Pasadena Magazine
Pasadena Magazine is a bi-monthly lifestyle publication covering Pasadena and the San Gabriel Valley, serving affluent local readers with editorial content on dining, arts, real estate, and culture, monetized via advertising, subscriptions, sponsored content, and branded events.
- Company typePrivate
- Founded2007
- HeadquartersPasadena, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Pasadena Magazine does
Pasadena Magazine is a privately held, bi-monthly lifestyle publication covering the people, institutions, and businesses of Pasadena and the surrounding San Gabriel Valley. Founded in 2007, the company publishes six issues per year and operates a digital content platform at pasadenamag.com, with editorial categories spanning Lifestyle, Homes & Real Estate, Food & Drink, Arts & Culture, Top Professionals, and Best of Pasadena rankings. The company is a subsidiary of Engine Vision Media, which also publishes Los Angeles Magazine and Orange Coast Magazine, granting shared corporate infrastructure across the portfolio.
The business is monetized through four primary streams: subscription and retail magazine sales, display and custom advertising, sponsored content branded as 'From Our Partners,' and ticketed events including the annual Power Women Luncheon co-hosted with Keck Medicine of USC and the Best of Pasadena awards celebration. Distribution combines print copies available at 30+ Southern California retail locations (premium grocers, pharmacies, bookstores, and airport newsstands) with digital channels including email newsletter and four major social platforms. The core customer base is affluent, geographically-targeted Pasadena and San Gabriel Valley readers; the B2B advertising base spans local healthcare, retail, hospitality, lifestyle, and real estate brands.
Operating with 11-50 employees under President & Publisher Christopher Gialanella and Editor Sara Smola, Pasadena Magazine leans on its local brand authority and retail distribution footprint as the principal competitive assets, with no disclosed proprietary technology, AI capabilities, or external funding. Growth signals point to incremental event-programming expansion and new vertical editorial categories (beauty, wellness, travel) rather than geographic or platform expansion.
Pasadena Magazine firmographics
Firmographics- Name
- Pasadena Magazine
- Legal name
- Pasadena Magazine
- Website
- https://pasadenamag.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pasadena Magazine is a bi-monthly lifestyle publication covering Pasadena and the San Gabriel Valley, serving affluent local readers with editorial content on dining, arts, real estate, and culture, monetized via advertising, subscriptions, sponsored content, and branded events.
- Ownership category
- akta.pro rank
Pasadena Magazine industry classification
Industry- Product category
- Local Lifestyle Media
- NAICS
- Periodical Publishers (51312), Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
- akta.pro secondary industries
- Food, Cooking & Beverage Magazines (MPAJAEAF), Travel & Outdoors Magazines (MPAJAEAH), Science, Technology & Gaming Magazines (MPAJAEAL)
Keywords
Where Pasadena Magazine is headquartered
LocationHeadquarters
- HQ city
- Pasadena
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pasadena Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Magazine Sales: The publication generates revenue through bi-monthly magazine sales at retail locations and subscriptions. Readers can purchase copies at various newsstands, bookstores, grocery stores, and pharmacies throughout Southern California, or subscribe for home delivery.
- Advertising: Pasadena Magazine offers advertising opportunities to businesses looking to reach the Pasadena and San Gabriel Valley audience. The publication has a dedicated advertising contacts team including VP of Sales & Custom Content Carly Allen for media kit requests and advertising inquiries.
- Sponsored Content: The magazine features sponsored content from partners, including sections like 'From Our Partners' showcasing stories about brands and organizations paying for visibility.
- Events: Pasadena Magazine organizes and hosts events such as the Power Women Luncheon and Best of Pasadena celebration, generating revenue through ticket sales and event sponsorship.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Pasadena Magazine product offering
Product offeringCore offering
Pasadena Magazine is a bi-monthly lifestyle print and digital publication covering the people, institutions, and businesses of Pasadena and the surrounding San Gabriel Valley. The magazine delivers editorial content across food, arts, culture, real estate, design, and entertainment, and operates supporting offerings including an email newsletter, paid subscriptions, local advertising sales, the annual Best of Pasadena awards, and signature events such as the Power Women Luncheon.
Product overview
Pasadena Magazine is a bi-monthly lifestyle publication operated by Engine Vision Media, offering a unified platform for local content delivery. The magazine's core offering is its print and digital publication covering Pasadena and the San Gabriel Valley. Supporting products include a digital content platform (pasadenamag.com) with stories archives, an email newsletter, paid subscription service, advertising services, and event programming such as the annual Best of Pasadena Awards and Power Women Luncheon. The portfolio also includes a Top Professionals directory and retail distribution through Southern California stores. The Engine Vision Media family of publications also includes Los Angeles Magazine and Orange Coast Magazine.
Differentiator
Problem solved
Functional benefit
Products and services
- Pasadena Magazine Print Publication A bi-monthly lifestyle magazine covering food, arts, culture, real estate, design, and entertainment in Pasadena and the San Gabriel Valley; sold at retail locations and via subscription.
- Pasadena Magazine Digital Content Platform The pasadenamag.com website delivering categorized articles on lifestyle, homes and real estate, food and drink, events, top professionals, and Best of Pasadena rankings for online readers.
- Email Newsletter Recurring email newsletter distributing curated editorial content, event listings, and lifestyle stories to opted-in readers.
- Print Subscription Service Paid subscription providing home delivery of the bi-monthly print magazine, with subscription support managed through email and phone channels.
