament organizers. Marketing and demand generation rely on website presence, LinkedIn, client referrals and testimonials, and on-site visibility at the events the company itself delivers.

The company's competitive positioning is built on its roster of industry veterans, many of whom previously led event delivery at Bruno Event Team or held senior roles at the USGA, who collectively bring more than 250 years of experience managing over 88 major golf championships. Key partners include Brian Flajole, Doug Habgood, Tim Flaherty (a 20-year USGA veteran), and Sean Sovacool, who concurrently serves as President of the Golf Management Division at Bruno Event Team. Par 5 Group has staged 15 major events since founding, operates a nationwide domestic footprint, and has publicly disclosed event commitments extending through 2029.

Name

Par 5 Group

Legal name

Par 5 Group LLC

Website

https://par5group.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Par 5 Group is a full-service event management firm founded in 2022 that delivers major professional golf championships and elite sporting events for enterprise clients including LIV Golf, the USGA, and the Special Olympics USA Games.

Ownership category

akta.pro rank

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Event Management Services: Full-service event delivery for sporting events including operations, marketing, sponsorship management, guest experience, volunteer coordination, catering, and administrative services. Revenue generated through professional service fees for managing and executing major events.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Par 5 Group provides full-service event management for professional golf and sporting events, delivering end-to-end operational planning, sponsorship and marketing execution, guest and player experience, catering and concessions, volunteer coordination, and accounting and administrative services. The company stages major tournaments and championships for clients including LIV Golf, the USGA, and the Special Olympics USA Games, operating as a professional services firm rather than a technology platform.

Product overview

Par 5 Group is an event delivery services company that provides a comprehensive suite of integrated service modules for producing professional sporting events. The core offering consists of six interconnected service areas: Accounting & Administration, Catering & Concessions, Client & Event Experience, Event Operations, Marketing & Sponsorship, and Volunteer Management. These modules are delivered together as a full-service event management solution targeting elite golf championships and major sporting events, including LIV Golf tournaments, USGA championships (U.S. Open, U.S. Senior Open, U.S. Adaptive Open), Walker Cup, and Special Olympics USA Games. The company operates as a services firm rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Event Management Comprehensive end-to-end event delivery for professional golf and sporting events, integrating six service modules: Event Operations, Marketing & Sponsorship, Client & Event Experience, Catering & Concessions, Volunteer Management, and Accounting & Administration. Targeted at major event organizers and governing bodies.
• LIV Golf Tournament Management End-to-end management of LIV Golf tournaments including operations, volunteer coordination, player experience, and fan engagement at venues across the United States (Indianapolis, Virginia, Miami, Greenbrier, Las Vegas, Chicago, Bedminster, Tulsa, Orlando, Tucson, Portland, Boston, and Team Championships).
• USGA Championship Events Management Delivery of USGA-sanctioned events including the U.S. Open, U.S. Senior Open, U.S. Adaptive Open, and Walker Cup Match with full operational planning and execution at prestigious golf venues.
• Special Olympics USA Games Event Management Event management services for the 2026 Special Olympics USA Games in Minnesota, covering inclusive multi-sport event delivery for athletes with intellectual disabilities.
• Collegiate Golf Invitational Management Event management for the 2026 GameAbove Invitational collegiate golf competition at Rolling Hills Country Club, Los Angeles, CA.

Quantifiable outcome

• 15 major events delivered successfully since founding in 2022
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Select Event GroupminorOthersStructure and overlay provider partnership for major national events. Carmen Trimboli, SVP of Select Event Group, provided testimonial recommendation for Par 5 Group's event management services.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Legends Hospitality: Legends Hospitality provides planning, sales, and operational services for sports venues and major sporting events, including golf-adjacent hospitality and fan experience work that directly overlaps with P5G's guest experience and operations modules.
• Bruno Event Team: Bruno Event Team is the most direct peer: P5G was founded by former Bruno Golf Management Division presidents and still draws staff from there, and Bruno continues to deliver competing USGA, PGA Tour, and LIV event services. Both firms offer full-service sports event operations.
• Global Golf Management: Global Golf Management runs golf tournament operations and on-course logistics; P5G Director Zach DeCicco previously worked there, and the firm competes for similar on-site operational and tournament-ops engagements.
• Eventive Sports: Eventive Sports is a sports event management firm focused on golf championships and other major events; P5G partner Douglas Habgood spent 20 years there, and Eventive remains a direct competitor for USGA and tour-level event contracts.

Broad incumbents

• IMG (Endeavor): IMG's events and licensing division operates major sports event and hospitality programs globally and is a frequent competitor for the same tournament organizer clients as P5G, though IMG offers a much broader talent and event portfolio.
• On Location Experiences: On Location Experiences provides premium hospitality and fan-experience programs around major sporting events including golf majors, putting it in direct competition with P5G's hospitality and guest experience modules.
• CAA Sports (Creative Artists Agency): CAA Sports represents athletes and develops sports marketing and event properties, offering an overlapping set of capabilities for major tournament organizers seeking integrated event and sponsorship services.
• Wasserman: Wasserman's sports and experiential businesses provide event management and sponsorship services for properties including golf tournaments, putting it in competitive overlap with P5G's full-service sports event model.
• Octagon: Octagon is a global sports marketing and event agency that runs sponsored properties, fan experiences, and tournament operations for major sports properties, making it one of the most established alternatives for golf and sports tournament clients.

Emerging players

• GEMA (Global Event Management Associates): GEMA is a smaller sports event and experiential firm handling golf and tournament activations; it competes for similar clients but at a smaller scale, making it an emerging peer in the event management niche P5G operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/par-5-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Par 5 Group