- Advertising Services Advertising sales service allowing local and regional businesses to reach the affluent Pasadena and San Gabriel Valley audience through print, digital, sponsored content, and custom content packages.
- Best of Pasadena Awards Annual awards program recognizing and ranking the top restaurants, businesses, and professionals in the Pasadena market across multiple lifestyle categories.
- Power Women Luncheon Annual ticketed networking luncheon and panel event featuring influential women leaders in the Pasadena community, with sponsorship and ticket revenue.
Companies that use Pasadena Magazine
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles2 records
Pasadena Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pasadena Magazine partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Keck Medicine of USCcorePasadena Magazine and Keck Medicine of USC co-host the annual Power Women Luncheon. Keck Medicine is a featured healthcare partner for editorial coverage including the opening of Keck Medicine's new 100,000-square-foot Pasadena facility at 590 S. Fair Oaks Ave.
- One ColoradocoreOne Colorado serves as a venue partner for Pasadena Magazine's wellness events including the Find Your Flow wellness series. The shopping center is also covered as a featured lifestyle destination.
- Engine Vision MediacoreParent company of Pasadena Magazine, part of a family of regional lifestyle publications including Los Angeles Magazine and Orange Coast Magazine. Provides corporate infrastructure and shared resources.
- YogaSixminorPartner in One Colorado's Courtyard Series wellness events, providing slow-flow yoga classes as part of monthly wellness programming featured in Pasadena Magazine coverage.
- VuoriminorSouthern California lifestyle brand partnering with One Colorado for monthly fitness events, featured in Pasadena Magazine wellness coverage.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Pasadena Magazine competitors and assessment
Company assessmentDirect peers
- Angeleno Magazine: Independent regional lifestyle magazine covering affluent LA neighborhoods. Comparable as a hyperlocal luxury lifestyle print+digital publication targeting the same Southern California advertiser demographic.
- Pasadena Now: Independent digital-first local news outlet serving Pasadena. Competes for the same Pasadena-area reader attention and local business advertising spend, particularly on timely news and events.
- Orange Coast Magazine: Sister publication under Engine Vision Media covering Orange County lifestyle. Directly comparable on parent ownership, business model, content mix, and event-driven revenue approach.
- Los Angeles Magazine: Sister publication under Engine Vision Media covering Los Angeles lifestyle, dining, and culture. Most directly comparable peer given identical parent, shared business model (print + digital + events), and overlapping Southern California advertiser base.
- Locale Magazine: Regional lifestyle magazine covering Southern California neighborhoods with hyperlocal content. Closely comparable operating model—free print distribution, lifestyle editorial, local advertising base.
- Beverly Hills Magazine: Affluent-market lifestyle publication covering Beverly Hills and adjacent LA neighborhoods. Comparable as a hyperlocal luxury print and digital magazine targeting high-end advertisers.
Emerging players
- California Home + Design: Regional design and home magazine covering California luxury real estate. Partially overlapping with Pasadena Magazine's Homes & Real Estate vertical and shared luxury advertiser base.
Broad incumbents
- Sunset Magazine: Long-established Western U.S. lifestyle magazine covering travel, food, and home. Comparable business model (regional lifestyle print + digital) but operates at a significantly larger geographic scale and brand footprint.
- Los Angeles Times: Major regional news publication covering Southern California including Pasadena. Competes for local advertising dollars and reader attention, though its primary focus is news rather than lifestyle.
- Dwell Magazine: National architecture and design magazine with strong Southern California coverage and design-focused advertising base. Overlaps with Pasadena Magazine's Homes & Real Estate vertical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pasadena Magazine social profiles
Digital presencePasadena Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pasadena Magazine leadership team
Management profileNumber of profiles
Profiles9 records
Pasadena Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pasadena Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pasadena Magazine
What does Pasadena Magazine do?
Pasadena Magazine is a bi-monthly lifestyle print and digital publication covering the people, institutions, and businesses of Pasadena and the surrounding San Gabriel Valley. The magazine delivers editorial content across food, arts, culture, real estate, design, and entertainment, and operates supporting offerings including an email newsletter, paid subscriptions, local advertising sales, the annual Best of Pasadena awards, and signature events such as the Power Women Luncheon.
Is Pasadena Magazine a public or private company?
Pasadena Magazine is a private company. It is classified as corporate owned and is currently operating.
When was Pasadena Magazine founded?
Pasadena Magazine was founded in 2007. It employs 11 to 50 people.
Where is Pasadena Magazine based?
Pasadena Magazine is headquartered in Pasadena, United States, in the North America region.
How does Pasadena Magazine make money?
Four revenue lines are on record. Magazine Sales are the primary driver. The others are advertising, sponsored Content and events.
Who are Pasadena Magazine's main competitors?
Direct peers on record are Angeleno Magazine, Pasadena Now, Orange Coast Magazine, Los Angeles Magazine, Locale Magazine and Beverly Hills Magazine. California Home + Design is listed as an emerging player. Broad incumbents are Sunset Magazine, Los Angeles Times and Dwell Magazine.
Does Pasadena Magazine have an API?
No public API is recorded for Pasadena Magazine.
What industry is Pasadena Magazine in?
Pasadena Magazine's product category is Local Lifestyle Media. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines, with a secondary code of MPAJAEAF, Food, Cooking & Beverage Magazines. Its NAICS code is 51312 and its SIC code is 2721.